INTRODUCTION

Headphones are a pair of small loudspeaker drivers worn on or around the

head over a user's ears. They are electroacoustic transducers, which convert
an electrical signal to a corresponding sound. Headphones let a single user listen
to an audio source privately, in contrast to a loudspeaker, which emits sound
into the open air for anyone nearby to hear. Headphones are also
known as earspeakers, earphones or, colloquially, cans. Circumaural ('around
the ear') and supra-aural ('over the ear') headphones use a band over the top of
the head to hold the speakers in place. Another type, known as earbuds or
earpieces consist of individual units that plug into the user's ear canal. A third
type are bone conduction headphones, which typically wrap around the back of
the head and rest in front of the ear canal, leaving the ear canal open. In
the context of telecommunication, a headset is a combination of headphone and
microphone.

Headphones connect to a signal source such as an

audio amplifier, radio, CD player, portable media player, mobile phone, video
game console, or electronic musical instrument, either directly using a cord, or
using wireless technology such as Bluetooth, DECT or FM radio. The first
headphones were developed in the late 19th century for use by telephone
operators, to keep their hands free. Initially the audio quality was mediocre and
a step forward was the invention of high fidelity headphones.

Headphones exhibit a range of different audio reproduction quality

capabilities. Headsets designed for telephone use typically cannot reproduce
sound with the high fidelity of expensive units designed for music listening
by audiophiles. Headphones that use cables typically have either a 1/4 inch
(6.35mm) or 1/8 inch (3.5mm) phone jack for plugging the headphones into the
audio source. Some stereo earbuds are wireless, using Bluetooth connectivity to

1
transmit the audio signal by radio waves from source devices like cellphones
and

2
digital players. As a result of the Walkman effect, beginning in the 1980s,
headphones started to be used in public places such as sidewalks, grocery stores,
and public transit. Headphones are also used by people in various professional
contexts, such as audio engineers mixing sound for live concerts or sound
recordings and DJs, who use headphones to cue up the next song without the
audience hearing, aircraft pilots and call center employees. The latter two types
of employees use headphones with an integrated microphone.

Headphones grew out of the need to free up a person's hands when

operating a telephone. There were several iterative products that were
predecessors to the "hands-free" headphones. By the 1890s the first device that
is unmistakably a headphone was made by a British company called
Electrophone, which created a system allowing their customers to connect into
live feeds of performances at theaters and opera houses across London.
Subscribers to the service could listen to the performance through a pair of
massive earphones that connected below the chin, held by a long rod.

French engineer Ernest Mercadier patented a set of in-ear headphones in

1891, Mercadier was awarded U.S. Patent No. 454,138 for “improvements in
telephone-receivers…which shall be light enough to be carried while in use on
the head of the operator.”

Nathaniel Baldwin of Utah in 1910 invented a prototype telephone

headset due to his inability to hear sermons during Sunday service. He offered it
for testing to the US Navy, which promptly ordered 100 from Baldwin.
Wireless Specialty Apparatus Co., in partnership with Baldwin Radio Company,
set up a manufacturing facility in Utah to fulfill orders. His innovations were the
basis of “sound-powered” telephones or phones that required no electricity,
which were used during World War II.

3
 Headphones originated from the telephone receiver earpiece, and were
the only way to listen to electrical audio signals before amplifiers were
developed.

These early headphones used moving iron drivers, with either single-
ended or balanced armatures. The common single-ended type used voice coils
wound around the poles of a permanent magnet, which were positioned close to
a flexible steel diaphragm. The audio current through the coils varied the
magnetic field of the magnet, exerting a varying force on the diaphragm,
causing it to vibrate, creating sound waves. The requirement for high sensitivity
meant that no damping was used, so the frequency response of the diaphragm
had large peaks due to resonance, resulting in poor sound quality. These early
models lacked padding, and were often uncomfortable to wear for
long periods. Their impedance varied; headphones used in telegraph and
telephone work had an impedance of 75 ohms. Those used with early wireless
radio had more turns of finer wire to increase sensitivity. Impedance of 1,000 to
2,000 ohms was common, which suited both crystal sets and triode receivers.
Some very sensitive headphones, such as those manufactured by Brandes
around 1919, were commonly used for early radio work.

