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Value Chain Analysis at PT Indofood CBP
Value Chain Analysis at PT Indofood CBP
ISSN 2250-3153
Abstract- Based on data WINA (World Instant Noodle Index Terms- value chain analysis, Confirmatory factor analysis,
Association) Instant noodle industry in Indonesia continuesly to CFA, instant noodleindustry, supply chain, Indofood.
increase demand each year. However, one of the largest instant
noodle company in Indonesia; PT. Indofood CBP Sukses
Makmur Tbk. sales decreased by 0.004% and market share of I. INTRODUCTION
0.2% in 2013 to 2014. themain company's objectives can be
achieved with increasing the maximum profitto increase the
value chain.This study uses the exploratory method with
T he main objective of the company is achieving maximum
profits in order to maximize shareholder value. To achieve
this value chain, the company should be able to improve
elements of the company's value chain. Dimensions examined performance by managing its business activities effectively,
include inbound logistics, operations, outbound logistics, efficiently and economically.WINA (World Instant Noodle
marketing & sales, service, firm infrastructure, human resources Association) estimates that the trend of demand for instant
management, technology development, and procurement.Based noodles continue to increase every year in every country around
on the nine factors the value chain through factor analysis with the world. In 2013, China has the highest demand levels which
the CFA can be reduced to three factors that make up the value ranged from 46 220 million packs, while Indonesia has the
chain in the company that operation factors, factors outbound highest demand no.2 ranged 14.900 million packs after china and
logistics, and service factors. And there is a priorities factor there then followed by Japan, Vietnam, India, and so on. As seen in
are Inbound Logistics, Marketing & Sales, Firm Infrastructure, Table 1 below.
Human Resource Management, Technology Development,
Procurement.
Table 1 Global Demand For Instant Noodles, Unit: 1 Million Pack (Bags/ Cups),
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International Journal of Scientific and Research Publications, Volume 6, Issue 8, August 2016 604
ISSN 2250-3153
www.ijsrp.org
International Journal of Scientific and Research Publications, Volume 6, Issue 8, August 2016 605
ISSN 2250-3153
www.ijsrp.org
International Journal of Scientific and Research Publications, Volume 6, Issue 8, August 2016 606
ISSN 2250-3153
The results in Table GOF show all indicated how good the obtained has been able to describe the theory that was built with
model meets the criteria of Good Fit, which means; sample data the 2nd CFA analysis.
Tabel3.GOF Result
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International Journal of Scientific and Research Publications, Volume 6, Issue 8, August 2016 607
ISSN 2250-3153
scheduling, transfer, waiting, inspection, and storage , Costs of College of Business, Suite 466, Pennsylvania State University, University
Park, PA 16802, United States
activities that do not create added value should be reduced or
[4] Porter, Michael E.1994. Keunggulan bersaing, Menciptakan dan
eliminated. Mempertahankan Kinerja Unggul. Jakarta : Binarupa Aksara.
[5] Priyono, Anjar (2008) JurnalSiasatBisnis;
FaktorPendorongdanPenghambatRantaiPasokan Ramah Lingkungan.
IV. CONCLUSION Manajemen FE UII. Yogyakarta
[6] Shank, John K., & Govindarajan,Vijay. 2000. Strategic Cost
Based on the research that has been done several Managementand the Value Chain. Thomson Learning: South-
conclusions. Namely; 1.Based on nine factors of value chain Western College
delivered by Porter, with the results if the data on the factor [7] Supriyono. 2002. Akuntansi Manajemen, Proses Pengendalian Manajemen.
analysis CFA PT. Indofood CBP Sukses Makmur there are three Yogyakarta: STIE YKPN.
factors that make up the value chain in the companies including; [8] The company's annual report pt Indofood CBP SuksesMakmurTbk in 2014.
operation factors, factors outbound logistics and service factors. [9] World Instant Noodle Association (WINA), National Trend In Instant
2. The value of negative loading can mean a lack of companies Noodle Demands, Accessed 19 May
improve the factors that make the respondents' assessment of the 2015;http://instantnoodles.org/en/noodles/market.html
factors was low (a low level of agreement). This shows the [10] Umar H. 2010. Desain penelitian manajemen strategik: cara mudah meneliti
masalah-masalah manajemen strategik untuk skripsi, thesis, dan praktik
priority the improvement of the factors Inbound Logistics, bisnis. Jakarta (ID): Rajawali Pers Weiler, jhon, Schemel, Nelson. 2003.
Marketing & Sales, Firm Infrastructure, Human Resource Value Chain And Value Coalitions, ICH White paper. From :
Management, Technology Development, Procurement. WWW.ICHnet.org retrieved 3 Mei 2004
[11] Wiradinata, Hendra. 2004, Value Chain Integration: Sebuah Studi Kasus di
PT. Gateway Internusa, Jakarta.
REFERENCES
[1] Akyun, Kurrota. (2013) Analisis Value Chain Sebagai Alat Strategic Cost
Management Untuk Menciptakan Keunggulan Bersaing Dalam Upaya AUTHORS
Meningkatkan Profitabilitas Perusahaan (Studi pada Unit Usaha Air Minum
Dalam Kemasan (AMDK) ASA Perum Jasa Tirta 1 Malang) Jurnal Ilmiah
First Author – RidhoIlahi, Business Management, Bogor
Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014. Agriculture University, dfutureleader@gmail.com
[2] Hair, FJ, Black, WC, Babin, BJ, Anderson, RE, & Tatham, RL. (2006). Second Author – AmzulRifin, Business Management, Bogor
Multivariate data analysis (6th ed.). Agriculture University.
[3] Hult (et., al., 2008) Journal of Operations Management; The effects of Third Author – MukhamadNajib, Business Management, Bogor
innovation–cost strategy, knowledge, and action in the supply chain on firm Agriculture University.
performance. Department of Supply Chain & Information Systems, Smeal
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