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Book Markets in Mediterranean Europe and Latin America Institutions and Strategies 15Th 19Th Centuries Montserrat Cachero Full Chapter
Book Markets in Mediterranean Europe and Latin America Institutions and Strategies 15Th 19Th Centuries Montserrat Cachero Full Chapter
Book Markets in
Mediterranean Europe
and Latin America
Institutions and Strategies
(15th–18th Centuries)
Edited by Montserrat Cachero
Natalia Maillard-Álvarez
New Directions in Book History
Series Editors
Shafquat Towheed
Faculty of Arts
Open University
Milton Keynes, UK
Jonathan Rose
Department of History
Drew University
Madison, NJ, USA
As a vital field of scholarship, book history has now reached a stage of
maturity where its early work can be reassessed and built upon. That is the
goal of New Directions in Book History. This series will publish mono-
graphs in English that employ advanced methods and open up new fron-
tiers in research, written by younger, mid-career, and senior scholars. Its
scope is global, extending to the Western and non-Western worlds and to
all historical periods from antiquity to the twenty-first century, including
studies of script, print, and post-print cultures. New Directions in Book
History, then, will be broadly inclusive but always in the vanguard. It will
experiment with inventive methodologies, explore unexplored archives,
debate overlooked issues, challenge prevailing theories, study neglected
subjects, and demonstrate the relevance of book history to other academic
fields. Every title in this series will address the evolution of the historiog-
raphy of the book, and every one will point to new directions in book
scholarship. New Directions in Book History will be published in three
formats: single-author monographs; edited collections of essays in single
or multiple volumes; and shorter works produced through Palgrave’s
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series editors.
* * *
Editorial board:
Marcia Abreu, University of Campinas, Brazil
Cynthia Brokaw, Brown University, USA
Matt Cohen, University of Texas at Austin, USA
Archie Dick, University of Pretoria, South Africa
Martyn Lyons, University of New South Wales, Australia
Montserrat Cachero
Natalia Maillard-Álvarez
Editors
Book Markets in
Mediterranean Europe
and Latin America
Institutions and Strategies (15th–18th Centuries)
Editors
Montserrat Cachero Natalia Maillard-Álvarez
Department of Economics, Department of Geography, History
Quantitative Methods and and Philosophy
Economic History Pablo de Olavide University
Pablo de Olavide University Seville, Spain
Seville, Spain
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Contents
1 Introduction:
The Circulation of Books During the Early
Modern Period: Contexts and Perspectives 1
Natalia Maillard-Álvarez and Montserrat Cachero
2 Book
Privileges in the Early Modern Age: From Trade
Protection and Promotion to Content Regulation 21
Angela Nuovo
3 A
Pious Privilege: Printing for Hospitals and Orphanages
Across the Spanish Empire 35
Agnes Gehbald
4 Antonio
Sanz and the Distribution of the Festivals and
Vigils Calendar 65
Natàlia Vilà-Urriza
v
vi CONTENTS
5 Serving
the Church, Feeding the Academia: The Giunta
and Their Market-Oriented Approach to European
Institutions 91
Andrea Ottone
6 Global
Networks in the Atlantic Book Market
(Booksellers and Inquisitors in the Spanish Empire)119
Natalia Maillard-Álvarez and Montserrat Cachero
7 A
Pluricontinental Book Market: The Role of Booksellers
in the Circulation of Knowledge Within the Portuguese
Empire (c. 1790–1820)147
Airton Ribeiro da Silva Jr.
8 Publication
and Distribution of the Pre-Tridentine
Liturgical Book in Spain Through Notarial Documentation173
Manuel José Pedraza-Gracia
9 From
Rome to Constantinople. The Greek Printers and
the Struggles for Influence Between the Roman Catholic
Church and the Ecumenical Patriarchate over the
Christian Populations in the Eastern Mediterranean
(Seventeenth Century)211
Alexandra Laliberté de Gagné
10 The
Territorial Component of Inquisitorial Book Control
in the Eighteenth-Century Indias’ Trade to New Granada229
Alberto José Campillo Pardo
Name Index251
Subject Index255
Notes on Contributors
vii
viii Notes on Contributors
Fig. 5.1 Average output of the Giunta of Venice between 1489 and 1601 109
Fig. 6.1 The Inquisitorial network. Elaborated by the authors using Gephi 137
Fig. 6.2 Size distribution in the communities 139
Fig. 6.3 Network at the market. Elaborated by the authors using Gephi 141
Fig. 6.4 Size distribution of communities 143
Fig. 7.1 Number of titles sent to Africa per category 163
Fig. 7.2 Number of titles sent to China (Macao) per category 165
Fig. 7.3 Number of titles sent to India (Goa) per category 167
Fig. 8.1 Guido de Monterroterio, Manipulus Curatorum, Cesaraugusta,
Mathei Fland[ri], 15 October 1475. Colophon (Consortium of
European Research Libraries. Incunabula Short Title Catalogue
(ISTC). London, 2010. https://data.cerl.org/istc/_search,
ig00569000)176
Fig. 8.2 Publishers in liturgical book contracts 191
Fig. 8.3 Print runs grouped by hundreds 200
ix
List of Tables
Table 4.1 Estimated product costs per 550 reams from the budget
prepared by Manuel Martín in 1758. Source: AHN, Consejos,
50,69072
Table 4.2 Annual remuneration of assignees for each territory 77
Table 6.1 Triads in the network 140
Table 6.2 Ranking of triads 145
Table 6.3 Comparing networks 145
Table 7.1 Number of requests per bookseller 159
Table 8.1 Contracts analysed 192
Table 8.2 Print run of the liturgical books according to the contracts
structured in hundreds of copies 199
Table 10.1 List of books 242
xi
CHAPTER 1
Over the course of history, books have been considered a vehicle for the
transmission of ideas. Nevertheless, books are also commodities produced
to satisfy demand and supply markets. As Richard Kirwan pointed out,
‘early modern book markets were subject to myriad pressures, forces and
interests acting in concert or competition’.1 This book seeks to contribute
to our knowledge about Early Modern book markets in two geographical
areas: Mediterranean Europe and Latin America. Nevertheless, prior to
1
This book has been funded by the research projects International Book Trade Networks
in the Hispanic Monarchy. 1501–1648 (HAR2017-82362-P), and Credit Market and the
Price Revolution in Spain, A 16th Century Bubble? (FEDER UPO-1261964).
