Kritika Singh
Contact No. - 9454497550
Certifications
Learning Basic Analytics With Excel
From Simplilearn Skill up , Ongoing
Fundamentals of Digital Marketing
From Google Digital Garage, Online
Inventory Management Foundations
From Linkedin Learnings, Online
Financial Modeling & Valuation
From Intern Shala Trainings, Online
Skills
Creative Writing
Efficient Use of Ms Office tools like -
Excel(spreadsheets), Word, Powerpoints
Knowledge of Conducting Analysis using
SPSS
Video & Photo Editing Through Apps
like Canva and VN , Inshots
Capable of handling simultaneous tasks
together
Effective Interpersonal Attitude
Versatile Adaptability to different
environment
Volunteering Work
CRY(Child Rights and You), Online Volunteer
Enactus, ZHDC ( Member Of Social Media
Team)
Pehel, Enactus Global ( Project Qadira)
Aranya, Nature & Environment Society
( Member of Organizing Team)
RHA( Robin Hood Army) Volunteer
Email Id- kritikaasinghh@outlook.com
Linkedin Profile- https://www.linkedin.com/in/kritika-singh-b856a925b/
Education-
Pursuing -Masters of Fashion Management from National Institute of
Fashion Technology, Gandhinagar. Expected Year- 2025
Semester 1 -8.59 SGPA
2023- Under Graduation in Field of Commerce (B.com(hons.)) from
University of Delhi with 7.77 CGPA
2020- Passed AISSCE From Sunbeam English School with 94.4%
2018- Passed AISSE From Sunbeam English School with 92.2%
Internship Experience-
Brand Strategist Intern , L Bug Retail Pvt. Ltd.
Dec,2023- March,2024
As a part-time intern, I contribute to market research and competitor analysis, while also
assisting in social media management, content creation, and website management.
HR Intern , Meru Accounting Pvt. Ltd.
October 2021- February, 2022
As a HR Intern, responsibilities included candidate shortlisting, conducting preliminary
interviews, managing training for new interns and coordinating college campus placements.
Content Writing Intern , The Global Coverage
April,2021- June,2021
As a content writer, responsibilities included writing New articles about pop culture relating to
movies, anime, sports, and fashion.Also, wrote about latest financial news that was very much
talked about.
Academic Projects-
Live Project Name- Market Research for Range Plan Development associated
with Arvind Mills (Denim Division)
Ongoing
The project is focused towards market research for denims market of Men’s & women’s category
for range Plan development for Arvind Mills Denim Collection of S/S’25. This projects includes
doing market research for denim by store visiting and online secondary research. Drafting a
documentation by comparative analysis of products based on Prices, Composition , Look & feel.
Project Name- Preparing 6 Month Buying Plan with store layouts and planogram
for a Brand
The project centered on crafting a 6-month Buying plan and designing store layouts, including
planograms. This involved visiting nearby stores of the brand to observe visual merchandising
practices It helped in learning the importance of merchandise planning and retail buying.
Project Name- Preparing for order execution through merchandising
responsibilities.
The Project focused on preparation of all documents required during production from Purchase
order Bill till Shipping bills. The Project helped in gaining knowledge about the production
process of garment and the merchandising process, the communication made between
departments.
Research Paper- Impact of Social Media Trends on Purchase
Decisions Of Generation Z Shoppers
Investigated the impact of social media trends on Gen Z shoppers, analyzing the influence of trends
on decisions of Gen Z Shoppers. For analysis , Conducted a survey on 120 respondents and used
SPSS Software to analyze the results. Using the results, the study aimed at providing suggestions to
marketers regarding Purchase Decisions of Gen Z Shoppers.