Himig Defense Paper

Republic of the Philippines
City of Olongapo
GORDON COLLEGE
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT
Olongapo City Sports Complex, Donor St., East Tapinac, Olongapo City 2200
Telefax No.: (047) 602-7175 loc 318
www.gordoncollege.edu.ph
EXECUTIVE SUMMARY
Himig Hango Sa Kawayan, a bamboo wind chime product, is set to be sold
around City Square in Olongapo City. The venture aims to capitalize on the growing
demand for eco-friendly and aesthetically pleasing home decor items while promoting
sustainable practices and supporting local artists or craftspeople. Through extensive
market research, product development, and strategic planning, the project seeks to
establish a successful business model that resonates with target customers and
contributes to the economic growth of the community.
It highlights the market potential for bamboo wind chimes, with consumers
increasingly seeking unique and environmentally conscious products to enhance their
living spaces. It also identifies City Square in Olongapo City as an ideal location for
retailing Himig Hango Sa Kawayan products, given its high foot traffic and vibrant
atmosphere.
The project outlines a comprehensive marketing strategy to promote Himig
Hango Sa Kawayan products, including online platforms, local events, and partnerships
with eco-friendly organizations. And it also has financial projections that indicate a
promising return on investment, with conservative estimates showing steady revenue
growth over the initial years of operation. The project's sustainability initiatives, such
as sourcing bamboo materials from local suppliers and implementing eco-friendly
packaging practices, further enhance its appeal to environmentally conscious
consumers.
1
City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
CHAPTER I
INTRODUCTION
Bamboo wind chimes, with their enchanting melody and natural allure, have
found a harmonious resonance in Olongapo City, a place where the connection between
culture, sustainability, and the environment holds particular significance. These
timeless creations have emerged not only as delightful souvenirs but also as symbolic
products within the domain of tourism and product development. Bamboo chimes
seamlessly blend artistry, sustainability, and cultural resonance, making them an ideal
representation of a harmonious tourism industry that values authenticity, creativity, and
the preservation of natural resources. They embody a perfect fusion of nature’s
elements and human artistry, creating an ethereal product that encapsulates cultural
heritage, artistic expression, and environmental consciousness.
Bamboo wind chimes offer several advantages to the environment,
including aesthetic improvement, natural fiber, cultural significance, tourist attraction,
artisanal craftsmanship, and community participation. They are visually appealing,
long-lasting, and contribute to cultural identity maintenance. They also attract travelers,
support local craftspeople, and generate a sense of community. Customers can enjoy
relaxation through sound, symbolize peace, and contribute to personal well-being.
Bamboo wind chimes are especially beneficial in environmentally sensitive areas and
contribute to a harmonious relationship between nature and humanity. As Olongapo
City strives to attract travelers seeking authentic and eco-conscious experiences,
bamboo wind chimes stand as a testament to the city’s values of cultural heritage
preservation, artistic expression, and environmental stewardship. Moreover, the
production and sale of these chimes contribute to the local.
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GORDON COLLEGE
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1. Business Name
The business will be named Himig Hango sa Kawayan, which is derived from the
tagalog word “Himig” (in English, melody, or tune) which refers to the principal part
in harmonized music. Therefore, Himig Hango sa Kawayan translate to “Melody from
the Bamboo.”
The proponents came up with this business name because the main product is
namely from bamboo. It also embodies the beauty of craftsmanship, cultural relevance,
and environmental stewardship.
2. Business Logo
Figure 1. Logo
The image displayed above features the logo of Himig Hango sa Kawayan, a
business that skillfully incorporates its business name, as the central design element to
achieve a minimalist and contemporary look. In addition to the business name, bamboo
leaves are integrated, symbolizing growth and renewal. The color palette predominantly
revolves around green, signifying nature, and harmony, reflecting the business's
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commitment to offering products embodying these qualities. The actual business
graphics is also included in the logo, reinforcing its identity. Overall, the logo
effectively captures attention and represents the business through its thoughtful design
elements.
3. Business Tagline
The newly crafted tagline "Where artistry intersects with sustainability" from Himig
Hango sa Kawayan seeks to evoke a sense of harmony and contentment in customers.
It aims to inspire individuals to choose the products while making a lasting impression
on their minds.
4. Business Concept and Theme
Our company is set to operate a physical store in City Square, Magsaysay Drive,
Olongapo City, specializing in premium bamboo wind chimes designed for home use.
With the brand name "Himig Hango sa Kawayan," our product theme aims to raise
awareness about the historical and cultural elements inherent in Olongapo City.
"Himig Hango sa Kawayan" not only offers premium bamboo wind chimes but also
seeks to immerse customers in the rich heritage of Olongapo City. Each wind chime
design is inspired by local history and culture, incorporating elements that reflect the
city's identity. This unique blend of craftsmanship and cultural storytelling creates an
engaging experience for customers, fostering a connection between the products and
the vibrant tapestry of Olongapo City's past and present.
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Our focus is to intertwine traditional craftsmanship with contemporary design,
ensuring that each bamboo wind chime not only produces musical sounds but also
serves as a tangible link to the city's history. Additionally, sustainability is a key pillar
of our concept, as the bamboo material is not only eco-friendly but also a nod to
Olongapo's natural surroundings. By embracing these elements, our brand strives to
offer not just products, but a meaningful and resonant connection to Olongapo City's
cultural roots.
5. Business Vision, Mission, Goals and Objectives
Vision
By 2028, Olongapo City will feature a bamboo wind chime as a symbol of
sustainable living, promoting environmental consciousness and responsible travel
choices, while also contributing to local economies through its aesthetic appeal.
Mission
Our mission is to celebrate the rich tapestry of local cultures and foster
sustainable tourism by crafting and promoting bamboo wind chimes and creating
culturally inspired and eco-friendly bamboo wind chimes that harmonize with the
natural world.
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Goals
The following are the goals of Bamboo Wind Chimes.
● Promote cultural exchange by showcasing rich artistic traditions.
● To promote sustainable tourism advocacy through supporting eco-friendly
practices.
● Empower local artisans, which is reflected in every bamboo wind chime created.
● Enhance tourist engagement by offering unique, culturally meaningful bamboo
wind chimes that tell a story and provide a memorable experience for travelers.
● To compete domestically and internationally with the locally made souvenirs.
● Establish three to six branches nationwide in the Philippines.
Objectives
The following are the objectives of bamboo wind chimes.
● Crafting sustainable souvenirs from Olongapo City's cultural tapestry.
● Promote eco-friendly home furniture.
● Providing products that are both sustainable and ethically crafted with high
quality.
● Create the first Olongapo wind chime incorporated with dream catcher patterns
for home furniture.
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City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
6. Business Location
Figure 2. Business Location
Himig Hango sa Kawayan is located at City Square, Magsaysay Drive,
Olongapo City. A convenient spot that can effortlessly draw in customers, particularly
millennials frequenting passing by the said location.
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City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
CHAPTER II
PRODUCT DEVELOPMENT
This chapter will present the product details of Himig Hango sa Kawayan,
encompassing features and specifications, customer benefits, production system,
SWOT analysis, product costing and pricing, and the prototype of the product.
1. Product Description
Bamboo wind chimes are eternal treasures in the realms of acoustic and visual
aesthetics, representing a harmonious marriage of nature and artistry. These lovely wind
chimes, made from the tenacious bamboo plant, hold a rich tapestry of cultural heritage,
symbolic meaning, and an eco-friendly mindset. This product description digs deep into
the world of bamboo wind chimes, investigating their history, manufacturing methods,
designs, and the numerous benefits they provide to clients. It also embodies the beauty
of craftsmanship, cultural relevance, and environmental stewardship.
Their soft melodies and symbolic significance make them treasured
complements to any space, providing a relaxing auditory experience while supporting
a sustainable lifestyle. Bamboo wind chimes have a long history that stretches back
centuries and across civilizations. Bamboo wind chimes originated in Asia, where the
plant is abundant and highly valued. Bamboo denotes longevity, resilience, and wealth
in traditional Chinese culture, making it an appropriate material for wind chimes
believed to bring good fortune and positive energy.
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They are made in a rigorous process that exemplifies workmanship and
sustainability. The tubes are then delicately tuned and assembled by skilled artisans,
together with carefully selected wooden or metal pieces, to generate the characteristic
melodic sounds when caressed by the wind. It also comes in a variety of designs, each
reflecting the cultural ethos of its birthplace. Some wind chimes have painted patterns,
colored accents, or distinctive shapes that provide a personal touch to the auditory and
visual experience.
2. Features and Specifications
Features
As we wanted a natural appearance and a mellow tone, we used a great material,
which is bamboo. Our wind chimes comprise a set of bamboo tubes that create pleasant
sounds when they hit each other. When the bamboo tubes collide with one another, and
the wind blows. The vibrations created by the collisions travel the length of the bamboo
tubes, producing sound waves at different pitches.
● Handcrafted with unique designs and attention to detail.
● Sustainable material we use bamboo as an eco-friendly and sustainable material.
● Bamboo tubes that have melodic tones when moved by the wind.
● Comes with a hanging hook or cord for easy installation.
● Natural Aesthetics as our product has the natural look and feel of bamboo.
● As extra-durable varnish paint is applied to each tube in two coats.
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Specifications
● Number of tubes- our bamboo wind chimes can have multiple tubes, between
5-8 or more.
● Different tube lengths.
● Indoor use- our wind chimes are suitable for indoor use only.
● Craftsmanship.
3. Benefits to Customers
The benefits of bamboo wind chimes for customers in Olongapo City are
numerous and rewarding. For residents and visitors to this coastal paradise, bamboo
wind chimes provide more than just aural joy. They provide respite from the hustle and
bustle of everyday life, with melodious melodies creating a calming and peaceful
environment. As symbols of cultural heritage, these bells connect individuals to the
history and traditions of the city, fostering a sense of identity and pride among the
people.
Additionally, for tourists exploring the city, bamboo wind chimes serve as
unique souvenirs, encapsulating the essence of Olongapo and bringing a piece of the
place's charm to take home. Beyond aesthetics, these bells also demonstrate Olongapo's
commitment to sustainable development, promoting environmental consciousness in a
city known for its natural beauty. Thus, bamboo wind chimes become a source of pride,
serenity, and a tangible connection to the cultural and ecological values of Olongapo
City, making them a valuable and meaningful addition to the lives of residents and
visitors.
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Production System
Primary Inputs Intermidiate Intermidiate Final Outputs

Inputs Outputs
•Capital •Bamboo •Create •Creating
movement and positive sound
•Lands •String sound when energy
the wind vibrations and
blows through bringing in the
•Labor •Drill bits them. metal
elements.
•Materials •Hand Saw •Associate with
religious
•Supplies •Glue beliefs,
meditation,
•Varnish and creating a
serene
movement.
Table 1. Production System
Himig Hango sa Kawayan production system consists of primary inputs,
intermediate inputs, intermediate outputs, and final outputs. The bamboo chimes
required primary inputs or resources, including capital, lands, labor, materials, and
supplies, to be constructed and completed. Bamboo, string, drill bits, saws, glue, and
varnish are the intermediate inputs for bamboo chimes. In addition, creating movement
and sound when the wind blows through them, and being associated with religious
beliefs, meditation, and creating a serene environment are the intermediate outputs.
Lastly, bamboo chimes help to create a positive sound energy vibration and bringing in
the metal element are the reasons why the customer is satisfied with the final output.
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4. Product SWOT Analysis
The SWOT Analysis is vital in the development of the proposed product since it gave
the proponents a much deeper grasp of how marketable their idea was. The proponents
can effectively support the products and predict potential future initiatives and
breakthroughs by considering numerous information regarding the product's strength,
weaknesses, opportunities, and threats. The SWOT analysis of Bamboo Wind Chimes
is shown below.
STRENGTHS WEAKNESSES
● Eco-friendly ● Seasonal Demand
● Artistic Appeal ● Fragility
● Local Craftmanship ● Competition
● Customization ● Limited Geographic Reach
● Low Product Cost
OPPORTUNITIES THREATS
● Collaborations ● Economic Downturn
● Tourist Trends ● Competitive Pricing
● Online Sales ● Counterfeit Products
● Cultural Events ● Weather Dependency
● Diversification ● Regulatory Restrictions
Table 2. SWOT Analysis
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5. Product Costing and Pricing
Cost of Product Classic Classic With Dream

(Dark) (Natural) Catcher
Raw Materials 40,299.28 48,359.14 88,658.42
Direct Labor 150,327.27 184,000.58 330,720.00
Benefits and Incentives- 14,893.36 17,872.04 32,765.40
Operation
Freight In 136.36 163.64 300.00
Factory Overhead 33,311.29 39,973.54 73,284.83
Total 238,967.57 290,368.94 525,728.65
Divide: Total production per 1560 1872 3432
year
153.18 155.11 153.18
Selling Price 350 350 400

Cost per Product 153.18 155.11 153.18
Gross Income per unit 196.82 194.89 246.82
Mark up base on sale 56% 56% 62%
Table 3. Product Costing and Pricing
Types of Expense Monthly Cost Annually Cost

Utilities Expense ₱10,000 ₱120,000
Office Supplies ₱4,325 ₱4,325
Office Furniture and Equipment ₱13,896 ₱13,896
Product Supplies and Equipment ₱6,782 ₱6,782
Maintenance Supplies ₱460 ₱₱460
Permits and Licenses ₱9,730 ₱9,730
Safety and Securities Supplies ₱2,543 ₱2,543
Salaries and Wages ₱126,880 ₱1,522,560
Advertisement and Promotion ₱29,460
Miscellaneous ₱3,424
TOTAL ₱174,616 ₱1,713,180
Table 4. Summary of Pre-Costing Expenses
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The following table shows the initial capital of Himig Hango sa Kawayan
conveying the first source of funding which came from personal assets to meet the
financial requirements of the company.
Names of Partner Capital Contribution Source of Fund
Ednave, Cyra Joy Roshelle ₱42,877.51 Personal Fund
Estabaya, Precious ₱42,877.51 Personal Fund
Marquez, Samantha Dwaine ₱42,877.51 Personal Fund
Muli, Katherine ₱42,877.51 Personal Fund
Pullido, Mary Jhayan ₱42,877.51 Personal Fund
Virtucio, Cheska ₱42,877.51 Personal Fund
Table 5. Initial Capital Source of Financing
A. Rent Expense and Utilities
Description Monthly Cost Annually

Rent with Utilities 10,000.00 120,000.00
Total 10,000.00 120,000.00
Table 6. Rent Expense with Utilities
B. Taxes and Licenses
Permits Cost
Barangay Clearance ₱200
Mayor’s Permit ₱5,000
BIR Registration ₱1,500
SEC Registration ₱2,530
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DTI Registration ₱500
TOTAL ₱9,730
Table 7. Taxes and Licenses
C. Office Furniture and Fixtures
Item Quantity Price Cost
L-shaped wooden table 1 ₱2, 200 ₱2, 200
3-styled wooden cabinet 1 ₱3, 500 ₱3, 500
Wooden Chair 8 ₱270 ₱2,160
Tables- Selling area 1 ₱1, 500 ₱1, 500
Shelves- Selling area 1 ₱3, 500 ₱3, 500
White Board 2 ₱518 ₱1, 036
TOTAL ₱13,896
Table 8. Office Furniture and Fixtures
D. Office Supplies
Pencil (Box) 5 ₱45 ₱225
Ballpen (Box) 2 ₱120 ₱240
Record Book 7 ₱80 ₱560
Cash Box 1 ₱300 ₱300
Personalized Official Receipt 30 ₱100 ₱3,000
TOTAL ₱4,325
Table 9. Office Supplies
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E. Product Tools and Equipment
Drill 4 ₱1,208 ₱4,832
Hand Saw Wood 6 ₱125 ₱750
Paint Brush 20 ₱60 ₱1,200
TOTAL ₱6,782
Table 10. Product Tools and Equipment
F. Safety and Security Supplies
First Aid Kit 1 ₱495 ₱495
Working Gloves 2 boxes (12pairs) ₱199 ₱398
Fire Extinguisher 1 ₱1,200 ₱1,200
Emergency Light 1 ₱450 ₱450
TOTAL ₱2,543
Table 11. Safety and Security Supply
G. Maintenance Supplies
Broom 2 ₱180 ₱360
Dustpan 2 ₱50 ₱100
TOTAL ₱460
Table 12. Maintenance Supplies
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H. Salaries and Wages
Job Title Rate per Day Monthly Annual
Craftsmen 1 ₱530 ₱13,780 ₱165,360
Craftsmen 2 ₱530 ₱13,780 ₱165,360
Craftsmen 3 ₱530 ₱13,780 ₱165,360
Wood Carver ₱530 ₱13,780 ₱165,360
Manager ₱700 ₱18,200 ₱218,400
Marketing Officer ₱600 ₱15,600 ₱187,200
Security Guard ₱500 ₱13,000 ₱156,000
Cashier/ Salesclerk ₱480 ₱12,480 ₱149,760
Cashier/ Salesclerk ₱480 ₱12,480 ₱149,760
TOTAL ₱126,880 ₱1,522,560
Table 13. Salaries and Wages
I. Advertisement and Promotion
Month Description Unit Cost 2024
Content posting, Social Media Boosting

January 4000 4,000.00
& Flyers
February Content posting & Standee 1500 1,500.00
March Content posting & Social Media Boosting 1000 1,000.00
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April Content posting & Tarpaulin 2x4 660 660.00
Content posting, Social Media Boosting

May 1400 1,400.00
and Poster (50 pcs)
Content posting, Social Media Boosting,

June 2000 2,000.00
Standee
July Content posting & Poster (50pcs) 400 400.00
Content posting & Brochure 300 pcs

August 1500 1,500.00
printed copies
Content posting & Free Shipping (100 per

September 12000 12,000.00
unit x 120 units)
Content posting & Social Media

October 1000 1,000.00
Boosting
Content posting, Poster (85pcs) &

November 2500 2,500.00
(Tarpaulin 2x4)
December Content posting, Social Media Boosting 1500 1,500.00
Total 29,460.00
Table 14. Advertisement and Promotion
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6. Product Prototype
Figure 3. Product Prototype of Himig Hango sa Kawayan
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CHAPTER III
MARKETING ASPECT
Himig Hango sa Kawayan aren’t just pretty sounds, it tells stories of peace and
calm. Its gentle tunes dance in the wind, making people feel relaxed. When you think
about selling it, they make people feel closer to nature, like they're escaping from busy
life. Himig Hango sa Kawayan stand for harmony and balance, making gardens nicer
and giving thoughtful gifts to people who need a break. With their soothing sounds and
timeless charm, wind chimes aren't just decorations, they're like a little bit of peace and
quiet in a busy world, making people feel good inside.
Buying Himig Hango sa Kawayan isn't just about getting something aesthetic;
it's about bringing calm and peace into your life. It is like friendly whispers in the
breeze, making you feel relaxed and happy. They're not just for looks, they help you
take a break and enjoy the little things. Whether you hang them in your garden, on your
porch, or balcony, not only does Himig Hango sa Kawayan add a special touch that
turns ordinary moments into something special. You're also getting closer to nature. It's
like creating your own peaceful retreat where the sound of the wind becomes your
favorite song.
According to E-commerce data wind chimes are increasingly popular for
enhancing outdoor spaces, bringing charm and tranquility to gardens, patios, and
balconies. Online shopping makes them easily accessible. In summary, wind chimes
continue to be a sought-after choice for promoting relaxation and mindfulness in
outdoor settings.
20
City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
1. Current Market Study
According to 2020 Census 2020, we have identified the population distribution
within our target market across different age categories.
Age Group Bataan Olongapo Zambales Total Number
19 and below 333,177 93,004 252,029 678,210
20 to 29 149,542 50,857 107,681 308,080
30 to 39 122,563 38,371 91,188 252,122
40 to 49 96,615 29,823 72,430 198,868
50 and above 147,678 46,584 124,217 318,479
TOTAL 849,575 258,639 647,545 1,755,759
Table 15. Target Market
1.1 Sample Size
The Cochran's Formula was employed to determine the sample size required for
understanding the significant population in Zambales, Olongapo, and Bataan. As a
result, a sample size of 385 was calculated.
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Figure 4. Sample Size
1.2 Survey Tally
The tables provided contain two sections: the first section presents the
demographic information of the respondents, while the second section presents a set of
questionnaires comprising a total of 7 questions.
SEX RESPONDENTS PERCENTAGE

