DENNIS STILES

Senior Copywriter | Conversion Optimisation | Marketing Strategy

E Phone
q linkedin.com
 Darejohn@gmail.com
 Virginia
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SUMMARY ACHIEVEMENTS
Enthusiastic copywriter with over 1 year of experience in crafting persuasive
sales copy. Excels in conversion optimisation and developing creative  Best Social Media Campaign

strategies to enhance brand presence. Led a campaign that won 'Best Social Media
Campaign' at the Digital Marketing Awards,
driving a 40% increase in online interactions.
EXPERIENCE
Lead Sales Copywriter b Top Conversion Rate in Quarter
Authored a suite of sales copy that achieved
Vitalife Nutrition the top conversion rate for Q2 across the
03/2021 - Present Edinburgh company, at 35% above average.
• Generated a 25% increase in click-through rates for Facebook and
Instagram ads through compelling UGC scriptwriting. * Project Lead for Influencer Collaboration
• Boosted customer acquisition by 30% within the first quarter by optimizing Initiated and managed a successful
ad copy and testing different marketing angles. influencer collaboration project that
• Led a team of 3 junior copywriters to support content generation for multi- expanded brand reach by over 500,000
channel marketing campaigns, resulting in elevated brand consistency. impressions.
• Spearheaded the development of a comprehensive copywriting style

•
guide, significantly reducing content revision time by 40%.
Orchestrated a successful influencer marketing campaign that enhanced
u Reduced Content Revision Time
Created an internal style guide that
user-generated content quality and doubled engagement rates.
streamlined workflow and cut content
• Implemented data analytics to fine-tune messaging strategy, achieving a
revisions by over 40%, saving countless
35% higher conversion rate for targeted demographics.
editing hours.
Marketing Copywriter
Energize Labs SKILLS
01/2020 - 02/2021 Edinburgh
• Produced engaging sales copy for Facebook ad campaigns, raising
Sales Copywriting UGC Scripts
conversion rates by 20% for the health supplement sector.
• Introduced A/B testing for ad copy variations, resulting in a 15% Facebook Ads Marketing Fundamentals
improvement in ad performance metrics.
• Collaborated with the creative team to refine ad visuals, complementing
Conversion Optimization A/B Testing
the sales copy and increasing ad recall by 22%.
• Developed over 50 UGC scripts that aligned with brand voice and

•
consumer insights, optimizing campaign relevance.
Crafted tailored copy for special promotions and new product launches,
COURSES
boosting sales revenue by 18% during campaign periods. Advanced Facebook Ad Strategies
Focused on leveraging Facebook's algorithm for
Junior Content Writer maximum engagement, from Social Media
Healthwise Media Marketing Institute.
05/2018 - 12/2019 Edinburgh
• Delivered consistent blog content that increased website traffic by 20%
through SEO-optimized writing.
• Contributed to social media engagement strategies, leading to a 25%
growth in followers over 6 months.
• Assisted in writing sales copy for online ad campaigns that surpassed lead
generation targets by 10%.
• Participated in creative brainstorming sessions that led to the successful
launch of a viral marketing video series.

EDUCATION
Master of Arts in Marketing
UNIVERSITY OF THE CUMBERLANDS
01/2016 - 01/2018 Virgina

Bachelor of Arts in English

University of Glasgow
01/2012 - 01/2016 Glasgow

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LANGUAGES
English Spanish
Native Intermediate

French
Intermediate

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