In early powered radios, the headphone was part of the vacuum

tube's plate circuit and carried dangerous voltages. It was normally connected
directly to the positive high voltage battery terminal, and the other battery
terminal was securely grounded. The use of bare electrical connections meant
that users could be shocked if they touched the bare headphone connections
while adjusting an uncomfortable headset.

In 1958, John C. Koss, an audiophile and jazz musician from Milwaukee,

produced the first stereo headphones. Previously, headphones were used only by
the US navy, telephone and radio operators, and individuals in similar
4
industries.

5
 Smaller earbud type earpieces, which plugged into the user's ear canal,
were first developed for hearing aids. They became widely used with transistor
radios, which commercially appeared in 1954 with the introduction of
the Regency TR-1. The most popular audio device in history, the transistor
radio changed listening habits, allowing people to listen to radio anywhere. The
earbud uses either a moving iron driver or a piezoelectric crystal to produce
sound. The
3.5 mm radio and phone connector, which is the most commonly used in
portable application today, has been used at least since the Boat EFM-117J
transistor radio, which was released in 1964. Its popularity was reinforced with
its use on the Walkman portable tape player in 1979.

6
 COMPANY PROFILE

Boat is an Indian company that manufactures audio equipment and

gadgets. The company started in 2016 and headquartered in Delhi, India.

It was founded by Aman Gupta who used to work at JBL and Sameer
Mehta who was in the computer gaming peripheral distribution business.

The company started as an E-commerce focused brand on Amazon India.

Later developed its own platform and also expanded offline channel.

Amid a rising anti-China sentiment in India to Boycotts of Chinese

products during 2021 China–India skirmishes the company reported it's
products to be manufactured in China. Because of an ongoing anti-China
sentiment, many Chinese manufactured products were targeted. Boat announced
a shift to India for manufacturing but claimed no losses because of anti-China
sentiment, citing the Production Linked Incentive (PLI) scheme for wearables
by the government of India as the reason to shift manufacturing.

The company signed joint venture with electronics manufacturer Dixon

Technologies (India), to manufacture its wireless audio products domestically,
moving away from China.

In December 2021, the company founder Aman Gupta was appeared

in Shark Tank India, an Indian Hindi-language business reality television series
as a panel of investors or shark.

In January, 2022 the company acquired Singapore based end-to-end smart

IoT product development company KaHa Pte Ltd.

7
 In January 2022, the company filed IPO of ₹2,000 crore (US$280
million) at company valuation of ₹11,250 crore (US$1.6 billion)-
₹15,000 crore (US$2.1 billion) at SEBI.

8
 PRODUCT PROFILE

BoAt designs and markets a variety of audio-focused consumer electronics,

including wireless earbuds, wired headphones, wireless speakers, home audio
equipment, smart watches, and an assortment of mobile phone accessories.

Wireless earbuds
BoAt distributes a line of wireless earbuds under the brand name
Airdopes. As of mid-2020, the manufacturers suggested retail price (MSRP) for
BoAt's Airdopes line ranges from ₹3,999 (approx. $53) to ₹6,999 (~$92).

Like competing brands and models of wireless earbuds, BoAt's Airdopes

line features Bluetooth connectivity, which enables truly wireless use, as well as
carrying cases that include built-in batteries to charge the wireless earbuds when
not in use.

Tethered wireless earbuds

BoAt distributes a line of teathered wireless earbuds under its Rockerz
and BoAt brands. As of mid-2020, the undiscounted MSRP of BoAt's tethered
wireless earbud offerings range from ₹2,990 ($39) to ₹4,990 ($66).

9
 Like truly wireless earbuds, tethered earbuds do not connect directly to an
audio source (like the audio-out port on a mobile phone, computer, or stereo).
However, tethered wireless earbuds are connected to one another via a wire, or
are connected to a band which houses the batteries, controls, and onboard
processors which drive the speakers in the earbuds. Depending on the model,
the connecting wire or band is worn behind the head or around the neck of the
wearer, as if it was a lanyard.