Female 247 64.2%
Male 138 35.8%
TOTAL: 385 100%
Table 16. Total tally of Gender
CITY/PROVINCE RESPONDENTS PERCENTAGE

Olongapo 230 59.74%
Bataan 60 15.58%
Zambales 95 24.68%
TOTAL: 385 100%
Table 17. Total tally of City/province
AGE RESPONDENTS PERCENTAGE

19 and below 12 3.12%
20-29 222 57.66%
30-39 139 36.10%
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40-49 8 2.08%
50 and above 4 1.04%
TOTAL: 385 100%
Table 18. Total tally of Age
EMPLOYMENT STATUS RESPONDENTS PERCENTAGE

Student/Working Student 183 47.5%
Unemployed 22 5.7%
Employed/Self Employed 180 46.8%
TOTAL: 385 100%
Table 19. Total tally of the employment status
MONTHLY INCOME RESPONDENTS PERCENTAGE

Less than 5,000 35 9.09%
5,001- 10,000 135 35.05%
10,001-20,000 180 46.75%
20,001 and above 13 3.38%
TOTAL: 385 100%
Table 20. Total tally of monthly income
WHERE DO YOU USUALLY BUY

RESPONDENTS PERCENTAGE
SOUVENIRS?
Local markets 142 36.88%
Tourist shop 45 11.69%
Souvenir shop 184 47.79%
Gift shop 14 3.65%
TOTAL: 385 100%
Table 21. Total Tally of where do you usually buy souvenirs
HOW OFTEN DO YOU PURCHASE

HOME DÉCOR? RESPONDENTS PERCENTAGE
Weekly 105 27.27%

Monthly 234 60.78%
Quarterly 37 9.61%
Not at all 9 2.34%
TOTAL: 385 100%
Table 22. Total tally of How often do you purchase home décor
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WHAT FACTOR MOST LIKELY

INFLUENCE YOU WHEN BUYING A RESPONDENTS PERCENTAGE
SOUVENIR?
Use 2 0.52%
Size 4 1.04%
Price 117 30.39%
Quality 88 22.86%
Design/Packaging 156 40.52%
Influence by others 18 4.68%
TOTAL: 385 100%
Table 23. Total Tally of what factor most likely influence you when buying a
souvenir
HOW WILLING ARE YOU TO BUY

IN A SOUVENIR SHOP OFFERING
BAMBOO WIND CHIMES AS THEIR
MAIN SOUVENIR?
How much willing 103 26.78%
Much willing 145 37.66%
Not much willing 42 10.91%
Willing 92 23.90%
Not willing at all 3 0.78%
TOTAL: 385 100%
Table 24. Total Tally of How Willing are you to buy in a souvenir shop offering
bamboo wind chimes as their main souvenir.
WHAT BAMBOO WIND CHIMES DO

YOU PREFER?
Classic Dark 214 55.58%
Natural 56 14.55%
Bamboo wind chimes with dream catcher 115 29.87%
TOTAL: 385 100%
Table 25. Total tally of what bamboo wind chimes do you prefer
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HOW MUCH ARE YOU

WILLING TO SPEND FOR A RESPONDENT’S PERCENTAGE
BAMBOO WIND CHIMES?
400 and above 71 18.44%
300-399 179 46.49%
200-299 71 18.44%
199 and above 64 16.62%
TOTAL: 385 100%
Table 26. Total tally of how much are you willing to spend for a bamboo wind
chimes
HAVE YOU TRIED BUYING

SOUVENIR SUCH AS BAMBOO RESPONDENTS PERCENTAGE
WIND CHIMES?
Yes 169 43.90%
No 216 56.10%
TOTAL: 385 100%
Table 27. Total Tally of Have you ever tried buying souvenir such as bamboo wind
chimes
WHICH AMONG THESE

ESTABLISHMENTS HAVE YOU
TRIED TO PURCHASE
CHIMES/SOUVENIRS?
Tribal 137 35.58%
Jenny’s 126 32.73
Gregg 52 13.51%
Gmq 9 2.34%
Rowenas 39 10.13%
None 22 5.71%
TOTAL: 385 100%
Table 28. Total tally of which among these establishments have you ever tried to
purchase chimes/souvenir
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HOW MANY HANGING DECORATIONS

ARE PRESENT IN YOUR HOME?
None 22 5.71%
1-5 268 69.61%
6-10 73 18.96%
10-15 19 4.94%
More than 15 3 0.78%
TOTAL: 385 100%
Table 29. Total tally of how many hanging decorations are present in your home
1. Potential Market Study
Himig Hango sa Kawayan is a premium bamboo wind chime brand that aims to
embody the cultural and historical essence of Olongapo City. The brand has a strong
local interest, with 59.74% of respondents being Olongapo City residents. The chimes
are designed to contribute to cultural awareness and appreciation, positioning them as
a symbol of sustainable living in Olongapo City. We aim to explore the preferences of
the local community and visitors, ensuring that each wind chime design reflects the
essence of Olongapo. By incorporating elements of the city's identity into our products,
we strive to not only provide aesthetically pleasing wind chimes but also to contribute
to the cultural awareness and appreciation of Olongapo City. The market study will
delve into consumer preferences, local events, and the unique characteristics of
Olongapo, guiding the “Himig Hango sa Kawayan” brand to resonate with the city’s
residents and visitors alike. Which is why Bamboo wind chime product will be one of
the world’s leading symbols of sustainable living in Olongapo City.
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2.1 Target Market
• Primary Target Market
Based on the survey, the primary target of our product, Bamboo wind chimes are
the 57.66% individuals aged 20-29 years old (Gen Z and Millennials) who are currently
residing at Olongapo City, Bataan, and Zambales. They primarily have financial
capabilities of ₱10,000 for their monthly income salary, which also qualifies them as a
customer for their likeness on our product, Bamboo Wind Chimes. It caters to people
who are interested in local arts and culture, and potential buyer of the business product
and services.
• Secondary Target Market
The secondary target market of Bamboo Wind Chimes is classified into four groups
which also residing in Olongapo City, Bataan and Zambales. Based on the survey
conducted by proponents, 3.12% are individuals aged 19 years old and below belong to
the first group. The second group, with a 57.66% are individuals aged 20-29 years old.
The third group, with 36.10% of individuals aged 30-39 years old. The fourth group,
with 2.08% individuals aged 40-49 years old and the last group which results 1.04%
are individuals aged 50 years old and above. It is classified based on their aged and be
able to appreciate the essence of local arts and culture while learning and having fun.
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Bataan
Year Total Population (Growth Rate 2.45) Target Market (88.31%)
2024 935,943 826,531
2025 958,874 846,781
2026 982,366 867,528
2027 1,006,434 888,782
2028 1,031,092 910,557
Table 30. Target Population Bataan
Olongapo
2024 283,933 250,741
2025 290,633 256,658
2026 297,492 262,715
2027 304,513 268,916
2028 311,700 275,262
Table 31. Target Population Olongapo
Zambales
2024 703,716 621,452
2025 717,931 634,005
2026 732,433 646,812
2027 747,228 659,877
2028 762,322 673,207
Table 32. Target Population Zambales
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2.2 Supply (Competitor’s Market Share, Competitor’s Market Share for 5 years)
COMPETITOR’S MARKET SHARE

COMPETITORS RESPONDENTS PERCENTAGE
Local Markets 142 36.88%
Tourist Shops (Standalone) 45 11.69%
Souvenir Shop (Standalone) 184 47.79%
Gift Shops (Standalone) 14 3.65
TOTAL 385 100%
Table 33. Competitor’s Market Share
Bataan
Year Local Tourist Shops Souvenir Shops Gift Shops
Markets (Standalone) (Standalone) (Standalone)
2024 3,312,440 1,049,717 4,292,176 327,429

2025 3,393,595 1,075,435 4,397,335 335,451
2026 3,476,738 1,101,783 4,505,069 343,670
2027 3,561,918 1,128,777 4,615,443 352,090
2028 3,649,185 1,156,432 4,728,522 360,716
Table 34. Competitor’s Market Share for 5 years in Bataan
Olongapo
2024 1,004,879 318,448 1,302,097 99,331
2025 1,028,594 325,963 1,332,826 101,675
2026 1,052,869 333,656 1,364,281 104,074
2027 1,077,717 341,530 1,396,478 106,530
2028 1,103,151 349,590 1,429,435 109,045
Table 35. Competitor’s Market Share for 5 years in Olongapo
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Zambales
2024 2,490,554 789,260 3,227,197 246,187
2025 2,540,863 805,203 3,292,386 251,160
2026 2,592,189 821,468 3,358,893 256,233
2027 2,644,551 838,062 3,426,742 261,409
2028 2,697,971 854,991 3,495,963 266,690
Table 36. Competitor’s Market Share for 5 years in Zambales
2.3 Demand
Bataan
Year Target Market (88.31%) Demand (43.90%)
2024 826,531 362,847

