Connect Cloud Financial Management to
Technology Business Management
The Challenge
You’re making significant investments in public
cloud solutions. How can you make sense of
them and maximize your ROI?
You need a better way to compare cloud
costs — one that gives you visibility into
cost trends and their drivers.
The Solution
By applying FinOps, the operating
model for cloud, you can normalize
costs across multi-cloud environments
from the bottom up — effectively
managing the variable nature of
cloud billing.
Structured cloud data can then
be applied to the Technology
Business Management (TBM)
discipline to connect cloud
spend to an organization’s
broader technology strategy.
Continuously improve the unit
costs of cloud
Improve Efficiency
Achieve ongoing savings of 15% of
Introducing ATUM
Multiple
Cloud
accounts
costs The Standard Model for Aligning Technology Investments to Business Outcomes
The Apptio TBM Unified Model® (ATUM®) modernizes your
Usage
Monthly technology investment decision-making. It specifies how to
details
cloud bills marry cost data from corporate finance with operational data
Different to produce granular, actionable technology cost analytics.
business
units
ATUM empowers leaders to accelerate digital initiatives
Many and align technology work to business outcomes. Apptio
teams developed ATUM through our experience with 1800+
customers and our role as the technology advisor to the
TBM Council.
When IT leaders look beyond the cloud bill to connect
cloud spend to overall technology investments, they are Apptio helped us to gain
able to tie cloud costs back to business value, drive shared transparency within the IT
Establish a Sustainable End-to-End FinOps Process accountability with business consumers, and optimize cost planning process on a
underutilized resources. management level — specifically
Assign Costs
in the cloud sector. We can see
Allocate 100% of cloud costs
the actual costs in relation to
Optimize Cloud Costs & Resources our budget and can focus on
1. Inform
”
monthly variances.
With ATUM and Apptio’s market-leading FinOps platform,
Enable team ownership of cloud
Cloudability, IT leaders can make fast, informed usage and
spend Lars Oliver Lange,
purchase decisions for their public cloud. Cloudability brings
Team Lead IT-Controlling
together the FinOps and TBM disciplines and provides
& Management, Hermes Group
comprehensive analytics to manage and optimize cloud program
spend to maximize cloud unit economics and fuel innovation.
3. Operate 2. Optimize
Eliminate waste and ensure best
possible rates
Surgically Optimize Cost How can you use this poster?
Save 30%+ on cloud spend
more
Shape conversations with your IT, Finance, and business unit partners about cloud economics.
Get a digital copy and request physical posters for colleagues at Apptio.com/Cloud.
© 2022 Apptio, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. A1126 V2201-1
Mapping AWS, Azure, and GCP Services to a Standard Taxonomy
Endorsed by the TBM Council, the TBM taxonomy provides a standard structure for classifying IT costs.
The version below shows how AWS, Azure, and GCP services align to each other and to standard IT services via the TBM taxonomy. TBM Taxonomy v4.0
Source: Technology Business Management Council, Ltd.
November 2020

Business Units & Applications Organizing Taxonomy & Cost Model

Business Unit 1 Business Unit 2 Business Unit 3 Business Applications 1 Business Applications 2 Business Applications 3

Services Accounting/
PeopleSoft
Delivery Services Platform Services Infrastructure Services Financial Marketing

Strategy & Security &

Development Support Operations Data Applications Network Compute Storage
Planning Compliance

