‭PKG Link:‬‭https://youtu.

be/X8aVpeV47TY‬

‭ EO Tags: #blackbeauty #blackownedbeautysupply #beautysupply #ward4 #petworth‬

S
‭#dcsmallbusniesses #blackownedbusiness‬

‭BLACK-OWNED BEAUTY SUPPLY OPENS IN WARD 4 TRT: 2:06‬

‭{TAKE VO}‬ ‭{VO-IN}‬

‭GPX:‬ ‭ EAUTIE ESSENTIALS BEAUTY SUPPLY‬

‭ ootage of ribbon cutting at grand opening‬
F
‭Close up of Lisa speaking‬
B
‭STORE IS FINALLY OPEN IN DC’S WARD 4.‬
‭ WNER AND HOWARD ALUM, LISA‬
O
‭COMFORT IS A NATIVE WASHINGTONIAN‬
‭WHO HAS LIVED IN PETWORTH FOR‬
‭OVER 21 YEARS.‬

‭{TAKE SOT}‬ ‭{SOT}‬

‭ ONT: Lisa Comfort/ Beautie Essentials‬

F “‭ They wanted a beauty supply store right‬
‭Owner‬ ‭here where they could walk to. Not catch a‬
‭TRT: 12‬ ‭bus uptown or catch a bus toward downtown.‬
‭OC: They wanted a store in Petworth.‬
‭They wanted a store in Petworth.”‬

[‭Outcue 12 “They wanted a store in‬

‭Petworth”]‬

{‭ VO}‬ ‭{VO}‬
‭GPX:‬
‭ ARD 4 COUNCILMEMBER JANEESE‬
W
‭ ootage of Councilmember George posing‬
F ‭LEWIS GEORGE ATTENDED THE STORE’S‬
‭with Lisa‬ ‭GRAND OPENING AND EXPRESSED HER‬
‭GRATITUDE FOR A BLACK‬
‭WOMAN-OWNED BEAUTY SUPPLY IN‬
‭THIS PART OF THE COMMUNITY.‬

‭{TAKE SOT}‬ ‭{SOT}‬

‭FONT: Janeese Lewis Goerge/ Ward 4‬

‭ ouncilmember‬
C “‭ For so many years, business like these were‬
‭TRT: 10‬ ‭owned by people who did not look like us and‬
‭OC: Spend their dollars here‬ ‭we spent our dollars there. But I promise you‬
‭that Ward 4 is going to spend their dollars‬
‭here”‬

‭[Outcue: 10 “spend their dollars here”]‬

‭{STANDUP}‬
‭{STANDUP}‬
‭ ONT: Mya Trujillo/ NewsVision Reporter‬
F
‭TRT: 10‬
‭OC: “any other ethnic group”‬ “‭ BLACK CONSUMERS IN THE UNITED‬
‭STATES SPEND 9 TIMES MORE ON‬
‭BEAUTY PRODUCTS THAN ANY OTHER‬
‭ETHNIC GROUP.”‬
‭{SOT}‬
‭{SOT}‬
‭ ootage of Mielle sign‬
F
‭Footage of Bonnets‬
‭Footage of Mielle Products‬ “‭ This is a groundbreaking area for African‬
‭Footage of woman looking at braiding hair‬ ‭Americans to step into. So what the others‬
‭have done who have owned beauty supply‬
‭stores of another cultural persuasion, they‬
‭have not done what we can for ourselves,‬
‭ RT: 18‬
T
‭because we know what we like.”‬
‭OC: We know what we like‬

‭[Outcue: 18 “We know what we like”]‬

‭{VO}‬ ‭{VO}‬

‭Footage of Lisa thanking a friend‬ ‭ ISA IS THANKFUL TO HER VILLAGE FOR‬

L
‭SUPPORTING HER THROUGH THIS‬
‭ENDEAVOR AND ENSURING HER‬
‭WELLBEING THROUGHOUT THE‬
‭PROCESS OF STARTING THIS BUSINESS.‬

‭{SOT}‬ ‭{SOT}‬
‭ ONT: Finis Collier‬
F
‭TRT: 8‬ ‭“I just love Lisa so much and I’m so glad this‬
‭OC: “We’re just so proud of her.”‬ i‭s happening for her. It’s like this is happening‬
‭for all of us right now, and we’re just so proud‬
‭of her.”‬
 ‭[Outcue: 8 “We’re just so proud of her”]‬

‭{VO}‬
‭{VO}‬

‭ ootage of store hours sign‬

F ‭ ISA IS ECSTATIC TO HAVE THE‬
L
‭Footage of “now open” sign‬ ‭OPPORTUNITY TO SUCCEED ON THE‬
‭SAME PLAYING FIELD AS OTHER BEAUTY‬
‭SUPPLY OWNERS.‬

‭{SOT}‬
‭{SOT}‬
‭ RT:11‬
T
‭OC: Black white, pink, or purple‬ “‭ I deserve to have a store, and I deserve to‬
‭get the products that I need for my store for‬
‭my community whether they’re Black, white,‬
‭pink or purple.”‬

‭{VO}‬ ‭[Outcue: 11 “Black, white, pink or purple.”]‬

‭{VO}‬
‭Footage of Lisa tearing up at grand opening‬
‭ HE HOPES THIS WILL INSPIRE OTHER‬
S
‭ ootage of crowd cheering after ribbon‬
F
‭BLACK WOMAN ENTREPRENEURS TO‬
‭cutting‬
‭FOLLOW THEIR DREAMS.‬

‭ EPORTING FOR HOWARD UNIVERSITY‬

R
‭NEWS VISION, FROM WARD 4, I’M MYA‬
‭TRUJILLO.‬

‭###‬