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WELCOME TO KEDGE
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YOUR PRIVILEGED CONTACTS

PROGRAMME
Marketing
Camila Roa Junyao LIU Alice Bellia
Conseillère formation - Europe Conseillère formation - Chine Conseillère formation - Afrique
& Amériques & Taîwan Subsaharienne
Tél: +33 (0)5 56 84 63 69 junyao.liu@kedgebs.com Tél: +33(0)491827915

Tél:
Prayag Raj Tripathi Martin Babilotte Morgane Volpato

Conseiller formation - Inde & International Promotion Conseillère formation - Europe
Asie du Sud Manager – Central and Latin
morgane.volpato@kedgebs…
America
prayag.tripathi@kedgebs.c…
Tél:
americas@kedgebs.com
Tél:
Tél:
Anouar Rehioui Josiane Mukoko Muika Elvira Ibragimova

Conseiller formation - Moyen- Conseillère formation - Afrique Conseillère formation -
Orient et Afrique du Nord & Moyen-Orient Eurasie & Pacifique
mea@kedgebs.com josiane.mukokomuika@ke… elvira.ibragimova@kedgeb…
Tél: +212 6 90 57 89 20 Tél: +33(0)6 30 85 35 07 Tél:
SUMMARY
01 Marketing
02 Scholarship information
03 Application Guidebook
04 MSc programmes brochure

01
Marketing
BAC+ 5
MARKETING M S c, MASTE R O F SCI E N CE
DO**************************N'T LA***BEL
YO*****************URSELF
2 — Presentation
EDI**************TO
“Marketing activities and skills need Consumption”. KEDGE ranked 2nd French
to change in line with the deep and Business School for its research in busi-
often contradictory changes under- ness administration and 4th in manage-
way in our environment. Those chang- ment in the world ranking of Shanghai.
es include digital technology, the devel- Working with businesses, they take our
opment of a participatory culture turning current state of knowledge forward in
consumers into ethical consumers, a the marketing field, and involve students
sense of belonging to several communi- in their research. Companies take part in
DOMINIQUE ties through affinity or emotional ties, a the joint-creation of the programme at
BILLON trend towards a more responsible mar- several levels: the strategic orientations
keting and new forms of competition through the Development Committee,
based on the creation of open ecosys- the sharing of skills through certifica-
Head tems involving “business partners”. It was tions, courses, workshops, testimonies,
of the MSc with these changes in mind that we de- conferences, project support through
Marketing signed the MSc Marketing, working with tutoring, etc.
a team of professor-researchers and They all share the same goals: to develop
companies who are part of the KEDGE the employability of future graduates
Business School ecosystem. The profes- and help them to acquire cutting-edge
sors belong to one of Europe’s best- skills in order to succeed in their future
known Research Centres, the KEDGE projects.”
Centre of Excellence “Marketing & New
OV E RV I E W
Marketing
in a complex DEGREE:
MSc, MASTER OF SCIENCE
and ADMISSION LEVEL:
changing B AC H E LO R ’ S D EG R E E /
MASTER’S DEGREE
world
CA M P U S :
B O R D E AUX , M A R S E I L L E ,
PA R I S
L A N G U AG E :
ENGLISH
F O R M AT :
FULL TIME
I N TA K E :
SEPTEMBER
KEDGE / MARKETING
Programme — 3
Regular ADMISSION LEVEL: Bachelor’s

degree–3 years; VAPP (Validation
pathway of professional and personal skills)
skills)
DURATION: 1 year
This year will enable you to acquire
managerial skills, to develop a real
W** CAMPUS: Paris, Bordeaux,
Marseille
expertise and to learn to innovate
and create in order to launch FORMAT: Full time
tomorrow’s business. LANGUAGE: English
MANAGER SKILLS INNOVATIVE & ENTREPRENEURIAL SKILLS

C U R R I C U*****LU M
INTRODUCTION TO BUSINESS INNOVATION MANAGEMENT

MANAGEMENT (FAST TRACK AND ENTREPRENEURSHIP
FOR NON-MANAGERS)
COMPLEXITY MANAGEMENT
STRATEGIC MANAGEMENT
CODING SKILLS
FINANCIAL PERFORMANCE
CORPORATE PROJECT:
MANAGEMENT
OPEN INNOVATION CHALLENGE
BUSINESS
A one-month consultancy assignment
& SUSTAINABILITY on a real and current innovation issue
PUBLIC SPEAKING in a company. The company projects
allow students to gain practical
M A R K E T I N G
VISUAL COMMUNICATION & DESIGN experience of company management

and strategy. They are also exposed
DATA MANAGEMENT to the complexity of decision-making
HARD SKILLS: processes. Students are guided by
- TOSA Excel their KEDGE tutor.
- TOEIC The mission is carried out in groups of
- Orthodidacte 4 to 5 students and combines collective
and individual work. The final project
LANGUAGES: ENGLISH/FRENCH is presented to the company and the
AS A FOREIGN LANGUAGE KEDGE tutor.
EXPERT SKILLS → POSSIBILITY TO COMPLETE

ONE SEMESTER ABROAD
MARKETING AT A PARTNER UNIVERSITY
DIGITAL EXPERIENCE
MARKETING STUDIES
YOUR CHOICE OF EXPERIENCE
- INTERNSHIP - LEARNING TRIP ABROAD

in France or abroad You can find a job or take
somelanguage courses
- PROJECT
associative, entrepreneurship - OTHER CORPORATE PROJECT
4 — Programme
MSc, ADMISSION LEVEL: International

Bachelor’s degree 4 years or
Master of Science higher degree; VAPP (Validation
of professional and personal skills)
The MSc Marketing is designed to give DURATION: 1 year

students the opportunity to access
80% of the marketing jobs through
O************* CAMPUS: Paris, Bordeaux,
Marseille
advanced core courses and a choice
of 4 elective expertise tracks target- FORMAT: Full time
ed to develop specific competencies
(jobs or areas). LANGUAGE: English
CORE COURSES
Advanced content to develop key marketing competencies
1. ADVANCED CORE COURSES 2. OPTIONAL SPECIALISATION COURSE

C U R R I C U*****LU M
- Culture, Consumption and Marketing - Applied Neuroscience Psychology

- Strategic Brand Management for Analysing Customer Experience
- Digital Marketing (Marseille)
- Sustainable Marketing - Data Analytics and Artificial Intelligence
- Marketing Decision Making (Bordeaux, Marseille, Paris)
(Business Game) - Luxury Experience Management
- B2B Marketing (Bordeaux, Paris)
- Services Marketing
ELECTIVE EXPERTISE TRACKS (EET) OF YOUR CHOICE

4 specific focuses of expertise targeted on specific professions and sectors
M A R K E T I N G
BRAND MANAGEMENT - Bordeaux and Marseille campuses
TO DEFINE AND DEPLOY PROFITABLE - Building a community around

AND SUSTAINABLE BRAND STRATEGIES a start-up brand
- Product Manager - Trade & in-store marketing
- Experiential branding & consumption - Data analytics & user behavior
- Advanced qualitative & quantitative - Sales negotiation & leadership
methods - Qualitative and quantitative research
- Communication & creative strategy (optional)
NEGOTIATION & KEY ACCOUNT MANAGEMENT- Bordeaux campus
TO MANAGE KEY ACCOUNTS - CRM cloud based solutions including

AND BECOME A BUSINESS DRIVER salesforce
- Selling to business customers - Legal framework of international
- Key account management business transactions
by objectives - Qualitative and quantitative research
- Digital transformation in selling (optional)
- B2B relationships in retail
COMMUNICATION & EVENT MANAGEMENT* – Marseille campus
FOR PEOPLE PASSIONATE ABOUT - Experiential branding & consumption

COMMUNICATION AND EVENT PLANNING - Building a community around a start-up
- Communication strategies brand
- Communication and creative strategies - Qualitative and quantitative research
- Project Management for Events (optional)
- Communication and e-Sport
- Video creation *partly taught in French
KEDGE / MARKETING
Programme — 5
MENGJIE QIN,
China region
distribution manager,
JOG Swimwear,
Class 2014
“The MSc Marketing

allowed me to develop
great creativity, a
product sensibility and
solid technical
INTERNATIONAL MARKETING - Paris campus foundation in marketing,
communication and
management on the
TO DEVELOP A GLOBAL MARKETING - Advanced qualitative and quantitative international scope. I am
VISION AND TO ACCESS HIGH PROFILE research today the China distribu-
- International channel strategies tion area manager for
MARKETING JOBS IN MULTI-CULTURAL the company JOG
CORPORATIONS AND SMES - Negotiation in an international context Swimwear. I am in
- Cultural branding and communication - Creative thinking & methods charge of developing
on global markets - Intercultural management the Chinese market and
- Qualitative and quantitative research I am working closely with
- Market intelligence in global markets 5-star spa managers to
(optional)
develop partnerships.
My integration into
working life has been
greatly facilitated by
the professional
dimension of the MSc. I
DIGITAL SKILLS CERTIFICATIONS keep excellent
memories of my life in
the Marseille campus
Essential digital skills for marketing - Coding skills level 1 & 2 with Le Wagon and I’m still in touch with
managers - Introduction to data science with my school mates.”
Le Wagon
*The range of elective expertise tracks available for the year 2023/2024 is indicative and subject to change.
- Google Analytics
- Adobe photoshop (TOSA)
- Excel certification (TOSA)
and more…
6-MONTH INTERNSHIP ABROAD OR IN FRANCE

MATHILDE FERRERA,
FINAL DISSERTATION Product Owner
Assistant, B2B, Accor,
Class 2019
“When I heard that
O************************ a partnership was

being created
between KEDGE and
Le Wagon, I took the
opportunity to finally
PROGRAMME HIGHLIGHTS learn how to code a tech
product from A to Z and
understand how it works.
• Access 80% of the • Delivered 100% in English* Beyond being an
intensive 9-week coding
Marketing jobs • A specific partnership course, the Wagon was a
unique personal
• Develop business or sector with Le Wagon experience that allowed
expertise me to meet amazing
• Join the KEDGE community people from different
• Develop digital skills and have a total access backgrounds. Through
the Wagon, I gained new
and obtain certifications to its resources tech skills that allowed
me to get an internship
• Multicampus: Bordeaux, at Accor Group
Marseille, Paris headquarters as a
Product Owner. This role
gives me the opportunity
to work with both
marketing teams and
web developers, UX/UI
designers, sales, etc.”
6 — Employability Employability — 3
Launch Award
on Eduniversal 2022 ranking
Sales Leadership
& Negotiation EET
CAAAAAAREER
OPPQ*****RTUNITIES
THE MSc TRAINS UP FLEXIBLE, MULTI-SKILLED PROFESSIONALS WHO WILL
UNDERSTAND AND MASTER THE COMPETENCIES REQUIRED BY THE DIFFERENT
PARTIES INVOLVED.
B R A N D M A N AG E M E N T I N T E R N AT I O N A L C O M M U N I C AT I O N ,
MARKETING MEDIA & EVENT
M A N AG E M E N T
→ Brand Manager
→ Product Manager → International Brand Manager
→ Trade Marketing Manager → Communication Manager
→ Product Manager
→ Social Media Marketing → Events Manager
→ Marketing Manager → Sponsorship Manager
Manager → Communication Manager → Events Project Manager
→ International Project Manager → Partnership Manager
CUSTOMER → International Sales Developer → PR Manager
EXPERIENCE → Events Producer
BUSINESS → Influencer
DEVELOPMENT → Advertising Manager
→ Consultant → Community Manager
→ Customer Experience
& N E G O T I AT I O N
Manager C O M PA N I E S
→ Consumer Experience
Manager → Key Account Manager
→ Customer Relationship → Strategic Customer Manager Accor, Adidas, Amazon, Auchan,
Manager → Business Developer Chanel, Christian Dior Couture,
→ Product Developer → Head of Development Clarins, Clear Channel, CMA
→ Product Owner → Sales Manager CGM, Cultura, Danone, Dassault,
→ Project Manager Décathlon, Dentsu Aegis Network,
→ Regional Director
→ Customer Insight Specialist Eurocopter, Eurosport, Ferrero,
→ Research Officer → Sales Area Manager
FFF (French Football Federation),
→ Business Marketing Manager Froneri, FFT (French Tennis
→ Category Manager Federation), Groupe Bel, Orange,
Gemalto, Generali, Groupe
Oreca, Havas, High Co, Hilti,
Kantar, Le Coq Sportif, Lectra,
Ligue Nationale de Rugby,
L’Oréal, Mantu, Mondelez, Nike
H*** U********* France, Olympique de Marseille,
PMU, Pierre Fabre, Procter
& Gamble, Publicis, Puma, RMC,
Rolex, RTL, Shark, S4M, Smurfit
€ 37,500 2,800 Kappa, Sport Heroes Group,
average salary in the 1 st job graduates Société Générale, Toyota
France, UEFA, Ubisoft, Universal
Music, Volkswagen…
KEDGE / MARKETING
Admission & funding — 7
O************************ ADMISSIO************************N % FUND%NG

