CAMARINES NORTE COLLEGE INC.

Maharlika Hi-way Brgy. Anahaw

Labo , Camarines Norte

Business Plan

MATCHA PREMIUM GREEN TEA

Submitted to
Ma. Carolyn B. Daiz
T.L.E Teacher

Submitted by

President-John chris Villaflores

Vice president -Trisha mae Ilan
Managing director-Kezia salting
Administrator-Jerome Monceller
General manager-Aaliyah zahara h
Founder-Erica maiwat

LG:8 DUHAT
 04/17/2024

Table of content
Logo........................................................................................................................................................................... 1
Mission...................................................................................................................................................................... 2
Vision.........................................................................................................................................................................3
Executive summary................................................................................................................................................4
Target market...........................................................................................................................................................5
Marketing strategies...............................................................................................................................................6
Company description.............................................................................................................................................7
Financial projection...............................................................................................................................................8
 LOGO

To develop a matcha logo, I will thoughtfully combine artistic creativity with the essence of
matcha, ensuring it represents the brand’s authenticity, promoting a harmonious and visually
appealing design the capture the spirit of matcha culture.
 1

Mission

Our mission is to provide high-quality and authentic matcha milk tea beverages, using only the
finest ingredients sourced directly from Japan. We aim to create a cozy and inviting atmosphere
where customers can enjoy a moment of relaxation and indulge in the unique flavors of matcha.

2
 Vision

Our vision is to become the go-to destination for matcha lovers, known for our exceptional taste,
exceptional service, and commitment to sustainability. We strive to continually innovate and introduce
new matcha-infused products that cater to the evolving preferences of our customers. We envision a
matcha milk tea shop that not only satisfies cravings but also promotes a healthy and balanced lifestyle.

3
 Executive summary

Our matcha milk tea shop aims to provide customers with a unique and refreshing experience by offering
a variety of high-quality matcha milk tea products. With the growing popularity of matcha and milk tea
beverages, we see a significant market opportunity to cater to health-conscious consumers who are
seeking delicious and nutritious beverage options. Our business plan outlines the key aspects of our
matcha milk tea shop, including the concept, target market, marketing strategies, operations, and financial
projections

4
 Target Market:

Our target market consists of health-conscious individuals, particularly millennials and young
professionals who are looking for a refreshing and nutritious alternative to traditional milk tea. We will
also target matcha enthusiasts who appreciate the unique flavor and health benefits of matcha. Our
location will be strategically chosen near busy commercial areas, universities, and fitness centers to
attract our target marke

5
 Marketing Strategies:

To attract and retain customers, we will employ various marketing strategies, including:

a. Branding and Positioning: We will create a strong brand identity that emphasizes our commitment
to high-quality matcha and healthy beverages. Our shop will have a modern and inviting
ambiance, reflecting our brand values.

b. Social Media Marketing: We will leverage social media platforms to engage with our target
audience, share updates, and promote our products through visually appealing content and
influencer collaborations.

c. Loyalty Programs: We will implement a loyalty program to reward repeat customers and
encourage customer retention. This may include offering discounts, freebies, and exclusive
promotions.

d. Partnerships: We will explore partnerships with local businesses and organizations to expand our
reach and attract new customers. This may include collaborating with fitness studios, wellness
centers, and community events.

6
 Description

Our matcha milk tea shop will operate in a physical storefront, providing both dine-in and take-away
options. Key operational considerations include:
Location: We will select a prime location with high foot traffic and proximity to our target market. The
shop will be designed to accommodate both individual customers and small business

7
 Financial projections:

Our financial projections include estimates for startup costs, monthly expenses, revenue forecasts, and
profitability. The projections will consider factors such as rent, equipment, staffing, ingredients,
marketing expenses, and anticipated sales volume. We aim to achieve profitability within the first year of
operation and maintain steady growth in subsequent years.

8
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