R. Kirman, ‘Introduction: The Risks, Rewards and Perils of Specialisation’, in Specialist
Markets in the Early Modern Book World, ed. R. Kirwan and S. Mullins (Leiden, 2015), 1.
2
As Chaudhuri states, ‛the systematic organisation of multifaceted forms of long-distance
trade was aimed at reducing transaction costs’, K. N. Chaudhuri, K. N., ‛Reflections on the
organising of pre-modern trade’ in The Political Economy of Merchant Empires, ed. J. Tracy
(Cambridge, 1991), 421–442.
3
See, for instance, R. S. Lopez, The Commercial Revolution of the Middle Ages, 950–1350
(New Jersey, 1971) or some of the works by R. de Roover in J. Kishner (ed.) Business,
Banking and Economic Thought in Late Medieval and Early Modern Europe: Selected Studies
of Raymond de Roover, (Chicago, 1974), and J. D. Tracy, The Rise of Merchant Empires:
Long-distance Trade in the Early Modern World, 1350–1750 (Cambridge, 1993).
4
The consignment system was used most heavily in the Baltic area, where the organisation
passed through individual merchants with professional independent agents. On the contrary,
in the Mediterranean, the large company system was preferred.
5
Among these alternative organisational forms, we find the merchant coalitions studied by
Avner Greif. In Greif’s opinion, market-institutions that encourage cooperation produce
growth in investments and trade flows. The reduction of uncertainty is the consequence of
rules of behaviour observed by all members. Merchant members of these coalitions trusted
each other and thus engaged in contracting between them to preserve their reputation as
future profits depended on it. For more information, see A. Greif, Institutions and the Path
to the Modern Economy (Cambridge, 2006).
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 3
exchange but also the proliferation of all sorts of different credit contracts
and partnership agreements reduced the risk assumed by traders.6 These
instruments were constantly used by book merchants, as some of the fol-
lowing chapters will demonstrate.
Regarding distribution networks and financial instruments, books per-
formed the same as the rest of the commodities. Nevertheless, following
the invention of the printing press, a major shift took place in the European
book market during the fifteenth century. This technical innovation did
not only alter the books production process but also meant that the strate-
gies and mechanisms deployed for the trade in manuscripts became inad-
equate for distributing an increasing number of printed books.7 The
imbalance between supply and demand caused many new businesses to
fail.8 Higher investment required by the printing industry and the neces-
sity to reach customers beyond the local scope favoured the internationali-
sation of the European book market from an early stage.9 The spread of
the printing press also provoked a hierarchical organisation of the new
industry through Europe, in which a large quantity of the books con-
sumed by readers was printed in only a few centres.10 At the same time, the
integration of different book markets was facilitated by networks of print-
ers and booksellers who were responsible for connecting distant places in
Europe and beyond. In addition to this, local producers and merchants
6
These contracts could be enforced before the Court but also at the notary office. The
notarial institution was responsible for the dynamism of Early Modern trade, providing flex-
ibility and innovative solutions to commercial conflicts. This circumstance allowed merchants
to carry out multiple economic and financial transactions at the notary office. See
P. T. Hoffman, G. Postel-Vinay y J. L. Rosenthal, Dark Matter Credit: The Development of
Peer-to-Peer Lending and Banking in France (Princeton, 2019); Montserrat Cachero, ‛El
poder para cobrar en las Indias y el control remoto de los deudores’ in La Globalización
escrita: Usos hispanos en la América Colonial, ed. E. López Gómez, M. Salamanca, and
B. M. Tanodi de Chiapero (Madrid, 2015), 47–56; G. Jiménez-Montes, A Dissimulated
Trade Northern European Timber Merchants in Seville (1574–1598) (Leiden, 2022).
7
J. L. Flood, ‛Volentes sibi comparare infrascriptos libros impresos… Printed books as a
commercial commodity in the fifteenth century’, in Incunabula and their readers. Printing,
selling and using books in the fifteenth century, ed. K. Jensen (London, 2003), 139–151.
8
In those early years, as Andrew Pettegree conveyed, ‛many who put their hopes in print
found only ruin’, A. Pettegree, The Book in the Renaissance (New Haven, 2010), 44. See also
P. Nieto, ‛Geographie des Impressions Europèennes du XVe siècle’, in Revue Française
d’histoire du livre (118–121), 2004, 125–173.