APPLICATION ONLINE SCHOLARSHIPS
- 10% Early Bird discount for non-French candidates
1. CREATE YOUR ACCOUNT until Feb 28, 2023.
ON join.kedge.edu - Achievement Scholarship of €2,000 and Excellence
Scholarship of €4,000 for non-French candidates.
2. UPLOAD YOUR DOCUMENTS*
TUITION FEES*
- Academic records & CV
- Scanned copy of your passport MSc, Master of Science: €16,900
- Highest degree certification Regular pathway: €8,900
- Certificate of achievement or * These prices are for guidance purposes only, and may have
transcript of your current studies been modified since the date of printing of this document.
- TOEIC 785 / IELTS 6 / IBT 79 / Cambridge
First (B2) / Cambridge Advanced (C1) /
TOEFL Home Edition** ACCESS PATHWAY DEGREE
3. PAY €120 OF APPLICATION

FEES TO VALIDATE YOUR Bachelor’s
APPLICATION degree- Master of
Science (MSc) MSc,
4 years
Master
or higher €16,900
of Science
4. TAKE YOUR INTERVIEW degree- 1 YEAR
VAPP
Accessible to eligible candidates
only, the motivational interview is
conducted via Skype for 30 minutes
with a representative of the programme. Regular pathway
As a job interview, it aims to understand €8,900
the candidate’s motivations, their 1 YEAR
knowledge of the programme and to
Bachelor’s
judge the adequacy between their MSc,
degree-
professional project and the Master
3 years-
programme topics. of Science
VAPP
Master of
*These documents are mandatory Science (MSc)
**Level of English required for admission to €16,900
specialisation course. Applicants with at least 1 YEAR
one year of study or professional experience
in an English-speaking country are exempt.
Providing a score of English is not mandatory
to apply for the MSc pathway course.
COST OF LIVING*
Type of expense per month* Value
Net Rental** €550
HANDICAP
Transportation €25
Through its commitment in Food €200
favour of inclusiveness, KEDGE Miscellaneous €100
has mobilised resources and (insurances, council tax, clothing…)
a network of volunteers to Leisure €100
support the students with Mobile Phone: prepaid phone cards start at €5
a disability. By doing so, the
School facilitate public access Total expenses €980
to information, as well as the *This document is not intended to provide legal advice.
integration, pedagogical It is a list of fees compiled from various student experiences.
monitoring and employability **Students of all nationalities may be eligible to the French
Government Housing Subsidy. (which typically ranges between
of its learners. €100 and €200 per month)
CONTACTS
PRINTING: SAMMARCELLI
France
ms.msc@kedgebs.com
International
international@kedgebs.com
02
Scholarship information
SCHOL****ARSHIP
AT KEDGE, WE STRONGLY BELIEVE THAT FUNDING CONCERNS SHOULD NOT PREVENT STUDENTS FROM
ACCESSING THE COURSE OF THEIR CHOICE.
We recognise that taking on a degree requires motivation as well as personal and financial commitment.
To help you to create your own path towards the career of your dreams, the school offers a range of
scholarships to ambitious and talented international students. International students can also benefit
from scholarships offered by governmental or professional organisations in their home country or region.
W H O C A N A P P LY F O R A S C H O L A R S H I P ?
Only non-French students applying to our International BBA, our specialised MSc and our Master in
Management Grande Ecole are eligible for institutional scholarships. Exchange students are not eligible
for these scholarships.
EXCLU S IVE K EDGE S CHOL AR S HIP S
→ Early Bird Discount

Applications for the coming intake (September 2021 only) received during the Early Bird Discount period will
be automatically granted a 10% discount on the tuition fees. To be eligible, students must submit all of the
required documents for their application before February on join.kedge.edu
Early-bird discounts can be cumulated with merit-based scholarships.
→ Merit Scholarships
Academically gifted students can apply for merit-based scholarships: the Achievement Scholarship
or the Academic Excellence Scholarship. To support their applications, the candidates need to provide
a motivational statement, along with an accompanying document demonstrating their merit
(e.g. course transcripts, an award or recognition, etc.)
Both merit scholarships are dedicated to exceptionally talented students. Your application will be assessed
based on two criteria: the grade obtained during your interview with our academic team and your
academic records (GPA, GMAT, GRE...).
Achievement Scholarship 2000€ discount on the tuition fees

Excellence Scholarship 4000€ discount on the tuition fees
The merit-based scholarships are non-cumulative (i.e. only one merit-scholarship can be granted per student),
but could be cumulative with Early Bird discount until 28th February 2021.
Excellence Scholarships are conferred by the programme Director and are limited to outstanding profiles.
These scholarships are not given at the discretion of the Kedge Admissions Department.
→ Kristen Hoey Scholarship - ISLI MSc
This scholarship is available for students from the United States of America, holding a degree from a US
university, wishing to join the ISLI MSc programme. This scholarship is awarded in the memory of Kirsten
Hoey a talented alumnus of the ISLI programme. Each year, a selected number of American students
with excellent academic records will receive a 50% discount on their tuition fees. To be eligible, students
will be required to submit a letter of motivation online which will be submitted to Kirsten HOEY’s family
and the MSc programme Director for review.
The Kristen Hoey Scholarship can not be cumulated with any other scholarships.
I N T E R N AT I O N A L S C H O L A R S H I P S
International students at KEDGE can benefit from various scholarships. Explore them by zone:
AMERICAS
→ Colfuturo Scholarship (Colombia)
→ Conacyt Scholarship (Mexico)
→ Funed Scholarship (Mexico)
→ Frontenac Scholarship (Quebec)
→ Eiffel Scholarship (several countries)
SOUTHERN EUROPE
→ Cyprus Ministry of Education and Culture Scholarship (Cyprus)
→ Avenir Scholarship (Spain)
→ French Embassy Scholarship (Croatia)
→ Franco-Hellenic Scholarship (Greece)
→ French Embassy in Italy Scholarship (Italy)
INDIA, EAST ASIA

→ Charpak Scholarship (India)
→ French Embassy in Indonesia Scholarship (Indonesia)
→ Ministry of Education, Culture and Human Resources Scholarship (Mauritius)
→ French Embassy in Mauritius Scholarship
→ French Embassy in Korea Scholarship (South Korea)
→ Joseph Fourier Scholarship (Taiwan)
→ Franco-Thai Scholarship (Thailand)
→ Franco-Vietnamese Excellence Scholarship (Vietnam)
AFRICA & EASTERN EUROPE

→ French Embassy in Guinea Scholarship (Guinea)
→ Tahtawi Scholarship (Egypt)
→ French Embassy in Burkina Faso Scholarship (Burkina Faso)
→ Gabon Scholarship (Gabon)
CENTRAL ASIA, MIDDLE-EAST AND NORTHERN EUROPE

→ Renault Scholarship (Marocco, Brasil; South Korea; India; Iran; Japan; Romania; Russia)
→ Georgian / French Embassies Scholarship (Georgia)
→ French Embassy in Afghanistan Scholarship (Afghanistan)
→ TOTAL Scholarship (Iran)
→ French Embassy in Iran Scholarship (Iran)
→ French Embassy in Ouzbekistan Scholarship (Ouzbekistan)
→ Campus France Denmark Scholarship (Denmark)
→ Bolachak Scholarship (Kazakhstan)
→ Abai-Verne Scholarship (Kazakhstan)
→ Huygens Scholarship (Netherlands)
→ Prins Bernhard Scholarsip (Netherlands)
→ VSBfonds Beurs Scholarship (Netherlands)
→ Ankers Legat Scholarship (Norway)
→ Kuwait Government Scholarship (Kuweit)
→ Total/Quai d’Orsay Scholarship (United Arab Emirates)
03
Application Guidebook
APPLICATION GUIDEBOOK - 2022
INTERNATIONAL APPLICANTS
WEL****COME
TO
TOMO******RROW
TABLE OF CONTENTS
STEP 1 Connect to the online application platform ........................................................... 3
STEP 2 Create your profile ........................................................................................................4
STEP 3 Complete your profile in 3 steps ................................................................................4
STEP 4 Apply - Choose the Kedge Business School programme to which you would
like to apply ..................................................................................................................... 5
Academic level: BACHELOR.......................................................................................................6
Academic level: MASTER ............................................................................................................7
STEP 5 Optional application for institutional scholarships ............................................. 11
STEP 6 Upload your supporting documents .........................................................................13
STEP 7 Finalise your application with an online registration payment of 120€ ......... 15
STEP 8 Next steps once your application .............................................................................17

Initial admissions screening process .................................................................................. 17
The admissions Interview - student contract - invoicing .......................................... 17
Other FAQ's .......................................................................................................................................... 19

Do I need to speak French to apply to a Kedge programme? ................................... 19
Can I stay in France and work after my programme? .................................................. 19
I see that internships are a part of Kedge programmes.

Are they compulsory? ............................................................................................................... 19
Does Kedge find the internship for the students? ......................................................... 19
What are the plans for accommodation? Can the school help me? ...................... 19
Where can I find a complete overview of academic programmes offered

by Kedge Business School? ..................................................................................................... 19
Overview of KEDGE international full-time programmes (Bachelors & Masters) ......................... 20
Kedge Business School (MARSEILLE Campus) ............................................................................................ 20

Kedge Business School (BORDEAUX Campus) ............................................................................................. 21
Kedge Business School (PARIS Campus) ...................................................................................................... 22
General Information about Kedge Business School .................................................... 24

Contact addresses Kedge .................................................................................................... 25
APPLICATION GUIDEBOOK 2022 2

STEP 1
CONNECT TO THE ONLINE
APPLICATION PLATFORM
→ Connect to student.join.kedge.edu/En/Welcome
→ If this is your first time connecting, click “Create an Account”.
→ If you have started an application but it is not yet complete, or are applying to a new
programme, you have already created an account. Enter your email address and password.
If you have forgotten your password, simply click “Forgot your password” and a new one will
be sent to you.
Note that you can change the language of the application portal
When in English, the programmes offered via the portal will be restricted to those
programmes delivered entirely in English. When in French, the same applies.
Programmes enseignés en français Programmes taught in English
CANDIDATER APPLY
Programmes taught in English
I am a student

STEP 2
CREATE YOUR PROFILE
→ If this is your first time connecting, you will need to complete your profile information.
→ If you have already created an account, you can edit/modify your profile information.
STEP 3
COMPLETE YOUR PROFILE IN 3 STEPS
1. Complete your personal information
2. Detail your educational background
This includes providing information about your previous course of studies, your current
course of studies, as well as information about languages you speak.
3. Detail your professional experience*, if applicable, including any internships completed.
*You can accumulate the duration of your professional experiences, and specify your missions by choosing their nature from the list
to be checked. For short and recurring experiences, such as student contracts or summer jobs, you can accumulate these experiences
in a single module such as "Do you have any professional experience in a position (permanent or fixed-term contract)? ", and detail
the companies where you have worked in the detail of the missions.

