Professional Documents
Culture Documents
Milestone 4
Milestone 4
Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity for the customer)
• The problem statement is well defined - crisp and succinct
• Problem validation done with verifiable evidence - 25 customers under b2c and 2 customers under b2b.
• The venture has identified and defined it's niche
• The venture has created a customer persona / multiple customer personas
• The persona captures the customer profile & behaviors - demographic, geographic, psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives.
• The venture has identified a market segment and the niche therein
• The venture has identified the competition - direct and indirect competitors
• The venture has identified the customer needs, pains and gains (Well made VPC)
• The venture has a compelling value proposition (See comment)
• Identify your customer's main problem.
• Identify all the benefits your product offers.
• Describe what makes these benefits valuable.
• Connect this value to your buyer's problem.
• Differentiate yourself as the preferred provider of this value.
• The venture has employed the right format of the Canvas and the business model tells a comprehensive story
• The business plan/basic financial plan (activate) instills confidence on the financial viability of the venture
• The venture has created a showcase-able prototype
• The venture has a clear direction of the top 2/3 GTM channels
• The venture has a articulated Positioning statement differentiable from competition
• The team has introduced themselves and have defined roles
• The team has explained why they are the best team to solve this problem 1
• The pitch deck looks well designed and there are minimal 'eye-catching' errors
Branding, Positioning & Channels
WADHWANI FOUNDATION | Entrepreneur
• How much funds required to reach to the next Funds utilization strategy (Details)
level of the venture? • Open up a second office
We would need to have a big office and a big staff. • Employing more employees
Funds of is would be required 5 lakhs. • Buying few more gadgets
• Digital marketing
• How much have been bootstrapped? If not, why ?
• Advertisement
Its just a start for the business. • sponsoring
• How much can be bootstrapped?
Nothing at this moment.
How much external funding required? If not, why?
Taking external funding at this early stage would not
be good for the company.
Valuation
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Valuation methods used Company Valuation (in dollars) How did you arrive at your
company’s valuation? On what
basis?