Wireless headphones
BoAt also distributes a line of wireless headphones in both on-ear and
over- ear form factors. Its headphones are marketed under the company's BoAt,
Rockerz, and Nirvana brands and undiscounted prices range betwen ₹2,990
(~$39) and ₹7,990 (~$105) depending on the model and its features.

1
0
 Like other wireless headphones, BoAt's devices do not connect to an
audio source via wire or cable. Its devices feature Bluetooth connectivity to play
audio from the audio source (such as a mobile phone, computer, or stereo
system). In wireless playback mode over Bluetooth, BoAt's headphones draw
power from lithium ion batteries which are integrated into the headphones.
Many of BoAt's wireless headphones come with an auxiliary audio cable that
can plug into standard headphone jacks (or other audio jacks using adapters,
which aren't included). On many models, connecting headphones to an audio
source using the auxiliary audio cable does not draw down battery charge.

Wired headphones and earbuds

BoAt distributes a range of wired headphones and earbuds under the
company's BassHeads brand. The undiscounted MSRP for BassHeads-branded
wired headphones is around ₹2,490 (~$33). The undiscounted MSRP for wired
earbuds ranges from ₹799 (~$10.50) to ₹1,490 ($20) in mid-2020.

Like with most wired headphones and earbuds, BoAt's devices connect to
a standard headphone jack on mobile devices, computers, stereo systems, and
other audio-outputting devices. BoAt's devices draw power from the audio
source into which they're plugged in and do not require power from a dedicated
amplifier. The company's over-ear and on-ear headphones, as well as its in-ear
earbuds offer a degree of passive noise cancellation by partially occluding the
wearer's ear canals from external sound.

1
1
 OBJECTIVES OF THE STUDY

Primary objective

To Find the customer satisfaction level of the Boat Headset in Cumbum

town.

Secondary Objectives

 To know customer preference about the Boat Headset.

 To Study about people’s expectations, pricing factors, price variation of
Boat Headset.
 To Find the customer satisfaction level of Boat Headset.
 To know the product usage and availability in the Market.
 To find out the demand of Boat Headset.
 To know the opinion of prospective related to Boat Headset.
 To make suitable suggestions for the improvement of production and
Marketing of a Boat Headset.

12
 RESEARCH METHODOLOGY

In this survey, convenient sampling method is used. 50 Persons are

chosen for the study in Cumbum Town, Theni District to constitute the
sample of consumers for the survey. Under convenient sampling whoever
is available, willing and whose co-operation is fully available were taken
as respondents for the study. Since the respondents are not 'highly literate'
necessary data is collected by interviewing each of the household head that
constituted the sample of respondents for the study.

Research Design
It gives details about, the exploratory, explanatory or descriptive or
experimental nature of the research work. Why particular design is used
and hat is its importance is also put in this section. According to David
Luck a research design is defined as,
"A series of advanced decisions that taken together, comprise a
master plan or model for the conduct of an investigation".

Data Collection Method

Whether primary or secondary data is to be collected is explained. A
copy of the questionnaire (or) schedule used is to be attached in appendix
and its importance is highlighted in this getting.

Primary Data
Primary data are obtained by a study specifically designed to fulfill
the data needs of the problem at first hand, such data are original in
character and are generated in large number of surveys conducted mostly
by the government, and also by some individual, institutions and research
bodies.
13
Secondary Data
Data that are not originally collected but rather obtained from
published or unpublished sources are known as secondary data. The
secondary data constitute the chief materials on the basis of which
statistical work is carry out in many investigations. Secondary data are
collected from magazine.

Sampling Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in this
section. According to Blalock and Blalock define a sample thus. "It is a
small piece of the population obtained by a probability process that
mirrors, with known precision, the various patterns and bob-classes of the
population".

Sample Unit: I chose my sampling area at Cumbum Town for market

survey of the Boat Headset.

Sample Size: The sample size taken for the survey is 50 respondents.

Tools Used for Analysis : The collected data were interpreted using
percentage analysis method.

Field Work
This section deals with the details of the fieldwork to be carried out,
and methodology for administering the questionnaire or collection of
secondary data. Not-al-horns refusal to co-operate respondents bias, and
interviewer's bias are also highlighted.

