Information on the marketing of the FERMAMED disinfectant.

The disinfectant is very versatile. For each application, a target group should be defined to
which the agent is offered.

Skin disinfection
Children and young people
Since the disinfectant is alcohol-free, it is particularly suitable for children and young people.
So are our target customers
Kindergartens
schools
Children's homes
boarding schools

For religious reasons

People or organizations who reject alcohol for religious reasons are a target group for us.
Islamist countries like Iran etc.
Islamist organizations

People who have to disinfect their hands several times for professional reasons and who
have skin problems with disinfectants containing alcohol.
Doctors, nursing staff in practices, hospitals, etc.
Retirement homes and nursing homes because older people have more sensitive skin.

Surface disinfection
The product is used to disinfect surfaces. In this case our target customers are:
Schools
Hotels
Hospitals
Nursing homes
gastronomy
Doctor's offices
Cleaning companies who work as service providers for the above-mentioned organizations.

Air purification
As already described in information last week.

Distribution channel through retail

Selling to chain stores and retailers
Sales via petrol station chains
Supply the following target customers through organizations
Hotels and hotel chains
Gastronomy and restaurant chains such as McDonalds
Hospitals
Elderly and nursing homes
Etc.