OBOW 2024

II SEM BBA WE GOT Y

COFFEE
OUR

INDUSTRY: Quickservice Restaurants

SECTION: F
TEAM NUMBER: 5
BENCHMARK COMPANY- CAFE COFFEE DAY
STUDY COMPANY- COSTA COFFEE
Team Members Name With Reg No.

Mubashira M M Naina Jain Manash Jangid

23BBAR0406 23BBAR0715 23BBAR0380

Krishna Gehlot Maanav Akhawat Mohammed Kaif

23BBAR0696 23BBAR0373 23BBAR0402
exECUTIVE
SUMMARY
QSR sector overview
Costa Coffee : Benchmark
for success
Cafe Coffee Day: Study
company analysis
Insights for strategic
Planning
Actionable plans for QSR
success
 INTODUCTION TO COMPANIES
COFFEE EXCELLENCE

COSTA COFFEE
SUSTAINABILITY
CHAMPION

LOVE for GLOBAL ICON

the Bean
DIVERSE RANGE OF
HIGH QUALITY BLENDS

ONE OF THE BEST

COFFEE BRANDS IN THE
UK
 CAFE COFFEE DAY
CAFE CULTURE PIONEER
Beloved destination for coffee lovers nationwide

DIVERSE MENU OFFERINGS

Offers diverse menu beyond coffee including refreshing
beverages,delectable snacks etc.
COMMUNITY HUB
Cozy ambiance and welcoming atmosphere for people to gather to
socialize,work,and unwind,fostering connections
 COMPANY HISTORY
COSTA COFFEE CAFE COFFEE DAY
1 ESTABLISHMENT
A British multinational coffeehouse
chain,was found in1971by italian brothers
Sergio and Bruno Costa in London, United
Kingdom.
2 EXPANSION
In the late 1990s and early 2000s,Costa
Coffee expanded rapidly, both within UK
and Internationally.
Strong presence in numerous countries,
including the Middle East, Asia,and Europe.
intoduced self-serve coffee machines.
1 ESTABLISHMENT
CCD was founded in 1996 by
entrepreneur V.G.Siddhartha in
Bengaluru,India.It quickly became one of
the largest coffee chains in the country
2
EXPANSION & CHALLENGES
CCD underwent rapid expansion ,
establishing outlets across India.
Despite its initial success,CCD faced
financial challenges in the later years
CASUAL
PESTEL Analysis of the
Companies
 COSTA COFFEE
POLITICAL
UK SYSTEM BROUGHT CHANGES
IN TAXATION REGULATION (VAT) PREFERENCES AND CONSUMER
RATE AFFECTING COSTA
PRODUCTS
ECONOMIC SOCIAL
CHANGES DUE TO RISE IN WHITE-
A VERY GOOD ECONOMIC
COLLAR JOBS AND DECLINE IN
ALCOHOL CONSUMPTION, HAVE
ATTRACTING STRATERGIES
POSITIVELY INFLUENCED COFFE
USED
SALES