9
L. Febvre and H-J.Martin, La Aparición del Libro (Mexico City, 2005), 262–264.
10
A. Pettegree, ‛Centre and Periphery in the European Book World’, in Transactions of the
Royal Historical Society, Sixth Series (18), 2008,101–128.
4 N. MAILLARD-ÁLVAREZ AND M. CACHERO
coexisted and played a significant role,11 along with the second-hand mar-
ket.12 In general terms, we can detect a higher degree of specialisation in
consolidated markets and more flexibility in emerging ones.
During this time, traders had to deal with political and religious institu-
tions. Institutions have played a central role in the explanation of eco-
nomic growth in the long run, especially since Douglass North was
awarded the Nobel Prize in 1993. They can be defined as the set of rules
governing transactions and consequently influencing how the economy
works.13 The relevance of institutions lies in their ability to influence
behaviour and incentives, thereby explaining failure or success.14 Efficient
institutions can decrease the costs of transacting, increasing commercial
exchange and economic growth.15
For instance, privileges are crucial institutions in understanding early
modern transactions. Privileges had their origin in Roman law; the system is
inspired by the idea of control and authority. Only the ruler had the right to
decide who could access the market of a certain commodity. We can find
examples in the exploitation of salt mines in America, and the distribution
11
B. Rial Costas (ed.), Print Culture and Peripheries in Early Modern Europe. A
Contribution to the History of Printing and the Book Trade in Small European and Spanish
Cities (Leiden, 2013).
12
C. Palmiste, ‘La compra de libros usados y de bibliotecas privadas en algunas librerías
sevillanas en la primera mitad del siglo XVIII’, La Memoria de los Libros. Estudios sobre la
Historia del Escrito y de la Lectura en Europa y América, II, P. Cátedra and M.L. López-Vidriero,
eds. (Salamanca, 2004). For the case of Latin America, this topic has been addressed by
I. García Aguilar, ‘Saberes compartidos entre generaciones: Circulación de libros usados en
Nueva España durante los siglos XVII y XVIII’, in Fronteras de la Historia (24–2), 2019,
196–220.
13
North distinguishes between politically determined formal institutions and informal
institutions which emerged because of individual decisions in the market. D. C. North,
‛Institutions, Transaction Costs, and the Rise of Merchant Empires’ in The Political Economy
of Merchant Empires, ed. J. Tracy (Cambridge, 1991), 22–40.
14
D. Acemoglu and J. A. Robinson, Why Nations Fail. The Origins of Power, Prosperity, and
Poverty (London, 2012).
15
Daaron Acemoglu affirms that efficient institutions produce economic growth since the
right institutional framework can transform individual talent into success. D. Acemoglu,
S. Johnson, and J. A. Robinson, ‛Reversal of Fortune: Geography and Institutions in the
Making of the Modern World Income Distribution’, Quarterly Journal of Economics, 117
(4), 2002, 1231–1294. D. Acemoglu, S. Johnson, and J. A. Robinson, ‛The Rise of Europe:
Atlantic Trade, Institutional Change, and Economic Growth’, The American Economic
Review, 95 (3), 2005, 546–579.
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 5
of dye materials, spices or medicinal herbs.16 Privileges were applied for the
first time at the book market by mid-fifteenth century in Venice and Milan
limiting the print of a book for a certain period of time.17 The idea underly-
ing those privileges was to avoid falsification of books, however, very soon,
privilege holders enjoyed the advantage of supplying the market in exclusiv-
ity. The organisational model, carried out in accordance with the mercantil-
ist ideas of the time, became very popular and, not only the Italian States
but also the Portuguese monarchy or the Spanish crown applied privileges
to the production or distribution of multiple commodities.18
Alongside the different chapters of this book, economic and cultural his-
torians contributed to this volume, analysing crucial aspects related to the
production, distribution and control of books in a historical context charac-
terised by the permanent negotiation with political and religious institu-
tions.19 It is well known that books were protected and, at the same time,
were closely monitored by the authorities in Early Modern times because
they were aware of the dangers associated with their distribution and
16
The geographical dimensions of America prompted a change in the regulation of the
new territories. The direct exploitation of such a huge territory was a cost that the monarchy
could simply not afford, and this lack of economic resources forced the Spanish monarchy to
design a more complex system of economic extraction. The new system was also inspired by
the royal monopoly, but direct exploitation was put into private hands. The Crown received
benefits in the form of taxes, but the risk was assumed by economic agents. Indeed, the big-
gest journeys and expeditions—including Cortés in Mexico and Pizarro in Peru—were
financed by merchants and bankers, not by the Crown. See J. M. Oliva Melgar, El Monopolio
de Indias en el siglo XVII y la Economía Andaluza: La Oportunidad que Nunca Existió
(Huelva, 2004).
17
F. Ammannati, ‘I privilegi come strumento di politica economica nell’Italia della prima
età moderna’, in Privilegi librari nell’Italia del Rinascimento, ed. E. Squassina and A. Ottone
(Milano, 2019), 17–38.
18
For the Spanish case see F. de Los Reyes Gómez, ‘Con Privilegio: La Exclusiva de Edición
del Libro Antiguo Español’, in Revista General de Información y Documentación, 11–2
(2001), 163–200. In Portugal see A. Moreira de Sá (ed.), Indice do livros proibidos en
Portugal no século XVI (Lisboa, 1983); for trade in general C. Rei, ‛The Organization of
Merchant Empires: Portugal, England and the Netherlands’, Working Paper, Department of
Economics, Boston, 2009, Rei explains differences in trading organisation in different terms,
she affirms that ‛if the king is flush with capital, he chooses to maintain control, but if not, he
franchises out the organisation delegating control to the merchants’.
19
The collection of essays gathered here is a selection of those presented at the International
Conference Institutions and Book Markets during the Early Modern Period: Between Regulation
and Promotion, held in February 2020 at the University Pablo de Olavide. The aim of the
conference was to analyse the interaction between those who produced and commercialised
books and the authorities, national or local, civil, or religious.
6 N. MAILLARD-ÁLVAREZ AND M. CACHERO
20
A few examples of this can be found in C. Griffin, Journeymen-Printers, Heresy, and the
Inquisition in Sixteenth Century Spain (Oxford, 2005).
21
The works on Early Modern Italian book markets are countless. Nevertheless, the
English-speaking audience might find an updated and thorough study of this topic in
A. Nuovo, The Book Trade in the Italian Renaissance (Leiden, 2013). The project Early
Modern Book Trade offers open access to database and publications regarding the economic
and juridical framework of European book markets, with a particular emphasis on Italy and
Venice (https://emobooktrade.unimi.it). For the incunabula period, we can count on the
crucial research deployed by the fifteenth-century Book Trade Project (http://15cbooktrade.
ox.ac.uk/project/).
22
The Giunti are studied in this book by Andrea Ottone. For the different branches of this
Venetian family, see the works by William Pettas, A History and Bibliography of the Giunti
(Junta) Printing Family in Spain. 1514–1628 (New Castle, 2004); The Giunti of Florence: A
Renaissance Printing and Publishing Family (New Castle, 2013). Regarding the Portonariis,
who from Trino (Piedmont) expanded their networks to Venice, Lyon, Castile, and Mexico,
see M.C. Misiti, ‘Una porta aperta sull’Europa: i de Portonariis tra Trino, Venezia e Lione.
Ricerche premiliminari per l’avvio degli annali’, Il Bibliotecario, III, 1–2 (2008), 55–91.
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 7
23
A. Pettegree, The Book in the Renaissance (New Haven, 2011), 66–67.
24
N. Maillard-Álvarez, ‘Venecia y Holanda en los Circuitos del Comercio Español del
Libro. Siglos XVI-XVII’, Repúblicas y Republicanismo en la Europa Moderna. Siglos XVI-
XVIII (Madrid, 2017), 485–506 (490–491).
25
Besides the already mentioned Giunti and Portonariis, we find numerous Italian printers
and booksellers in Iberia and Latin America. For this second territory, we can highlight the
case of the first printer to work in Mexico City, the Italian Giovanni Paoli (known as Juan
Pablos). A. Millares Carlo and J. Calvo, Juan Pablos. Primer Impresor que a esta Tierra Vino
(Mexico City, 1953).
26
M. Infelise, ‘La Crise de la Librairie Vénetiénne. 1620–1650’, Le Livre et l’Historien:
Études Offertes en l’Honneur du Professeur Henri-Jean Martin (Geneva, 1997), 343–352.
27
P. Rueda, ‘La venta de libros italianos en Madrid en tiempos de Felipe II: el catálogo de
Simone Vassalini (1597)’, JLIS.it, 9, 2 (2018). For the eighteenth century see, P. Cátedra,
Tace il Testo, Parla il Tipografo. Tre Stvdi Bodoniani (Salamanca, 2017).
28
An analysis of the academic literature on this topic might be found in the chapter by
Alexandra Laliberté de Gagné in this book.
8 N. MAILLARD-ÁLVAREZ AND M. CACHERO
29
K. Haebler, Impresores primitivos de España y Portugal (Madrid, 2005). The first English
edition was published in 1897.
30
J. García Icazbalceta, Bibliografía Mexicana del Siglo XVI (Mexico City: FCE, 1981).
The work was originally published in 1886.
31
F. Escudero y Perosso, Tipografía Hispalense. Anales Bibliográficos de la Ciudad de
Sevilla (Madrid, 1894). There is a facsimile edition (Seville, 1999).
32
C. Pérez Pastor, La Imprenta en Toledo (Madrid, 1887); C. Pérez Pastor, La Imprenta
en Medina del Campo (Madrid, 1895).
33
S. Viterbo, O Movimento Tipográfico em Portugal no Século XVI: Apontamentos para a
sua história (Coimbra, 1924).
34
The relentless pursuit of documentation about colonial Latin America in different librar-
ies and archives (including the General Archive of Indies in Sevilla) was the base for the
famous works on the printing press that José Toribio Medina published in his own workshop
in Santiago de Chile: La Imprenta en la Habana. 1707–1810 (1904); La Imprenta en Lima.
1584–1824 (1904); La Imprenta en Cartagena de las Indias. 1809–1820 (1904); La Imprenta
en Manila desde sus orígenes hasta 1810 (1904); La Imprenta en Guatemala. 1660–1821
(1906); Historia de la Imprenta en los Antiguos Dominios Españoles de América y
Oceanía (1958).
35
The 35 volumes published between 1923 and 1945 offer an alphabetically ordered
account of the printed production in Spain and Spanish America during early modern and
modern times. A. Palau i Dulcet, Manual del Librero Hispano-americano: Bibliografía
General Española desde la Invención de la Imprenta hasta nuestros tiempos con el valor comer-
cial de los impresos (Barcelona, 1923–1945).