14
Limitations
Various constraints facing the researcher which defer his/her in
detailed analysis of the problem may be pinpointed. Also various
limitations or demerits associated with the research problem must be
pointed out in their section.

15
 DATA ANALYSIS AND INTERPRETATION

Data Analysis

This is an attempt to organize and summaries data in order to increase

results. Usefulness in such a manner that enables the researcher to relate critical
points which the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statically measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.

Percentage analysis method

Percentage method to a special kind of Ratio percentage is used in

making comparison between two or more series of data percentage to describe
relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

Research design

A Marketing research design specifies the procedure for encoding and

controlling the research project. The choice of particular research design would
follow from the problem. As such there is no single best design. However, any
marketing research study must explicitly sate its plan about collection and
analysis of data.

16
 TABLE-1

RESPONDENTS USAGE OF HEADSET

No. of
S.No. Particulars Percentage
Respondents

1. Yes 80 80

2. No 20 20

Total 100 100

Source: Primary Data

Among the 100 Respondents

 80% of the respondents are using headset.
 20% of the respondents are not using headset.

17
 CHART-1

RESPONDENTS USAGE OF HEADSET

100

90 80

80

70
Percentage

60

50

40

30 20

20

10

0
Yes No

Particulars

18
 TABLE-2

RESPONDENTS PREFERENCE IN BRAND OF HEADSET

No. of
S.No. Particulars Percentage
Respondents
1 Boat 50 63

2 Samsung 20 25

3 LG 5 6

4 Philips 5 6

Total 80 100

Source: Primary Data

Among 80 Respondents
 63% of respondents prefer in Boat headset.
 25% of respondents prefer in Samsung headset.
 6% of respondents prefer in LG headset.
 6% of respondents prefer in Philips headset.

19
 CHART-2

RESPONDENTS PREFERENCE IN BRAND OF HEADSET

100

90

80

70 63
Percentage

60

50

40
25
30

20
6 6
10

0
Sony Samsung LG Philips

Particulars

20
 TABLE - 3

REASON FOR USING THE BOAT HEADSET BY RESPONDENTS

No. of
S. No Particulars Percentage
Respondents

1 Quality 20 40

2 Price 10 20

3 Effect 5 10

4 Sound System 15 30

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of the respondents are prefers the product for its Quality.
 20% of the respondents are prefers the product for its Price.
 10% of the respondents are prefers the product for its Effect.
 30% of the respondents are prefers the product for its Sound System.

21
 CHART - 3

REASON FOR USING THE BOAT HEADSET BY RESPONDENTS

100

90

80

70
Percentage

60

50
40
40
30
30
20
20
10
10

0
Quality Price Effect Sound System

Particulars

22
 TABLE - 4

RESPONDENTS OPINION REGARDING QUALITY OF

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Excellent 30 60

2 Good 15 30

3 Better 5 10

4 Bad 0 0

Total 50 100

Source: Primary Data

Among the 50 Respondents

 60% of respondents say that the Boat Headsets are excellent.
 30% of respondents say that the Boat Headsets are good.
 10% of respondents say that the Boat Headsets are better.

23
 CHART - 4

RESPONDENTS OPINION REGARDING QUALITY OF

BOAT HEADSET

100

90

80

70
60
Percentage

60

50

40
30
30

20
10
10

0
Excellent Good Better

Particulars

24
 TABLE - 5

RESPONDENTS OPINION ABOUT THE PRICE OF

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Moderate 30 60

2 Costly 15 30

3 Low 5 10

Total 50 100

Source: Primary Data

Among the 50 Respondents

 60% of respondents are saying that the price is Moderate.
 30% of respondents are saying that the price is Costly.
 10% of respondents are saying that the price is is Low.

25
 CHART - 5

RESPONDENTS OPINION ABOUT THE PRICE OF

BOAT HEADSET

100

90

80

70
60
Percentage

60

50

40
30
30

20
10
10

0
Moderate Costly Low

Particulars

26
 TABLE-6

RESPONDENTS OPINION ABOUT EXPECTING OFFER FROM

BOAT HEADSET
No. of
S.No. Particulars Percentage
Respondents
1 Yes 40 80

2 No 10 20

Total 50 100

Source: Primary Data Among

50 Respondents
 80% of respondents expecting offer from Boat headset.
 20% of respondents expecting offer from Boat headset.

