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I hope that these worksheets prove useful to your students. Please don’t hesitate to email me if you
have any questions or queries, and know that feedback is always appreciated.
Warm regards Stacey Lloyd
Email: Stacey_lloyd@ymail.com Blog: www.staceylloydteaching.com
Store: http://www.teacherspayteachers.com/Store/Stacey-Lloyd-8481
© Stacey Lloyd 2014
!
PLEASE NOTE: If you have not done so already, download my PERSUASIVE LANGUAGE
TECHNIQUES product for *FREE* now, as it contains a one-page techniques handout that
your students might find useful to have when attempting these worksheets!

Contents&IdeasForUse
Description: This worksheet requires students to write their own examples of persuasive language
Examples

techniques. You may wish to go through the different techniques first (or hand out the above
Writing

mentioned free handout), or instruct students to look up any techniques they do not know.
Ideas for Use: I often use this as part of an introduction to persuasive language techniques, as it really
gets students engaging with each of the 20 chosen techniques as they have to put them into practice. I
usually set this as a paired task in class so that they cannot just Google examples!
Description: This worksheet requires students to think about how persuasive language is used in
Persuasive Language
In An Advertisement

advertising. The worksheet provides the image for an advert, and students are required to write the
accompanying text.
Ideas for Use: I would use this worksheet as part of a lesson on persuasive language in advertising. I
would ask students to bring in an advert from a magazine, and then in pairs instruct them to analyze
the techniques of persuasion used. Then we would move onto this exercise – again working in pairs.
*** Please Note: There are TWO pages to this activity: the first page is instructions; the second is
the advert. I usually print it double-sided; as the instructions are unnecessary once the activity is
completed and stuck in books. Ideally print in color, but black and white would also work.
Description: This worksheet requires students to re-write sentences, making them more persuasive.
Being More
Persuasive

They are required to use a range of persuasive language techniques.

Ideas for Use: I often use this worksheet as a homework task to test students’ knowledge. However, it
can be used in class as an individual task after a revision on the different persuasive techniques used
in writing.
Description: This worksheet requires students to write short paragraphs in response to different
scenarios, using specified persuasive techniques.
Writing To
Persuade

Ideas for Use: This works well as an individual task, or for homework. However, once completed I
have students swap their worksheet with a partner and that person has to underline where the
techniques have been used. This is one way of checking if the techniques were all employed.
*** Please Note: There are TWO pages to this activity. I often only give out the first page, and
then use the second page for extension work / early finishers.
Description: This worksheet helps students to plan a short persuasive speech. There is a planning
Short Speech

process included, although students are required to write the final version in their notebooks or
Writing a

on lined paper.
Ideas for Use: I often set this task after we have studied persuasive language for a considerable
amount of time, as students do need to have a good understanding of all techniques. I often start the
lesson by playing video clips of political speeches, or a good TED talk. We then discuss how/why that
speech was persuasive.

Description: This worksheet requires students to find a commercial (one they have seen on TV, or
Pathos & Logos in a

they can find one online), and then fill in this worksheet in an attempt to analyze how ethos, pathos and
Identifying Ethos,

Commercial

logos are used.

Ideas for Use: This exercise does require students to do some investigation and individual work.
Therefore, I usually set this as a homework task. It can also be extended into a presentation in which
students present their analysis to the class / to a small group.
*** Please Note: This website has a whole host of TV commercials: www.ispot.tv/browse
© Stacey Lloyd 2014
  

Persuasive Language Techniques - Writing Examples

For each of the following techniques, write your own example sentence to illustrate how that technique can be used persuasively.
Adjectives ___________________________________________________________________________________________________________________________________________
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Alliteration _________________________________________________________________________________________________________________________________________
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Anecdotes ____________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Assertion ____________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Attack _________________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Bias _____________________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Connotation _________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Credibility (Ethos) ________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Emotion (Pathos) __________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Exaggeration ________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Evidence ______________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Figurative Language ______________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Generalization ______________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Rule of Three_______________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Jargon _________________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Loaded Words ______________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Use of Pronouns ___________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Reason (Logos) _____________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Repetition ____________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
Rhetorical Questions ____________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________
© Stacey Lloyd 2014
 Using Persuasive Language In An Advertisement
Advertisers use persuasive language in their advertisements to try to convince us to buy their product or service.
On the following page you will find an unfinished advertisement. There is an image,

PLANNING
but no text. You have to design the product and complete the advertisement using
persuasive language techniques. Use this page for planning.

 Decide  on  what  is  being   Name  of  the  product/service:   Draw  the  company  logo:  
advertised:      
 
Name  of  the  company:      

What  is  the  company’s  slogan?  

Describe  the  target  audience  of  this  advertisement:   How  does  the  image  relate  to  the  product?  

The  headline  for  this  advertisement:  

A  subheading:  

More  Detailed  Text:   Identify  FIVE  persuasive  techniques  

you  plan  to  incorporate  (and  how):    
 

• _______________________________________
_______________________________________
_______________________________________  
• _______________________________________
_______________________________________
_______________________________________  
• _______________________________________
_______________________________________
_______________________________________  
• _______________________________________
_______________________________________
_______________________________________  
• _______________________________________
_______________________________________
_______________________________________  

© Stacey Lloyd 2014

  
INSTRUCTIONS: Complete the advertisement below using at least FIVE persuasive
techniques. You must include a heading, sub-heading, logo, slogan and more detailed text. Also,
remember to make it eye-catching and visually appealing.