STEP 4
CHOOSE THE KEDGE BUSINESS SCHOOL
PROGRAMME TO WHICH YOU WOULD LIKE
TO APPLY
→ Click on the window “Choose your programme from the list below”
→ This will open a menu of programmes for you to choose from.
You may only apply to one programme at a time.
NOTE about the language and academic level of the programmes:
→ For those students applying to the programmes using the ENGLISH online platform,
only the programmes delivered in English are offered on the menu.
→ If you are a French speaker, and wish to apply to programmes delivered all or in part
in French, you should change the language of the application platform to French
by clicking on the icon on the top right of the screen:
Full english programmes
Programmes enseignés en français

ACADEMIC LEVEL: BACHELOR
Note that Kedge offers 2 Bachelor Programmes to international applicants:
The International Bachelor The Kedge Bachelor

in Business Administration which is possible for international
students to join in the 3rd year,
which accepts candidates entering
provided they speak French
either in the 1st or 3rd years of the
and have completed 2 years
4-year programme,
of business and management
studies at the University level
previously. In order to apply
for the Kedge Bachelor (3rd year
entry), you must change the
language of the online application
platform to French.
Once you have selected a programme, you will be asked to identify the following:
The "School Year”
→ The school year = the academic year that you intend to start your course of studies.
If, for example, you intend to start in the Fall semester of 2022, you will indicate '2022/23'
as the academic year targeted
Note that in nearly all cases courses begin in mid-September.

New ‘incoming’ students will be given orientation sessions starting in the beginning
of September. Specific start dates will be confirmed to enrolled students.

The “Entry Year”
→ If you are applying to a Bachelor Degree Programme (ex. IBBA):

You are offered the choice to specify “Bachelor 1” or “Bachelor 3”:
BACHELOR 1 = This is the application entry point for those students who have not completed 2
years or more of University studies, successfully obtaining at least 120 ECTS credits.
→ This is the entry point if, for example, you have completed a High School Diploma
(Baccalaureate, IB, A-Levels, German Abitur,etc).
→ For those students entering in “Bachelor 1”, the IBBA will be a 4-year course of studies.
BACHELOR 3 = This is the application entry point for those students who have completed
at least 2 years or more of University studies, successfully obtaining at least 120 ECTS credits
documented by official University transcripts.
→ This is the entry point if, for example, you have completed a 2-year degree after High School,
or have completed 2 years or more of a University programme.
Note that your ability to drop your current course of studies and transfer
to the 3rd year of the Kedge Bachelor Programme should be confirmed with your
current institution.
ACADEMIC LEVEL: MASTER
→ With the exception of the “Kedge PhD Programme” and the “International BBA” all other
programmes offered via the English language application platform are Master degree
programmes.
Note that all programmes require physical presence - there are no online programmes.

If you are applying to a Master Degree programme, you need to select the “Long Track”
or “Short Track”
Long Track Short Track

Those students who do not have Those students who have at least
at least a 4-year Bachelor (with a 4-year Bachelor (with Honours)
Honours) degree, or who have not degree and who have studied
studied Business and Management Businessand Management
previously. previously.
→ The Master Degree will in this case → The Master Degree will in this case
be spread over 2 years (5 semesters) be 1 year (3 semesters). 2 semesters
starting with the first year dedicated will be spent in the class room
to Business fundamentals. This is entirely dedicated to specialisation
referred to as a Pathway Course. courses, followed by a 3rd semester
dedicated to an internship and
Master Thesis project.
Important Notes
For those students applying to the Long Track MSc (2 years)
According to the Master programme to which you are applying, you may be asked
to select the campus where you intend to complete your 1st year of studies dedicated
to Business Fundamentals (Bordeaux, Marseille or Paris).
→ For certain programmes, it is not possible to choose the campus and the studies
will only be delivered on one campus (examples: Corporate Finance, International
Trade & Logistics, etc).

- If it is possible to choose from different campus options once you select your programme
and Entry Year, the platform will guide you by offering, or restricting, the campus options
available via the drop down menus (see image below):
MSc MAI - Innovation & International Purchasing
Long track MSc (2 years)
Bordeaux
Full english
Full time
- It should be noted that it is NOT possible to apply and be accepted to one campus
and change subsequently after an admission decision has been made. Therefore it is
important to select the correct campus at the point of application.
- However, it should also be noted that it is sometimes possible (again according

to the Master programme to which you are applying) to complete the Master 1 year on one
campus and the Master 2 year on a different campus (examples: International Business,
Digital Marketing & Sales…).
• While this option does exist, and enables students to have the opportunity to discover
more than one city, it carries logistic and financial implications that must be considered
(moving costs, finding housing, professional networking, etc.)
- Finally, in some of our programmes, the Master 1 courses are only delivered
on a different campus than the Master 2 year courses. (example: MSc
in Sustainable Finance — Year 1 in Marseille, Year 2 in Paris).
- The online application platform guides you through these choices via the options
presented in the drop down menus. See example below for Digital Marketing & Sales
(3 campus options for M1/First Year, only one option for M2/MSc year):

- Once your choices are completed, don’t forget to click “SAVE” at the bottom
of the screen:
CANCEL SAVE
Important
If you submit multiple “finalised” applications to Kedge programmes, the first application
submitted will be reviewed first. If you send us other applications, they will be studied
only if your first application is refused. You must pay the online application fees for
each application you make.

STEP 5
OPTIONAL APPLICATION
FOR INSTITUTIONAL SCHOLARSHIP
→ Once you have completed the part in which you identify the programme you want
to apply to, you will be asked if you wish to apply for an institutional, merit-based
scholarship. Note that applying for such a scholarship will increase the processing time
for your application.
→ Kedge Business School offers two levels of scholarships to international applicants based
on demonstrated merit:
1. An “Achievement” scholarship of 2,000€, or

2. An “Excellence” scholarship of 4,000€.
→ Applications and scholarship decisions are based on a review by academic

and administrative staff.
You will indicate, during your application, you intention to apply for these scholarships
and will be invited to detail your justification for receiving such a scholarship. More information
about Scholarships may be found by visiting our dedicated webpage HERE.
→ If you apply for a scholarship, you must provide a short motivational essay in the dedicated
field.
- You are demonstrating academic excellence in your previous courses of study, humanitarian
projects, extracurricular activities, awards or other recognition… all of these are examples
of elements that you may highlight in your essay.

→ In addition to the mandatory essay, you must also upload 1 support document. This is,
in most cases, a letter of recommendation (in English or French). However, it may also be
an award certificate, press article featuring one of your achievements, etc.
+ Add a contract job

PDF / JPG / DOCX / PNG / 3Mo max.
→ On the following page, you’ll be asked to provide short essay responses (5K characters
maximum) to the following 4 questions:
- Why are you applying to this programme?

- What are you long term career objectives?
- Do you have any professional experience connected to this programme?
- Personally, what do you expect to gain from this programme?
→ You should think carefully about your answers to these questions and answer them honestly
and to the best of your ability.
→ Our admissions team is looking for thoughtfulness and reflection in your responses
so that we are sure that you are serious about your course of studies, that you have a clear
reason and motivation for choosing this programme and our institution, and that your
studies with us are part of a larger career plan that you have.
Note that your responses must be in English (or French if applying on the French portal).

STEP 6
UPLOAD YOUR SUPPORTING DOCUMENTS
→ You must upload the following documents (preferably in PDF format, though you may upload
in jpg png or Word). **Note that each file must be less than 3mb:
1. Your updated Curriculum Vitae (Résumé).

2. Your Passport or other form of official photo identification.
3. Your highest degree/diploma certificate obtained to date.
4. Your most recent course transcripts (especially for scholarships).
5. English proficiency exam results (**Note that the scores required for the IBBA are no less
than: TOEIC 780 / IELTS 6 / IBT 85 / TOEFL 65).
6. A school certificate — an official letter/document stating that you are an enrolled student
with your institution. Ideally, this document specifies your anticipated programme
completion date.
NOTES about what documents to upload
1. In the field dedicated to your highest degree certificate, you should upload
the highest degree Obtained (ex. High School Diploma, Bachelor’s degree
if you have received it).
→ You can be admitted and enroll in a master programme without the diploma
certificate, but you must show proof that your programme has been successfully
completed before the 31st of December after your programme start date
(via a diploma, official certification of completion, etc.).
2. In the field dedicated to certificate of achievement or transcript of your current

studies, you should upload your most recent Transcripts for your academic studies
in progress, or last completed course of studies. (example: bachelor programme in progress).
Please note that our admissions team must be able to read these documents,
therefore translation may be necessary if these documents are not in English or French.

3. In the field dedicated to add a school certificate, you should upload an official
certificate of Enrollment from your school stating that you are currently enrolled
and when you anticipate graduation. Again, please note that our admissions team
must be able to read these documents, therefore translation may be necessary
if these documents are not in English or French.
- If you are applying to a master programme, obtention of a bachelor diploma
is a pre-requisite, but it is understood that in most cases, you will not have
the bachelor diploma certificate in hand at the time of application.
- If, at the time of your application, you are not a currently enrolled student
at an institution, you should download the template for a ‘Declaration of Honour’
letter. The template below will be produced by clicking on the link provided.
You should complete this by entering in your appropriate information, and upload
this document in lieu of a “School Certificate” from your current institution.
If you were not a student during the year 2020-21, please upload
an employment contract or download and complete this
Declaration of honor that you are not a current student
and upload in place of the enrolment certificate.
4. In the field dedicated to Add Your Language Score, you should upload your TOEIC/IELTS/IBT
results or similar (example: TOEFL, BULATS, Cambridge Exam). You must demonstrate English
language fluency with a score of TOEIC 780 / IELTS 6 / IBT 85.
For KEDGE Wine School programmes, scores must be as follow:
- MSc in Wine & Spirits Management, TOEIC 850 / IELTS 6.5 / IBT 100
- MSc in Wine & Hospitality Management, IELTS 7 / IBT 100
- If you are from an English speaking country, or have studied your previous degree-seeking
programme in an English speaking country, you should upload a document attesting
to this (i.e. a letter from your institution stating that your previous academic programme
was delivered in English, or a letter written by you that says English is your native language).
- If you have registered to take an English language proficiency exam, but have not yet
received the results, you should upload the proof of registration for the exam.
It is possible to complete your application before the results have been received
at this condition: During the Admissions interview, the programme director or academic
conducting the interview granted conditional admission in anticipation of your submission
of official test scores. You must provide an official test results to the Kedge Admissions
department once received.
→ To strengthen your application file, you may upload additional, optional documents,
such as other degree certificates obtained, an employment contract with job description,
or recommendation letter (professional or academic).

