Introduction

Searching from KDnuggets, then moving to Kaggle dataset, there is a trending data for the world ranking
of universities from 2011 to 2023. There are major consumers to this dataset. They include higher
institutions of learning, government, students, parents, and organizations providing funding to learners.
The consumers are concerned about the progress of universities in terms of their performance in
research and other criteria. The raw data about world university ranking would assist the stakeholders
to know diverse improvements that should be made in order to uplift educational standards. The
government from the raw data would be able to gauge higher educational standards in the country as
matched to other states globally.

Contexts and needs addressed in the data product

From the dataset, the data product has been provided in visualization. Raw data is provided in
tabulation presented in Microsoft Excel. Data visualization is the data product outlined in the world
university ranking. Microsoft excel is the key tool majorly used in the manipulation of spreadsheets as
well as building analysis. With several decades of development behind Microsoft excel, the tool is
capable of supporting standard workflow analytic. It is extended through Visual Basic, which is the
native programming language. Excel is apt for making simple analysis. However, it is not suited for
handling huge datasets. With the use of Excel, consumers are able to clear visualization of the world
ranks of universities. Raw data has been provided in tables in order to provide good visualization of
data. Data visualization describes the art of representing data via the use of graphics like plots, charts,
infographics or at times animations. Microsoft excel has been employed in getting plots for the visual
displays of the information. This is meant to aid in the communication of complex relationship of data as
well as provide insights which are data driven in a manner easier to be comprehended by all. Data
visualization can as well be used for various purposes. However, it is meant to make easier data insights
by the users. Through data visualization, it becomes easier to discern the contents of raw data without
having to go through the entire data collected.

Purpose and goals of the data product

From the dataset extracted, the data visualization drawn with the use of Microsoft excel is meant to
provide universities to quickly identify data patterns which could have been hard. By representing
datasets in pictorials, it becomes easier for the analyst to visualize new patterns and concepts
happening within the higher education sector. With the increment surge in the data each day, it is not
possible to make any sense of quintillion data bytes with no data proliferation that incorporates data
visualization. For institutions of higher learning, information is the major leverage. By visualization, it is
easier to convey good points as well as take advantage of such information. The mediums used for data
visualization include maps, infographics, graphs, dashboards among others. All these are used in order
to understand the data easily. Data visualization assist decision-makers so that they can interrelate with
the data in order to get excellent insights as well reap its significance. The major purposes of data
visualization as a data product in this case include the following:

i. Data analysis in the best way

 ii. Quicker decision making approach in the institution
iii. Making sense when handling multi-faceted data

Overall, the purpose of data visualization is to enable the selected data make sense as well as utilize the
information for the benefit of the institution. The dataset of the world universities ranking is complex
and by data visualization then such data would gain more value.