ENTREPRENEURSHIP:

CREATIVITY AND INNOVATION

COURSE CODE:
BAMG 2111 & UNEP2109
Semester
AY 202 - 2

Business Plan

________________________________
Group members:

S.NO Student ID Student Name Contact No

1 24s2194 Buthaina Juma Salim Al-Shammakhi 79256545
2 11s2126088 Mawada Al-Mahrooqi 98978715
3 16s2059 Rawan Al-Riyami 94498890
4 110s2110 Tamaa Al-Shukaili 72252765
5 110s2011 Muhra Al-Qartoutbi 98155862

Section no: __19____

Group no: _______

Lecturer’s name: __Hana Abdullah Al-Belushi______

TABLE OF CONTENTS

1. Executive Summary………………………………………………………………………………

2. Company Description……………………………………………………………………………

3. Marketing Plan……………………………………………………………………………………

4. Management Plan………………………………………………………………………………..

5. Operational Plan………………………………………………………………………………….

6. Financial Plan……………………………………………………………………………………..

7. Legal and Risk Plan……………………………………………………………………………

1. Executive Summary
2. Company Description
BACKGROUND
Historically, mosque architecture has played a significant role in Islamic culture and worship
practices. Mosques are not only places of prayer but also serve as community centers,
educational institutions, and symbols of Islamic identity. Lighting has always been an integral
part of mosque design, creating a peaceful and spiritual atmosphere for worshippers while
highlighting the architectural features and beauty of the space. The motivation behind
developing mosque specially developing lighting for mosques stems from the desire to
enhance the worship experience and create a visually appealing environment that reflects the
spiritual significance of the space. Proper lighting design can help special needs like deaf to
notice the time of the five prayers by give each prayer special light color.

DESCRIPTION OF PRODUCT AND SERVICES

Smart Mosque's service offering includes a comprehensive suite of smart technologies and
solutions designed to improve functionality, efficiency and experience in
mosque environments.
COMPANY NAME:

The company name "Smart Mosque" represents the incorporation of innovative concepts and
modern technology into traditional mosque settings.

COMPANY LOGO
The logo for "Smart Mosque" features an icon of a mosque alongside the company name.

VISION
The vision of the Smart Mosque is to create a technologically advanced and comprehensive
space that meets the needs of the entire community, promotes a sense of unity, and promotes
sustainable practices. It aims to be a beacon of innovation and a model for modernizing
traditional places of worship while preserving their sacred essence.

MISSION
The mission of the smart mosque is an innovative, comprehensive experience for people of all
categories and to provide innovative solutions for managing and maintaining the mosque
efficiently. This includes the use of technology, energy management, lighting, and other aspects
to create a more connected and modern place of worship.

GOALS AND OBJECTIVES

The goals and objectives of our company are:

• Promoting worship:
The smart mosque aims to enhance worship by providing innovative lighting solutions that create a
peaceful and spiritual atmosphere for worshipers.

• Highlighting Architectural Beauty:

The company’s objective is to highlight the architectural features and beauty of mosques through
intelligent lighting design, showcasing the cultural and historical significance of these sacred spaces.

• Inclusivity and Accessibility:

A key objective is to promote inclusivity and accessibility by incorporating features in the lighting
design that aid the special needs of individuals, such as using special light colors to help the deaf
community notice the time of the five prayers.
3. Market Analysis and Marketing Plan

SWOT ANALYSIS

Strengths Weaknesses

1. Brand visibility and recognition 1. Limited budget for marketing

2. Keep up with modern areas 2. Competition and market

saturation
3. It meets the needs and provides
high quality service 3. Regulatory compliance and
permitting (navigating
4. Unique architectural and regulatory hurdles can add
aesthetic requirements of complexity and time to the
mosques. delivery of services)
5. Highly social impact

Opportunities Threats

1. Technological innovation 1. Competition from traditional

sources
2. A service tracks the social and
market trends 2. Financial constraints

3. International expansion 3. Regulatory and legal challenges

4. Partnerships with technology

providers
 MARKETING SEGMENTATION AND TARGET MARKET

Marketing Segmentations Target Market

-Age: All different ages, although adults as Muslims of all ages, both men and
Demographic well as families are the main focus. women, gather at the mosque for social
segmentation -Gender: Male and female. occasions and prayers.
-Income Range: From lower to upper middle
class, there are a variety of income ranges.
-educational levels, ranging from recent
high school grads to postgraduates.
-occupation: A variety of occupations,
including homemakers, professionals, and
students.
-family status: Individuals, couples, and
families with kids make up the family status.

-Urban areas are defined as highly populated Rural areas, suburban, and urban
Geographic cities and metropolitan areas. mosques and Islamic centers.
segmentation -Suburban Areas: Residential communities
and neighborhoods encircling metropolitan
areas.
-Rural Areas: Less populated villages and
countryside areas.