→ Again, be sure to click “Save” at the bottom of the screen.
→ Once saved, you are ready to complete the data entry portion of your application.
- Click “Complete My Application”
You will then see the following screen. IMPORTANT NOTE: DO NOT LOG OUT or navigate
away from the page while the application is saving, your data may be lost.
STEP 7
FINALISE YOUR APPLICATION WITH AN ONLINE
REGISTRATION PAYMENT OF 120€
→ If you are interested in a scholarship, make sure you have applied for it before finalising
your application.
→ Once your application is completed, you must finalise it with a payment of 120€ by credit
card. This is mandatory for all applicants.
- Click “Access the Payment Site”
→ You will be redirected to a third-party online payment system (CIC Monetico)

→ Once your payment has been made, you will receive an automatic confirmation by email,
which you should keep for your records (make sure to check your SPAM box):

STEP 8
THE NEXT STEPS AFTER YOUR APPLICATION
IS FINALISED
→ Initial admissions screening process.
- Once your application is finalised, it will be reviewed by the admissions department

at Kedge.
• The delay to review applications is usually quite rapid, but the earlier you get your
application in:
1. The quicker the response time will be

2. The better chance you will have for admission as our programmes have a maximum
enrollment capacity
3. The more time you will have to secure a Student Visa to come to France
- The admissions team will notify the applicant of the initial application review decision.
Applications will be categorized as follows:
• Admissible: If your application is ‘admissible’ you will then be scheduled for an admissions
interview with the programme director and/or programme academics. The interview will
be conducted via online video conferencing.
• Non-Admissible: If your application is non-admissible, you can still apply for another
Kedge programme with your created profile via our online application system.
→ The Admissions Interview — Student Contract — Invoicing
- You will be scheduled for an admission interview with the Programme Director by SKYPE
for the programme to which you have applied, and/or senior programme academics.
- You will receive an e mail from no-reply@kedgebs.com.
→ Scroll down in the message to find the text in English

→ Click on the URL Link "interview.kedge.edu”

→ Using the password provided, you should connect to the link and choose your admissions
interview date.
→ If you have questions about the interview, please contact the admissions team contact
person whose address and telephone number are provided.
→ The interview is designed to enable participants to make sure the programme is a good fit
for them, and for those in charge of the programme to know that the participant is serious
about the programme, is able to articulate why he/she is applying for the programme
and what they hope to both gain from the studies, as well as bring to the programme.
Note that each programme has different academics who conduct the interviews. In
some cases, you will be asked to prepare a short presentation or case study. This will be
clarified in the email sent to you for programming your interview date. In most cases,
a short article or questions will be sent to you via email 24 hours prior to your inter-
view date, and you are required to return your response before the interview begins.
In certain exceptional cases, the delay time is shorter so that you may prepare more
spontaneous responses. In any case, the questions are designed to guide the interview
process, and benchmark your level of knowledge in the given field - not to verify that
you ‘already know everything’.
- Within days of the admissions interview, applicants will receive a decision as to whether
they are admitted.
• If admitted:
1. A student contract will be sent to the applicants. This contract needs to be signed
and returned.
2. The signed contract will be followed by an invoice for the tuition fees applicable.
3. A payment is needed to secure the seat in the programme and progress with
the formalities necessary to obtain a student visa for studying in France. This deposit
fee is to be deducted from the total tuition fee amount. The fee varies as per the programme:
• 800€ for the Master in Management (MiM) and Kedge Bachelor (KB)
• 1 000€ for the Masters of Science (MSc)
• 2 000€ for the International Bachelor in Business Administration (IBBA)
• 3500€ for the Master of Science in Wine & Hospitality Management

OTHER FAQ’S
Do I need to speak French to apply - Note that an internship can be completed
anywhere in the world—it does not need
to a Kedge programme? to be in France and we encourage (and in
some cases require) students to be open
- In most cases, our programmes are fully
to opportunities abroad.
delivered in English, and therefore speaking
French is NOT required.
• You can find the language of instruction
What are the plans for accommo-
on the programme page on our website. dation? Can the school help me?
- Speaking French is not required in the
- We have a dedicated housing service
admission interview either.
who is there to help students find
accommodation.
- However, learning to speak French
We also have an online platform dedicated
is an important step to maximizing your
to helping students find housing.
inter-cultural learning experience while
studying in France, and is also very
- More information about housing may
helpful for finding employment and/or
be found on our website:
student internships.
• Marseille: student.kedge.edu/student
Can I stay in France and work after -services/prepare-my-studies-abroad
accommodation/accommodation-marseille
my programme?
• Bordeaux: student.kedge.edu/
- If graduating from a degree-seeking student-services/prepare-my-studies
programme, yes. -abroad/accommodation/
accommodation-bordeaux
• International students can stay for
at least 1 year, and in some cases up - The Housing service can be reached
to 4 years (depending on international by writing to:
reciprocity agreements) after graduation. logementbordeaux@kedgebs.com
(Bordeaux Campus Programmes)
• A temporary permit to stay in France or logementmarseille@kedgebs.com
can be requested if you wish to stay (Marseille Campus Programmes).
in France. Find all information here
https://www.campusfrance.org/en/ - You can rent a flat independently
temporary-resident-permit-aps or go through a student housing service.
Most international students start with
a student residence because it is easier
I see that internships are a part to set up from abroad, then move to a flat
of Kedge programmes. Are they (individually or with friends) once they have
settled and established a network.
compulsory? Does Kedge find
the internship for the students?
Where can I find a complete overview
- Yes, 4-6 month internships are a compulsory of academic programmes offered
component of our programmes and are
required for graduation. Some programmes
by Kedge Business School?
require more than one internship, depending
- You can access all of our programmes
on the duration of the programme selected.
via our website. If you are unsure of which
specific programme you are looking
- No, Kedge does not place students in the
for and would like to have a complete
internships. However, we do have a dedicated
overview of programmes, you can start
Career Centre and Internship Departments
here: student.kedge.edu/programmes
who facilitate the internship process
and maintain a jobboard with thousands
of internships offered.
- In addition to Kedge services, an on-campus

student association also exists to assist
students in finding internships.
- Know that those students who wish

to complete internships in France will have
a far better success rate in finding
opportunities if they speak French. French
as a foreign language courses are provided
and highly encouraged.

AN OVERVIEW OF ALL OUR FULL-TIME PROGRAMMES
(BACHELOR & MASTER) delivered 100% in English, along with
links to the programme websites & commercial brochures
KEDGE BUSINESS SCHOOL (MARSEILLE CAMPUS)
Audit & performance management

*partly taught in French
- Website: https://etudiant.kedge.edu/programmes/audit-pilotage-de-la-performance
- Brochure: https://brochure.kedge.edu/audit.pdf
International Bachelor in Business Administration (IBBA)
- Website: student.kedge.edu/programmes/international-bba
- Brochure: brochure.kedge.edu/ibba-en.pdf
- Video Presentation: https://www.youtube.com/watch?v=b-qSnr5fiRg&t
MSc Corporate Finance
- Website: student.kedge.edu/programmes/corporate-finance
- Brochure: brochure.kedge.edu/finance.pdf
- Video Presentation: https://www.youtube.com/watch?v=ZynBxrcMzrY
MSc Digital Marketing and Sales
- Website: student.kedge.edu/programmes/digital-marketing-sales
- Brochure: brochure.kedge.edu/digitalmarketing.pdf
- Video Presentation: https://www.youtube.com/watch?v=O1Pi3sPGOss&t
MSc International Business
- Website: student.kedge.edu/programmes/international-business
- Brochure: brochure.kedge.edu/int-business-en.pdf
- Video Presentation: https://www.youtube.com/watch?v=5alQyrjDekM&t
MSc International Trade and Logistics
- Website: student.kedge.edu/programmes/international-trade-logistics
- Brochure: brochure.kedge.edu/maritime-en.pdf
- Video Presentation: youtube.com/watch?v=gGaX2riLyds
MSc International Sport And Event Management

- Website: student.kedge.edu/programmes/sport-international-sport-event-management
- Brochure: brochure.kedge.edu/sport.pdf
- Video Presentation: https://youtu.be/qCP2tlCbOFk
MSc Marketing
**Marseille Campus Specialisations in the MSc Marketing Programme: Brand Management ;
Communication & Event Management
- Website: student.kedge.edu/programmes/master-marketing
- Brochure: brochure.kedge.edu/marketing-en.pdf
- Video Presentation: https://www.youtube.com/watch?v=I76c9eY38S0&t
Master in Management / Programme Grande Ecole (ESC)
- Website: student.kedge.edu/programmes/master-in-managementgrande-ecole
- Brochure: brochure.kedge.edu/mim-pge-en.pdf
KEDGE BUSINESS SCHOOL (BORDEAUX CAMPUS)
MAI - MSc in Purchasing & Innovation Management
- Website:
student.kedge.edu/programmes/mai-international-purchasing-innovationmanagement
- Brochure: brochure.kedge.edu/mai.pdf
ISLI - MSc in Global Supply Chain Management
- Website: student.kedge.edu/programmes/isli-global-supply-chain-management
- Brochure: brochure.kedge.edu/isli-en.pdf
- Video Presentation: https://www.youtube.com/watch?v=YKCNr5y8VSg&t
MVS - MSc in Wine and Spirits Management
- Website: wine.kedge.edu/en/programmes/mvs-wine-spirits-management
- Brochure: brochure.kedge.edu/mvs-en.pdf
- Video Presentation: campus-channel.com/en/kedge-business-school-msc-in-wine-spirits
-management

MSc Marketing
**Bordeaux Campus specialisations in the MSc Marketing Programme: Brand Management ;
Negotiation & Key Account Management
MSc Banking & Finance
- Website: student.kedge.edu/programmes/banking-finance
- Brochure: brochure.kedge.edu/banking.pdf
Data Analytics for Business
- Website : https://student.kedge.edu/programmes/data-analytics-for-business
- Brochure : https://brochure.kedge.edu/dab-en.pdf
KEDGE BUSINESS SCHOOL (PARIS CAMPUS)
MSc Sustainable Finance
- Website: student.kedge.edu/programmes/sustainable-finance
- Brochure: brochure.kedge.edu/sustainable.pdf
- Video Presentation: youtube.com/watch?v=4wSrOIuI7Ko
MSc Arts and Creative Industries
- Website: student.kedge.edu/programmes/arts-creative-industries-management
- Brochure: brochure.kedge.edu/arts.pdf
MSc Marketing
**Paris Campus Specialisations in the MSc Marketing Programme: International Marketing ;
International
Marketing

MSc Wine and Hopitality Management in Partnership with EHL
(École Hotelière de Lausanne)
- Website: student.kedge.edu/programmes/master-of-science-in-wine-hospitality-management
- Brochure: brochure.kedge.edu/hospitality.pdf
- Video Presentation: youtu.be/QFFefDP0Bwg
Business Transformation for Sustainability
- Website:
https://student.kedge.edu/programmes/business-transformation-for-sustainability
- Brochure : https://brochure.kedge.edu/bts-en.pdf
- Video Presentation : https://www.youtube.com/watch?v=VRkCeuYn6VA