27
 CHART-6

RESPONDENTS OPINION ABOUT EXPECTING OFFER FROM

BOAT HEADSET

100

90
80
80

70
Percentage

60

50

40

30 20
20

10

0
Yes No

Particulars

28
 TABLE-7

RESPONDENTS OPINION ABOUT EXPECTING KIND OF OFFER

FROM BOAT HEADSET
No. of
S.No. Particulars Percentage
Respondents
1 Price Reduction 30 60

2 Cash Discount 15 30

3 Quality Offer 5 10

Total 50 100

Source: Primary Data Among

50 Respondents
 60% of respondents expecting price reduction offer from Boat headset.
 30% of respondents expecting cash discount offer from Boat headset.
 10% of respondents expecting quality offer from Boat headset.

29
 CHART-7

RESPONDENTS OPINION ABOUT EXPECTING KIND OF OFFER

FROM BOAT HEADSET

100

90

80

70
60
Percentage

60

50

40 30
30

20 10
10

0
Price Reduction Cash Discount Quality Offer

Particulars

30
 TABLE-8

PURCHASING POINT OF BOAT HEADSET

No. of
S.No. Particulars Percentage
Respondents
1 Retail Shop 30 60

2 Wholesale 5 10

3 Online Shopping 15 30

Total 50 100

Source: Primary Data Among

50 Respondents
 60% of respondents purchasing Boat headset from retail shop.
 10% of respondents purchasing Boat headset from wholesale.
 30% of respondents purchasing Boat headset from online shopping.

31
 CHART-8

PURCHASING POINT OF BOAT HEADSET

100

90

80

70
60
60
Percentage

50

40 30
30

20 10
10

0
Retail Shop Wholesale Online Shopping

Particulars

32
 TABLE - 9

RESPONDENTS OPINION ABOUT USAGE PLACE OF

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Home 20 40

2 Office 10 20

3 Mall 10 20

4 School & College 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of respondents are using at Home.
 20% of respondents are using at Office.
 20% of respondents are using at Mall.
 20% of respondents are using at School & College.

33
 CHART - 9

RESPONDENTS OPINION ABOUT USAGE PLACE OF

BOAT HEADSET

100

90

80

70
Percentage

60

50
40
40

30
20 20 20
20

10

0
Home Office Mall School & College

Particulars

34
 TABLE - 10

RESPONDENTS OPINION ABOUT USAGE TIME OF

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents
1 Daily 20 40

2 Only Festival Times 20 40

3 Whenever Required 10 20

4 None 0 0

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of respondents are using on daily.
 40% of respondents are using on festival times.
 20% of respondents are using on whenever required.

35
 CHART - 10

RESPONDENTS OPINION ABOUT USAGE TIME OF

BOAT HEADSET

100

90

80

70
Percentage

60

50
40 40
40

30
20
20

10
0
0
Daily Only Festival Times Whenever Required None

Particulars

36
 TABLE - 11

RESPONDENTS OPINION ABOUT USAGE PERIOD OF

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Below 2 Years 15 30

2 Between 2-4 Years 10 20

3 Below 4 Years 15 30

4 Above 5 Years 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 30% of respondents are using below 2 years.
 20% of respondents are using between 2 to 4 years.
 30% of respondents are using below 4 years.
 20% of respondents are using above 5 years.

37
 CHART - 11

RESPONDENTS OPINION ABOUT USAGE PERIOD OF

BOAT HEADSET

100

90

80

70
Percentage

60

50

40
30 30
30
20 20
20

10

0
Below 2 Years Between 2-4 Years Below 4 Years Above 5 Years

Particulars

38
 TABLE - 12

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Philips 20 40

2 LG 5 10

3 Target 15 30

4 Panasonic 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of respondents are used Philips headset.
 10% of respondents are used LG headset.
 30% of respondents are used Target headset.
 20% of respondents are used Panasonic headset.