-Regular Mosque Attendance: People who Those who actively participate in

Behavioral regularly go to the mosque for prayers, religious activities and community
segmentation particularly on significant religious events, such as worshippers and mosque
occasions. visitors.
- Involvement in Community Activities:
People who take part in social events,
religious seminars, and charitable events
that are organized by the mosque.
-Technology Use: People who are at ease
and willing to use technology to improve
and administer mosques.
- Donation Behavior: People who make
monetary contributions to the operations and
projects of mosques.

- Religious Beliefs: People who make a The believers who place a high emphasis
Psychographic point of practicing their religion and their on convenience, spirituality, and
Segmentation beliefs in their daily lives. community involvement.
People with a sense of community are those
who actively seek out chances to socialize
and engage in group activities.
Convenience seekers are people who value
time-saving strategies and innovative
technologies that improve their visit to the
mosque.
- Environmental Consciousness: People that
respect sustainable practices, such as
energy-efficient mosque facilities, and are
concerned about the environment.
CUSTOMER PROFILE/ CUSTOMER PERSONA

here to give a detailed profile of your ideal customer.

Example:

COMPETITIVE ANALYSIS

Major competitors : Who are your direct and or indirect competitors? What are
their strengths and weakenesses.

COMPETITIVE ADVANTAGE

Features Benefits

P
MARKETING STRATEGY

PRODUCT:

Brief description on the product or service identifying the type of offering including the personality of the
brand and what kind of experiences it focuses on?

PRICE:

How you'll price your product/service in comparison to competitors.

PLACE:

What are the various channels used to distribute or sell the products and or service in?

PROMOTION:

How you intend to promote your product. Include

DIGITAL MARKETING STRATEGY

detailing the platforms, content strategy, and engagement techniques.

4. Management Plan

OWNERSHIP TYPE

MANAGEMENT TEAM

Name Position & Knowledge, Skill,

Roles/Responsibilities Qualifications and Experience
RGANIZATIONAL CHART

STAFFING REQUIREMENTS

Position Salary

Example: Manager 1 Examples 800/-

Example: Developer /-

/-

/-

Total /-
 5. Operational Plan

BUSINESS PREMISES AND LOCATION

TOOLS AND EQUIPMENT: Depreciation=Cost

Machinery & Number Purchase Life span
Equipment required Cost of Asset ÷
Expected Life span

Example : laptop

computers

furniture

mobiles

Total

TECHNOLOGY DEVELOPMENT/SOFTWARE EXPENSES:

SUPPLY CHAIN MANAGEMENT

detailing the platforms, content strategy, and engagement techniques.
 RAW MATERIAL (IF NEEDED) DETAILS OF SUPPLIERS.

Name Product/ Service Volume Purchased Cost

PRODUCTION PROCESS

details on the process of making the products, or the service blueprint or user journey map, etc.
6. Financial Plan

SALES REVENUE

Sales Revenue table for the first 12 months:

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

Sales
units

Selling
price
per unit

Sales
Revenue

Total Sales for the first year = _________________________

Fixed Cost perCOST:

OPERATIONAL month OMR

electricity and FIXED

OPERATIONAL water COST PER MONTH:
rent
salary
maintenance
Wi-Fi

Total Operational fixed Cost per month

Total Operational fixed cost for the first year =

OPERATIONAL VARIABLE COST TABLE:

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

Sales
units

Variable
cost per
unit

Variable
cost

Operational Variable Cost for the first year = __________________________________

START UP EXPENSE:

STARTUP CAPITAL: MONEY NEEDED TO START THE BUSINESS:

Nature of Expense Amount (OMR)

Registration Expense
Consultant Expense

Any other relevant expenses

Total

Nature of Expense Amount

(OMR)
Amount Required for Tools and Equipment

Startup expenses:

Technology development expenses:

Working capital:

Contingency Reserve

Total Funds Required

START-UP FINANCE:

Nature of funds Amount (OMR)

Equity:

Loan :

Total funds required to start the business

 CASH FLOW FORECASTING:

Cashflow Statement for first 12 months:

OMR / Months Start 1 2 3 4 5 6 7 8 9 10 11 12

up

Opening Balance ----

+ Equity

+ Loan

+ Sales Revenue ----

+ any other income

I. Total Cash inflow

Cash Outflow

Investment (Amount
of Tools &
Equipment)

+ Operational
Variable cost

+ Operational Fixed 2
cost

+Interest on loan
each month @ 5%
pa on the loan
amount

+ Start Up Expense

+ Technology
Development
expenses

II. Total Cash out

flow

Cash at the end of =

month. I –II
INCOME STATEMENT FOR THE FIRST YEAR

Revenues For Year (1)

Sales Revenues

Others income Nil

Total Revenue

Expenses

Operational Variable Expenses

Operational Fixed Expenses

Interest

Depreciation

Total Expenses

Net Profit before Tax

(Revenues – Expenses)

Tax % (3%) in Oman.

Net profit (after tax)

7. Legal and Risk Plan

LEGAL PLAN:

RISK MANAGEMENT PLAN: