Literacy Communication o the act or process of using words, sound, signs, or behaviours to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. o The exchange of information and the expression of feeling that can result in understanding. Process of Communication • Sender - The one who gives out the message • Message - The information to be communicated. • Channel - The medium used. • Receiver - The one who gets the message. • Media - Communication Tools • Information Data, knowledge derived from study, experience or instruction, signals or symbols. Knowledge of specific events or situations. How can we avoid Communication Breakdown and Misinformation? Be a media and Information Literate Individual! • Media Literacy o The ability to read, analyze, evaluate and produce communication in a variety of media forms. • Information Literacy o The ability to recognize when information is needed to locate, evaluate, effectively use and communicate information in its various formats. • Technology (Digital) Literacy o The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information. 2 - The evolution of Traditional to New Media The Evolution of Media - Marshall Mcluhan (1969) a renowned Canadian communication theorist from the University of Toronto provided am explanation as to how media Evolved through technological determinism. • Tribal Age o This is the first period. It is characterized by the prevalence of oral communication. Prehistoric people relied on face to face communications. • Age of Literacy o Humans begin to read and write, which amplified the use of the sense of sight, lessening the roles of the other senses of the human body. 1 - Introduction to Media and Information Literacy Communication o the act or process of using words, sound, signs, or behaviours to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. o The exchange of information and the expression of feeling that can result in understanding. Process of Communication • Sender - The one who gives out the message • Message - The information to be communicated. • Channel - The medium used. • Receiver - The one who gets the message. • Media - Communication Tools • Information Data, knowledge derived from study, experience or instruction, signals or symbols. Knowledge of specific events or situations. How can we avoid Communication Breakdown and Misinformation? Be a media and Information Literate Individual! • Media Literacy o The ability to read, analyze, evaluate and produce communication in a variety of media forms. • Information Literacy o The ability to recognize when information is needed to locate, evaluate, effectively use and communicate information in its various formats. • Technology (Digital) Literacy o The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information. 2 - The evolution of Traditional to New Media The Evolution of Media - Marshall Mcluhan (1969) a renowned Canadian communication theorist from the University of Toronto provided am explanation as to how media Evolved through technological determinism. • Tribal Age o This is the first period. It is characterized by the prevalence of oral communication. Prehistoric people relied on face to face communications. • Age of Literacy o Humans begin to read and write, which amplified the use of the sense of sight, lessening the roles of the other senses of the human body. 1 - Introduction to Media and Information Literacy Communication o the act or process of using words, sound, signs, or behaviours to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. o The exchange of information and the expression of feeling that can result in understanding. Process of Communication • Sender - The one who gives out the message • Message - The information to be communicated. • Channel - The medium used. • Receiver - The one who gets the message. • Media - Communication Tools • Information Data, knowledge derived from study, experience or instruction, signals or symbols. Knowledge of specific events or situations. How can we avoid Communication Breakdown and Misinformation? Be a media and Information Literate Individual! • Media Literacy o The ability to read, analyze, evaluate and produce communication in a variety of media forms. • Information Literacy o The ability to recognize when information is needed to locate, evaluate, effectively use and communicate information in its various formats. • Technology (Digital) Literacy o The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information. 2 - The evolution of Traditional to New Media The Evolution of Media - Marshall Mcluhan (1969) a renowned Canadian communication theorist from the University of Toronto provided am explanation as to how media Evolved through technological determinism. • Tribal Age o This is the first period. It is characterized by the prevalence of oral communication. Prehistoric people relied on face to face communications. • Age of Literacy o Humans begin to read and write, which amplified the use of the sense of sight, lessening the roles of the other senses of the human body.