In Q1 2004, Nokia's mobile phone handset market share steeply dropped to 28.

9%, down from

34.6% a year earlier.[67] However, by 2006 the company was steadily gaining again[68][69] and in Q4
2007 reached its all-time high figure of 40.4%.[70] Its smartphone market share in that quarter was
51%.[71] Nokia was the largest vendor at the time in all regions bar North America.[72]
Nokia launched mobile TV trials in 2005 in Finland with content provided by public broadcaster Yle.
The services are based on the DVB-H standard. It could be viewed with the widescreen Nokia
7710 smartphone with a special accessory enabling it to receive DVB-H signals.[73] Nokia partnered
with Arqiva and O2 to launch trials in the UK in September 2005.[74]
In 2005, Nokia developed a Linux-based operating system called Maemo, which shipped that year
on the Nokia 770 Internet Tablet.
On 1 June 2006, Jorma Ollila became the company's chairman and retired as CEO, replaced by Olli-
Pekka Kallasvuo.[75]

A flagship Nokia store in São Paulo, Brazil in 2009

In August 2007, Nokia introduced Ovi, an umbrella name for the company's new Internet services
which included the N-Gage platform and the Nokia Music Store.[76] The Ovi Store faced stiff
competition against Apple's App Store when it was introduced in 2008.[77]

Nokia 5800 XpressMusic

In October 2008, Nokia announced the Nokia 5800 XpressMusic, the first device to ship with the
new touch-centric S60 5th Edition, also known as Symbian^1, the first iteration of the platform since
the creation of the Symbian Foundation. In November 2008 Nokia announced it would end mobile
phone sales in Japan because of low market share.[78] Nokia's global mobile phone market share
peaked in 2008 at 38.6 percent.[79] The same year, Nokia announced the acquisition of Trolltech and
its Qt software development.[80] Qt was a central part of Nokia's strategy until 2011, and it was
eventually sold in 2012.[81]
Nokia briefly returned to the computer market with the Booklet 3G netbook in August 2009.
2010–2014[edit]

A Nokia 9000 Communicator (1996) next to a Nokia E7

Communicator (2011)
In late 2009 and in 2010, the music-focused Xseries and consumer-focused Cseries were introduced
respectively.[82] In April 2010 Nokia introduced its next flagship mobile device, the Nokia N8, which
would be the first to run on Symbian^3.[83] However it was delayed for many months which tarnished
the company's image,[84] especially after the failure of its previous flagship N97 and tougher
competition from Apple and the rising Google. On 10 September 2010, Olli-Pekka Kallasvuo was
fired as CEO and it was announced that Stephen Elop from Microsoft would take Nokia's CEO
position, becoming the first non-Finnish director in Nokia's history.[85] It was claimed that investors
pressed Nokia's board to recruit an outsider to shake up management and break from the traditional
"Nokia way".[86] Ollila had also announced that he would step down as Nokia chairman by 2012. [87] On
11 March 2011 Nokia announced that it had paid Elop a $6 million signing bonus as "compensation
for lost income from his prior employer", on top of his $1.4 million annual salary. [88]

Nokia and Microsoft Lumia devices

The old Symbian OS became completely open-source in February 2010.[89] However, in November
2010 it was announced that the Symbian Foundation was closing and that Nokia would take back
control of the Symbian operating system under closed licensing.[90] By now Nokia was the only
remaining company using the platform, along with carrier NTT DoCoMo in Japan, after
both Samsung and Sony Ericsson moved to Android. Meanwhile, in 2010 for
Nokia's Linux ambitions, Nokia collaborated with Intel to form the MeeGo project, after the merger of
Nokia's own Maemo and Intel's Moblin.
Nokia's Symbian platform that had been the leading smartphone platform in Europe and Asia for
many years was quickly becoming outdated and difficult for developers after the advent of iOS and
Android. To counter this, Nokia planned to make their MeeGo Linux operating system, under
development, the company's flagship on smartphones. Shortly after Elop's CEO tenure began, the
Nokia board green-lit him the ability to change the company's mobile phones strategy, including
changing operating systems.[91] Veteran Anssi Vanjoki, head of the smartphones division, left the
company around this time.[92] His final appearance was at Nokia World 2010 when the Nokia E7-
00 and other Symbian^3 devices were introduced.[93]
On 11 February 2011, Nokia announced a "strategic partnership" with Microsoft, under which it
would adopt Windows Phone 7 as its primary operating system on smartphones, and integrate its
services and platforms with its own, including Bing as search engine, and integration of Nokia
Maps data into Bing Maps. Elop stated that Nokia chose not to use Android because of an apparent
inability to "differentiate" its offerings, with critics also noting that his past ties to Microsoft may have
also influenced the decision.[94][95][96] Although the MeeGo "Harmattan"-based N9 was met with a highly
positive reception in 2011, Nokia had already decided to end development on MeeGo and solely
focus on its Microsoft partnership, although the CEO said that the N9's "innovations" will live on in
the future,[97] which eventually made their way on the Asha platform in 2013.[98] After the
announcement of the Microsoft partnership, Nokia's market share deteriorated; this was due to
demand for Symbian dropping when consumers realized Nokia's focus and attention would be
elsewhere.[99]