39
 CHART - 12

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF

BOAT HEADSET

100

90

80

70
Percentage

60

50
40
40
30
30
20
20
10
10

0
Philips LG Target Panasonic

Particulars

40
 TABLE - 13

RESPONDENTS OPINION ABOUT THE ATTRACT OF

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Television 15 30

2 Neighbour 5 10

3 Newspaper 20 40

4 Online 10 20

Total 50 100

Source: Primary Data

Among the 100 Respondents

 30% of respondents are attract about the Boat headset from Television
 10% of respondents are attract about the Boat headset from Neighbour
 40% of respondents are attract about the Boat headset from Newspaper
 20% of respondents are attract about the Boat headset from Online

41
 CHART - 13

RESPONDENTS OPINION ABOUT THE ATTRACT OF

BOAT HEADSET

100

90

80

70
Percentage

60

50
40
40
30
30
20
20
10
10

0
Television Neighbour Newspaper Online

Particulars

42
 TABLE - 14

RESPONDENTS OPINION ABOUT RECOMMENDING THE

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Yes 40 80

2 No 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 80% of respondents are recommended in this product.
 20% of respondents are not recommended in this product.

43
 CHART - 14

RESPONDENTS OPINION ABOUT RECOMMENDING THE

BOAT HEADSET

100

90
80
80

70
Percentage

60

50

40

30
20
20

10

0
Yes No

Particulars

44
 TABLE - 15

RESPONDENTS OPINION ABOUT CHANGES IN

BOAT HEADSET

No. of
S. No Particulars Percentage
Respondents

1 Yes 10 20

2 No 40 80

Total 50 100

Source: Primary Data

Among the 50 Respondents

 20% of respondents are wants to changes in Boat headset.
 80% of respondents are not wants to changes in Boat headset.

45
 CHART - 15

RESPONDENTS OPINION ABOUT CHANGES IN

BOAT HEADSET

100

90
80
80

70
Percentage

60

50

40

30
20
20

10

0
Yes No

Particulars

46
 TABLE-16

RESPONDENTS OPINION ABOUT THE BOAT HEADSET EASILY

AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Easily available 30 60

2 Rarely available 5 10

3 Frequently available 15 30

Total 50 100

Source: Primary Data

Among the 50 Respondents

 60% of the respondents say that Boat headset easily available in our area.
 10% of the respondents say that Boat headset rarely available in our area.
 30% of the respondents say that Boat headset frequently available in our
area.

47
 CHART-16

RESPONDENTS OPINION ABOUT THE BOAT HEADSET EASILY

AVAILABILITY IN YOUR AREA

100

90

80

70 60

60
Percentage

50

40 30
30

20 10

10

0
Easily available Rarely available Frequently available

Particulars

48
 TABLE-17

RESPONDENT SATISFACTION LEVEL OF THE

BOAT HEADSET

S.No. Particulars No. of Respondents Percentage

1. Satisfied 30 60

2. Fully satisfied 20 40

Total 50 100

Source: Primary Data

Among 50 Respondents
 60% of the respondents are satisfied in this Boat headset.
 40% of the respondents are fully satisfied in this Boat headset.

49
 CHART – 17

RESPONDENT SATISFACTION LEVEL OF THE

BOAT HEADSET

100

90

80

70 60

60
Percentage

50 40

40

30

20

10

0
Satisfied Fully satisfied

Particulars

50
 FINDINGS

 80% of the respondents are using headset.

 63% of respondents prefer in Boat headset.
 40% of the respondents are prefers the product for its Quality.
 60% of respondents say that the Boat headsets are excellent.
 60% of respondents are saying that the price is Moderate.
 80% of respondents expecting offer from Boat headset.
 60% of respondents expecting price reduction offer from Boat headset.
 60% of respondents purchasing Boat headset from retail shop.
 40% of respondents are using at home.
 40% of respondents are using on daily.
 40% of respondents are using on festival times.
 30% of respondents are using below 2 years.
 30% of respondents are using below 4 years.
 40% of respondents are used Philips headset.
 40% of respondents are attract about the Boat headset from newspaper
 80% of respondents are recommended in this product.
 80% of respondents are not wants to changes in Boat headset.
 60% of the respondents say that Boat headset easily available in our area.
 60% of the respondents are satisfied in this Boat headset.

