Consumer Behavior (for MBA)

3 of 3 sets

Chapter: Unit 4

201. The notion of _________________________ reflects the human desire for

balance, order, and consistency between beliefs and behaviors.
A. Social Equilibrium
B. Pro-Innovation Bias
C. Neighborhood Effect
D. Psychological Equilibrium
Answer:D
m
o that the consumer stops
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202. By ______________________ we mean we mean
purchasing or using the product.
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A. Bandwagon Effects
a
B. Consumption Paradigms
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C. Multi-Step Media Flow
c
D. Discontinuance
Answer:D
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203. In 'stages of adoption process', stage in which customer considers whether to
try product or not to is classified as
A. Awareness Stage
B. Interest Stage
C. Evaluation And Trial Stage
D. Adoption
Answer:C

204. stages in adoption process' involves

A. Awareness
B. Interest
C. Evaluation And Trial
D. All Of Above
Answer:D

205. According to brand personality traits, 'excitement' is concluded as brand

being
A. Outdoorsy And Tough
B. Daring And Imaginative
C. Cheerful And Wholesome
D. Charming And Upper Class
Answer:B

206. Highly involved consumer buying behavior while perceiving significant

differences between brands is called
A. Complex Buoying Behavior
B. Variety Seeking Buying Behavior
C. Dissonance Reducing Buying Behavior
D. Habitual Buying Behavior
Answer:A

207. Procedure in marketing which consists of enlisting opinion leaders as "brand

ambassadors" is called
A. Leading Marketing
B. Buzz Marketing
C. Online Marketing
D. None Of Above
Answer:B

208. If customer 's expectations and products performance matches, customer is

A. Satisfied
B. Dissatisfied
C. Delighted
D. None Of Above
Answer:A

209. In buyer decision process, stage in which purchase intention is transformed in

to purchase decision is called
A. Need Recognition

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 B. Information Search
C. Purchase Decision
D. Both B And C
Answer:C

210. 'Maslow's hierarchy of needs' includes

A. Physiological Needs
B. Self Actualization Needs
C. Esteem Needs
D. All Of Above
Answer:D

211. Tendency of difficult understanding related to use of market offering is called

A. Relative Advantage
B. Complexity
C. Communicability
D. Compatibility
Answer:B

212. Adopter group who is suspicious of change is classified as

A. Late Majority
B. Early Majority
C. Laggard
D. Early Adopter
Answer:C

213. Which of these is considered to be a better indicator of likely buyer

behaviour?
A. Personality
B. Attitude
C. Intention To Act
D. none of the above
Answer:C

214. Which of these is not a method of changing attitudes?

A. Change The Priority Of Attributes

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 B. Change The Media
C. Introduce A New Attribute
D. Change Brand Associations
Answer:B

215. How many stages are there in the general purchase decision process?
A. Seven
B. Three
C. Nine
D. Five
Answer:D

216. In a marketing context, the term ‘evoked set’ means:

A. A Small Group Of Preferred Brands
B. Memories Of Past Purchases
C. Special Purchases
D. All Purchase Decisions
Answer:A

217. Hedonic consumption is about:

A. Hair Care Products
B. Emotional Impact Of Purchases
C. Fantastic Images
D. Hysterical Imagery
Answer:B

218. Which one of the following does NOT reflect the correct use of the term ‘tribe’
when used to describe communities characterized by people who share:
A. Lifestyles
B. Fantasies
C. Experiences
D. Emotions
Answer:B

219. Behavioural economics is a rejection of which classical theory?

A. Economics

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 B. Psychology
C. Consumption
D. Sociology
Answer:C

220. In order to change existing behaviours, people need to be presented with a

choice that makes decision making feel:
A. Effortless
B. Spontaneous
C. Involving
D. Considered
Answer:D

221. The ultimate goal of marketing is to:

A. Facilitate Consumer Experimentation
B. Satisfy Consumer Needs For Information
C. Raise Consumer Awareness
D. Ensure Long-Run Consumer Behaviour
Answer:D

222. Long-run consumer behaviour in the context of both low and high
involvement decision making is positively influenced by:
A. Image
B. Quality
C. Price
D. Information
Answer:B

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