KRISTINA RODRIGUEZ

EDUCATION
Class of 2018 • Miami University
Bachelor of Arts in Strategic Communication
Concentration: Digital Media
Double Minor: Art Design, Spanish
ABOUT ME
With a strong voice and a creative approach, I’ve
helped Fortune 500 companies and the largest
beer brands in the world meet their business
objectives with a tailored, content-first approach
to strategic social programs.

EXPERIENCE
March Molson Coors Beverage Company / Senior Social Media Strategist
2020- Lead social strategy for the biggest brands in beer and seltzer including Miller
Present Lite, Coors Light, Blue Moon, Peroni, Topo Chico Hard Seltzer, and more.
Chicago, IL
Spearheaded successful brand launches, notably Vizzy Hard Seltzer, with impactful
campaigns aligned to initial brand goals and stakeholder input, driving significant
brand momentum. Implemented a comprehensive social playbook and acquisition
strategy for Vizzy, resulting in a 50K+ increase in follower count across platforms.
Manage a team of community managers to enhance engagement, relationships, and
brand advocacy, strengthening brand loyalty.
Head daily company-wide Newsroom meetings to monitor social trends and
capitalize on reactive opportunities across the brand portfolio.

2018-2020 Imagination / Social Journalist

2 years Delivered analytics-driven quarterly presentations to C-Suite executives at
SunTrust Bank, a Fortune 500 company, guiding $2M digital budget allocation.
Directed content creation across Imagination's diverse portfolio of clients in
Chicago, IL Financial Services, Retail, B2B, and Associations, ensuring strategic alignment and
engaging storytelling.

Jun-Sept PowerPost / Social Media Marketing Intern

2017 Drive strategic content planning for Ty Inc. and Germ-X, leveraging industry best
practices to craft social-first editorial calendars.
Execute large-scale influencer campaigns with micro & macro influencers.
Chicago, IL
Deliver comprehensive performance summaries to clients, offering actionable
recommendations for strategy optimization.

Jun-Sept Corkscrew / Marketing Communications Associate

2016 Lead new business pitches, develop organic growth strategies, and execute paid
social programs.
Conduct competitive audits to successfully rebrand Makers of Barcelona into an
Barcelona,
internationally appealing co-working space and event venue.
ES

SKILLS
Social Management Tools// Brandwatch, Khoros, HootSuite, Sprout Social, HubSpot

(224) 595 8250 • kristinarodriguez25@gmail.com • https://krodportfolio.weebly.com