QUESTION: In your respective groups carry out a market needs analysis for a selected

community (UZ included). Generate three (3) possible business /New venture ideas that may
solve the identified needs. Justifying your choice over others, select ONE (1) idea that you will
pursue.

Identified Community: University of Zimbabwe Campus

Identified Campus Needs: Tutoring Service, Laundry and Dorm Room Cleaning Service,
Campus Tour Guide, Resume/CV Writing Service, Healthy Snack Delivery, Tech Support,
Custom Merchandise, Event Photography, Tech Support, Event/Party Organizing, Food outlets,
Student accommodation, Car wash, Fitness centers, School shuttles, Grocery shop, Sports and
entertainment events.

3 Possible Business Ideas:

The services ariku lacker are tutoring, laundry and accommodation let's work on those 3 cuz
ndopane huge gap

Then after feasibility studies the deal relaundry service ndoriri feasible and rine higher market
pacampus cuz mwana wese anoida... Accommodation haisi practical kuti maindividuals aite
venture into

Business Ideas

1) We can venture into the laundry services business whereby we set a laundry room with
washing machines which can only be used through coins. So for you to be able to use them, you
buy coins and then you put them into the washing machine then it washes your clothes (like the
snooker concept). The university gets a percentage and whoever is operating the business gets a
percentage too. I know people who even go home to get laundry done

2) Student Tutoring Platform: Develop an online platform that connects students who need
academic assistance with qualified tutors within the university. The platform could offer a range
of subjects and provide features such as virtual classrooms, scheduling tools, and progress
tracking. By addressing the need for academic support, this venture would help students improve
their understanding of coursework and enhance their overall academic performance.

3) Accessories Shop and Printing Services: Everyone on campus got at least 1 gadget we can
have a proposal on starting an accessories shop inenge ine macharger, pouch, earphones .n......

Among these three ideas, I would choose to pursue the Student Tutoring Platform within a
university setting.

Justification: The Student Tutoring Platform addresses the need for academic support, which is a
common requirement among university students. It leverages technology to create a convenient
and accessible platform for students to connect with tutors. This venture would not only provide
academic assistance but also foster a collaborative learning environment among students. It has
the potential for scalability by expanding to cover various subjects and accommodating a
growing user base. Additionally, the platform can generate revenue through tutoring fees or
subscription models, making it a financially viable business option.

Remember to conduct further research, assess the existing tutoring landscape within the
university, and evaluate the feasibility of the chosen business idea before proceeding with its
implementation.

Can we create the needs analysis using a Google forms then we structure questions and fill them
in.

After that tozoita pick out the 3 things using the Google form responses. Or we can structure the
questions to choose between our ideas and just prove with those kuti laundry wins then we plan
for it

The printing services thing, laundry and the tutoring?

Or toisa zvema shops on that tutoring one?

The printing services thing, laundry and the tutoring?

Or toisa zvema shops on that tutoring one?

Wash House is a laundry and cleaning that will be equipped with state of the art facility
specifically positioned to become the market leader in the industry. Our major purpose of starting
this business is to provide a suitable and comfortable facility where people can easily do their
laundries at an affordable fee. Much more than providing a facility where people can do their
laundries, we also offer complementary services; services that will get our customers hook to us.
Bottom line is that we will go all the way to help our customers maximize their time when they
patronize our Laundry services. These are the services and amenities that will be made available
to our customers;

• washing

Dry cleaning services

• Ironing

Folding and packaging of clothes

Home delivery services

• Coffee bar

•Snack bar

-Free Wi-Fi
We will offer free pick-up and delivery. Our network of laundry professionals will give clients'
clothes the personal care and attention that won't be found anywhere else.

Our professionals will meet and exceed every expectation of our clients and make sure your
laundry receives the utmost care and attention. We believe in providing the highest quality
laundry service available. We also provide cleaning services to banks, schools, hotels, churches,
etc. The cleaning aspect of the business is divided into two; first is the commercial cleaning
service and the second is the residential cleaning service.

Commercial clients usually demands cleaning companies that can provide them with state of the
art janitorial services and garbage removal and disposal services. Residential clients on the other
hand look for cleaning companies that can provide comparatively less heavy duty services such
as carpet cleaning, upholstery, 6 hour maid services, vacuuming etc. Clients can subscribe to
daily or weekly cleaning services. With commercial cleaning services we will provide janitorial
services where we do general cleaning of the office area for clients. We will also provide garbage
removal and disposal services where we daily collect the waste and garbage of clients for safe
disposal. We provide a variety of office cleaning services to a wide range of clients. From estate
agent offices to computer service companies, we know that your office environment projects the
image of your company, it is important to project the kind of image that your clients expect to be
welcomed into. A clean working environment is paramount and your staff will not only work
better but they will have fewer days off with coughs and colds if surfaces, telephones and
communal areas are kept clean

Target Market and Customers

One of the more impressive aspects of the cleaning industry is the endless possibilities it
provides when it comes to the target market and customers. Sure, each cleaning company that
establishes itself in the cleaning industry has its own niche and therefore its own target market
and clients. However, for a start-up company like ours, we had the luxury of choosing from a
wide selection of target customers.

In the commercial sector, businesses ranging from small companies to large corporations are all
in need of cleaning services of one kind or the other. Schools, colleges, libraries and other
variants of educational institutions too require the assistance of cleaning companies to provide a
cleaner, safer and health hazard free studying environment for the bright minds of tomorrow.

In the residential sector, there are those living modern day busy urban lives who hardly have time
to make their bed and keep their shoes aligned. For them, maid services are perfect to restore
some order in their homes and their lives. Then again, there are clients within the residential
sector who are looking to provide their newborn children with a cleaner and safer abode. This is
when they call upon the cleaning service companies to help make their homes a better place for
their children to live in. As far as our operations are concerned, we are looking to cater for the
commercial clients, students and lecturers, and the general public. Since we are equipped with
the right size of cleaning staff and the appropriate cleaning equipment, we believe that we can
cover massive office spaces as long as the clients appoint us a reasonable deadline. Window
cleaning services, janitorial services and waste removal services in collaboration with the city
authorities will be the major concentration areas of our business going forward. With that being
said, we will be keeping a watchful eye on the residential sector and always be open to the idea
of expanding our business if lucrative opportunities present themselves. Whether or not a client
will express their interest to subscribe to a cleaning service company will depend on two things.
The first is the expertise and experience of the cleaning service company which is known to
people in the neighborhoods, city or the country. Secondly, the effectiveness and the efficacy of
the marketing and advertising strategies that are created by the cleaning company. There can also
be a third factor in the mix, and that is the company's ability to impress their clients during trial
periods of service, if there are any on offer. Our company, being a start-up cleaning business, will
lack the experience and renown that is required to draw in
[09:53, 4/2/2024] Tumi Lushel: The overall size of the cleaning industry is quite huge in

Zimbabwe. Harare is one of the major locations in the industry

mainly because it is becoming an industrialized and

commercialized city where cleaning services have become a

necessity in nearly every neighborhood that is flocked with

commercial complexes and residential buildings. A lot of

tertiary institutions also abound, where students and lecturers

sometimes get so busy with academics that they cannot afford

the time to clean their properties and do their laundry. Also a lot

of constructions are being carried out which need an after

construction cleaning. The analysis of the cleaning and laundry

industry can be easily divided into two categories due to the

distinct nature of the two kinds of services that cleaning

companies in this industry concentrate on. The first is the

commercial cleaning service and the second is the residential

cleaning service. The market analysis for both of them were

done separately because the nature and intensity of the demand

in both of them are highly different. Commercial clients usually

demands cleaning companies that can provide them with state of

the art janitorial services and garbage removal and disposal

services. Residential clients on the other hand look for cleaning

companies that can provide comparatively less heavy duty

services such as carpet cleaning, upholstery, 6 hour maid

services and vacuuming.

Changes in the Cleaning Industry Marketplace

During the time of the rapid inflation in Zimbabwe, the office rent rates went up and that
compressed the ability of several corporations and large businesses to afford cleaning services.
Since the depression faded way into oblivion, the office rent rates have somewhat become flatter
and companies and corporations have regained the need and ability to subscribe to cleaning
services. With that being said, certain areas of the city are experiencing a rise in rent of
residential spaces. If the rates continue to rise in a similar fashion, then we will be forced to
make our prices more competitive and increase the efficiency of our services to residential
clients. This may sound like an intimidating scenario for most start-up cleaning businesses, but
our company sees this as an opportunity to adapt, evolve and let the market changes mold our
path to success. One of the major changes that led to a boom in the cleaning industry in the
recent years is the development and increased authority of the healthcare industry due to the
Pandemic. Residing and working in unclean and filthy places posed several health hazards to
residents and workers around the country. This forces the home owners and corporate heads to
resort to cleaning services, since their personal cleaning professionals unable to meet the

EXECUTIVE SUMMARY

The name of our business is Wash House services which is yet to be started. Wash House
services will be a residential, commercial and laundry and cleaning services that will provide all
kinds of cleaning solutions for properties. Hygiene is one important thing that must be practiced
with seriousness; as a matter of fact, it has to be a frequent practice but academics and work
sometimes make it difficult for people get to time to wash their clothes and clean their homes and
properties. We will be a registered laundry and cleaning facility that is built to serve the people of
Harare especially the busy corporate executives and students. Our Laundry and cleaning business
will be located in the heart of Harare at the University of Zimbabwe as a start, which is less than
20 minutes' drive from Harare town, and 10 minutes' drive from the CBD. We are strategically
positioned in a commercial center and we are set to services the whole of the community as well
as visitors and travelers alike. This location makes our business clearly visible and the
environment is also conducive. Our goal is to address the needs of the customers who are
looking for top notch cleaning laundry services at reasonable prices for their homes or their
workplaces. This need of the customers will be addressed by providing them with the very best
cleaning services that will be conducted by highly skilled cleaning professionals. The
characteristics that will set our business apart from the rest will be the top quality of our services,
the efficiency of our workers and the first class hospitality treatment that our clients can expect
from our professionals every single time.

We currently, have not started operations but everything is set for it to kick start. This business
plan therefore captures everything about the business. The main target market of the business is
students and most of them are located in the area, also the place is on campus and clients can
easily locate us.

Objectives

Our objectives for the first three years of operation include:

To create a service based company whose number 1 goal is exceeding customer's expectations.

• To increase our number of clients served by 20% per year through superior service.

To develop a sustainable home-based business, living off its own cash flow.
The utilization of our facility on a regular basis by at least 30% of the leads that contact us for
more information.

Our Vision Statement

Our Vision is to operate one of the most successful laundry