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 9
although their perspective was mainly descriptive and erudite. They were
focused on discussing the first city to host a printing press in the Iberian
Peninsula, rather than its social context. Modern digital means might have
replaced those early studies; however, despite their obvious faults and
errors, imputable to the scarcity of resources and the somehow narrow
perspective, they have been and still are useful tools for present-day book
historians.
It was not until the second half of the twentieth century, under the
influence of French historiography,36 and quite often with the lead of
French historians,37 when we witnessed a gradual renovation of book his-
tory in Iberia and Latin America, which is particularly clear since the
1980s. A new generation of scholars, working in different university
departments (bibliography, social and cultural history, literature), helped
to widen the scope of book history studies in Spanish and Portuguese.
Many new publications, especially in the 1990s and early twenty-first cen-
tury, addressed the study of literacy and readers. Countless journal articles,
book chapters and monographs about individual readers or communities
of readers were often based on the systematic analysis of inventories.38 In
these works, the local or national scope has usually prevailed, although
some studies have chosen a more comparative and qualitative
perspective.39
Likewise, the early works on the printing press gave way to more
resourceful and exhaustive studies, and usually focused on the detailed
36
As such, the influence of L’Aparition du Livre by Lucien Febvre and Henri-Jean Martin
in 1958 was crucial, first translated to Spanish in 1962 in Mexico.
37
Christian Peligry, director of the Mazarine Library in Paris, studied the book market in
Spain during the sixteenth and seventeenth centuries and the diffusion of Spanish books in
France; François López focused his works on eighteenth-century Spanish publishing indus-
try. Although the prestigious Hispanist Bartolomé Bennassar was not a specialist in book
history, his works on readership has enlightened the discipline in the Spanish-speaking world.
More recently, Roger Chartier has also made great contributions to the advance of the disci-
pline in Spain and Latin America.
38
Good examples of this are offered by M. Peña, El Laberinto de los Libros. Historia
Cultural de la Barcelona del Quinientos (Madrid, 1997), or P. Cátedra and A. Rojo,
Bibliotecas y Lecturas de Mujeres Siglo XVI (Salamanca, 2004). For Italy, see T. Plebani, Il
Genere dei Libri. Storie e Rappresentazioni della Lettura al Femmenile e al Maschile tra
Medioevo e Età Moderna (Milan, 2001).
39
In this sense, we can highlight the work on the use of manuscripts in Spain during the
Early Modern period by F. Bouza, Corre Manuscrito. Una Historia Cultural del Siglo de Oro
(Madrid, 2001); or the studies on popular readeres, such as A. Castillo (ed.), Cultura Escrita
y Clases Subalternas: Una Mirada Española (Oiartzun, 2001).
10 N. MAILLARD-ÁLVAREZ AND M. CACHERO
40
This collection includes titles focused on different Spanish cities, such as Salamanca,
Madrid, Burgos and Alcalá de Henares, and more thematic studies, including a catalogue of
incunables by Julián Martín Abad, Cum Figuris. Texto e Imagen en los Incunables Españoles.
Catálogo Bibliográfico y Descriptivo (Madrid, 2018).
41
There are countless examples, from the study of Gothic typography in Valladolid
[M. Casas del Álamo, La Imprenta en Valladolid. Repertorio Tipobibliográfico. 1501–1560
(Valladolid, 2021)] to the comprehensive catalogue of institutional religious libraries in
Portugal [L. Giurgevich and H. Leitâo, Clavis Bibliothecarum. Catálogos e Inventários de
Livrarias de Instituçôes Religiosas em Portugal até 1834 (Lisboa, 2016)].
42
A. Castillejo, La Imprenta en Sevilla en el siglo XVI. 1521–1600 (Seville, 2019), and
G. Rodríguez Domínguez, La Imprenta en México en el siglo XVI (Merida, 2018).
43
C. Griffin, The Crombergers of Seville: The History of a Printing and Merchant Dynasty
(Oxford, 1989).
44
Together with the aforementioned book series by Arco/Libro, the publishing houses
Trea or Calambur created their own collections devoted to book history and bibliography,
together with their own academic journals, Litterae (Calambur: 2001–2003), and Cultura
Escrita y Sociedad (Trea: 2005–2010), where not only Spanish, but a large number of foreign
scholars, published their works.
45
J. Delgado Casado, Diccionario de Impresores Españoles. Siglos XV-XVII (Madrid, 1996);
S. Establés Susán, Diccionario de Mujeres Impresoras y Libreras de España e Iberoamérica entre
los Siglos XV y XVIII (Zaragoza, 2018). Additionally, online catalogues offer a crucial tool
for present-day book historians. The Iberian Book Project is a research database that aims to
generate a Spanish, Portuguese and Latin American Short Title Catalogue (www.iberian.ucd.
ie); The Catálogo Colectivo del Patrimonio Bibliográfico, gathers a description of books
located in Spanish libraries from the fifteenth to the twentieth century (http://catalogos.
mecd.es/CCPB/ccpbopac/).
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 11
Another field that has flourished during the last decades is the study of
the legislation, institutions and practices deployed to control the written
word. This is indeed one of the more fertile areas of study in book history
nowadays, with remarkable examples in Latin America, Portugal, Spain
and Italy, where the religious and institutional frameworks hold many
similarities, despite obvious differences. Not without conflict, all those ter-
ritories remained within the Catholic denomination throughout the early
modern period. As R. Po-Chia Hsia has rightfully pointed out, book pro-
duction and book use in Catholic countries in recent times have started to
receive the same attention that they have traditionally deserved in
Protestant areas.46 Nevertheless, if there is one field of study that has cap-
tured the attention of researchers in the Catholic world, it is that of con-
trol and censorship, and in particular the involvement of the Inquisition.