© Stacey Lloyd 2014

  
Being More Re-write the following sentences, making them more
persuasive by using persuasive techniques – The technique
Persuasive you must use has been specified. You can change and add
words as long as you keep the essential meaning the same.
My brother says that we should have less meat in our diet. (Ethos – establishing credibility)
_____________________________________________________________________________________________

Can I go to Robin’s party this weekend? (Pathos – an emotional appeal)

_____________________________________________________________________________________________

It is cruel to keep animals in a zoo. (Evidence)

_____________________________________________________________________________________________

You should buy this new car as it has had great reviews. (Ethos – establishing credibility)
_____________________________________________________________________________________________

That hat really suits you. (Adjectives)

_____________________________________________________________________________________________

Do you need a new car? You should stop by our dealership. (Attack the opposition)
_____________________________________________________________________________________________

Brightly colored fruit and vegetables are healthier for you. (Jargon)
_____________________________________________________________________________________________

You should not run around a swimming pool because it is really dangerous. (Rule of Three)
_____________________________________________________________________________________________

Get down to our warehouse; we sell great couches. (Exaggeration)

_____________________________________________________________________________________________

These are nice noodles; you should try them. (Figurative Language)
_____________________________________________________________________________________________

Do you need to buy new tires? Our tires are second-hand and cheap. (Connotation)
_____________________________________________________________________________________________

That place down the road makes good coffee. (Assertion)

_____________________________________________________________________________________________

Now is the time for change; we must take action. (Repetition)

_____________________________________________________________________________________________

Mac computers are better than PCs. (Bias)

_____________________________________________________________________________________________

One should get at least 8 hours of sleep a night. (Ethos)

_____________________________________________________________________________________________

There are children who don’t always get enough exercise. (Generalization)
_____________________________________________________________________________________________
© Stacey Lloyd 2014
................................................................................
For each of the following situations, write a short persuasive paragraph. You
must include the specified techniques, although of course you can include more.
................................................................................
1 You are on holiday with a friend. Write an email to you parents in which you attempt to persuade them to
allow you to stay an extra week. (Must include: rhetorical question / alliteration / hyperbole / logos)

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2
Your teacher wants to choose a ‘student of the month’ from your class. You must pick a classmate for this
honor and write a short nomination below in an attempt to persuade your teacher why this person deserves
the award. (Must include: simile / repetition / assertion / pathos)
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© Stacey Lloyd 2014
  

3 You find out that a friend is planning to try and cheat on an exam. You leave a note in his/her locker to
persuade him/her that this is a bad idea. (Must include: evidence / generalization / anecdote / pathos)

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4 A popular movie review magazine is running a competition on their Facebook page. You have to write a
message in which you nominate a movie of your choice for the ‘Best Film of the Year’. The most persuasive
post will win a prize. (Must include: metaphor / rule of three / emotive adjectives / ethos)

_______________________________________________________________________________________________________________________________________________________________________________________

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© Stacey Lloyd 2014

  

Writing a Persuasive Speech

Persuasive techniques are often used in speeches as the speaker tries to convince the audience of his/her viewpoint.
q School is/isn’t a waste of time. q Boys and girls should/should not be educated separately.
Pick a topic:
Step ONE

q We should all be vegetarians. q We need to recycle more.

q ____________ is the best sport in the world. q Public transport should be free.
q Other:  _______________________________________________________________________________________________________________________

q 1st Point: ________________________________________________________________________________________________________________________

Details:  _________________________________________________________________________________________________________________________  
Step TWO - Plan your main points:

__________________________________________________________________________________________________________________________________
Reasons/Evidence: ____________________________________________________________________________________________________________  
__________________________________________________________________________________________________________________________________
 

q 2nd Point: _______________________________________________________________________________________________________________________

Details:  _________________________________________________________________________________________________________________________  
__________________________________________________________________________________________________________________________________
Reasons/Evidence: ____________________________________________________________________________________________________________  
__________________________________________________________________________________________________________________________________
 

q 3rd Point: _______________________________________________________________________________________________________________________

Details:  _________________________________________________________________________________________________________________________  
__________________________________________________________________________________________________________________________________
Reasons/Evidence: ____________________________________________________________________________________________________________  
__________________________________________________________________________________________________________________________________

Plan Your Introduction (Remember, you want to grab the attention of your audience):
How will you start?

__________________________________________________________________________________________________________________________________
Step THREE

__________________________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________________________
FOUR

Now you must actually write the speech on a separate page. Remember to structure it with an introduction, at
Step

least 3 well-explained points, and a solid conclusion. Also, try to include as many persuasive techniques as you can!

Analyzing Your Own Speech - When you have finished, try to identify at least 8 different techniques in your speech:
• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

• Technique:____________________________________  Quote: ___________________________________________________________________________________________________________________________________________

© Stacey Lloyd 2014
  

Identifying Ethos, Pathos & Logos

IN A TELEVISION COMMERCIAL
You must find a television commercial that employs ethos, pathos and logos in an attempt to persuade. Then fill in the boxes below.

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© Stacey Lloyd 2014