2025 846,781 371,737
2026 867,528 380,845
2027 888,782 390,175
2028 910,557 399,735
Table 37. Demand of Bataan
Projected Demand for the industry Olongapo

Year Target Market (88.31%) Demand (43.90%)
2024 250,741 110,075
2025 256,658 112,673
2026 262,715 115,332
2027 268,916 118,054
2028 275,262 120,840
Table 38. Demand of Olongapo
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Projected Demand for the industry Zambales

Year Target Market (88.31) Demand (43.90)
2024 621,452 272,817
2025 634,005 278,328
2026 646,812 283,950
2027 659,877 289,686
2028 673,207 295,538
Table 39. Demand of Zambales
2.4 Demand and Supply Analysis
Bataan
Past Demand for the industry

Market Target Frequency of Annual
Year
Acceptability Population agreement Demand
2019 88.31% 829,258 22 14,137,178
2020 88.31% 849,575 22 14,483,539
2021 88.31% 870,389 22 14,838,386
2022 88.31% 891,714 22 15,201,926
2023 88.31% 913,561 22 15,574,374
Projected Demand for the industry

Target Frequency of Annual
Year M.A.
Population agreement Demand
2024 88.31% 935,943 22 15,955,946
2025 88.31% 958,874 22 16,346,867
2026 88.31% 982,366 22 16,747,365
2027 88.31% 1,006,434 22 17,157,675
2028 88.31% 1,031,092 22 17,578,038
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Past Supply for the industry

Percentage of Target Frequency of Annual
Year
Purchases Population agreement Supply
2019 43.90% 829,258 22 7,027,009
2020 43.90% 849,575 22 7,199,171
2021 43.90% 870,389 22 7,375,551
2022 43.90% 891,714 22 7,556,252
2023 43.90% 913,561 22 7,741,380
Projected Supply for the industry

Percentage of Target Frequency of Annual
Year
Purchases Population agreement supply
2024 43.90% 935,943 22 7,931,044
2025 43.90% 958,874 22 8,125,354
2026 43.90% 982,366 22 8,324,425
2027 43.90% 1,006,434 22 8,528,374
2028 43.90% 1,031,092 22 8,737,319
Table 40. Demand and Supply Analysis of Bataan
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Olongapo
Past Demand for the industry
Year M.A Target F.O.A Annual Demand
Population
2019 88.31% 252,676 22 4,307,617
2020 88.31% 258,639 22 4,409,274
2021 88.31% 264,743 22 4,513,333
2022 88.31% 270,991 22 4,619,847
2023 88.31% 277,386 22 4,728,876
Projected Demand for the industry
Year M.A. Target F.O.A Annual Demand
Population
2024 88.31% 283,933 22 4,840,477
2025 88.31% 290,633 22 4,954,713
2026 88.31% 297,492 22 5,071,644
2027 88.31% 304,513 22 5,191,335
2028 88.31% 311,700 22 5,313,850
Past Supply for the industry
Year Percentage of Target F.O.A Annual Supply
Purchases Population
2019 43.90% 252,676 22 2,141,139
2020 43.90% 258,639 22 2,191,669
2021 43.90% 264,743 22 2,243,392
2022 43.90% 270,991 22 2,296,336
2023 43.90% 277,386 22 2,350,529
Projected Supply for the industry
Year Percentage of Target F.O.A Annual supply
2024 43.90% 283,933 22 2,406,002
2025 43.90% 290,633 22 2,462,784
2026 43.90% 297,492 22 2,520,905
2027 43.90% 304,513 22 2,580,399
2028 43.90% 311,700 22 2,641,296
Table 41. Demand and Supply Analysis of Olongapo
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Zambales
Past Demand for the industry in Zambales
Year M.A Target F.O.A Annual Demand
Population
2019 88.31% 634,724 22
10,820,766
2020 88.31% 22
647,545 11,039,345
2021 88.31% 22
660,626 11,262,340
2022 88.31% 22
673,970 11,489,839
2023 88.31% 22
687,585 11,721,934
Projected Demand for the industry Zambales
Year M.A. Target F.O.A Annual Demand
Population
2024 88.31% 22
703,716 11,996,940
2025 88.31% 22
717,931 12,239,278
2026 88.31% 22
732,433 12,486,512
2027 88.31% 22
747,228 12,738,739
2028 88.31% 22
762,322 12,996,062
Past Supply for the industry Zambales
Year Percentage of Target F.O.A Annual Supply
2019 43.90% 634,724 22
5,378,557
2020 43.90% 647,545 22
5,487,204
2021 43.90% 660,626 22
5,598,045
2022 43.90% 673,970 22
5,711,126
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2023 43.90% 687,585 22

5,826,491
Projected Supply for the industry Zambales
Year Percentage of Target F.O.A Annual supply
2024 43.90% 22
703,716 5,963,185
2025 43.90% 22
717,931 6,083,641
2026 43.90% 22
732,433 6,206,531
2027 43.90% 22
747,228 6,331,903
2028 43.90% 22
762,322 6,459,807
Table 42. Demand and Supply Analysis of Zambales
2.5 Demand and Supply Table
Bataan
Demand and Supply Gap Analysis
Year Target Market Demand Supply 60.78% Market Available
88.31% 43.90% Gap Market Gap
2024 826,531 362,847 502,366 139,519
123,209
2025 846,781 371,737 514,674 142,937
126,227
2026 867,528 380,845 527,283 146,439
129,320
2027 888,782 390,175 540,202 150,026
132,488
2028 910,557 399,735 553,437 153,702
135,734
Table 43. Demand and Supply Table Bataan
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Olongapo
Year Target Market Demand Supply Market Available
88.31% 43.90% 60.78% Gap Market Gap
2024 250,741 110,075 152,400 42,325 37,377
2025 256,658 112,673 155,997 43,324 38,259
2026 262,715 115,332 159,678 44,346 39,162
2027 268,916 118,054 163,447 45,393 40,087
2028 275,262 120,840 167,304 46,464 41,033
Table 44. Demand and Supply Table Olongapo
Zambales
Year Target Market Demand Supply Market Available
88.31% 43.90% 60.78% Gap Market Gap
2024 621,452 272,817 377,718 104,901 92,638
2025 634,005 278,328 385,348 107,020 94,509
2026 646,812 283,950 393,132 109,182 96,418
2027 659,877 289,686 401,073 111,387 98,366
2028 673,207 295,538 409,175 113,637 100,353
Table 45. Demand and Supply Table Olongapo
2.6 Demand and Supply Forecasted Annual Gross
Figure 5. Forecasted Gross Sale
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2.7 Market Share for Sales
Projected Market Share

Year Available Frequenc Forecaste Daily Weekly Monthly
Market y 60.78% d Annual sales Sales Sales
Sales (313 (52 (12
days) weeks) Months)
2024 253,224 153,910 2,574,000 8,22 49,500 214,500
2025 258,996 157,418 2,888,028 9,226 55,539 240,669
2026 264,901 161,007 3,240,367 10,352 62,314 270,030
2027 270,941 164,678 3,635,692 11,615 69,917 302,974
2028 277,120 168,434 4,079,246 13,032 78,447 339,937
Total 1,325,182 805,447 16,417,333 44,225 315,717 1,368,110
Table 46. Market Share for Sales
2. Environmental Scanning
Himig Hango sa Kawayan is situated in City Square, situated on Magsaysay Drive
in Olongapo, Zambales. City Square serves as a bustling retail hub within Olongapo
City, attracting numerous visitors due to its strategic location. This section will delve
into the internal and external factors impacting Himig Hango sa Kawayan's operations.
2.1 Competitors (Direct and Indirect)
● Direct Competitors
Himig Hango sa Kawayan faces competition from various establishments in
Olongapo City that offer similar products and services. Here are some of its primary
competitors located in the vicinity.
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1. Tribal Arts and Crafts - Located at Gordon Market and Mall, Gordon Avenue,
Pag-asa, Olongapo City.
2. Jenny’s Wood Products Shop - Located at James L. Gordon, Market Mall Pag-
asa, Olongapo City.
3. Gregg Woodcraft - Located at James L. Gordon Avenue, Market and Mall
OlongapoCity.
4. GMQ Woodcraft - Located at James L. Gordon, Market and Mall, Pag-asa,
Olongapo City
5. Rowena’s Woodcraft- Located at James L. Gordon, Pag asa Market, Olongapo
City
● Indirect Competitors
In addition to direct competitors, HimigHangosaKawayan faces competition
from other company in the market that offer slightly different products and services.
These indirect competitors include:
1. RSI Souvenir – Located at Pag-asa market, Olongapo City.
2. Souvenir Olongapo - Located at 77 Acacia Street Gordon Heights, Olongapo
City.
3. Esven Mom Souvenir Shop – Located at Tabacuhan Olongapo City.
4. Amor’s Gift Shop- Located at Rizal Avenue Extension, Olongapo City.
5. Mike & Pina Variety & Souvenir Store- Located at New Public Market Ebb.,
Olongapo City.
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2.2 Economic and Demand Generator
The economic and demand-driving factors will contribute to enhancing sales for
Himig Hango sa Kawayan. Here are the establishments that will support our business
growth.
SUBIC BAY FREEPORT ZONE SM CITY OLONGAPO CENTRAL
VICTORY LINER HARBOUR POINT AYALA
PUBLIC MARKET MARIKIT PARK
Table 47. Economic and Demand Generator
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CHAPTER IV
MANAGERIAL ASPECT
This chapter will show the organizational chart of the employees’ position
within. The business of Himig Hango sa Kawayan. It will also show the job titles and
description, salary and Working schedule, mandatory benefits, hiring procedures, as
well as the standard Appearance and uniform.
1. Organizational Chart
Figure 6. Organizational Chart
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Job Title and Description
The following are the job titles and its description:
1. Wood Carver - is skilled in carving and shaping wood to create intricate designs,
sculptures, furniture pieces, or decorative items. They use various hand tools and
techniques to carve wood into desired shapes and patterns, often incorporating artistic
creativity and precision craftsmanship into their work.
• Creates artistic designs from wood.
• Uses various tools to carve and shape wood.
• Ensures quality and precision in carving.
Job Qualifications:
• Artistic talent
• Manual dexterity
• Patience
• Attention to detail
• Experience with carving tools
2. Craftsmen - are skilled artisans who specialize in creating handmade products or
performing specialized trades, such as woodworking, metalworking, pottery, or textiles.
They use traditional techniques and craftsmanship to produce high-quality, artisanal
goods or provide expert services in their respective fields.
• Produces handmade goods and crafts.
• Utilizes traditional techniques and skills.
• Pays attention to detail and craftsmanship.
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Job Qualifications:
• Manual dexterity
• Attention to detail.
• Creativity
• Technical skills in chosen craft (ex, woodworking, metalworking)
3. Cashier/Salesclerk - frontline staff member responsible for assisting customers and
facilitating sales transactions in retail settings.
• Handing the POS throughout the day and maintaining cleanliness of the store
• Assisting customers and upscaling
• Processes transactions accurately and efficiency.
• Provide excellent customer service.
• Handles payments, returns, and exchanges.
Job Qualifications
• Customer service skills
• Communication skills
• Basic math skills
• Ability to work in a team.
• At least high school graduate
4. Marketing Staff - Responsible for social media and online store marketing
promotions.
• Conducts market research and analysis.
• Develop marketing strategies and campaigns.
• Promotes products or services to the target audience.
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Job Qualifications:
• Creativity
• Understanding of market trends
• Ability to analyze data.
5. Manager – provide leadership and direction to their team, set goals and objectives,
and develop strategies to achieve them.
• Morning briefing
• Assigning tasks
• Oversees daily operations.
• Supervises staff.
• Develops strategies to improve performance.
Job Qualifications:
• Leadership skills
• Problem-solving abilities
• have an Experience in the field at least 2 years (bachelor’s degree in
management).
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6. Security Guard - ensuring the safety and security of people and property within a
designated area or premises.
• Ensures safety and security of premises.
• Patrols designated areas.
• Responds to emergencies and enforces security protocols.
Job Qualifications:
• Physically fit
• Ability to follow instructions.
• Good judgment
• At least high school graduate
Salary and Working Schedules
Job Title Rate Per Day Monthly Annual
Wood Carver ₱530 ₱13,780 ₱165,360
Craftsmen ₱530 ₱13,780 ₱165,360
Manager ₱700 ₱18,200 ₱218,400
Marketing ₱600 ₱15,600 ₱187,200
Cashier/Sales Clerk ₱480 ₱12,480 ₱149,760
Security Guard ₱500 ₱13,000 ₱156,000
Table 48. Salaries
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Position Mon Tue Wed Thu Fri Sat Sun

