CASE STUDY : Europcar Rental Car - case study in Business Cases: From

SA Companies (Niewenhuizen, 2020:80-86) Europcar has established itself

as one of South Africa’s leading global car rental companies. The
professional, reliable rental experience expected from Europcar is the
result of decades of commitment to creating a brand that delivers locally
relevant, world-class service excellence, from the extensive network and
fleet, simple booking tools, to the effortless check-out process and even the
little signature Europcar mints in the consol. Forming part of an award-
winning international network, Europcar is owned by the Motus Group. The
company has operated as Europcar since 2009, building on a rich 40-year
history rooted in Imperial Car Rental. We offer a fleet of over 25 000
vehicles across 100 locations. Europcar’s mantra, ‘moving your way,’
encompasses the company’s global strategy to be a key player in shaping
the future of mobility and expresses the organisation’s ideal as a customer-
centred brand. So much so, that in 2020 Europcar was honoured as
‘Africa’s Leading Car Hire Company’ at the World Travel Awards – for the
Fifteenth consecutive year. Holding a Level One B-BBEE rating, Europcar
prides itself in being committed to transformation and empowerment. With
achievements like these, an effortless four-step online booking process and
30-seconds-keys-in-hand counter service for registered ‘Ready Service’
customers, it’s easy to see how Europcar is all about striving for big things
while never losing sight of the little ones. Mint anyone?