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Sunum BahcesehirUni Ocak2023
Sunum BahcesehirUni Ocak2023
Sunum BahcesehirUni Ocak2023
Tüketici Dünyasına
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Nur Serenli
Consumer Insights Director
NielsenIQ
2
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New Consumer & Shopper
Habit
3
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GLOBAL |
Source: NielsenIQ 2022 Consumer Outlook Survey, Dec 21 vs June 2022. Dec 21 refers to pre COVID and June 22 compares to 12 month ago excludes China chart 1
Base: 12505 Australia, Brazil, Canada, China, France, India, Indonesia, Italy, Mexico, Poland, Singapore, South Africa, South Korea, Spain, Thailand, UK, US 4
© 2022 Nielsen Consumer LLC. All Rights Reserved.
GLOBAL |
June 2022
Source: NielsenIQ 2022 Consumer Outlook Survey, Dec 2021 vs June 2022 excludes China
Q. Which of the following best describes how COVID-19 impacted your overall household financial situation over the last 2 years?
Base: 12505 Australia, Brazil, Canada, China, France, India, Indonesia, Italy, Mexico, Poland, Singapore, South Africa, South Korea, Spain, Thailand, UK, US 5
© 2022 Nielsen Consumer LLC. All Rights Reserved.
GLOBAL |
41% 39%
of Strugglers have suffered of Rebounders were
permanent job loss temporarily furloughed
86% 58%
of Cautious group will live with believe COVID’s impact will be
caution and avoid certain settings felt into 2023 and beyond
Base: 12505 Australia, Brazil, Canada, China, France, India, Indonesia, Italy, Mexico, Poland, Singapore, South Africa, South Korea, Spain, Thailand, UK, US
©
6
©2022
2022Nielsen
NielsenConsumer LLC. AllLLC.
Consumer Rights
AllReserved.
Rights Reserved.
TURKEY |
Insulated
Same/improved income/ Unrestricted
financial situation and do not 3%
have to watch what they Were already watching what
spend Constrained they spent prior to COVID-19
Existing and this has not changed
27%
Insulated
Cautious
29%
limited income/
No financial situation impact, Constrained
but watching what they New
Experienced worsening
spend a lot/ much more 41%
financial situations and
consciously watching what
they now spend
8
© 2021 Nielsen Consumer LLC. All Rights Reserved.
GLOBAL |
When do you think your country will be free from the following disruptions
14% 15%
21% 23%
46%
60% 49% 45%
23%
12% 16% 18%
16% 11% 11% 11%
COVID-19 Economic hardship e.g rising Supply disruptions Geo political conflict
prices
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GLOBAL |
Increasing grocery
prices are noticed
by majority
56% 63%
say normal weekly shop
costs more than it did six
months ago
Source: NielsenIQ 2022 Consumer Outlook Survey, Dec 2021 vs June 2022
Q. Which of the following best describes your normal weekly grocery spend compared to 6 months ago?
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TURKEY |
98%
All Shoppers claims that food
prices are increasing
Source: NielsenIQ 2022 Consumer Outlook Survey, June 2022 (Grocery saving tactics represent any tactic)
Base: 12505 Australia, Brazil, Canada, China, France, India, Indonesia, Italy, Mexico, Poland, Singapore, South Africa, South Korea, Spain, Thailand, UK, US 14
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Health&wellness- Re-shaping
healthy thinking
15
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GLOBAL |
Source: NielsenIQ Consumer Outlook Survey June 2022 (green bullet vs Dec 21)
Base: 12505 Australia, Brazil, Canada, China, France, India, Indonesia, Italy, Mexico, Poland, Singapore, South Africa, South Korea, Spain, Thailand, UK, US
16
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Sustainability
17
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Source: Sustainable Products - 14 Trends - The Consumer Goods Forum:
Migros, NielsenIQ, Thinkneuro, 2021 Sustainability Research
TURKEY |
‘‘
Shoppers more tend to be
interested in ecology,
local products and
▲ 27%
I'm interested in
Ecology& I usually
check if products
are eco/bio/natural
▲ 22%
When I'm buying
groceries, I try to
choose local
products from the
region where I live
reusable bags
in 2022 vs 2021
Top2box
20
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GLOBAL |
Trendsetting disposition
enjoy trying new things. They try Enjoy being the first to try new Sometimes try new things - but Seldom try new things.
to keep up with what's new and things. They love to keep "ahead don't go out of their way to seek They find it far better to know
often look out for new products of the curve", and tell others them what you want vs. risking buying
about new products something that may not work out
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Thank you.
23
© 2021 Nielsen Consumer LLC. All Rights Reserved.