GENERAL INFORMATION ABOUT KEDGE BUSINESS SCHOOL
KEDGE is among France’s largest independent Business Schools with four main campuses
in France (Paris, Bordeaux, Marseille and Toulon), three satellite campuses (Avignon, Bastia
and Bayonne), and three campuses abroad (Shanghai, Suzhou and Dakar).
KEDGE Business School is one of the <1% of Business Schools worldwide holding ‘triple crown’
accreditation by AACSB, EQUIS and AMBA, and is a member of the French Conférence
des Grandes Ecoles. In 2017, KEDGE was ranked France’s #1 institution in Management
research publications.
KEDGE offers offer 36 programmes in diverse areas of Business & Management,

ranging from Bachelor to Doctorate levels, delivered in English and/or in French.
The KEDGE community gathers 14,800 students (including 23% coming from abroad),
192 permanent faculty member (including 45% coming from abroad), 201 international
academic partners and 72,000 alumni around the world.
School Websites
Kedge Business School Website: student.kedge.edu/

Kedge Online Application Platform: student.join.kedge.edu/En/Welcome
Practical information for international students:
student.kedge.edu/student-services/prepare-my-studies-abroad/practical-information
Social Media
Kedge YouTube Channel: youtube.com/channel/UCvsSwCMu5ZkvC3wnFVkx0DQ

Facebook: facebook.com/kedgebs/
Twitter: twitter.com/kedgebs?lang=en
Instagram: instagram.com/kedgebs/?hl=en
LinkedIn: linkedin.com/school/kedge-business-school/mycompany/
Information dedicated to MSc candidates: facebook.com/groups/kedgebs.candidatsmsmsc/

CONTACT ADDRESSES KEDGE
→ Africa & Middle East

Alice Bellia: alice.bellia02@kedgebs.com
→ Americas & Europe

Camila ROA: camilla.roa@kedgebs.com
→ Asia & Oceania

Myriem ZIANI : myriem.ziani02@kedgebs.com
→ China
Junyao Liu: junyao.liu@kedgebs.com
→ India, South East Asia

Prayag RAJ TRIPATHI: prayag.tripathi@kedgebs.com

04
MSc programmes brochure

MASTERS
OF SCIENCE
2022
2023
02 — Summary KEDGE / MASTERS OF SCIENCE PROGRAMMES
P. 3 KED G E CAMPUS ES
P. 4 - 5 PATHWAY CO UR S E
P. 6 ARTS & CR EATI VE
I N D US TR I ES MAN AG EMEN T
P.7 -10 FI N AN CE
p.7 Banking & Finance
p.8 Sustainable Finance
p.9 Corporate Finance
p.10 Audit et pilotage de la performance*
P. 1 1 - 1 4 MAR KETI N G & PUR CHAS I N G
p.11 Digital Marketing & Sales
p.12 Marketing
p.13 International Sport & Event
Management
p.14 MAI - International Purchasing &
Innovation Management
P. 1 5 - 1 6 S UPPLY CHAI N
& LO G I S TI CS
KE**********Y FIGURES
p.15 International Trade & Logistics
p.16 ISLI - Global Supply Chain Management KEDGE community
P.17 B US I N ES S TR AN S FO R MATI O N - 14,800 students
- 72,000 graduates
FO R S US TAI N AB I L I TY
P. 1 8 - 1 9 WI N E Rankings & accreditations
p.18 Wine & Spirits Management - Triple accreditation (AACSB, EQUIS, AMBA)
- Part of the Conférence des Grandes Ecoles
p.19 Wine & Hospitality Management
P. 2 0 - 2 1 BUS I N ES S D EVELO PMEN T Financial Times
& EN TR EPR EN EUR S HI P - 8th best French Business School
p.20 Innovation, Transformation, - 34th best European Business School
Entrepreneurship
p.21 Data Analytics for Business Shanghai World Ranking
- 2nd best research centre in Business Administration
P. 2 2 I N TER N ATI O N AL B US I N ES S - 8th best French research centre in Management
P. 2 3 S TR ATEG I C D ES I G N THI N KI N G *
Research
P. 2 4 - 2 5 S E R V I C E S A D M I S S I O N - 4 Centres of Excellence
& FUNDING - 3 Centres of Expertise
P. 2 6 - 2 7 T E S T I M O N I A L S
*partly taught in French
KEDGE campuses — 03
KEDGE
CB***MPUSES
IN FRA*****NCE
BORDEAU**X U**
Bordeaux is close to the Atlantic coast, in the
southwest of France. Located between sea,
vineyards and mountains, it is France's top city
in terms of quality of life. Bordeaux is also the
French city with the strongest growth in
executives in 10 years. Bordeaux campus was
designed as a living space. Spread over 35,000
m2, it is located just 20 minutes from the city
centre by tram, on the Talence university
campus.
PA*****RIS
Come discover the capital of French culture,
gastronomy and architecture. Paris campus is a
truly outstanding site, one of the capital’s
largest business centres and a leading business
ecosystem. Its 3,200m2 facilities are fully
dedicated to educational innovation, designed
as a genuine R&D laboratory. The campus’
academic activities are focused on executive
education programmes and the best
A*****
specialised programmes developped in the
region, including MSc programmes.
M****ARSEILLE
Located on South East of France, on the
Mediterranean coast, Marseille is the perfect
blend of big city atmosphere and fishing-village
sociability. With more sun and less bustle than
most French cities, it is also one of the most
attractive ones. Integrated within a fantastic
natural environment within the Calanques,
Luminy campus proves the most innovative
facilities and teaching equipment just 20
minutes from the city centre by bus. The brand
new extension of the campus brings the total
area to 21,000 square metres.
Bordeaux, Marseille and Paris are the 3

campuses delivering KEDGE MScs.
M****
KEDGE also has 5 other main campuses

located in: Toulon (South-eastern France),
Suzhou and Shanghai (China), Dakar (Senegal),
Abidjan (Côte d’Ivoire) and 3 associated
campuses; Bastia (Corsica), Bayonne (Basque
country), Avignon (South-eastern France).
04 — Pathway course KEDGE / MASTERS OF SCIENCE PROGRAMMES
ADMISSION LEVEL
REG**ULAR Bachelor’s degree–3 years
PATHWAY DURATION
Mid-September to August
With the Regular Pathway, you

G** CAMPUS
Bordeaux / Marseille / Paris
complete 1 full year of studies
in France and an internship to FORMAT Full time
boost your employability.
LANGUAGE English
E D U CAT I O N
PATHW**AY COU*****RSE
SEMESTERS 1 & 2
Semester 1 Semester 2
MANAGER SKILLS You have 2 choices

→ ACADEMIC SEMESTER
INTRODUCTION TO BUSINESS
H I G H E R
MANAGEMENT (FAST PARTHWAY INNOVATIVE & ENTREPRENEURIAL SKILLS

FOR NON-MANAGERS)
INNOVATION MANAGEMENT
STRATEGIC MANAGEMENT
AND ENTREPRENEURSHIP
FINANCIAL PERFORMANCE
COMPLEXITY MANAGEMENT
MANAGEMENT
O F
CORPORATE PROJECT:
BUSINESS AND SUSTAINABILITY
OPEN INNOVATION CHALLENGE
DATA MANAGEMENT A one-month consultancy assignment
Y E A R S
HARD SKILLS: on a real and current innovation issue in

- TOSA Excel a company. The company projects allow
- TOEIC students to gain practical experience of
- Orthodidacte company management and strategy.
- Coding skills optional (30h) They are also exposed to the complexity
of decision-making processes. Students
3
LANGUAGES: ENGLISH/FRENCH are guided by their KEDGE tutor. The

F R O M
AS A FOREIGN LANGUAGE mission is carried out in groups of 4 to 5

students and combines collective and
SOFT SKILLS individual work. The final project is
presented to the company and the
PUBLIC SPEAKING KEDGE tutor.
AVA I L A B L E
VISUAL COMMUNICATION & DESIGN OR
EXPERT SKILLS → INTERNATIONAL ACADEMIC

EXCHANGE IN A PARTNER UNIVERSITY
Several expert skills depending on the
programme : Marketing Purchasing &
innovation / International Operations OR
Management / International Finance &
Audit → DOUBLE DIPLOMA IN INTERNATIONAL
BUSINESS MANAGEMENT WITH
NOTTINGHAM TRENT UNIVERSITY*
YOUR CHOICE OF EXPERIENCE (FROM END OF MARCH )
1. INTERNSHIP 3. LEARNING TRIP ABROAD

in France or abroad You can find a job or take some
language courses
2. PROJECT
associative, entrepreneurship… 4. OTHER CORPORATE PROJECT
*only available for the MSc Marketing, MSc Digital Marketing & Sales and MSc Corporate Finance
05
Pathway course —
The pathway course is a preparatory curriculum allowing students to acquire a set of key skills
in order to enter the specialisation year. It can be completed over 2 academic semesters with
the Regular Pathway or over 4 months with the Fast Pathway.
FAST****** ADMISSION LEVEL

Bachelor’s degree–3 years
PATHWAY DURATION
June to mid-September
With the Fast Pathway, you
optimize your study time by
T****** CAMPUS Bordeaux or
Marseille
completing all specialisation FORMAT Full time
year prerequisites in only 4
summer months. LANGUAGE English
BORDEAU**X CAMPUS M****ARSEILLE CAMPUS
SUMMER SCHOOL PROGRAMME SUMMER SCHOOL PROGRAMME

Includes business and cultural visits Includes business and cultural visits
every Friday at no additional cost. every Friday at no additional cost.
5 or 6 courses of your choice 5 or 6 courses of your choice
among the following list: among the following list:
Supply Chain Sports management & marketing
→ Design of the Supply Chain → Strategic management & advanced
→ Management of the Supply marketing for sport organizations
Chain → Sport marketing & communication
Value creation & digital marketing Design thinking
→ Value creation & brand → Managing the creative process
management → Design thinking
→ Digital Marketing for
Social business
Entrepreneur
→ Social business, territories
→ Entrepreneurship
& innovations
Wine tourism → Sustainable entrepreneurship
→ French wine industry
Global Finance & International Business
→ Oenotourism
→ Global Finance Regulations or
Managerial Cost Accounting
FUNDAMENTALS & SOFT
→ International Business :
SKILLS PROGRAMME
A Mediterranean Perspective
3 courses of your choice
Ethics in business and society
among the following list:
→ Ethics in business & society
→ Data Management → Towards sustainability
→ Team Management
→ Video Communication FUNDAMENTALS & SOFT
& Design SKILLS PROGRAMME
→ Public Speaking & leadership
3 courses of your choice
→ International Management
among the following list:
→ Data Management
CORPORATE PROJECT
→ Team Management
The mission is carried out in groups of 4 → Video Communication & Design
to 5 students and combines collective → Public Speaking & leadership
and individual work. The final project is → International Management
KEDGE tutor. CORPORATE PROJECT
The mission is carried out in groups of 4
FRENCH AS A FOREIGN LANGUAGE to 5 students and combines collective
and individual work. The final project is
KEDGE tutor.
FRENCH AS A FOREIGN LANGUAGE

