GRASPS

My goal/ task is to…

Goal
OR

The problem/ challenge/ obstacle to overcome is…

I am…
Role
OR

I have been asked to…

My target audience is…

Audience

The problem/ challenge in this situation is…

Situation
OR

The challenge involves dealing with…

I need to persuade/ promote… so that it will…

Purpose/
Product/ OR

Impact I need to inform/ educate… so that it will…

OR

I need to entertain/ evoke an emotional response… so that it will…

My task will be a success when…

Success
criteria