Early Modern authorities, both in Catholic and non-Catholic coun-
tries, were concerned about the increasing number of books and other
kinds of printed texts circulating in the European continent and the
Americas. Very soon they developed different forms of control and censor-
ship systems.47 Censorship had a lasting effect on European culture, as
many scholars have emphasised.48 The emergence of studies about the
Inquisition by the end of the twentieth century was responsible for increas-
ing interest in the relationship between this infamous institution and cul-
ture. This interest gave rise to classical studies by scholars such as Virgilio
Pinto, who made a detailed analysis of the procedure of book control.49
According to Pinto, inquisitorial censorship in Spain evolved during the
sixteenth century, not only to confront the growing threat posed from
46
R. Po-Chia Hsia, The World of Catholic Renewal. 1540–1770 (Cambridge, 2005), 172.
47
An overview on the politics for banning books can be found in M. Infelise, I libri proibiti
(Roma, 1999).
48
G. Fragnito, Church, Censorship and Culture in Early Modern Italy (Cambridge, 2001),
11. See also Girogio Caravale, Libri Pericolosi: Censura e Cultura Italiana in Età Moderna
(Milan, 2022).
In this context, the reader might find very interesting the considerations about the effect
of censorship over the stability of texts made by D. Montes, V. Lillo and M.J. Vega, Saberes
Inestables: Estudios sobre Expurgación y Censura en España en los Siglos XVI y XVII
(Madrid, 2018).
49
V. Pinto Crespo, Inquisición y Control Ideológico en la España del Siglo XVI (Madrid,
1983). The same topic was addressed by many others, such as M. Defourneaux, Inquisición
y Censura de Libros en la España del Siglo XVIII (Madrid, 1973); A. Alcalá, Literatura y
Ciencia ante la Inquisición Española (Madrid, 2001); or E. Gacto, Inquisición y Censura: el
Acoso a la Inteligencia en España (Madrid, 2006).
12 N. MAILLARD-ÁLVAREZ AND M. CACHERO
50
Index des Livres Interdits (Quebec: University of Sherbrooke, 1985–2002). Bujanda also
published recently a one-volume monograph that includes a comprehensive analysis of the
history of the Spanish Inquisition’s Indexes, together with a catalogue of all the books for-
bidden or mutilated in all those Indexes. J. Martínez de Bujanda, El Índice de Libros
Prohibidos y Expurgados de la Inquisición Española. 1551–1819 (Madrid, 2016).
51
That is the case of M. Peña, Escribir y Prohibir. Inquisición y Censura en los Siglos de Oro
(Madrid, 2015).
52
M. Albisson (ed.), Los Agentes de la Censura en la España de los Siglos XVI y XVII
(Berlin, 2022). For instance, the involvement of printers and booksellers in the control sys-
tem has been well documented and studied in both Mediterranean Europe and Latin
America.
53
M. J. Vega and J. Weiss (eds.), Reading and Censorship in Early Modern Europe.
(Barcelona, 2010).
54
For Italy, a good example of this can be found in C. Lodoli, Della Censura dei Libri.
1730–1736. Edited by Mario Infelise (Venice, 2001).
55
F. de los Reyes Gómez, El libro en España y América. Legislación y Censura. Siglos
XV-XVIII (Madrid, 2000). Other scholars have studied the royal policy regarding books,
such as J. García Oro and M.J. Portela, La Monarquía y los Libros en el Siglo de Oro (Alcalá,
1999); or the system for licensing books by the Spanish Crown, like in F. Bouza, Dásele
Licencia y Privilegio. Don Quijote y la Aprobación de Libros en el Siglo de Oro (Madrid, 2012).
The actual implementation of the Crown rules regarding books, at least for the case of the
sixteenth century, has been addressed by R. Pérez García, La Imprenta y la Literatura
Espiritual Castellana en la España del Renacimiento (Gijón, 2006).
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 13
56
The cases are, again, countless. However, we can highlight studies such as P. Berger,
Libro y Lectura en la Valencia del Renacimiento (Valencia, 1987), or V. Bécares, Librerías
Salamantinas del Siglo XVI (Salamanca, 2007). For Portugal, see A. Anselmo, Estudos de
História do Livro (Lisboa, 1997).
57
Y. Clemente San Román and N. Bas Martín (eds.), Del Autor al Lector. El Comercio y
Distribución del Libro Medieval y Moderno (Zaragoza, 2017).
58
A. Cayuela: Alonso Pérez Montalbán. Un Librero en el Madrid de los Austrias (Madrid,
2005); A. González-Sánchez and N. Maillard-Álvarez, Orbe tipográfico. El Mercado del Libro
en la Sevilla de la Segunda Mitad del Siglo XVI (Gijón, 2003).
59
M. de la Mano, Mercaderes e Impresores de Libros en la Salamanca del Siglo XVI
(Salamanca, 1998); The strong connections between the Iberian book market and the Low
Countries have been studied by, among others, V. Bécares, Arias Montano y Plantino. El
Libro Flamenco en la España de Felipe II (León, 1999); and A. Sánchez del Barrio (ed.), El
Comercio del Libro entre los Países Bajos y España durante los Siglos XVI y XVII
(Valladolid, 2016).