8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5
Manager PM PM PM PM PM PM Off
8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5
Wood Carver PM PM PM PM PM PM Off
8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5
Craftsmen PM PM PM PM PM PM Off
8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5
Marketing PM PM PM PM PM PM Off
Salesclerk and 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5
Cashier PM PM PM PM PM PM Off
8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5 8 AM - 5
Security Guard PM PM PM PM PM PM Off
Table 49. Working Schedule
3. Mandatory Benefits
These benefits mandated by law or regulations are essential for employers to
provide to their employees. They aim to safeguard workers' rights, enhance their
welfare, and maintain equitable and secure working environments.
• When it comes to insurance benefits for employees, Himig Hango sa Kawayan
covered with three important programs. The Social Security System (SSS)
takes care of retirement, disability, sickness, maternity, and death benefits, with
contributions from both you and us. PhilHealth provides comprehensive
healthcare coverage, including hospital visits and medical services, for you and
your loved ones. Lastly, the Pag-IBIG Fund helps with housing loans, multi-
purpose loans, and a savings program to help you achieve your financial goals.
• 13th Month Pay, Employers are required to provide employees with a 13th-
month pay equivalent to one-twelfth (1/12) of their basic salary, regardless of
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employment nature or payment method. This additional salary payment is
typically given before the year-end.
• Regarding sickness an employee is eligible for sick paid leave, however an
employee must present a medical certificate from their doctor in order to
receive sick paid leave. This ensures that both parties can be assured they won’t
be taken advantage of.
• Female employees are granted a maternity leave. The employer covers the
payment for maternity leave, and there are provisions for reimbursement from
the Social Security System.
• According to Article 94 of the Philippine Labor Code, employees are entitled
to their regular daily wage on regular holidays, except for retail and service
establishments with less than ten regular employees. This means that Himig
Hango sa Kawayan, with only nine staff members, is not required to provide
double pay to their employees during holidays.
4. Hiring Procedure
• Advertise job openings - Promote available positions through various channels
to attract potential candidates.
• Review and screen applicants - Evaluate received applications to determine if
candidates meet basic requirements and qualifications.
• Conduct initial interviews - Hold preliminary discussions with selected
candidates to assess their general fit for the role.
• Schedule and conduct in-person interviews - Arrange face-to-face meetings
with shortlisted candidates for further evaluation and interaction.
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• Assess candidates' skills and suitability - Evaluate applicants' capabilities,
experience, and personality traits to gauge their suitability for the position.
• Check references and qualifications - Verify the provided credentials, past
employment, and character references to confirm candidates' suitability and
credibility.
• Final screening and background checks - Conduct comprehensive screenings,
including criminal background checks and other relevant investigations, to
ensure candidates meet the company's standards.
• Make hiring decision - Evaluate all gathered information to make an informed
decision on selecting the most suitable candidate for the job.
• Extend an official job offer - Offer the selected candidate the position formally,
outlining terms and conditions.
• Contract signing and start date agreed - Finalize the hiring process by having
the chosen candidate sign the employment contract and agree upon a start date.
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5. Standard Appearance and Uniform
The following figures will show the uniform for the employees of Himig Hango sa
Kawayan which includes the Wood Carver, Craftsmen, Selling and Marketing OPEX.
The polo shirt can be partnered with jeans, trousers, or slacks, which will be shoulder
by the employee.
Figure 7. Uniform of Himig Hango sa Kawayan
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CHAPTER V
TECHNICAL ASPECT
1. Standard Flow of Operation
The proponents have devised the following plan for delivering services to
customers.
Figure 8. Standard Flow of Operation
• Ensure the store is ready for business by arranging registers and replenishing
shelves with product.
• Discussing sales goals and assigning tasks involves setting targets for sales
performance and delegating the responsibilities to team members to achieve
these goals efficiently.
• Maintaining a tidy and organized environment while keeping sufficient
inventory of products on hand. It ensures that customers have a pleasant
shopping experience and can find what they need without delays or
disruptions.
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• Welcoming customers warmly and keeping track of the flow of people
entering or moving around a specific area.
• Assist customers with purchases, handle, transactions and recommend
additional products to increase sales.
• Monitor inventory and replenish shelves with products as needed.
• Interacting with customers to gather their opinions, experiences and
suggestions about products or services, helping businesses improve and meet
customer needs effectively.
• Regularly evaluating work accomplishments and rotating employee's break
times to ensure a fair distribution of rest periods and maintain productivity
levels.
• Organize the store and get ready to balance the cash register.
• Complete the final customer assistance, balance cash, transactions and
organize the workplace.
• End of day routine, lock doors, reconcile cash, and review daily performance
with staff.
Customer Complaint Procedure
• Communication and understanding are important in any difficult situation,
listen attentively and empathize with the customers' concerns. Ask precise,
clear, and direct questions to get to the root of the problem and to fully
understand the issue. Take notes for documentation if it is deemed necessary.
• Reassure the customer that their complaint will be addressed promptly.
Apologize for any wrongdoings and empathize with them. Assess the
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complaint's severity then quickly assign responsibility. Always make sure set
a realistic resolution timeframe and reiterate this to the customer to keep them
in the loop.
• The next step is to start the investigation of the complaint and to collaborate
with relevant departments. Relay information to each department quickly and
accurately so as not to cause any further delay for the customer. Take decisive
and corrective actions to resolve the issue and prevent recurrence in the future.
• Follow up after a decisive corrective plan has been put in place and relay this
back to the customer, make sure the customer is satisfied with the resolution.
Offer any further assistance if needed.
• Document all details of the complaint and the resolution process for future
reference. Analyze each complaint for trends and improvement, have
dedicated team meetings discussing regular complaints that arise. Implement
changes to enhance customer satisfaction.
Safety and Security
• Himig Hango sa Kawayan makes it a top priority to ensure the safety and
security of everyone involved in their business – from employees to
customers. They understand the importance of maintaining a safe place to
work for their employees while also delivering excellent customer service.
They believe this is crucial for the long-term success of their company.
• To uphold their commitment to safety, the store conducts routine safety
inspections to identify any potential hazards or issues. They carefully and
thoroughly check all aspects of the premises, including doors, windows,
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locks, and alarm systems, to ensure they're functioning properly. Also, they
pay close attention to areas where accidents might occur, making everyone
aware of these potential future hazards. They also keep track of inventory
levels and how items are placed to maintain a secure environment.
• Himig Hango sa Kawayan has installed emergency lighting, smoke alarms,
and break in alarms throughout the store to quickly alert employees and
customers in case of emergencies like fires or intrusions. Regular fire drills
and testing of these systems ensures they're always ready to use. They also
prioritize making emergency exits easily accessible with easy open doors, as
well as a fire warden to ensure a smooth and calm evacuation process.
• Employees undergo security training to ensure they're equipped with the
necessary knowledge and skills to handle security equipment effectively and
respond quickly to emergencies. An aspect of this training is being taught to
stay vigilant and report any suspicious activities promptly. Regular training
sessions ensure no one is lacking in the necessary knowledge of what to do
when an energy arises.
• Utilizing advanced inventory management systems allows the store to closely
monitor inventory movement. Regular audits are used to track sales trends.
This helps identify any instances of theft or mismanagement of inventory,
contributing to overall security efforts.
• Considering the COVID-19 pandemic, Himig Hango sa Kawayanhas
implemented stringent sanitation measures to prioritize customer safety and
minimize the risk of virus transmission within the store. They strictly adhere
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to government protocols and guidelines to ensure compliance and customer
well-being.
• The store maintains impeccable cleanliness standards for every area,
including aisles, checkout counters, and storage rooms. A detailed cleaning
schedule is followed, which outlines the specific tasks, frequencies, and
assigned staff members. They ensure cleaning supplies and equipment are
readily available and properly maintained to uphold these standards.
• Hand sanitizing stations are placed all throughout the store, including
entrances, checkout counters, and employee break areas. Staff are encouraged
to practice frequent hand washing, especially after handling cash or
merchandise. Visible boards about the importance of hand hygiene serve as
prompts for both employees and customers.
• High-touch surfaces like door handles, shopping baskets, table counters and
windows are regularly disinfected to reduce the risk of viral transmission,
helping to maintain a hygienic environment for employees and customers.
2. Marketing Mix
The following are some of the factors to consider as part of a comprehensive plan to
meet marketing objectives.
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2.1 Product/Service
Himig Hango sa Kawayan strives to provide high-quality bamboo wind chimes
and related services to customers in Olongapo City, offering them a unique and
soothing addition to their homes or outdoor spaces.
2.1.1 Physical Features
Figure 9. Product
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2.1.2 Brand
Figure 10. Logo
The proponents came up with the tagline ‘where artistry meets sustainability’
for bamboo wind chimes highlights the two key qualities of the product. The artistry
which refers to the beauty and craftsmanship of the wind chimes. Bamboo as a natural
material that can be shaped and formed into aesthetically pleasing designs. And
sustainability as the bamboo is a rapidly renewable resource that grows quickly and
doesn't require deforestation. By using bamboo, the product minimizes its
environmental impact. So, when you see this tagline, it essentially means that by buying
these wind chimes, you're getting a beautiful product made with an eco-friendly
material. It's a way to add beauty to your surroundings while also making a responsible
choice for the planet.
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2.1.3 Packaging
Figure 11. Packaging
2.1.4 Labelling
Figure 12. Labelling
2.2 Price
Himig Hango sa Kawayan will have a reasonable price for the products that will
be offered to the potential customers. Himig Hango sa Kawayan will assure its
customers that they will receive affordable but high-quality products that will be
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beneficial for them. The pricing of Himig Hango sa Kawayan (Bamboo Wind Chimes)
will also vary based on the customers' preferred size, design, and variants.
As you can see in the table below it shows that 18.5% of respondents are
willing to spend php 400 and above, 46.3% are willing to spend php 300-400, while
18.5% are willing to spend php 200-299 and 16.7% are willing to spend php 200 and
below of the product Bamboo Wind Chimes. The overall cost is calculated based on
the consumer's ability to buy the product. Our Classic Bamboo Wind Chimes will cost
350 pesos and Bamboo Wind Chimes with Dream Catcher will cost 400.
Our product Bamboo Wind Chimes with different variants (colors) with
reasonable price in retail it costs 350 pesos while in bamboo wind chimes with dream
catcher it costs 350 pesos. In whole sales or bulk orders, we give less than 10%. Also,
it already comes with packaging.
Figure 13. Estimation of the Amount Respondents Willingness to Spend
2.2.1 Pricing Objective
Himig Hango sa Kawayan is to offer competitive and affordable prices that offer
customers excellent value without compromising on quality. The Himig Hango sa
Kawayan plans to keep prices in line with those who want a high-end, unique design as
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well as those who are on a tight budget. Additionally, it is employed to maximize Himig
Hango sa Kawayan’s long-term profitability and sustainability as well as to meet a
target return on investment. While making sure that customers are happy with their
purchases, the business tries to keep costs down in order to optimize profits. The aim is
to establish a reputation for providing outstanding value even at affordable pricing.
2.2.2 Pricing Method/s
The pricing methods that we consider in our product Classic Bamboo Wind
Chimes and Bamboo Wind Chimes with Dream Catcher is Cost-Plus Pricing
● As we calculate our total costs: This includes the cost of materials (bamboo,
string, beads, dreamcatchers and many more), labor (time to assemble), and any
overhead costs (rent for stall, utilities).
● Add a markup percentage: This is our profit margin. The starting point for our
retail might be 50-100% markup on total costs.
2.2.3 Pricing Strategies
Himig Hango sa Kawayan pricing strategies that we consider for our bamboo
wind chimes and dream catcher wind chimes is cost-plus pricing.
Cost-Plus Pricing as a Baseline it calculates the total costs, this includes the
materials (bamboo, string, beads, dreamcatchers), labor, and overhead (stall rent,
utilities).
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It develops a flexible pricing approach that considers the cost of the bamboo
and dreamcatcher wind chimes.
It develops a flexible pricing approach that considers our costs, competitor
landscape, and the unique value proposition of the bamboo and dreamcatcher wind
chimes.
2.3 Place
Himig Hango sa Kawayan is located at City Square, Magsaysay Drive,
Olongapo City. A convenient spot that can effortlessly draw in customers, particularly
millennials and tourist frequenting passing by the said location.
Figure 14. Place
2.3.1 Distribution Chanel
Himig Hango sa Kawayan sells bamboo wind chimes directly to customers
through artisan markets, craft fairs, and online platforms. It collaborates with eco-
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friendly or artisanal boutiques to expand its reach. Both direct sales and retail
partnerships help maintain brand authenticity and appeal. Direct and online marketing
are used for efficient promotion and cost-effective growth. And plans to utilize direct
and online marketing for efficient promotion and sales growth, focusing on both in-
store and online stores, and leveraging digital platforms for new market engagement.
2.4 Promotion
Himig Hang sa Kawayan can effectively capture the attention of visitors and
travelers, promoting not only the beautiful bamboo wind chimes but also the artistry
and sustainable practices of it.
Figure 15. Example of Content Post
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2.4.1 Opening Day Program
These are the overall activities that were done within the first day of launching the
first ever Gordon College Hospitality and Tourism Expo which has the theme of
“Where Hospitality and Tourism Meets Horizons: Unveiling the Future of Hospitality
and Tourism Excellence!” The Opening Ceremony includes the following:
● Rendition of the National Anthem. Olongapo City Hymn and the Gordon College
Hymn. Afterwards, the program was declared by ribbon cutting and the entrance of
the VIPs, DTI representatives, advisers, and exhibitors.
● Opening Remarks were heard from the Dean of the Tourism College Department,
Dr. Mark Alvin Lazaro.
● Establishing Meaningful Brand Connections - Through the simplification of
information and the creation of memorable brand experiences, Himig Hango Sa
Kawayan aims to imprint its brand in the minds of the audience, ensuring a lasting
impact and sparking genuine interest in our products.
● Cultivating Lasting Customer Relationships. Himig Hango sa Kawayan sees an
unparalleled opportunity to develop enduring bonds with clients, partners, and
vendors, fostering trust and collaboration that will drive sustained progress and
mutual success.
● Marketing Strategies. Our strategic marketing aims to excel in the market and
captivate our audience, making Himig Hango Sa Kawayan a beacon of innovation
and excellence in hospitality and tourism.
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Figure 16. Program
2.4.2 Annual Calendar of Promotional Activities
Promotional
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Activities
Three Three Three Three Three Three Three Three Three Three Three Three
Content
Times Times Times Times Times Times Times Times Times Times Times Times
Posting a week a week a week a week a week a week a week a week a week a week a week a week
Flyers 1-14
Social Media 15- 20- 25-