TECHNOLOGICAL ENVIRONMENTAL LEGAL

LEVERAGES TECHNOLOGY TO
ENHANCE
PRODUCTIVITY,EFFICIENCY,AND
SALES STRATERGIES
BUSINESS REGULATIONS AND
PRIORITIZES ECO-FRIENDLY
COLLABORATES WITH
PRACTICES ,USING SUSTAINABLE
ORGANIZATIONS LIKE THE (FSA)
MATERIAL AND IMPLEMENTING
TO ENSURE FOOD SAFETY AND
ENERGY-SAVING MEASURES
CONSUMER WELL -BEING
 CAFE COFFEE DAY
POLITICAL
OPERATIONS ARE INFLUENCED
BY FACTORS LIKE REGULATIONS
AND GOVERNMENT SUPPORT
TECHNOLOGICAL
ADVANCEMENTS IN COFFEE
BREWING,DIGITAL PAYMENTS,AND
ONLINE MARKETING SHAPE THE
INDUSTRY
ECONOMIC SOCIAL
CONSUMER SPENDING CHANGING LIFESTYLES,
PATTERNS,AND DISPOSABLE CULTURAL PREFERENCES,SOCIAL
INCOME LEVELS IMPACT ITS TRENDS AFFECT DEMAND FOR
SALES ITS PRODUCTS
ENVIRONMENTAL LEGAL
FOOD SAFETY REGULATIONS,AND
CONCERNS AND ETHICAL
INTELLECTUAL PROPERTY RIGHTS
SOURCING PRACTICES
IS CRUCIAL FOR REPUTATION
INFLUENCE BRAND PERCEPTION
AND EXPANSION
AND LOYALTY
IPO PITCHING FOR STUDY COMPANY B-PLAN
Company Background
01 Cafe Coffe Day -1996 Solutions
promoting Indian coffe culture 04 Implementing a
comprehensive hiring and
Current Status retention strategy
02 572 outlets across 165 cities Refining the induction
in India. process
Localizing menus and
Problem ambiance
03 High attrition rates Providing clear job
descriptions
Uniform menu lacking
Strategizing for
regional diversity
international expansion
Unclear hiring processes
Need for global expansion
 Financial Strategies
Funding Requirements: Plan of action:
Initial Investment of $ Revamp hiring process to address high attrition rates
10 million Implement strong induction and onboarding program for
new hires
Talent acquistion and
Introduce localized menus and store designs to attract
training Menus more customers.
innovation and Provide clear job descriptions and timelines to streamline
localization hiring.
Store renovations Develop strategic plan for international
expansion,targeting key markets in Asia and beyond
Technology
enhancements
Strategic
international
expansion
 INVESTMENT PITCH

$10 M 10 Goal 1
Financial Requirement
Latest number of Total investment = $10 M
acquired Investors

Item
5 20%
Item
1 20%
Goal 2
Each classmates share
$10M /10
Item Item
4 20% 2 20%

Item 3
20%
Divided investment
Equal share to each individual between 10
classmates Goal 3
Classmates=$1 Million
Investors
TARUN AMAN

TANVI SUMIT

TANISHA NIRAL

RAJ GAGAN

KASAK RANJAN
Future projection
of the industries
140
120
100
80
60
40
20
0
JAN FEB MAR APR MAY
 1) market trends
• Heath conscious
consumers focus on heath
wellness
• Sustainability
(environmental)
• Digitalization
• Speciality and
premiumization

2) Expansion and growth

• International expansion
• Diversification
• Digital transformation
•. Strategic partnership

3) Consumer experience
• Personalization
• Innovative spaces
•. Community engagement
[
Reviews and
recommendations
Ambience
Coffee quality
Food options
Special features
Overall
References
1. Smith, J., & Johnson, E. (2024). A Comparative Analysis of Cafe Coffee Day and Costa Coffee: A Business Stimulation
Perspective.

2. Garcia, M., & Patel, S. (2024). Assessing Market Dynamics: Cafe Coffee Day vs. Costa Coffee. International Journal of
Business research.

3. Lee, H., & Wang, L. (2024). Strategic Insights: Cafe Coffee Day and Costa Coffee Competition. Marketing
Management Review

4. Brown, T., & White, A. (2024). Comparative Study: Cafe Coffee Day and Costa Coffee's Competitive Strategies.
Journal of Strategic Management

5. Khan, A., & Nguyen, Q. (2024). Consumer Preferences in the Coffee Industry: A Case Study of Cafe Coffee Day and
Costa Coffee. Journal of Consumer Behavior
6. Miller, R., & Martinez, C. (2024). Branding Strategies: Cafe Coffee Day versus Costa Coffee. Journal of Brand
Management

7. Kim, S., & Gupta, A. (2024). Operational Efficiency Analysis: Cafe Coffee Day and Costa Coffee. Operations
Management reviews.

8. Thompson, E., & Rodriguez, P. (2024). Exploring Expansion Opportunities: A Case Study of Cafe Coffee Day and Costa
Coffee. Journal of Market Expansion Strategies.

9. Chen, Y., & Patel, R. (2024). Analyzing Pricing Strategies: Cafe Coffee Day versus Costa Coffee. Pricing Strategy
Review
Thanks!