1.

Basket Size Increase:

Pros:
 Boosts profit margins by increasing AOV.
 Strengthens client relationships.
Cons:
 Limited growth potential.
 Not every kirana will be able to store or buy a lot of material so credit might come
into play.
Geographic Expansion:
Pros:
 Accesses new markets which will directly increase number of stores – primary
objective.
 Diversifies revenue and allows to get a lot more data as to what sells where.
Cons:
 Higher initial costs.
 Increased operational complexity.
Geographic expansion aligns with ElasticRun's current primary goal to reach two million
kiranas, offering broader scalability despite higher initial challenges. With the funding
access, these should not be a problem at all.
2.
Spot-on Predictions: Imagine ElasticRun using a crystal ball (but it's actually AI!) to know
exactly what's needed, when and where. Traditional methods? They're more like guessing
games.
Flexibility at Its Best: ElasticRun's system is like water—it flows and adapts quickly, thanks to
the cloud. The old way? More like a rigid pipeline that can't change direction easily.
Delivery by the Community: ElasticRun gets locals to deliver goods, making it faster and
cheaper. Think of it as carpooling, but for parcels. Traditional delivery? It's like owning a fleet
of trucks that's costly to maintain.
In Simple Words: ElasticRun uses super-smart tech to stay nimble, save money, and get
goods where they need to go, outsmarting the old-school methods that just can't keep up.
3.
Key Influences:
Telecom Advancements: Essential for real-time operations and rural connectivity. 4G in every
town and village has enabled companies like ER to function the way they do.
Industry 4.0: Boosts logistical efficiency through technology.
COVID-19 Pandemic: Accelerated digital solution adoption across the country for supply
chain resilience.
Logistics Infrastructure: Enhanced physical distribution capabilities with faster, smoother and
cheaper road and rail transport across the country.
Pivotal Impact: The telecom revolution is fundamental, enabling technology adoption and
operational resilience, every kirana owner and person along the supply chain has been
integrated into the phone networks and digitized thereby underpinning ElasticRun's strategic
scaling.