6-12 1-14
Boosting 29 27 31
10-
Tarpaulin 2-22
30
25- 16- 24-
Poster
31 22 30
Brochure 8-28
Free 19-
Shipping 21
13-
Standee 1-28
27
Table 50. Annual Calendar of Promotional Activities
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2.4.3 Other Marketing Strategies
● Social Media
Utilizing social media platforms like Facebook, Instagram, Twitter, and Tiktok
allows our business to reach a wide audience, engage with potential customers, and
build brand awareness. By posting content regularly, interacting with followers, and
running targeted advertising campaigns, our business can showcase our products, share
promotions, and encourage customer interaction and feedback.
Figure17. Social Media
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Figure 18. Online Stores
● Brochures and Fliers
Brochures and fliers serve as effective tools for educating customers about the
product’s features, benefits, and unique selling points, helping to drive interest and
influence purchasing decisions.
Figure 19. Brochure
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Figure 20. Fliers
Figure 21. Business Card
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Figure 22. Posters
Figure 23. Tarpaulin
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2.5 Physical Evidence
2.5.1 Structural Plan (Floor Plan, Interior and Exterior Perspectives)
The following figures that are shown below are the prototype of Himig Hango
sa Kawayan stall. These figures show the view of how Himig Hango sa Kawayan stall
would look like.
Figure 24. Front View Perspective Figure 25. Isometric View Perspective
Figure 26. Right Size Perspective Figure 27. Top View Perspective
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Figure 28. Interior Perspective 1 Figure 29. Interior Perspective 2
Figure 30. Interior Perspective 3 Figure 31. Interior Perspective 3
2.5.2 Bill of Materials (BOM)
Furniture and
Unit Total Useful
Fixture- Quantity Unit Depreciation
Cost Cost Life/Years
Operation
L Shaped Table 1 pc 2200 2200 5 440.00
3 styled wooden
1 pc 3500 3500 5 700.00
cabinet
wooden chair 8 pc 270 2160 5 432.00
table selling area 1 pc 1,500 1500 5 300.00
shelves selling
1 pc 3,500 3500 5 700.00
area
white board 2 pc 518 1036 5 207.20
Total 13,896 1207.20
Table 51. Bill of Materials
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2.6 Process
Looking for beautiful bamboo wind chimes, look no further than Himig
Hango sa Kawayan. We offer both classic bamboo wind chimes and bamboo wind
chimes with dreamcatcher, that are available for delivery within and outside Olongapo
City. Our efficient production process ensures we can fulfill even large orders promptly.
Additionally, our packaging is eco-friendly and keeps your chimes safe. We take orders
through online channels for your convenience. Our social media keeps you updated on
new products and answers any questions you have through private messages. You'll
find all the information you need about Himig Hango sa Kawayan on our social media
pages. We're open Monday to Saturday from 8:00 am to 5:00 pm.
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CHAPTER VI
FINANCIAL ASPECT
1. Initial Capital Requirement
This table illustrates the initial costs incurred before the business begins
operating, including expenses for acquiring assets, first-year operational costs, and
expenses for the inaugural month of operation. The cash reserve is designated for both
daily operational expenses and unexpected contingencies.
Total Projected Cost
A.Property Plant and Equipment