14 N. MAILLARD-ÁLVAREZ AND M. CACHERO
Latin America.60 Over the past decades, some researchers with solid
knowledge of archival sources, such as Carlos A. González Sánchez and,61
especially, Pedro Rueda Ramírez, have continued to broaden our knowl-
edge on this topic,62 studying the legislation, the procedures, the agents,
and the practices on the Atlantic book trade. From the other side of the
ocean, Nora Jiménez has focused her most recent research on the expan-
sion of the distribution networks in the Viceroyalty of New Spain during
the sixteenth century, while Cristina Gomez has analysed similar issues
from the Bourbonic period.63
During the last decades, the historiographical production about book
history in Latin America has indeed increased. Consolidated scholars and a
new generation of young researchers with solid international careers have
situated this huge region on the map of Book History in its own right. In
South America, we might find studies on the role of books and readers in
the transmission of scientific knowledge during the eighteenth century,64
together with several works devoted to the development of censorship and
the Inquisition, or the printing industry in colonial Peru.65 In Brazil, differ-
ent scholars have focused their research on topics such as libraries, readers,
and book trade from the sixteenth to the nineteenth centuries.66
60
Particularly his fascinating work, Books of the Brave. Being an Account of Books and of Men
in the Spanish Conquest and Settlement of the Sixteenth-Century New World (Berkeley, 2012).
The book was first published in 1949.
61
C. A. González, New World Literacy: Writing and Culture Across the Atlantic, 1500–1700
(Lewisburg, 2011).
62
P. Rueda, Negocio e Intercambio cultural: El comercio de libros con América en la Carrera
de Indias. Siglo XVII (Seville, 2005).
63
C. Gómez Álvarez, Navegar con Libros. El comercio de libros entre España y Nueva
España. 1750–1820 (Madrid, 2011).
64
M. Labarca, ‛Los libros de Medicina en el Chile del siglo XVIII: Tipologías, Propietarios
y Dinámicas de Circulación’, in Anuario Colombiano de Historia Social y de la Cultura (47),
2020, 345–371; and M. Labarca, ‛La biblioteca del bachiller Miguel Jordán de Ursino’, in
N. Maillard-Álvarez and Manuel F. Fernández-Chaves (eds.), Bibliotecas de la Monarquía
Hispánica en la Primera Globalización. Siglos XVI-XVIII (Zaragoza, 2021), 93–124.
65
P. Guivóbich, Censura, Libros e Inquisición en el Perú Colonial. 1570–1754 (Seville,
2003).; P. Guivóbich, Imprimir en Lima durante la Colonia. Historia y Documentos.
1584–1750 (Madrid, 2019). English-speaking readers might find also very interesting his
article ‛Books, Readers, and Reading Experiences in the viceroyalties of New Spain and Peru,
sixteenth to eighteenth centuries’, in Early Readers, ed. M. Hammond, (Edinburg, 2020).
66
M. Abreu, ‘La Libertad y el Error. La Acción de la Censura Luso-Brasileña (1769–1834)’,
in Cultura Escrita y Sociedad (7) 2008, 118–141; L. C. Villalta, Usos do Livro no Mundo
Luso-Brasileiro sob as Luzes: Reformas, Censura e Contestaçóes (Bello Horizonte, 2015).
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 15
67
This is the case of A. J. Campillo Pardo, Censura, Expurgo y Control en la Biblioteca
Colonial Neogranadina (Bogotá, 2016), or Cristina Soriano, who has studied readers and
book trade in eighteenth-century Caracas. C. Soriano, ‛Bibliotecas, Lectores y Saber en
Caracas durante el Siglo XVIII’, in El Libro en Circulación en la América Colonial, ed.
I. García and P. Rueda (Mexico, 2014); ‛Buscar libros en una ciudad sin imprenta. Redes de
circulación de libros en la Caracas de finales del siglo XVIII’, in El Libro en Circulación en el
Mundo Moderno en España y Latinoamérica, ed. P. Rueda (Madrid, 2012). 109–127. See
also her book Ties of Revolution: Information, Insurgencies, and the Crisis of Colonial Rule in
Venezuela (Albuquerque, 2018), where she analysed how the circulation of information in
the Caribbean area contributed to the rise of revolutionary feelings in Venezuela.
68
M. Garone, Historia de la tipografía colonial para lenguas indígenas (Mexico, 2014),
and Historia de la imprenta y la tipografía colonial en Puebla de los Ángeles (1642–1821)
(México, 2015).
69
N. Jiménez, ‘Cuentas Fallidas, Deudas Omnipresentes. Los Difíciles Comienzos del
Mercado del Libro Novohispano’, in Anuario de Estudios Americanos (71) 2014, 423–446.
70
C. Manrique, El Libro Flamenco para Lectores Novohispanos. Una historia Internacional
de Comercio y Consumo Libresco (Mexico City, 2019); Also in México, Manuel Suárez has
studied scholar readers in colonial times in De erutidione Americana: Prácticas de Lectura y
Escritura en los Ámbitos Académicos Novohispanos (Mexico City, 2019).
71
Idalia García Aguilar has an impressive record of research on the rich written patrimony
of Mexico, including studies on censorship, readership, booksellers, and the second-hand
book market. Among her recent works, see, La Vida Privada de las Bibliotecas: Rastros de
Colecciones Novohispanas. 1700–1800 (Bogotá, 2020).
