Feasibility Study: Unique Concept

Restaurant in Delhi NCR

Project

Submitted by
Ibad-03611002220
Mohd Abeer-05111002220
Harsh shami-03311002220

Faculty
Peeyush Srivastav

Bachelor’s in Hotel Management & Catering

Technology

Banarsidas Chandiwala Institute of Hotel

Management, New Delhi

 Feasibility Study: Unique Concept
Restaurant in Delhi NCR
Name: "Flavors of Heritage"

USP:
"Flavors of Heritage" is not just another restaurant; it's a culinary sanctuary where the rich tapestry
of Indian culinary heritage intertwines with the excitement of modern gastronomy. Our mission is to
redefine the boundaries of traditional Indian cuisine, breathing new life into timeless recipes while
honoring the legacy of generations past. We believe in the power of flavors to tell stories, and
through our innovative approach, we aim to narrate the epic tale of India's culinary journey.

At "Flavors of Heritage," every dish is a homage to the vibrant mosaic of cultures, flavors, and
traditions that make up India's culinary landscape. From the bustling streets of Delhi to the serene
backwaters of Kerala, each region's culinary identity finds its place on our menu. We meticulously
source the finest ingredients, paying homage to indigenous produce and age-old culinary techniques,
while embracing modern innovations to elevate each dish to new heights.

Our commitment to authenticity is unwavering, yet we are not bound by tradition. Instead, we
celebrate the spirit of innovation, constantly exploring new flavor combinations, techniques, and
presentations. Whether it's deconstructing classic dishes or infusing unexpected ingredients, our
culinary artisans strive to create a symphony of flavors that captivates the senses and sparks
curiosity.

At "Flavors of Heritage," dining is more than just a meal; it's a sensorial journey through India's
diverse culinary landscape. With each bite, guests embark on an adventure that transcends time and
space, connecting them to the heart and soul of India's culinary heritage. Welcome to a world where
tradition meets innovation, and every dish tells a story worth savoring.

Location:
Strategically situated in a bustling area of Delhi NCR, "Flavors of Heritage" will be located in
Connaught Place, one of the most vibrant and accessible areas in the region. This central location
ensures high foot traffic and easy accessibility for locals and tourists alike.

New Concept Images (Sample):

To showcase the restaurant's unique concept that blends traditional and modern elements in both
décor and cuisine, the following sample images have been selected:

1. Décor - Classic Meets Contemporary Design: This image from A Square Design illustrates a
sophisticated blend of classic and contemporary styles within a restaurant setting. The design
features traditional elements like wood paneling and classic furniture silhouettes, paired with
modern lighting and layout

2. Décor - Modern Restaurant Interior: Presented by Unique Kiosk, this modern restaurant interior
design concept showcases a sleek and contemporary look with clean lines and a minimalist
approach, which could be harmoniously integrated with traditional touches to create a unique
ambiance
3. Cuisine - Traditional Dish with a Modern Twist**: This image from Flavour & The Menu features a
traditional dish that has been reimagined with a modern twist, embodying the culinary aspect of the
restaurant's concept. The presentation is modern, yet the essence of the traditional flavours is
preserved

Ambience:
The ambience of "Flavors of Heritage" will be meticulously crafted to evoke a sense of nostalgia for
bygone eras while seamlessly blending in modern elements to create a truly immersive dining
experience. Stepping into our restaurant, guests will find themselves enveloped in an atmosphere
that exudes warmth, elegance, and sophistication.

Rich, warm tones will dominate the interior palette, evoking the hues of Indian spices and the earthy
tones of traditional Indian architecture. Intricate Indian motifs, inspired by ancient art and
architecture, will adorn the walls, adding a touch of cultural richness to the ambiance. These motifs
will be seamlessly integrated with modern design elements, creating a harmonious fusion of the past
and the present.

To further enhance the dining experience, traditional Indian music will softly play in the background,
creating a soothing ambiance that transports diners to distant lands and eras. The rhythmic beats of
tabla and the melodious strains of sitar will serenade guests, adding an extra layer of authenticity to
their culinary journey.

One of the highlights of our ambience will be the open kitchen concept, where guests can witness
the culinary magic unfold right before their eyes. The tantalizing aromas of spices and cooking will
waft through the air, teasing the senses and whetting appetites. This interactive dining experience
not only adds an element of excitement but also allows guests to engage with our passionate
culinary team and gain insight into the artistry behind each dish.

In essence, the ambience of "Flavors of Heritage" will be a celebration of India's rich cultural
tapestry, reimagined through a contemporary lens. Every detail, from the decor to the music to the
open kitchen, will work in harmony to create an unforgettable dining experience that transcends
time and space.

Staffing:
Our team comprises a collective of culinary artisans who are not only passionate about food but also
deeply committed to delivering exceptional dining experiences. Behind the scenes, our kitchen is
manned by highly skilled chefs who have undergone rigorous training in both traditional Indian
cooking methods and cutting-edge culinary techniques. With a deep understanding of the nuances of
Indian cuisine, they bring a wealth of expertise to every dish they create.

Our chefs' dedication to their craft is evident in the meticulous attention to detail they apply to each
recipe, ensuring that flavors are perfectly balanced and presentations are exquisite. Whether it's
crafting classic dishes with a modern twist or inventing innovative creations that push the boundaries
of tradition, our chefs approach their craft with creativity, precision, and passion.

Complementing our talented kitchen team is our front-of-house staff, who are trained to provide
attentive and personalized service to every guest. From the moment diners’ step through our doors,
they are greeted with warmth and hospitality, setting the tone for a memorable dining experience.
Our front-of-house team is knowledgeable about our menu offerings and adept at anticipating
guests' needs, ensuring that every aspect of their visit is seamless and enjoyable.

