THE ART OF INSTA

30-step checklist
for artists

Improve your Instagram

in just a few minutes!

NATALIA KARPMAN @YES.ARTMARKETING

 THE ART OF INSTA
1. Do you have a business/creator account?
2. Does your @username include your
name/pseudonym?
3. Do you check your insights for information
about your followers and engagement
regularly?
4. Do you know who are the main demographic
among your followers and when are they most
active on the app?
5. Do you know the purpose of using posts,
stories and reels?
6. Is your profile picture a good picture of you?
7. Does your profile name (the one in bold) clearly
explain what kind of art you make? Does it
include key words for SEO?
8. Does your bio introduce your art in the way that
appeals to the target audience?
9. Does your bio include a unique statement
about you or your art?
10. Does your bio have a call to action in the last
line?
 appeals to the target audience?
9. Does your bio include a unique statement
THE ART OF INSTA
about you or your art?
10. Does your bio have a call to action in the last
line?
11. Do you have a website/shop link under a call
to action?
12. Do you have your contact buttons set up?
13. Do your highlights provide helpful information
for your page visitors?
14. Have your highlights been updated in the last
3-4 months?
15. Does the content in your highlights match the
names of the highlights?
16. Do you have a pinned post/reel with self
introduction?
17. Does your feed have a balance of static posts,
carousels and reels?
18. Does your feed look organised? Is there a color
palette you stick to?
19. Are you using the same 2-3 fonts on your posts
and Reels?
20. Are your photos and videos good quality? Is
your art presented well?
21. Do the last 12 posts/reels provide bingeable
content?
22. Do your posts and reels include hooks and call
to actions?
 palette you stick to?
19. Are you using the same 2-3 fonts on your posts
THE ART OF INSTA
and Reels?
20. Are your photos and videos good quality? Is
your art presented well?
21. Do the last 12 posts/reels provide bingeable
content?
22. Do your posts and reels include hooks and call
to actions?
23. Do the captions contain meaningful or
interesting messages for your viewers?
24. Do you include hashtags in the captions?
25. Do you create content about yourself and your
life besides art?
26. Do you respond to all comments, reactions and
DMs?
27. Do you connect to your followers through
stories and LIVE broadcasts?
28. Does your content appeal to the target
audience?
29. Do you use interactive tools (stickers & polls) in
stories to connect with your viewers daily?
30. Do you offer your art for sale regularly in your
posts and stories?
31.
32.
Hi, I'm Natalia - your fellow artist and marketing
coach.
I help artists like you to build a business online,
using Instagram tools and marketing strategies.
If you liked this checklist, you'll surely love my
other offers, like Yes!ArtReels and the
InstaArtSales Bootcamp. Check them out ere:
nataliakarpman.com/courses
I'm always available on IG for questions and a
friendly chat :) come say hi! @yes.artmarketing