Technology Business IT Service Message Bus & Virtual Compute & Map according to
Management Design & Development Application Support Management Security Database Data Management Application Hosting Integration Internet Connectivity Containers Networked Storage
resource tagging
Budgets CodeCommit Developer Support Config Inspector Athena Database Migration GameLift API Gateway DataTransfer EC2 Instance Elastic Block
Service Storage (EBS)
CodeDeploy Business Support Service Catalog Directory Service Cloud Directory Lightsail Simple Email Service Networking Elastic Container Service
Innovation Data Pipeline (SES) (ECS) Storage Gateway
CodePipeline Enterprise Support AWS Organizations Key Management Service DynamoDB Greengrass GCE- Network
& Ideation
(KMS) Snowball Simple Notification Elastic Kubernetes Managed Disks
CodeBuild XL SLES Relational Database App Service
Service (SNS) Service (EKS)
Monitoring Web Application Firewall Service (RDS) Ingestion Service Virtual Private Network Persistent Disk
Enterprise OpsWorks Cloud Services
(WAF)
SimpleDB Data Pipeline
Simple Workflow Service Azure Virtual Machine RDS EC2-Compute Storage
Architecture Application Insights Service Desk Logic Apps (SWS)
CloudWatch CloudHSM Virtual Private Cloud Azure Kubernetes File & Object Storage
Elastic MapReduce (EMR) API Management
HockeyApp Mobile Services IoT (VPC) Service (AKS)
Connect Cognito Shield
Program & Project HDInsight Data Factory
Team Services Service Fabric Simple Queue Direct Connect GCE Virtual Machine Simple Storage Service
Management CloudTrail Key Vault
SQL Database Data Lake Analytics Service (SQS) (S3)
Visual Studio IT Training Xamarin Test Cloud ExpressRoute Google Kubernetes
Cognito Sync Active Authentication
DocumentDB Data Lake Store Pinpoint Engine (GKE) Blob Storage
Firebase App Engine-App Services Virtual Network
Business Solution X-Ray Active Directory Domain
Central Print StorSimple Import/Export API Management Cloud Storage
Consulting Firebase Auth Services App Engine-Compute VPN Gateway
Operational Insights BigQuery Time Series Insights Serverless Compute
Firebase Database App Engine-Network IoT Hub
Multi-Factor GCE-Network VPNTunnel
Application Insights BigQuery-Data Transfer Cloud Dataflow
IT Vendor Management Firebase Hosting Authentication App Engine-Storage BizTalk Services Backup & Archive
Monitor Service Lambda ATUM IT
Security Center Genomics Event Hubs
Source Respository Domain Services
Log Analytics Cloud Bigtable
Komprise
Functions Glacier Towers-Service Mapping
Cloud Key Management Search Mobile Engagement
OMS Insight and Service (KMS) Cloud Spanner Cloud Functions Backup
Testing Transcode API Hybrid Connections Route53
Analytics Cloud SQL Nearline
Top Sites DNS
Service Bus Physical Compute
Google Service Control Business Continuity & Coldline
Device Farm Data Analytics & CloudSearch Cloud DNS
Cloud IoT Core
Stackdriver Disaster Recovery Distributed Cache Visualizations OpenSearch Service GCE-Network-IPAddress
Cloud Pub/Sub Mainframe
System Integration Stackdriver Logging Distributed Storage (CDN)
Recovery Services Bing Autosuggest APIs
ElastiCache QuickSight SendGrid
Bing Search APIs Load Balancing
Compute - Storage - Application -
Site Recovery Redis Cache Power BI Zync CloudFront
Deployment & Servers Online Database
Search
Legend Administration Cache Data Studio Application Load Balancer
CDN
Governance, Risk & App Engine-Search Streaming Cloud CDN
Compliance Gateway Load Balancer
EC2 Container
Service Type Registry (ECR)
Data Warehouse Machine Learning GCE-Network-
Artificial Intelligence Elastic Transcoder Network Load Balancer
CDNCacheFill
Automation Kinesis Azure Load Balancer
Service Category Redshift Machine Learning (ML)
Container Builder Cloud Natural GCP Load Balancer
Synapse Analytics Machine Learning Stream Analytics
Language API
Service Name Weaveworks Media Services
ML API Services
Cloud Video Data Network
AWS Service Cloud Dialogflow API Intelligence API Cloud Dataflow Internal
Capacity Management Outside
Azure Service Cloud ML Engine Cloud Vision API Voice Network Services Labor
GCP Service Prediction
Content
Service with no AWS, Azure, Translate
Management
or GCP equivalent.

IT Towers Amazon Web Services

Microsoft Azure Cloud-related costs
Security & Google Cloud (e.g., Internal Labor)
Data Center Compute Storage Network Output End User Application Delivery IT Management
Compliance

Cost Pools

Internal Labor External Labor Outside Services Hardware Software Facilities & Power Telecom Other Internal Services
Cloud Provider
Billing

Cloud Provider Billing Detail & Your Related Costs

Read More: FinOps: A New Approach to Cloud Financial Management | Optimize Cloud Investments for Speed, Quality, and Cost | How to Gain Control of Your Cloud Spend Visit Apptio.com/Cloud to learn & order more