06 — Arts KEDGE / MASTERS OF SCIENCE PROGRAMMES
A R T S
MSc ARTS & CREATIVE

INDUSTRIES MANAGEMENT
A MADE IN FRANCE UNIQUE HIGHER EDUCATION PROGRAMME DEDICATED TO
ARTS & CREATIVE INDUSTRIES MANAGEMENT “MADE IN FRANCE”
A C C R E D I TAT I O N PA R T N E R S
& N E T WO R K
This programme received

the Conférence des Grandes Musée du Louvre, Musée
Ecoles label, a quality d’Orsay, Centre Georges
standard attesting its Pompidou, Cultura, Fnac,
excellence. Warner Bros, Gaumont-Pathé,
Canal+, Ubisoft, Chanel,
Guerlain…
CA M P U S
RANKING
PA*****RIS
→ 6th on EdUniversal 2021
COURSES French ranking -
Management of Cultural
Businesses category
→ Arts & creative industries
applied to various domains,
management of different
areas, experiential skills…
→ Study trip
→ Internship
→ Final dissertation
PROGRAMME
DIRECTOR
90%
of graduates find a job
TUITION
within 6 months
FEES
Anne
600 alumni globally Specialisation
Specialisation course:
course:
GOMBAULT 50 partners €19,900
Pathway course:
Pathway course:
1 and Unique Research €8,500
€8,500
Centre in Creative industries
in France
Finance — 07
REAL VALU********E IN YO***************UR INVALUABLE KNO*************************WLEDGE
F I N A N C E
MSc BANKING
& FINANCE
EXPLORE THE CHALLENGES FACING CAPITAL MARKETS
AND FINANCIAL INSTITUTIONS
& N E T WO R K

the Conférence des Grandes BNP PARIBAS, MAIF, PWC,
Ecoles label, a quality Amilton Asset Management,
standard attesting its Barchen Reuters/Infinity…
excellence.
AV E R A G E A N N U A L
CA M P U S
FIRST SAL ARY
BORDEAU**X
€40,000-45000
COURSES
RANKING
→ Equity research & fixed
income, advanced portfolio
management, fin tech an → Innovation award on
digital banking... EdUniversal 2021 French
→ Conferences, soft skills, CFA ranking
1st degree programme &
training, thesis
methodology…
→ Internship
PROGRAMME
DIRECTOR
1,850,000 European
staff in banks (excluding insurance
TUITION
and pensions)
FEES
Pierre 470,000 Specialisation course:
GRUSON French staff in banks
€16,500
40,000 students recruited Pathway course:
€8,500
in the banking sector in France
every year
08 — Finance KEDGE / MASTERS OF SCIENCE PROGRAMMES
YOUR VALU********ES ARE YO***************UR BIGGEST ASSET******
F I N A N C E
MSc SUSTAINABLE
FINANCE
BE A FINANCIAL EXPERT SERVING A SUSTAINABLE
ECONOMIC DEVELOPMENT
& N E T WO R K

the Conférence des Grandes CANDRIAM, AG2R LA MONDIALE,
Ecoles label, a quality Amundi Asset Management,
standard attesting its BNP Paribas Securities
excellence. Services, Edmond de Roth-
schild Asset Management,
Institute for Climate
CA M P U S Economics…
PA*****RIS RANKING
COURSES → 4th in EdUniversal 2021

French ranking - Corporate
Social Responsibility
→ Financial economics, category
geopolitics, capital
investment & impact
investing, green finance AV E R A G E A N N U A L
environment, business FIRST SAL ARY
valuation & asset pricing...
→ Internship
→ Seminars, job meetings, €36,000
conferences…
PROGRAMME
DIRECTOR 95%
of graduates find a job TUITION
within 6 months FEES
2000 Specialisation course:

alumni globally €19,900
Luis Pathway course:
REYES ORTIZ 40 €8,500
partner companies
Finance — 09
GET A FIRM GRI*********P ON CORPO***************RATE FIN***ANCE
F I N A N C E
MSc CORPORATE
FINANCE
BE A CORPORATE FINANCE EXPERT FOR ALL KIND OF
INNOVATIVE AND DEVELOPING BUSINESSES
& N E T WO R K

the Conférence des Grandes Air France, Airbus Helicopters,
Ecoles label, a quality Arcelor Mittal France, Axa
standard attesting its Investment Managers,
excellence. Barclays Invesment Banking,
BNP Paribas, CA CIB, Ernst &
Young, …
CA M P U S
M****ARSEILLE RANKING
COURSES → 7th in EdUniversal 2021

ranking - Financial
Engineering and Corporate
→ Corporate venturing, Finance category
portfolio management skills, → 7th in 2019 QS world
capital raising & business ranking - Corporate Social
plan… category
→ Holt challenge programme,
CFA programme and
training, job meetings and
conferences, corporate
finance seminars…
→ Internship
PROGRAMME
DIRECTOR Multi-industry
focus and specialisation
TUITION
FEES
HOLT Valuation Challenge
competition to learn about the Specialisation course:
Credit Suisse HOLT™ methodology €16,500
Pierre
CASANOVA Pathway course:
2,000 €8,500
alumni globally
10 — Finance KEDGE / MASTERS OF SCIENCE PROGRAMMES
L****EARN TO CO****UNT ON YO*****************URSELF
F I N A N C E
MSc AUDIT & PILOTAGE

DE LA PERFORMANCE*
DUAL EXPERTISE IN AUDIT AND
MANAGEMENT CONTROL PERFORMANCE
& N E T WO R K

the Conférence des Grandes IFACI, BNP Paribas, CEFIM,
Ecoles label, a quality EXCO (réseau de cabinets
standard attesting its d’audit), Compagnie
excellence. régionale des commissaires
aux comptes, Deloitte, DFCG,
E&Y, Grand Thornton, HSBC,
CA M P U S KPMG, Oddo & Cie, PWC, SAP,
Société Générale
M****ARSEILLE
RANKING
COURSES
5th in 2021 EdUniversal French
ranking - Audit and Consulting
→ Governance and category
management of the
information system and
communication AV E R A G E A N N U A L
→ strategy cost management, FIRST SAL ARY
→ controllership and
performance management
→ budgeting and controling €33-36,000
→ social and environmental
controllership...
PROGRAMME
DIRECTOR
90%
Eustache 2000 Specialisation course:

BONDO WA alumni globally €16,500
MANDZILA Pathway course:
40 €8,500
partner companies
*Partly taught in French

Marketing & purchasing — 11
BE*****COME THE DIG***ITAL DO************************-IT-ALL
M A R K E T I N G & P U R C H A S I N G
MSc DIGITAL
MARKETING & SALES
A CUTTING EDGE DIGITAL PROGRAMME CONNECTED
TO THE MARKET INNOVATIONS AND REQUIREMENTS
& N E T WO R K

the Conférence des Grandes Digitick, Veepee, Digital Virgo,
Ecoles label, a quality Kaporal, Aix-Marseille French
standard attesting its Tech…
excellence.
RANKING
CA M P U S
→ 4th in EdUniversal 2021

M****ARSEILLE French ranking - Digital
Marketing & Data Analytics
category
COURSES
→ Business Model & Digital
FIRST SAL ARY
Economy, Design &
Technology, technical
optimisation, UX design,
Data analytics, content €35,000
marketing… Traffic manager
→ Boot camp, soft skills, study
trips, hackaton… €36,000
→ Final dissertation Project owner
→ Internship
€36,000
CRM manager
PROGRAMME
DIRECTOR
Partnership TUITION
with LeWagon coding school FEES
Varied & interactive Specialisation course:

Nicolas teaching methods €19,900
BUTTAFOGHI Pathway course:
Recognized €8,500
Glocal partners…
12 — Marketing & purchasing KEDGE / MASTERS OF SCIENCE PROGRAMMES
DO**************************N'T LA***BEL YO*****************URSELF
MSc MARKETING
MARKETING IN A COMPLEX
AND CHANGING WORLD
& N E T WO R K

the Conférencedes Grandes Accor, Adidas AG, Chanel,
Ecoles label, a quality Danone, Décathlon Promiles
standard attesting its SNC, Eurocopter, Eurosport
excellence. SAS, Groupe Auchan, Groupe
Oreca, Havas Média France,
CA M P U S High Co, Hilti, Le Coq Sportif,
Lectra, L’Oréal…
M****ARSEILLE RANKING
BORDEAU**X
PA*****RIS
French ranking - Event
COURSES Communication category
→ BtoB marketing, sustainable AV E R A G E A N N U A L

marketing, qualiltative and FIRST SAL ARY
quantitative research,
strategic brand
management
→ 6 electives to choose from
€28-33,000
→ Internship in France or
abroad
PROGRAMME
DIRECTOR 90%
partner companies €16,500
Dominique Pathway course:
BILLON 7 €8,500
specialisations available
Marketing & purchasing — 13
OFFIC****IAL SPO************NSOR OF TALENT******
MSc SPORT - INTERNATIONAL

SPORT & EVENT MANAGEMENT
A LEADING HIGHER EDUCATION PROGRAMME
DEDICATED TO THE SPORT INDUSTRY
& N E T WO R K

the Conférence des Grandes Adidas, Allianz Riviera, AS
Ecoles label, a quality Monaco, Fédération Française
standard attesting its de Tennis, Olympique de
excellence. Marseille Rugby Club
Toulonnais, UEFA…
CA M P U S
RANKING
M****ARSEILLE
→ 2nd in Eduniversal 2021
worldwide ranking - Sport
COURSES
Management category
→ Sport career services,

commercial sponsorship AV E R A G E A N N U A L
and sport related mass FIRST SAL ARY
communication,
contractual organisation
of sport events… €35,000
→ Alumni network & coaching
→ Internship in France or
abroad
→ Final dissertatio or
Business Game
PROGRAMME
DIRECTOR
90%
of graduates find a job within TUITION
6 months after graduation FEES

Jean- alumni globally €16,500
Philippe Pathway course:
DANGLADE 30 €8,500
partner companies
14 — Marketing & purchasing KEDGE / MASTERS OF SCIENCE PROGRAMMES
TIME TO****** SHAK**E INNOVATIO****N
RANKED 1 ST
ON EDUNIVERSAL
2021 WORLDWIDE
AND FRENCH
MSc MAI - PURCHASING &
RANKINGS –
PURCHASING INNOVATION MANAGEMENT
CATEGORY
INNOVATION CAPTURE HAS BECOME THE KEY
& N E T WO R K

the Conférence des Grandes Air France, Aventis, Danone,
Ecoles label, a quality Henkel, Heineken, Hermès, HP,
standard attesting its Johnson & Johnson, Kraft, La
excellence. Poste, Michelin, Microsoft,
Nestlé…
CA M P U S
BORDEAU**X FIRST SAL ARY
€42,500
COURSES
→ Purchasing management &

leadership, purchasing value
creation & vision, purchasing
processes and tools,
innovation & environment…)
→ International internship
PROGRAMME
DIRECTOR
98%
100% Specialisation course:
Gordon of graduates work in an €19,900
CRICHTON international position
Pathway course:
1,100 €8,500
jobs offered to 400 students
KEDGE / MASTERS OF SCIENCE PROGRAMMES Supply Chain & Logistics — 15
YO**********************UR CAREER'S FIRST PO**************RT OF CALL**
S U P P LY C H A I N
MSc INTERNATIONAL
TRADE & LOGISTICS
TRANSPORT, INTERNATIONAL TRADE & LOGISTICS
& N E T WO R K

the Conférence des Grandes Arcellor Mittal, Airbus,
Ecoles label, a quality Auchan, Bolloré, Marine
standard attesting its Nationale, Pernod Ricard,
excellence. Unilever, Union Maritime et
Fluviale, Veolia Water STI…
CA M P U S
RANKING
M****ARSEILLE
COURSES ranking - International
Trade category
→ 8th in Best Masters 2021
→ Specialisation course ranking - Maritime
(international carriage law, Management category
information systems,
geopolitics, international
negotiation…) AV E R A G E A N N U A L
→ Elective courses on both FIRST SAL ARY
campuses
→ Internship / Work-study
training €34,000
→ Case study with oral
defense
PROGRAMME
DIRECTOR 98%
3,000 Specialisation course:

alumni globally €16,500
Elisabeth
Pathway course:
JOUANNAUX 25 €8,500
partner companies
16 — Supply Chain & Logistics
JUMP ABO**********************ARD THE SUPPL**Y CHAIN
S U P P LY C H A I N
MSc ISLI - GLOBAL SUPPLY