72
P. Rueda and I. García Aguilar (eds.), El Libro en Circulación en la América Colonial
(Mexico City, 2014); N. Maillard-Álvarez and Manuel F. Fernández-Chaves (eds.), Bibliotecas
de la Monarquía Hispánica en la Primera Globalización. Siglos XVI-XVIII (Zaragoza,
2021); or A. Gehbald and N. Jiménez (eds.), Libros en Movimiento. Nueva España y Perú.
Siglos XVI-XVIII (Michoacán, 2021).
16 N. MAILLARD-ÁLVAREZ AND M. CACHERO
The next chapters depict the Early Modern book markets in different
settings, from fifteenth-century Venice to nineteenth-century Portuguese
Africa. We consider books not only as cultural objects but also as com-
modities. That is why we have chosen to focus on the legal and commer-
cial strategies that fostered and framed the circulation of books. Our
contribution seeks to challenge the national boundaries that have been
traditionally predominant in the field. In this regard, the following chap-
ters not only put emphasis on some of the main European centres of the
book (such as Venice) but also on more peripheric territories (the Iberian
Peninsula or Eastern Mediterranean), and we have especially included
contributions that put together Europe and Latin America, two circuits
totally symbiotic but that quite often have been studied separately.
The first part of the book explores the privilege markets in Europe and
the Americas. In the first chapter, Angela Nuovo focuses on the evolution
of the book privileges system in the Republic of Venice, where it was used
as a tool to avoid competition, and compares it with Rome where its pri-
mary goal was to serve religious control. Moving from Europe to the
Americas, Agnes Gehbald explores a different use of privileges: the role of
hospitals and orphanages as the beneficiaries of book privileges in the
Spanish Monarchy, specifically for the production and distribution of
primers and grammars. The printing of these highly demanded texts cre-
ated revenues for charities, but their management was not exempt from
conflicts that the author explores in places as distant as Buenos Aires and
Zaragoza. Printing privileges for calendars in the Spanish Monarchy are
analysed by Natàlia Vilà-Urriza. Like other printed ephemera, only a tiny
proportion of the thousands and thousands of almanacs printed in the
Early Modern period has survived.73 The monopoly of the privilege by the
printer Antonio Sanz for the Iberian Peninsula during the period between
1734 and 1780 allows the author to study the production process of the
calendar, the mechanism for delivering, and, more interestingly, the pos-
sibility to transfer and rent the privilege in different Spanish cities.
The second part of the book explores the economic behaviour of agents
in the book trade, focusing on three examples that show how early mod-
ern book markets could achieve truly international status. The contribu-
tion by Andrea Ottone describes the complex market strategies developed
73
D. McKitterick, ‘Bibliography, Population, and Statistics. A View from the West’, The
Book Worlds of East Asia and Europe, 1450–1850: Connections and Comparisons,
110–166 (124).
1 INTRODUCTION: THE CIRCULATION OF BOOKS DURING THE EARLY… 17
by the Giunti publishing house from the end of the fifteenth century.
Their strategy was meant to achieve two goals: firstly, positioning the
printing house on top of the European market; and, secondly, exhibiting
a high-profile reputation for Catholic and academic institutions. The effi-
cient strategy also benefitted from a diversification of production; this way,
each European branch specialised in different editions, discouraging com-
petition among branches and increasing their printing catalogue.
Natalia Maillard-Álvarez and Montserrat Cachero also explore different
strategies displayed at the market, although focusing on distribution and
sales rather than production. The authors describe the book market in
Mexico and its connections with the European production and distribu-
tion centres. Different inquiries into a procedure followed at the Mexican
Inquisitorial Court shed light on the networks developed by book mer-
chants operating in Mexico at the end of the sixteenth century. The
authors use Social Network Analysis to map and analyse the role played by
the different agents in the market, their connections with the European
continent, their business strategies and results, the negotiation with politi-
cal and religious authorities, and the trading routes.
The overseas Portuguese empire between the eighteenth and the nine-
teenth century is the framework for the study by Airton Ribeiro da Silva
Jr. The petitions made in Lisbon to send books to the Portuguese territo-
ries in Africa and Asia allow the author to reconstruct a global market,
affected both by the enlightened policy of the authorities and the agency
of booksellers, mainly from France, who connected the centres of book
production in Europe with Mozambique and Macao.
In the last part, ‘Institutions, Markets, and Incentives’, three chapters
examine the ambivalent responsibility of authorities in different territories
over the book market. First of all, Manuel José Pedraza-Gracia explores
the actions of the Spanish religious authorities as editors in the fifteenth
and early sixteenth centuries. Based on a thorough analysis of archival and
bibliographical documentation, the author proves that the Church acted
as one of the early editors of the Spanish printing industry.
In Eastern Europe, ecclesiastical authorities also played a fundamental
role in the development of the book market, as studied by Alexandra
Laliberté de Gagné in her chapter. In this case, the feud between different
denominations (Catholic and Orthodox) was decisive in the evolution of
book markets. The Greek Orthodox Church had to face a double menace:
the lack of their own printers in the Ottoman territories where most of its
18 N. MAILLARD-ÁLVAREZ AND M. CACHERO
GROMVÁL
DIMÍTRI DONSKÓY
ACT I., SCENE I. DIMÍTRI AND THE OTHER PRINCES, BOYÁRS AND
GENERALS
THE LEGACY