Faculty of Business Management

Villa College
Male’,
Maldives

Course Work/Assessments brief (year 2024)

Module code BUSS 3113

Module Name
Assessment components
Due dates (tentative)
Assessment Weighting
Assessor
Programme/ programmes
Strategic Management
(1) Strategic plan (2) Presentation (3) Exam
(report)
17 March 2024 24 march 2024 Exam week (TBI)
Strategic plan Assignment 30%
Presentation 20%
Exam 50%
Mohamed Khaleel
Bachelor of Arts Business Management ( BABM)

Module objectives relate to the assignment

 Demonstrate understand on strategy and strategic management and its role in organizations
 Demonstrate understand on environmental forces and analyse the environment by using strategic
management models.
 Demonstrate understand on how to achieve competitive advantage by adapting appropriate strategic
choice, being capable and creating strategic culture
 Apply strategic management concepts and frameworks on business level, corporate level, and
international strategy formulation.
 Understand and explain the importance of the role of entrepreneurship and innovation for competitive
advantage

Assesmnet1, Strategic plan (report): 30%

Students will be assigned to prepare a internal and external analysis for a chosen organization. Students must apply the
process of analyzing the internal and external environment using the relevant theories and propose recommendations for
the strategic plan for the business.

Choose an organization of your choice. Identify the background information about the company and the industry in
which the business operates.

Identify the condition of the external environment the business operates in. Relate how the external environment can
affect the strategic planning of the business.

To go forward with strategic planning, understand the internal environment of the business. Assess the internal
environment using the relevant tools.

Develop 3 years strategic action plan for the organization based on the information found in internal and external
environment analysis.

Assessments brief - 2024

Marking criteria
85-100 75-84 65-74 50-64 49-0
Introduction of the A very detailed A detailed and A good profile An adequately A weakly
business, industry, and and well- well-presented with a fine presented profile presented profile
market (20%) presented profile profile of the presentation of the of the organization of the organization
of the organization with organization with with limited detail with very limited
organization with detail of the good level of of the industry and information about
detail of the industry and the information of the the market the industry and
industry and the market industry and the the market
market market
Analysis businesses Demonstrate a Demonstrate a Demonstrate a Demonstrate an Demonstrate a
external environment high level of very good level of good level of adequate level of weak level of
(30%) analysis and analysis and analysis and analysis and analysis and
evaluation of the evaluation of the evaluation of the evaluation of the evaluation of the
industry, industry, industry, industry, industry,
environment environmen environment environment environment
Analysis of the Demonstrate a Demonstrate a Demonstrate a Demonstrate an Demonstrate a
business’s internal detailed diagnosis very good level good level of adequate level of very weak level
environment of resource and diagnosis of diagnosis of diagnosis of detailed diagnosis
(20%) capabilities by resource and resource and resource and of resource and
using a relevant capabilities by capabilities by capabilities, used capabilities and
analytical tool using a relevant using relevant relevant analytical did not use
analytical tool analytical tool tools adequately relevant analytical
tools well.
Action plan for the next A through action A detailed action A good action An adequate A weak action
3 years (20%) plan, with plan, with plan, with action plan, with plan, with
implementation, implementation, implementation, implementation, implementation,
evaluation, and evaluation, and evaluation, and evaluation, and evaluation, and
control control control control control
procedures. procedures. procedures. procedures. procedures.
Presentation, usage of A professionally A well-presented Fairly presented Adequately A poor
language and presented report. report. Usage of report. Usage of presented report. presentation of the
referencing Usage of language is language is good Usage of report. Usage of
(10%) language is professional, and and referencing language is language is weak,
professional, and referencing is mostly aligned to adequate; and referencing is
referencing is fully aligned to Harvard. Harvard. referencing is not aligned to
aligned to somewhat aligned Harvard.
Harvard. to Harvard.

Total marks
Comments: The strengths and weakness of the report
Strengths Weakness

Presentation:20%
Group presentation: Group must act as a team of consultants and provide a profile of consultancy team. A group of ( 3-5
students) Present the strategic plan to the board of the company.

Time: 15 minutes (10 minutes presentation and 5 minutes questions and answers)
Place: Google Meet
Note
The group contract, peer reviewed form and a minimum of 3 meeting minutes report are a must to submit
with the group project.
Submitting them will not grant any additional mark, however a failure to present all the 3 or less will result to
reduce the mark awarded by 10%.

Assessments brief - 2024

Group contract template is on Moodle under assignment
Marking criteria of the presentation
Presentation content weight Earned Comments
Content of the presentation 05
Analysis and evaluation of 10
organization and environment
Reliability and relevance of the 20
proposed strategic plan
Usage of relevant literature 10
Referencing 05
Total marks 50
Presentation skills weight Comments
Readiness to present 10
Communication skills 10
Audience interaction skills 10
Attire and self-presentation 10
Ability to answer questions 10
Total Marks 50
Additional comments:

Due date and submission:

Your assignment must be submitted on before the due dates mentioned at the top of this assignmnet brief.
Marks for submissions within 24 hour window of the due date will be capped at 50%.. Late submissiosn
without a valid supporting document will be given zero marks.

Plagiarism:
The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks
would be deducted as per College policy on plagiarism and assessment offence.

Feedback and support

For academic writing and referencing support get support through student store (e-tutes)
Summative assessment feedback will be provided to the students by the lecturer/coordinator

Layout and formatting

Your work should be word processed in 12-point typeface (preferably Arial) with either 1 1/2 or double
spacing, with line spaces between paragraphs.

The first page (cover page) of your coursework should include:

Assessments brief - 2024

  Your student numbers
 The module name and number
 Your word counts

Content
 Introduction and business profile
 Analysis of the industry, environment (internal and external)
 Diagnosis if resource capabilities
 Formulation of vision, mission, objectives, and strategies
 Action plan, implementation, monitoring and evaluation
 Conclusion
 Referencing

Word limit
2000-2500 words (-/+ 10%)

The above allocation of number of words are strict. Additional writing will not be counted.

Referencing materials

Key references

Johnson, G. Scholes, K. and Whittington, R (2008) Exploring Corporate Strategy: Text & Cases. 8th ed. Prentice Hall.

Search materials from the library:

https://library.villacollege.edu.mv/cgi-bin/koha/opac-main.pl

For additional referencing sources check module handbook.

Referencing style
Please adhere to the principles of good academic practice and ensure you reference all sources used when
developing your assessment, using the Harvard system. Failure to properly reference your work to original
source material can be grounds for the assessment offence of plagiarism and may result in failure of the
assessment or have more serious implications.

Use the following link to learn Harward referencing

https://www.uwe.ac.uk/library/info/refbuilder/
http://villacollege.edu.mv/library/study-skills

Assessments brief - 2024