CHAIN MANAGEMENT
VALUE THROUGH INNOVATION CREATIVITY & SUSTAINABILITY
& N E T WO R K

the Conférence des Grandes Accenture, Airbus, Amazon,
Ecoles label, a quality Auchan, Cap Gemini,
standard attesting its Carrefour, Henkel, L’Oréal,
excellence. LVMH, Michelin, Nestlé…
CA M P U S
RANKING
BORDEAU**X
→ 5th in Best Masters 2021
worldwide ranking - Global
COURSES Supply Chain Management
category
→ Managerial and technical

basics, global supply chain AV E R A G E A N N U A L
management fundamentals, FIRST SAL ARY
global supply chain
approaches & methodo-
logies, managing €40,000
international global supply
chain
PROGRAMME
DIRECTOR
100%
of graduates work in TUITION
an international position
FEES
Marie- of graduates join large companies €19,900
Laure Pathway course:
FURGALA 95% €8,500
of students are recruited
before graduating
CSR — 17
MAK***E YOUR FUT******URE SUSTAINA******************BLE
C S R
MSc BUSINESS TRANSFORMATION

FOR SUSTAINABILITY
LET'S GET ETHICAL
CA M P U S A PROFESSIONAL
N E T WO R K
PA*****RIS
→ 28 representations of KEDGE
in the governance or CSR
COURSES
working groups of local,
national,international
Collaboration for networks, e.g. Onet
transformation, solutions foundation, Parc National des
in transforming business for Calanques, SDSN France,
sustainability, quantitative Circes,UN HESI, PRME, GRLI,
aspects of sustainable Sulitest...
business transformation... → 1/3 of projects incubated
in our support structures
A N O U T S TA N D I N G for entrepreneurship
CENTRE OF are specifically focused
E XC E L L E N C E on environmental and/or
social issues (25/87 projects)
This programme is backed by

KEDGE Centre of Excellence
for Sustainability, one of the AV E R A G E A N N U A L
largest European research FIRST SAL ARY
and higher education centres
dedicated to CSR. Through
transformational research
and education, it creates €40,000
knowledge, draws up tools,
and helps to build strategies
on CSR related issues.
PROGRAMME C A R E E R S
DIRECTOR
As sustainability is becoming an TUITION
increasingly critical part of business
FEES
strategy and operations, the outlook for
professionals seeking emerging sustainability
Specialisation course:
careers has never been brighter. Graduates €16,500
Dirk pursue international positions as advisors,
MOOSMAYER analysts, managers... Pathway course:
€8,500
18 — Wine KEDGE / MASTERS OF SCIENCE PROGRAMMES
FRENCH**** ART*** DE V**IGNE
W I N E
MSc WINE & SPIRIT

MANAGEMENT - MVS
EXPERIENCE THE WORLD OF WINE AND SPIRITS, DEVELOP A GLOBAL
VISION OF THE PRODUCT AND THE MARKETPLACE
& N E T WO R K

the Conférence des Grandes Castel, Baron Philippe de
Ecoles label, a quality Rothschild, Grands Chais de
standard attesting its France, Bollinger, Moët
excellence. Hennessy CS, La Cité du Vin,
Pernod Ricard, Yalumba…
CA M P U S
RANKING
BORDEAU**X → 2nd in EdUniversal 2021

ranking - Wine & Hospitality
Management category
COURSES
→ Wine economics, export AV E R A G E A N N U A L

strategy, wine & spirits law, FIRST SAL ARY
supply chain & operation
management…)
→ Study trip €34,000
PROGRAMME
DIRECTOR
97%
of graduates are hired
within 6 months
TUITION
FEES
JÉRÉMY of students are hired in the company
€19,900
CUKIERMAN where they did their internship
Pathway course:
35% €8,500
of students are recruited
before graduating
Wine — 19
DEVELO***************P YOUR TAST***E FOR EXCELLENC****E
W I N E
MSc WINE & HOSPITALITY

MANAGEMENT
EXPERIENCE THE WORLD OF WINE & HOSPITALITY
A C C R E D I TAT I O N CA M P U S
This programme received LAUSANNE

the Conférencedes Grandes
Ecoles label, a quality
BORDEAU**X
standard attesting its PA*****RIS
excellence.
COURSES PA R T N E R S
& N E T WO R K
→ Foundations of wine &

hospitality business (Wine Castel, Baron Philippe de
region, wine economics, Rothschild, Grands Chais de
wine market, business trip in France, Bollinger, Moët
French wine regions…) Hennessy CS, La Cité du Vin,
→ Developing a successful Pernod Ricard, Yalumba…
business (CSR and
sustainability, hotel financial O U R PA R T N E R F O R
THIS MSc, ÉCOLE
statement analysis, H ÔT E L I È R E D E
valuation of wine assets…) L AU S A N N E , I S R A N K E D
→ Final dissertation N°1 UNIVERSITY
→ Internship… WO R L DW I D E F O R
H O S P I TA L I T Y A N D
L E I S U R E M A N AG E M E N T,
PROGRAMME QS UNIVERSITY
DIRECTORS RANKING 2020.
JÉRÉMY
CUKIERMAN 90,000
KEDGE
WINE alumni combined
SCHOOL
in over 150 TUITION

countries
STÉPHANE FEES
HADDAD 97%
ÉCOLE Specialisation course:
HÔTELIÈRE of graduates find a job
DE L AUSANNE
€26,900
within 6 months
20 — Business Development & Entrepreneurship KEDGE / MASTERS OF SCIENCE PROGRAMMES
DO**************************N'T JUST D***RIVE CHANG**E, STEER IT
B U S I N E S S D E V E L O P M E N T & E N T R E P R E N E U R S H I P
MSc INNOVATION, TRANSFORMATION,

ENTREPRENEURSHIP
A DISRUPTIVE VISION OF THE MARKET'S FUTURE NEEDS
& N E T WO R K

the Conférence des Grandes Airbus Helicopters, 5M
Ecoles label, a quality Venture, AFD (French
standard attesting its Development Agency),
excellence. Stedim, Degetel, Invest
Securities, PTC, Crédit
Agricole, France Digitale,
CA M P U S HighCo…
RANKING
M****ARSEILLE
→ Launch price in EdUniversal

COURSES 2021 French ranking
→ Creating innovation, AV E R A G E A N N U A L
business model & FIRST SAL ARY
innovation, digital tools for
commercial & marketing
development, intellectual
property in innovation…
€45,000
with strong potential increase
→ Final dissertation linked to growth in market
→ Practical experience demand
PROGRAMME
DIRECTOR
Intrapreneur or
TUITION
Entrepreneur track FEES
Paul entrepreneur projects
€16,500
supported every year
GIMET Pathway course:
Inductive €8,500
learning & Hackathon
Business Development & Entrepreneurship — 21
ART*********IFICIAL INTELLIGENCE NEED*****S REAL INTELLI*************GENCE
B U S I N E S S D E V E L O P M E N T & E N T R E P R E N E U R S H I P
MSc DATA
ANALYTICS FOR BUSINESS
ARTIFICIAL INTELLIGENCE NEEDS HUMAN INTELLIGENCE
CA M P U S PA R T N E R S
& N E T WO R K
BORDEAU**X
Microsoft, Digital Aquitaine
COURSES
CA R E E R S
→ Bootcamp Code, Ethics and → Project manager and

Artificial Intelligence project owner assistance
→ Machine Learning → Project manager and
→ Agile project management product owner
→ Economics of AI → Consultant, advisor in AI
development
→ Conferences, seminars, soft
→ Manager of data scientists
skills
→ Business engineer in the field
→ Final dissertation of AI
→ Digital transformation
THEY TRUST US
Sébastien VAUDOUR
Big Data Owner,
Danone Group
“At a time when data is at
the centre of business
transformation issues, the
skills and knowledge related
to data processing are vital.”
PROGRAMME
DIRECTOR €38.000 TUITION
Project owner average starting salary
FEES
€34.000 Specialisation course:
Business Engineer average
€16,500
Olivier starting salary
DUPOUËT Pathway course:
€40.000 €8,500
Data analyst average annual salary
22 — International Business
AN OPEN WO**************RLD STARTS WITH AN O*****PEN MI*****ND
I N T E R N AT I O N A L B U S I N E S S
RANKED 1 ST
ON EDUNIVERSAL
2021 FRENCH
RANKING -
MSc INTERNATIONAL
INTERNATIONAL
BUSINESS & TRADE BUSINESS
CATEGORY
THE BEST MSc TO EXPERIENCE THE WORLD
& N E T WO R K

the Conférence des Grandes Airbus, Apple, Arcelor
Ecoles label, a quality Mittal, Bank of China, Google,
standard attesting its LinkedIn, L'Oréal, LVMH-
excellence. Hermès, Natixis…
CA M P U S
RANKING
BORDEAU**X
M****ARSEILLE worldwide ranking -
PA*****RIS International Business
& Trade category
COURSES
→ International environment FIRST SAL ARY
& geopolitics, corporate
strategy & new business
models, international €42,000
negotiation, corporate
finance…
→ Elective courses on both
campuses
→ Case study
PROGRAMME
DIRECTOR
2 electives TUITION
available on each campus
FEES
of graduates find a job within 6 months
€16,500
Stéphane Pathway course:
OUVRARD 100% €8,500
work in an international position
Strategic Design Thinking — 23
IN DESI**************GN WE TRU*****ST
D E S I G N
MSc STRATEGIC
DESIGN THINKING*
MORE THAN A DESIGN SCHOOL
& N E T WO R K

the Conférence des Grandes 50 professional companies
Ecoles label, a quality from the French and
standard attesting its international design
excellence. industry
CA M P U S
RANKING
M****ARSEILLE
ranking - Art direction,
COURSES graphics & design category
→ Design research creative

process management,
design engineering in the
FIRST SAL ARY
neoindustry, workshop
video, organisationnal
behavior in design driven
companies...
€31,000
→ Internship
KEDGE
DESIGN
SCHOOL
1,000 TUITION
graduates worldwide FEES
of graduates find a job within 6 months €8,800
Pathway course:
11 €8,500
partner universities
*Partly taught in French