Furniture and Fixtures 13,896.00
Tool and Equipment 6,782.00 20,678.00
B.Working Capital
Raw Materials 15,899.93
Direct Labor 55,120.00
Office Supplies Expense 4,325.00
Packaging and Labelling Expense 21,564.40
Maintenance Supplies Expense 460.00
Freight In 50.00
Rent Expense 10,000.00
Safety and Security Supplies Expense 2,543.00
Miscellaneous Expense 3,424.00
Salaries and Wages 71,760.00 185,146.33
C.Pre-Operating Expenses
Permit and Licenses 9,630.00
Promotional Expense 29,460.00 39,090.00
D. Contingencies (5% of A,B,C) 12,245.72
Total Projected Cost 257,160.05
Table 52. Initial Capital Requirement
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2. Source of Financing
Names of Partners Capital Contribution Source of Fund
Ednave, Cyra Joy Roshelle ₱ 42,877.51 Personal Fund
Estabaya, Precious ₱ 42,877.51 Personal Fund
Marquez, Samantha Dwaine ₱ 42,877.51 Personal Fund
Muli, Katherine ₱ 42,877.51 Personal Fund
Pullido, Mary Jhayan ₱ 42,877.51 Personal Fund
Virtucio, Cheska ₱ 42,877.51 Personal Fund
Table 53. Source of Financing
3. General Assumptions
Sales
§ Sales will increase in demand by 10% yearly.
§ The price of the product will increase by 2% annually.
Expenses
§ Direct Labor and Salaries and Wages will increase 2% annually.
§ Purchases and Packaging and Labeling will increase by 10% in quantity in
proportion to the sales and 2% in price of materials.
§ Freight in, Power consumption, Office Supplies, Safety and Security Supplies
Expense, maintenance supply expense and advertisement will increase in price
annually by 2%.
§ Rent Expense will remain constants within 5 years.
§ The method of Depreciation will be in Straight-line Method.
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§ The ending inventory will be 10% of the raw material used.
§ The employee will receive benefits and incentives based on the table and rates
given by the Government Agencies.
§ The business will be subject to vat once sales will be P3,000,000.
§ The tax rate will be used is 25%.
§ Licenses and permits will be constant for 5 years, except for DTI registration,
which will only be paid in the first year, and SEC registration, which will be paid
every two years.
§ Miscellaneous will be constant for 5 years except on the first year of operation.
§ Professional Fee will remain constant within 5 years.
4. Monthly Net Pay
Director Labor
Position Number of Employees Daily Rate Monthly
Craftsman 1 1.00 530.00 13,780.00
Craftsman 2 1.00 530.00 13,780.00
Craftsman 3 1.00 530.00 13,780.00
Wood Carver 1.00 530.00 13,780.00
TOTAL 55,120.00
Table 54. Direct Labor Salary
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Position Daily Monthly

Marketing Officer 600.00 15,600.00
Manager 700.00 18,200.00
Security Guard 500.00 13,000.00
Cashier/Salesclerk 1 480.00 12,480.00
Cashier/Salesclerk 2 480.00 12,480.00
Total 71,760.00
Table 55. Monthly Net Pay
Position SSS PhilHealth Pag-Ibig Monthly
Craftsman 1
585.00 620.10 200.00 1,405.10
Craftsman 2
585.00 620.10 200.00 1,405.10
Craftsman 3
585.00 620.10 200.00 1,405.10
Wood Carver
425.50 620.10 200.00 1,245.60
Total 2,180.50 2,480.40 800.00 5,460.90
Table 56. Benefits and Incentives-Production
Position SSS PhilHealth Pag-Ibig Monthly
Marketing Officer
585.00 702.00 200.00 1,487.00
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Manager
585.00 585.00 200.00 1,370.00
Security Guard
585.00 585.00 200.00 1,370.00
Selling Officer 1
585.00 561.60 200.00 1,346.60
Selling Officer 2
585.00 561.60 200.00 1,346.60
Total 2,925.00 2,995.20 1,000.00 6,920.20
Table 57. Benefits and Incentives-Operation
5. Cost of Investments
Total Projected Cost
A.Property Plant and Equipment

Furniture and Fixtures 13,896.00
Tool and Equipment 6,782.00 20,678.00
B.Working Capital
Raw Materials 15,899.93
Direct Labor 55,120.00
Office Supplies Expense 4,325.00
Packaging and Labelling Expense 21,564.40
Maintenance Supplies Expense 460.00
Freight In 50.00
Rent Expense 10,000.00
Safety and Security Supplies Expense 2,543.00
Miscellaneous Expense 3,424.00
Salaries and Wages 71,760.00 185,146.33
C.Pre-Operating Expenses
Permit and Licenses 9,630.00
Promotional Expense 29,460.00 39,090.00
D. Contingencies (5% of A,B,C) 12,245.72
Total Projected Cost 257,160.05
Table 58. Cost of Investment
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6. Forecasted Sales
Forecasted Sales
Price Demand/Yearly 2024
Classic Bamboo Wind Chimes-A 350.00 1560 546,000.00
Classic Bamboo Wind Chimes-B 350.00 1872 655,200.00
Dream Catcher with bamboo chimes 400.00 3432 1,372,800.00
Total 6864 2,574,000.00

Total 2,888,028.00

Total 3,240,367.42

Total 3,635,692.24

Classic Bamboo Wind Chimes-B 378.85 2741 1,038,353.70
Total 4,079,246.69
Table 59. Forecasted Sales
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7. Supplies Inventory (Market, Grocery, Office, Maintenance, and others)
Table 60. Supplies Inventory
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8. Depreciation Expenses
Furniture and Fixture- Useful