Together, our staff works tirelessly to create a dining environment that is welcoming, hospitable, and
attentive to the needs of our guests. Whether it's the culinary expertise of our chefs or the
impeccable service provided by our front-of-house team, every member of our staff is dedicated to
ensuring that diners leave with not just satisfied appetites, but also with fond memories of their time
spent with us

Budget:
After reassessing our initial investment requirements, we have streamlined our budget to ensure
cost-effectiveness without compromising on quality or guest experience. The revised budget
estimate for "Flavors of Heritage" is approximately INR 1.8 crore. This reduced investment will cover
essential expenses such as leasing, interior design, kitchen equipment, staff salaries, marketing, and
operational costs. By optimizing expenditure across various aspects of the business, we aim to
achieve financial efficiency while still delivering a superior dining experience to our guests.
Target Market:
Certainly! Here's an expanded version:

Our target market is as diverse as the flavors we offer, spanning across a spectrum of individuals from
local residents to adventurous tourists, from bustling corporate professionals to discerning food
enthusiasts on the lookout for a culinary journey unlike any other. Our mission is to create an
inclusive dining experience that resonates with a wide demographic, striking a harmonious balance
between honoring tradition and embracing innovation.

For the locals, we aim to be a cherished neighborhood gem, a place where familiar faces gather to
savor comforting classics infused with nostalgia. For the tourists, we offer a taste of our region's rich
culinary heritage, providing an authentic gastronomic adventure that becomes a highlight of their
travels.

Corporate professionals seeking a respite from the daily grind will find our establishment to be an
oasis of sophistication and culinary delight, perfect for power lunches, networking events, or
unwinding after a busy day. And for the food enthusiasts, our menu is a playground of flavors and
textures, where traditional recipes are reimagined with a contemporary twist, catering to the most
adventurous palates.

By meticulously curating our offerings to cater to both traditionalists and modern epicureans alike,
we aspire to not only captivate taste buds but also to forge lasting connections and cultivate a loyal
following who share our passion for exceptional food experiences. At our establishment, every dish
tells a story, and every visit promises to be an unforgettable journey through the vibrant tapestry of
flavors that define us

Menu with Pricing:

Our menu is a symphony of flavors that pays homage to the vibrant tapestry of Indian cuisine while
embracing the creativity of modern gastronomy. Each dish is meticulously crafted to offer a unique
dining experience that tantalizes the taste buds and celebrates the rich culinary heritage of our
country.
Starters:

1. Paneer Tikka Bruschetta: INR 380

2. Aloo Tikki Sliders: INR 320

3. Tandoori Chicken Wings: INR 450

4. Vegetable Pakora Platter: INR 360

5. Fish Amritsari Tacos: INR 580

Salads:

6. Mango Avocado Salad: INR 420

7. Quinoa Chaat Salad: INR 380

8. Chicken Tikka Caesar Salad: INR 480

9. Beetroot Walnut Salad: INR 350

10. Sprouts and Pomegranate Salad: INR 320

Main Courses:

11. Butter Chicken Pasta: INR 520

12. Palak Paneer Pizza: INR 480

13. Goan Fish Curry Risotto: INR 580

14. Keema Pav Sliders: INR 420

15. Vegetable Biryani Bowl: INR 450

Specialties:

16. Mutton Galouti Kebab: INR 650

17. Prawn Malai Curry: INR 680

18. Chicken Korma Poutine: INR 550

19. Mushroom Matar Masala: INR 420

20. Lamb Vindaloo Tacos: INR 620

Desserts:

21. Gulab Jamun Cheesecake: INR 380

22. Coconut Ladoo Truffles: INR 320

23. Saffron Pistachio Ice Cream: INR 280

24. Jalebi Rabri Parfait: INR 350

25. Gajar Halwa Tart: INR 420

Beverages:

26. Mango Lassi: INR 180

27. Masala Chai Latte: INR 220

28. Fresh Mint Mojito: INR 250

29. Strawberry Basil Lemonade: INR 240

30. Kashmiri Kahwa: INR 200

Marketing Strategies for Promotions:
Certainly! Here's an expanded version of the statement, keeping it easy to explain:

1. Social Media Campaigns: We'll use popular platforms like Instagram, Facebook, and Twitter to
showcase our restaurant's unique concept. Through visually appealing content, we'll give followers a
behind-the-scenes look at our kitchen, highlight our dishes, and engage with our audience by
responding to comments and messages.

2. Influencer Collaborations: We'll team up with local food influencers and bloggers who have a
strong following in our area. By inviting them to dine at our restaurant and share their experiences
with their followers, we aim to create buzz and generate word-of-mouth publicity for "Flavors of
Heritage".

3. Launch Events: We'll organize exclusive launch events and tastings to introduce "Flavors of
Heritage" to the community. These events will not only give people a chance to sample our menu but
also help us garner media coverage, spreading the word about our restaurant's opening.

4. Loyalty Programs: To show appreciation to our loyal customers and encourage repeat visits,
we'll implement a simple loyalty program. Every time a customer dines with us, they'll earn points
that can be redeemed for discounts, free items, or special perks, incentivizing them to keep coming
back.

5. Collaborations: We'll forge partnerships with local businesses, hotels, and event organizers to
cross-promote our restaurant. This could involve offering special discounts to hotel guests, catering
events hosted by local businesses, or participating in community festivals and markets to reach a
wider audience and strengthen our presence in the community.

By implementing these marketing strategies and capitalizing on our unique concept, "Flavors of
Heritage" aims to establish itself as a premier dining destination in Delhi NCR, offering a culinary
experience that celebrates India's rich heritage while embracing modernity.