51
 SUGGESTIONS

 Improving the quality and also giving more brands can attract more
customers.
 The company can improve their brand image.
 The companies any give more offer and discount to increase sales.
 If the company gives more advertisements, it may increase the sales
volume.
 It is necessary to assess the merger and acquisition decision as a unique
decision always as far as its immediate and long run impacts are concern.
 It is observed that the synergies can be achieved in the long run period of
time. So short-term impacts should be tackled strategically.
 It is advisable for the group to control on the operating cost of the
company so that the profit margin can be improved.
 It is suggested that cost benefit initiatives, well-specified market
segmentation, and value additions to the product should also be focused
in conjunction with the restructuring decisions.
 Divestment of certain units those which are not forming the core part of
business is again a solution to improve the revenue of the business and
resulting into increased group revenue.
 Strategic planning - pre acquisition, and post acquisition implementation
or executions of the strategies is equally vital for the success of any
merger and acquisition decision.

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 LIMITATIONS

 The study was restricted in Cumbum town only.

 The Project was conducted among the limited size samples.

 Some respondents feel irritated to answer the some questions.

 Some respondent gave wrong information.

 The opinions are changes in one respondent to other respondents.

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 CONCLUSION

Although other electronic firms are taking market share and profits from
Boat by being copycats, the heart of Boat's success, the innovative spirit and
quest of excellence and perfection cannot be copied.

Boat's main task is to integrate its talent by placing common goals and
priority for this increasing competitive market. Boat also has the potential to
innovate into a company with international operations as well as culture since it
was one of the first Japanese companies to set up a main branch in the United
States.

With strategy and luck, Boat could become a great firm as it was and will
be.

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 BIBLIOGRAPHY

Marketing Management - Kasutri Rangan,

Publised by Gaw
Hill,
Publise Company Limited, Edition
2005.

Research Methodology - Dr.Priti, First Education,

2011, Ms.Meena Pandey
For, Himalaya, Publishing House
Private Ltd.

Website:

 www.google.com

 www.wikipedia.com

 www.boat-lifestyle.com

 www.shodhganga.inflibnet.ac.in

 https://www.slideshare.net/briandsouzabd89/project-reportonBoat

55
A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING BOAT HEADSET IN CUMBUM TOWN
Name: Age:
Address: Mob.:

QUESTIONNAIRE

1. Do You use headset in your Home?

a) Yes b) No
2. If Yes, Which Company headset do you prefer?
a) Boat b) Samsung c) LG d) Philips
3. Why do you prefer the Boat headset?
a) Quality b) Price c) Effect d) Sound System
4. What is your Opinion about the quality of Boat headset?
a) Excellent b) Good c) Better d) Bad
5. What is your Opinion about the Price of Boat headset?
a) Moderate b) Costly c) Low
6. Do you expect any Discount / Offer for Boat headset?
a) Yes b) No
7. If, Yes what kind of offer do you expect?
a) Reduction b) Cash Discount c) Quantity Offer
8. Where do you Purchase for this product?
a) Retail Shop b) Wholesaler c) Online
9. When do you mostly use Boat headset?
a) Home b) Office d) Mall d) School & College
10. How often do you use Boat headset?
a) Daily b) Only festival Times c) Whenever Required d) None

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11. How long do you use the Boat headset?
a) Below 2 years b) Below 2-4 years
c) Below 4 years d) Below 5 years
12. What was your Previous Brand before using Boat headset?
a) Philips b) LG c) Target d) Panosonic
13. Which media attract you to know about the Boat headset?
a) Television b) Neighbour c) Newspaper d) Online
14. Do You Recommend the Boat headset to others?
a) Yes b) No
15. Do you expect any changes in the Boat headset?
a) Yes b) No
16. Whether all Models are available in Boat headset?
a) Easily Available b) Rarely Available c) Frequently Available
17. What is your Opinion about satisfaction about Boat headset?
a) Satisfied b) Fully Satisfied
18. Give Any Valuable Suggestions......

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