Professional Documents
Culture Documents
Unit 6
Unit 6
Unit 6
Eradicating poverty, hunger and malnutrition, promoting health care which includes
sanitation and preventinve health care, contribution to the Swach Bharat Kosh set-up by
1
the Central Government for the promotion of sanitation and making available safe
drinking water.
Improving gender equality, setting up homes and hostels for women and orphans,
empowring women, setting up old age homes, day care centres and such other facilities
3
for senior citizens and measures for reducing inequalities faced by socially and
economically backward groups.
Protection of national heritage, art and culture including restoration of buildings and
5 sites of historical importance and works of art; setting up public libraries; promotion
and development of traditional arts and handicrafts.
Measures for the benefit of armed forces veterans, war widows and their dependents,
6 Central Armed Police Forces (CAPF) and Central Para Military Forces (CPMF)
veterans, and their dependents including widows.
Training to stimulate rural sports, nationally recognized sports, Paralympic sports and
7
Olympic sports.
8 Contribution to the Prime Minister’s National Relief Fund, Prime Minister's Central
Assistance and Relief in Emergency Situations Fund (PM CARES Fund) or any other
fund set up by the Central Government for socio-economic development providing
relief and welfare of the Scheduled Castes, the Scheduled and backward classes, other
backward classes, minorities and women.
Slum area development. Slum area means any area declared as such by the Central
12 Government or any State Government or any other competent authority under any law
for the time being in force.
1) A good CSR programme requires setting clear goals to achieve i.e careful consideration of what is to
be done and why?
2) Analysis the opinions of customers and employees on what CSR work is important to them.
3) Assess the internal capacity for implementing CSR initiatives which can be feasibly well-executed.
4) Assess the needs in partnership with relevant organizations and have a means of choosing the
important from less important problems and the permanent from the temporary changes.
5) Establish objectives toward which progress can be measured and evaluated.
6) Develop a common understanding about the means and ends between various CSR functionaries and
partner organizations.
7) Ensure continuity, develop leadership and promote efficiency
8) Avoid wastage of resources, justify expenditure and ensure flow of funds.
9) Have available in written form a statement for public use / audit / accountability etc.
CSR PROGRAMME PLANNING PROCESS
It begins by looking at where the problems are (situation analysis), finds a solution to those problems (CSR
programme objective), moves the solution into actuality through the use of extension methods and
communication (programme execution/implementation), makes a continuous study of how successful the
methods have been (evaluation), and then uses the evaluation result as basis to readjust the CSR programme
(reconsideration).
Three main phases involved in CSR programme planning process are:
1) Programme formulation
2) Programme execution
3) Programme evaluation
Foundation: The Tata Trusts, comprising various entities such as Sir Dorabji Tata Trust, Sir Ratan
Tata Trust, and others, are the philanthropic arms of the Tata Group. They have been instrumental in
several social development initiatives.
Focus Areas: Education, healthcare, rural livelihoods, water and sanitation, arts and culture, and
disaster response.
Projects:
Education: Establishment and support of schools, scholarships, vocational training programs.
Healthcare: Hospitals, medical research, mobile healthcare units, and programs targeting
malnutrition and disease eradication.
Rural Livelihoods: Sustainable agriculture, skill development, and micro-entrepreneurship.
Water and Sanitation: Clean water access, sanitation facilities, and awareness programs.
Disaster Response: Quick response to natural disasters with relief and rehabilitation efforts.
Tata Steel:
Community Development: Tata Steel has a significant presence in Jamshedpur, Jharkhand, where it
has implemented several community development programs.
Tribal Welfare: Focus on the welfare of tribal communities, including education, healthcare, and skill
development.
Skill Development: Training programs for youth in various trades to enhance employability.
Green Initiatives: Environmental conservation, afforestation drives, and sustainable mining practices.
Education: Initiatives like TCS Ignite, which aims to provide skills and job opportunities to
economically disadvantaged youth.
Digital Literacy: Programs to promote digital literacy and bridge the digital divide.
Employee Volunteering: TCS encourages its employees to participate in various CSR activities,
leveraging their skills and expertise.
Tata Motors:
Road Safety: Initiatives like "Hamare Bus Ki Baat Hai" focused on creating awareness about road
safety.
Skill Development: Training programs for automotive skills benefiting youth.
Environment: Electric vehicle development and sustainable manufacturing practices.
Tata Power:
Renewable Energy: Investments in renewable energy sources to reduce carbon footprint.
Rural Electrification: Bringing electricity to remote and rural areas.
Community Health: Healthcare programs and mobile medical units.
Tata Chemicals:
Tata Communications:
Other Initiatives:
Employee Volunteering: Tata Group encourages its employees to participate in various social
initiatives through volunteering.
Sports: Support for sports and athletes through programs like Tata Tea's "Jaago Re" initiative.
Arts and Culture: Sponsorship and support for various cultural events and institutions.
Notable Projects:
Tata Nano Project: Effort to create the world's most affordable car, contributing to affordable
mobility.
Tata Water Mission: Aimed at providing safe drinking water to rural communities.
Swachh Bharat Abhiyan: Tata Group has actively participated in the nationwide cleanliness drive.
Awards: Tata Group and its companies have received numerous awards and recognitions for their
CSR efforts, including the prestigious Porter Prize for creating shared value.
Economic Development: Through its various initiatives, Tata Group has contributed significantly to
economic development, employment generation, and poverty alleviation.
Governance:
Transparent Reporting: Tata Group follows a robust reporting mechanism for its CSR activities,
ensuring transparency and accountability.
Engagement with Stakeholders: Regular engagement with stakeholders to identify needs and align
CSR strategies.
These initiatives showcase Tata Group's commitment to sustainable development, social welfare, and
environmental conservation, aligning with its founder Jamsetji Tata's vision of improving the quality of life
of the communities it serves.