WEEK 5

STEP 1 : COMPETITION LISTING TEMPLATE

Competitors
Direct competitors Indirect competitors

- Consider using bespoke , - Businesses that serve the same

reusable bags to promote your
brand if you’re searching for a
technique to get people to
notice your firm and set it apart
from the competition.
market segment but provide
somewhat different goods and
services are in order to meet
their needs.

STEP 2: COMPETITION ANALYSIS TEMPLATE

C1 direct C2 direct C3 direct C4 C5 indirect Your venture
indirect

Product all forms of advertisement Advertisement There are Advertising A tote bag is
benefits business for the school of advertisem of a market perfect for this
advertising and market school,market ents for ,school,or gift target market
schools niche. This is
and particularly true
markets of larger totes
everywhere that can be used
. to transport
heavy objects
like books,
laptops, and
other heavy
 items

UVP -school supplies -reliable .promotional While Alternatives Some of the

-groceries foundation marketing screen to plastic that best channels
- papers work -expose and using tote printing is are social
-personal the most are more
make design bags is much media, Google,
clothing visible popular environmenta
more websites,
-public in option, lly friendly
convenient, we're also
blogs, radio,
involvement include
cost-effective seeing a billboards, etc.
, and shift toward canvas tote The idea is that
long-lasting digital bags and the promotion
printing cotton tote of handbags is
segmented into
bags.
the sites where
your customers
will look for
information to
make the
purchase
process

Price -2pc One month Free One Customer can

unisexMECY 360 profit version customer request the
have
totebag (white) (limited) pays design they want
within one day accumulated
Php120 enough,chea and they can dm
-2pc of selling the 3,480 sales of p and durable us on our social
unisexMECY product our product enough many media accounts
totebag (black) more uses instagram,
Php 120 facebook
2pc unisexMECY
totebag(brown)
Php 120

Branding Widely regarded widely Widely less It lets not as widely

and respected regarded and regarded and well-known potential known
respected respected customers Consumers
and clients desire comfort,
know what to happiness, and
anticipate contentment in
from your their lives, and
business. they obtain
these things in
part by the
products they
purchase
Market Online reviews Provide Up to 84% of Businesses allow your A Tote bag is
review are crucial for insightful consumers use company to ideal for this
your business's advice from noted that marketing rank higher in target market
reputation, for customers reviews were techniques search segment since
boosting sales, who have tried important in to stay engine
it can hold a lot
and for raising the service or their competitive results the
your website's product.y purchasing in the more
more than a
search engine decisions market. frequently traditional
ranks. that it is purse. This is
referenced especially true
for larger tote
bags which
can be used
for carrying
books, laptops,
and other
heavy items

STEP 3 : FEATURE RANKING

CREATE
- The ability to outsell
competitors' goods and services
to consumers is known as
having a competitive edge.
ENHANCE
-The optimal value proposition is
direct and appeals to the main
factors that influence a
consumers' intention.
 REDUCE
- A value proposition is a simple
statement that clearly
communicates the product or
service benefit you promise to
deliver to your customers. A
value proposition is a brief
declaration that expresses the
advantage of your product or
service that you guarantee to
bring to your target market.
ELIMINATE
- The term "redundant features"
refers to features that are linked
with other features but are
irrelevant in the sense that they
do not enhance the ability of a
set of features to discriminate.

STEP 4: WHY WOULD THE CUSTOMER SWITCH TO MY PRODUCT

REASON 1:
You can define and leverage your competitive advantage
The first step , as mentioned , marketing success ,is identifying your competitive
edge. You need to know how your business is providing solutions to
the marketplace. It might be how your service or product helps customers. It will
also be how your service or product is different from the similar services and
products your direct competitor offers.

REASON 2:
Your reputation is solid.
Businesses with a good reputation are those that produce honest, high-quality
work. A strong reputation in the industry will increase word-of-mouth
recommendations, both online and offline. When asked, a satisfied customer is
likely to recommend you to their friends, family, and even coworkers if you
provide excellent service. People will often pick a business over one without that
personal connection if someone they trust has recommended it.

REASON 3: A tote bag's main function is to act as a convenient carryall,

especially on days when you're busy doing errands or shopping. A canvas tote
bag, on the other hand, is any tote fashioned from a robust fabric made of cotton
or linen.