24 — Services
SERV***ICES A C C O M M O D AT I O N
On the dedicated KEDGE plat-
H A N D I CA P
KEDGE committed to a policy of
form, you will find housing offers inclusive diversity by setting up a
from private landlords, real estate network of actors and resource per-
agencies and student residenc- sons. By doing so, we facilitate public
I N T E G R AT I O N access to information, as well as the
es. A multilingual team is avail-
The International Students Associa- able 6 days a week to help you integration, pedagogical monitor-
tion supports the International Of- find and book accommodation: ing and employability of its learners.
fice in facilitating the integration of kedge.studapart.com/en
international students among the
French students through the organi-
WELLNESS SERVICE
zation of activities all year round.
KEDGE has designed and imple-
mented a unique service for stu-
STUDENT SERVICE
dents in Bordeaux, Marseille and
The student service will give you all Toulon campuses: the Wellness ser-
practical information to prepare vice. It has a double objective: to
your studies in France, and will be prevent risks and to develop indi-
happy to assist you upon arrival and vidual, academic, and profession-
all along your stay once you are on al performance. Throughout the
campus. year, it organises activities to allow
students to make the most of their
studies and thrive in their daily envi-
ronment.
Admission & funding — 25
ADMISSIO************************N
& FUNDI***************NG
V I S A & A D M I N I S T R AT I V E A P P L I CAT I O N
FORMALITIES Once you have created your personal account
on student.join.kedge.edu, you have to fill in
The visa process varies from country to country.
the online application form and upload the
Please contact the nearest official body (French
required documents. Once your application is
consulate, French Embassy or Campus France
finalized, it is reviewed by the KEDGE Admission
centre) in your country, to find out how to obtain
Team to assess its eligibility. If it is eligible, you
a visa and how long the process takes. We highly
will be invited by email, within 5 working days
advise you to apply for your visa as soon as you
maximum, for a Skype interview. KEDGE will give
receive your acceptance letter to avoid any
you an answer on the processing of your file
delay.
within 5 working days. In case of admission, you
If you have CESEDA R311-36 written on your visa
will receive your registration file by email from
then you will have to apply for your residence
the admission department within 5 working
permit at the OFII office within three months of
days. Following receipt of your application, you
reaching France. If you are below 26 year old,
will be asked for confirmation of registration
you will have to pay the French health insurance
within a maximum of 15 days by returning the
fees, approximately 215 euros. This will enable
contract and/or paying the deposit of tuition
you to get a 70% refund on your expenses in case
fees. You will find all the eligibility requirements
of illness.
on the Admission & Financing pages of each pro-
gramme on: student.kedge.edu/programme
ADMISSION REQUIREMENTS
Postgraduate programmes delivering an MSc
degree (Master of Science) are available to A P P L I C AT I O N F E E S
international students. International students A one-time non-refundable fee of €120 is to be
can be recruited in the framework of an paid online to complete the application process.
agreement between KEDGE Business School and Once the application forms are filled and
their home Institution, or directly through the submitted, you will be redirected to the school’s
usual selection process of the programmes: bank website (Credit Mutuel) in order to pay the
application fee.
→ If you hold a 3-year Bachelor degree (equivalent
to 180 ECTS credits) you can apply to the «long» SCHOLARSHIPS
or the «condensed» track MSc. Applicants
At KEDGE, we strongly believe that funding
with at least one year of study or professional
concerns should not prevent students
experience in an English-speaking country
from accessing the course of their choice.
are exempt. Providing a score of English is not
Non-French students applying to our
mandatory to apply for the MSc pathway course
specialised MSc programmes are eligible
but all courses are taught in english. An official
for those scholarships. We offer several
proof of English level will however be required to
kinds of scholarships - early birds -applying
progress to the 2nd year of the MSc course.
before Feb 28, 2021- achievement (2,000€),
excellence (4,000€)
→ If you hold a 4-year Bachelor degree (equivalent
to 240 ECTS credits), you can apply to the « short
please report to the website
track » MSc. You must have a minimum level
for further information:
of English to follow courses proved by : TOEIC
student.kedge.edu/student-services/
= 780 / IELTS = 6 / TOEFL IBT = 81 or a significant
prepare-my-studies-abroad/scholarships
experience of at least one year in an English-
speaking country. Your English level will be
assessed during your interview.
Please find more information on the

requirements of the MSc programmes on
our website.
26 — Testimonials KEDGE / MASTERS OF SCIENCE PROGRAMMES
MSc MSc WINE MSc MSc

S U S TA I N A B L E & SPIRITS I N T E R N AT I O N A L C O R P O R AT E
FINANCE M A N AG E M E N T BUSINESS FINANCE
BALTHAZAR LAPORTE, SYLVAIN BECKER GÖKÇE GÜRBÜZ, BELGUELLAF

Analyst / Manager Assistant Brand Senior Account ACHRAF, EM FX
La Financière Manager Manager, Large Trader
Responsable Pernod-Ricard Korea Customer Sales, Bank of China
Class 2018 Class 2017 Ireland Class 2015
Google
"After graduating as an "The Wine and Spirits Class 2016 “This MSc has developed
agricultural engineer in industry is all about my knowledge of finance
2017, I decided to adapting the latest "As a person who has an theory with practical
specialize in sustainable marketing and business applications and research
engineering background,
finance, aware of the tools to the art of tools. The facilities and
the overall experience I
excesses of the financial conviviality. The MSc at equipment used on the
acquired while studying at
world and convinced of KEDGE gave me much programme are of the
the International Business
the crucial role it could more than the tools I highest standard, giving
programme was very
play in addressing social needed to pursue a career me access to the most
unique and helpful. What I
and environmental issues. in the field that I love, it innovative tools available.
found most rewarding was
The MSc Sustainable gave me a group of friends This includes a dedicated
the quality of lecturers
Finance was the best I can rely on throughout Reuters trading room
and the content of the
specialisation in this field. my career, which is exactly facility and a range of
courses. The professors of
In addition to acquiring a what I wanted out of this databases. I have
the programme educate
solid foundation in finance, programme". students in a very creative developed my knowledge
the interventions of and understanding of
way and encourage them
numerous professionals in corporate finance,
to think out of the box to
sustainable finance gave financial markets and how
broaden their knowledge
me a concrete and they impact on
beyond their field of
pragmatic vision of the decision-making finance.
studies. Also, the
stakes and problems of The programme also
programme has a strong
the sector, and greatly contains a strong
international focus where
facilitated my quantitative content with
students learn business
professional practical applications. As
principles relevant for a
integration". part of the programme, I
more global world. I grew
as an individual, learning had also the opportunity
to interact and talk to to complete the AMF
people from different certification an
backgrounds." industry-recognized
professional qualification.”
Testimonials
Testimonials -3
— 27
MSc MSc MSc MSc

MARKETING ISLI I N T E R N AT I O N A L SPORT & EVENT
TRADE & MANAGE ME NT
MENGJIE QIN, SEMERTZIDIS LOGISTICS
China region LAMPRINOS, MENGMENG ZHANG,
distribution Supply Chain Program CAN YENISEY, Sport Investments
manager Manager Luxembourg Business Developer Manager
JOG Swimwear AMAZON EU Asia Group ORG
Class 2014 Class 2014 CMA CGM Class 2007
Class 2017
"The MSc Marketing “Being part of one of the "I joined KEDGE's MSc
allowed me to develop best companies in the “This dual degree SPORT because I wanted
great creativity, a product Supply Chain world I am program giving access to make a career in the
sensibility and solid constantly challenged to an MSc in Maritime sports industry and the
technical foundation in with difficult problems to Management and a programme was well
marketing, communication be solved. The proximity Master II level diploma ranked in France. After
and management and velocity to respond in International Trade the MSc, I was hired by
on the international to Customer demand, & Logistics has been Olympique Lyonnais to
scope. I am today the meeting promises while a strong pillar of my take care of the club's
China distribution area ensuring the minimal development in commerce international development
manager for the company potential investment in general and specifically projects. After six years
JOG Swimwear. I am in is just one of them. The transportation, in Lyon, I returned to my
charge of developing distribution of the volume logistics, supply chain, home country of China.
the Chinese market and across countries and production, but also Now I am based in Beijing
I am working closely with warehouses, ensuring of my understanding and work as a Sport
5 -star spa managers to the right transportation of governing macro- Investment Manager in
develop partnerships. method to the customer economical and the ORG Packaging Group
My integration into is just another. The geopolitical dynamics. (a company listed on the
working life has been Supply Chain world can I strongly recommend stock exchange in China).
greatly facilitated by the be challenging, but also this program to all level This involves identifying,
professional dimension of exciting and ISLI gave professionals working evaluating and completing
the MSc. I keep excellent me all the tools I need in international trade investment projects
memories of my life in the to become successful.” or prospective students (acquisitions for example)
Marseille campus and I’m seeking a diverse learning in the field of sports, both
still in touch with my school experience from field in China and abroad. "
mates." experts coming from
horizons such as shipping
and logistics, banking,
trading, and top-level
academics.”
CONTACT
International
international@kedgebs.com

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WELCOME TO KEDGE

YOUR PRIVILEGED CONTACTS

Tél: +33 (0)5 56 84 63 69 junyao.liu@kedgebs.com Tél: +33(0)491827915

Prayag Raj Tripathi Martin Babilotte Morgane Volpato

Anouar Rehioui Josiane Mukoko Muika Elvira Ibragimova

04 MSc programmes brochure

Regular ADMISSION LEVEL: Bachelor’s

MANAGER SKILLS INNOVATIVE & ENTREPRENEURIAL SKILLS

INTRODUCTION TO BUSINESS INNOVATION MANAGEMENT

VISUAL COMMUNICATION & DESIGN experience of company management

EXPERT SKILLS → POSSIBILITY TO COMPLETE

YOUR CHOICE OF EXPERIENCE

- INTERNSHIP - LEARNING TRIP ABROAD

MSc, ADMISSION LEVEL: International

The MSc Marketing is designed to give DURATION: 1 year

1. ADVANCED CORE COURSES 2. OPTIONAL SPECIALISATION COURSE

- Culture, Consumption and Marketing - Applied Neuroscience Psychology

ELECTIVE EXPERTISE TRACKS (EET) OF YOUR CHOICE

BRAND MANAGEMENT - Bordeaux and Marseille campuses

TO DEFINE AND DEPLOY PROFITABLE - Building a community around

NEGOTIATION & KEY ACCOUNT MANAGEMENT- Bordeaux campus

TO MANAGE KEY ACCOUNTS - CRM cloud based solutions including

COMMUNICATION & EVENT MANAGEMENT* – Marseille campus

FOR PEOPLE PASSIONATE ABOUT - Experiential branding & consumption

“The MSc Marketing

6-MONTH INTERNSHIP ABROAD OR IN FRANCE

“When I heard that

O************************ a partnership was

O************************ ADMISSIO************************N % FUND%NG

3. PAY €120 OF APPLICATION

EXCLU S IVE K EDGE S CHOL AR S HIP S

→ Early Bird Discount

Achievement Scholarship 2000€ discount on the tuition fees

INDIA, EAST ASIA

AFRICA & EASTERN EUROPE

CENTRAL ASIA, MIDDLE-EAST AND NORTHERN EUROPE

STEP 1 Connect to the online application platform ........................................................... 3

STEP 2 Create your profile ........................................................................................................4

STEP 3 Complete your profile in 3 steps ................................................................................4

Academic level: BACHELOR.......................................................................................................6

Academic level: MASTER ............................................................................................................7

STEP 5 Optional application for institutional scholarships ............................................. 11

STEP 6 Upload your supporting documents .........................................................................13

STEP 8 Next steps once your application .............................................................................17

Other FAQ's .......................................................................................................................................... 19

Can I stay in France and work after my programme? .................................................. 19

I see that internships are a part of Kedge programmes.

Does Kedge find the internship for the students? ......................................................... 19

Where can I find a complete overview of academic programmes offered

Overview of KEDGE international full-time programmes (Bachelors & Masters) ......................... 20

Kedge Business School (MARSEILLE Campus) ............................................................................................ 20

General Information about Kedge Business School .................................................... 24

APPLICATION GUIDEBOOK 2022 2

Programmes enseignés en français Programmes taught in English

Programmes taught in English

APPLICATION GUIDEBOOK 2022 3

APPLICATION GUIDEBOOK 2022 4

NOTE about the language and academic level of the programmes:

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