Quantity Unit Unit Cost Total Cost Depreciation
Operation Life/Years
L Shaped Table 1 pc 2200 2200 5 440.00
3 styled wooden cabinet 1 pc 3500 3500 5 700.00
wooden chair 8 pc 270 2160 5 432.00
table selling area 1 pc 1,500 1500 5 300.00
shelves selling area 1 pc 3,500 3500 5 700.00
white board 2 pc 518 1036 5 207.20
Total 13,896 1207.20
Useful
Tools and Equipment Quantity Unit Unit Cost Total Cost Depreciation
Life/Years
Drilling Machine 4 pc 1208 4,832 5 966.40
Hand Saw Wood 6 pc 125 750 5 150.00
Paint Brush 20 pc 60 1,200 1 1200.00
Total 6,782 2316.40
Table 61. Depreciation Expenses
9. Statement of Cost of Sales
Cost of Sales
Beginning Inventory - 32,562.21 36,534.80 40,992.05 45,993.08
Purchases 209,879.06 235,484.30 264,213.39 296,447.42 312,593.34
Ending Inventory (32,562.21) (36,534.80) (40,992.05) (45,993.08) (51,604.24)
Raw Material Used 177,316.84 231,511.71 259,756.14 291,446.39 306,982.19
Direct Labor 528,000.00 528,000.00 528,000.00 538,560.00 549,331.20
Benefits and Incentives-Production 59,526.00 59,526.00 59,526.00 60,716.52 61,930.85
Factory Overhead 147,394.46 147,879.52 148,374.29 148,878.95 148,842.95
Freight In 600.00 612.00 624.24 636.72 649.46
Total Cost of Good Sold 912,837.30 967,529.23 996,280.67 1,040,238.59 1,067,736.65
Table 62. Statement of Cost of Sales
10. Permits and Licenses (Business Tax)
Table 63. Permits and Licenses (Business Tax)
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11. Income Statement
Table 64. Income Statement
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12. Statement of Financial Position (Balance Sheet)
Table 65. Statement of Financial Position
13. Statement of Changes in Equity
Table 66. Statement of Changes in Equity
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14. Cash Flow
Table 67. Cash Flow
15. Statement of Pre-Operating Financial Position (Pre- Operating BS)
Table 68. Statement of Pre-Operating Financial Position (Pre- Operating BS)
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16. Ratio Analysis
Table 69. Ratio Analysis
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Return on Equity
Table 70. Return on Equity
Return on Assets
Table 71. Return on Assets
Gross Margin
Table 72. Gross Margin
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Profit Margin
Net Profit Margin
Net Income
Sales Year Net Income Sales Ratio
2024 102,658.72 2,574,000.00 0.04
2025 254,957.34 2,888,028.00 0.09
2026 222,536.62 3,240,367.42 0.07
2027 411,399.48 3,240,367.42 0.13
2028 622,624.94 3,635,692.24 0.17
Table 73. Profit Margin
Payback Period
Payback Period
Net Cash Flow Capital Balance
Net Investment 2025 107,839.69 257,160.05 149,320.36 1 year
Average Cash Flow 2026 305,274.56 5.870 5 months
2027 235,550.99 23 23 days
2028 475,896.44
2029 694,334.43
Total Inflows 1,818,896.11
Divide 5
363779.2215
Table 74. Payback Period
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APPENDICES
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Survey Letter
Dear Respondents,
Good day!
We, the 3rd Year students at Gordon College taking Bachelor of Science in Tourism
Management are currently conducting a survey in order to determine the feasibility of
our proposed tourism product/service named Bamboo Wind Chimes as a requirement
for the courses Tourism Product Development and Tourism and Hospitality Marketing.
In line with this, may we request you to participate in this survey. Please be informed
that all information will be treated with utmost confidentiality, will be recorded
anonymously, and will be strictly used for academic purposes only.
Thank you for your participation.
Sincerely yours,
Ednave, Cyra Joy
Estabaya, Precious Nefertini
Marquez, Samantha Dwaine
Muli, Katherine
Pullido, Mary Jhayan
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Data Privacy Act
In accordance with the Data Privacy Act of 2012 and its implementing rules and
regulations, you consent to the collection and processing of any personal information
for the purposes of this survey only, and gathered information will be handled with
utmost confidentiality.
(_________) I understand that my personal information is protected by
RA1073, Data Privacy Act of 2012, and hereby allow the above-mentioned students to
collect and process the data from my accomplished survey form.
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Survey Tally
Figure 32: Sex of the Respondents
Figure 33: City/Province of the Respondents
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Figure 34: Age of the Respondents
Figure 35: Employment Status of the Respondents
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Figure 36: Monthly Income of the Respondents
Figure 37: Respondents’ Where usually buy Souvenirs
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Figure 38: How often Respondents purchase Home Decor
Figure 39: Kind of Bamboo Wind Chimes that Respondents prefer
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Figure 40: Respondents’ Willingness to buy in a souvenir shop offering Bamboo
Wind Chimes as their main souvenir
Figure 41: Factor most likely Respondents influence when buying souvenirs
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Figure 42: Respondents’ Willingness to Spend for a Bamboo Wind Chimes
Figure 43: Respondents’ Interest in buying souvenir such as Bamboo Wind Chimes
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Figure 44: Establishment that Respondents tried when buying Souvenirs
Figure 45: How many Hanging Decoration Respondents have in their Home
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CURRICULUM VITAE
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MARY JHAYAN PULLIDO
Age: 20
Date of Birth: November 30, 2002
Place of Birth: Subic, Zambales
Nationality:Filipino
Religion: Roman Catholic
EDUCATIONAL BACKGROUND:
Elementary Level Castillejos Aldersgate Learning Center
San Juan, Castillejos Zambales, AY: 2008-2014
Junior High School Saint Nicholas Academy Castillejos Zambales
San Juan Castillejos Zambales, A.Y: 2014-2018
Senior High School Saint Nicholas Academy Castillejos Zambales
San Juan Castillejos Zambales, A.Y: 2018-2021
College Gordon College
Olongapo City, AY: 2021-Present
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KATHERINE G. MULI
Age: 21
Date of Birth: March 16, 2002
Place of Birth: Hermosa Bataan
Nationality: Filipino
Religion: Iglesia Ni Cristo
Elementary Level San Benito Elementary School
San Benito Dinalupihan Bataan, AY:2008-2014
Junior High School Magsaysay National High School
Magsaysay Dinalupihan Bataan, AY: 2014-2018
Senior High School University of Nueva Caceres Bataan
Rizal St. Dinalupihan, Bataan, AY: 2018-2021
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PRECIOUS NEFERTINI S.
ESTEBAYA
Age: 21
Date of Birth: June 23, 2002
Place of Birth: Dubai, United Arab
Emirates
Elementary Level Olongapo Anglo Cultural School
Olongapo City, AY: 2008-2014
Junior High School GEMS Winchester School Dubai
Dubai, United Arab Emirates, AY: 2014-2018
Senior High School St. Joseph College Olongapo
98
City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
SAMANTHA DWAINE MARQUEZ
Age: 22
Date of Birth: November 6, 2001
Place of Birth: Quezon City, Philippines
Elementary Level Calapuan Elementary School
Subic Zambales, AY: 2007-2013
Junior High School St. Anthony School of Matain Inc.
Subic Zambales, AY: 2013- 2017
Senior High School St. Anthony School of Matain Inc.
Subic, Zambales, AY: 2017-2019
Olongapo City, AY: 2019- Present
99
City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
CHESKA P. VERTUCIO
Age: 20
Date of Birth: September 5, 2003
Place of Birth: Samal, Bataan
RELIGION: Roman Catholic
Elementary Level Banicain Elementary School
Junior High School Olongapo City National High school
Senior High School Mondriaan Aura College
Subic Bay Freeport Zone, Olongapo City,
AY: 2018-2021
100
City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
CYRA JOY ROSHELLE EDNAVE
Age: 23 year old
Date of Birth: December 23, 2000
Place of Birth: Candelaria, Zambales
RELIGION: Roman Catholic
Elementary Level Saint Vincent’s Academy
Candelaria Zambales, AY: 2005-2012
Junior High School Saint Vincent’s Academy
Candelaria Zambales, AY: 2013-2017
Senior High School Al Alfiah Filipino Private School
Al Azra, Sharjah, United Arab Emirates AY: 2017-2019
Bachelor of Science in Tourism Management
101
City of Olongapo
GORDON COLLEGE
Telefax No.: (047) 602-7175 loc 318
CHAPTER VIII: Bibliography
References
Age and sex distribution in the Philippine population (2020 census of population and
housing) | Philippine Statistics Authority | Republic of the Philippines. Philippine
Statistics Authority. (2022, August 12). https://www.psa.gov.ph/content/age-and-
sex-distribution-philippine-population-2020-census-population-and-housing
The Labor Code of the Philippines Renumbered DOLE Edition (2017). Department of
Labor and Employment.
Central Luzon (region III). PhilAtlas. (n.d.). https://www.philatlas.com/luzon/r03.html
Mali, S. (2024, February 28). Wind Chime Market. Cognitive Market Research.
https://www.cognitivemarketresearch.com/wind-chime-market-report
Shaw, N. (2024, January 13). Wind chime market size is USD 5.2 billion in 2023 and will
grow at a CAGR of 6% from 2023-2030: Cognitive Market Research. LinkedIn.
https://www.linkedin.com/pulse/wind-chime-market-size-usd-52-billion-2023-
aebmf
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Republic of the Philippines

Himig Hango Sa Kawayan, a bamboo wind chime product, is set to be sold

sustainable practices and supporting local artists or craftspeople. Through extensive

contributes to the economic growth of the community.

increasingly seeking unique and environmentally conscious products to enhance their

The project outlines a comprehensive marketing strategy to promote Himig

promising return on investment, with conservative estimates showing steady revenue

as sourcing bamboo materials from local suppliers and implementing eco-friendly

packaging practices, further enhance its appeal to environmentally conscious

culture, sustainability, and the environment holds particular significance. These

representation of a harmonious tourism industry that values authenticity, creativity, and

the preservation of natural resources. They embody a perfect fusion of nature’s

heritage, artistic expression, and environmental consciousness.

Bamboo wind chimes offer several advantages to the environment,

including aesthetic improvement, natural fiber, cultural significance, tourist attraction,

artisanal craftsmanship, and community participation. They are visually appealing,

relaxation through sound, symbolize peace, and contribute to personal well-being.

contribute to a harmonious relationship between nature and humanity. As Olongapo

City strives to attract travelers seeking authentic and eco-conscious experiences,

preservation, artistic expression, and environmental stewardship. Moreover, the

production and sale of these chimes contribute to the local.

in harmonized music. Therefore, Himig Hango sa Kawayan translate to “Melody from

and environmental stewardship.

commitment to offering products embodying these qualities. The actual business

Hango sa Kawayan seeks to evoke a sense of harmony and contentment in customers.

4. Business Concept and Theme

the vibrant tapestry of Olongapo City's past and present.

Our focus is to intertwine traditional craftsmanship with contemporary design,

Olongapo's natural surroundings. By embracing these elements, our brand strives to

5. Business Vision, Mission, Goals and Objectives

By 2028, Olongapo City will feature a bamboo wind chime as a symbol of

sustainable living, promoting environmental consciousness and responsible travel

The following are the goals of Bamboo Wind Chimes.

● Promote cultural exchange by showcasing rich artistic traditions.

● To promote sustainable tourism advocacy through supporting eco-friendly

● Enhance tourist engagement by offering unique, culturally meaningful bamboo

● To compete domestically and internationally with the locally made souvenirs.

● Establish three to six branches nationwide in the Philippines.

The following are the objectives of bamboo wind chimes.

● Crafting sustainable souvenirs from Olongapo City's cultural tapestry.

● Promote eco-friendly home furniture.

for home furniture.

Figure 2. Business Location

Himig Hango sa Kawayan is located at City Square, Magsaysay Drive,

millennials frequenting passing by the said location.

encompassing features and specifications, customer benefits, production system,

of craftsmanship, cultural relevance, and environmental stewardship.

Their soft melodies and symbolic significance make them treasured

complements to any space, providing a relaxing auditory experience while supporting

in traditional Chinese culture, making it an appropriate material for wind chimes

believed to bring good fortune and positive energy.

They are made in a rigorous process that exemplifies workmanship and

2. Features and Specifications

As we wanted a natural appearance and a mellow tone, we used a great material,

tubes, producing sound waves at different pitches.

● Handcrafted with unique designs and attention to detail.

● Sustainable material we use bamboo as an eco-friendly and sustainable material.

● Comes with a hanging hook or cord for easy installation.

● As extra-durable varnish paint is applied to each tube in two coats.