A Garmin Brand

Brand Guidelines
2024
Logotypes
The JL Audio corporate logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset
that must be used consistently in the proper, approved forms.

JL Audio “Name” Logo JL Audio “Badge” Logo JL Audio “Banner” Logo

Logotypes Colors
The JL Audio logotype can only be reproduced in three ways:
Black, JL Audio Blue, or White (reversed on a background). See the “Color Pallette” page for approved background colors.

BLACK JL Audio BLUE (Pantone 295) WHITE (on approved color background)
Logo Clear Space
Use the following guides illustrating minimum clear space around the logo.

1x

1x

1x 1x

x .5x

x 5x

1.5x
Logo Center Mark
Use the following guides illustrating the center the logo. Do not include the registration mark when finding the center mark as this will make the logo
appear off-center

center is just inside the left upright of the letter “U”

Minimum Logo Size
Use the following guides for print and embroidery. (Note: Embroidery examples are not actual size.)

PRINT MEDIA EMBROIDERY

0.125 in / 3mm 0.4375 in / 11.2mm

0.5 in / 12.7mm 2.5 in / 63.5mm

Incorrect Logo Use
Do not alter the JL Audio logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to
create the logo yourself, change the font, or alter the size or proportions.

Do not rearrange the logo elements Do not change the proportions of the logo elements or logo font

JL AUDIO

Do not use the “boots” by themselves Do not change the banner to be horizontal

Do not add special effects to the logo. ex: emboss, drop shadow Only use approved colors. Do not color parts or letters differently.

Do not distort the logo. Do not place the logo on a “noisy” background or photo.
Color Palette
Primary Color Pantone C M Y K R G B Web #

■ All - JL Audio Navy Blue Pantone 295 100 69 7 30 0 47 108 002F6C

Secondary Colors

■ All - Bright Blue Process Blue 100 0 0 0 0 159 223 009FDF

Home Audio Secondary Colors

■ Home Red Pantone 187 7 100 82 26 166 25 46 A6192E

■ Home Yellow Pantone 123 0 19 89 0 255 199 44 FFC72C

Marine Audio Secondary Colors

■ Marine Blue Pantone 7458 53 3 8 9 129 181 205 81B5CD

■ Marine Red PMS Warm Red 46 0 90 0 151 215 0 97D700

Neutral Colors

■ Black Rich Black 75 68 67 90 0 0 0 000000

■ White — 0 0 0 0 255 255 255 FFFFFF

■ Light Gray Cool Gray 7 0 0 0 37 151 153 155 97999B

■ Medium Gray Cool Gray 9 0 0 0 51 117 120 123 75787B

■ Dark Gray Pantone 425 0 0 0 77 84 88 90 54585A

Fonts
Primary Fonts

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Eurostile Extended 2
01234567890!@#$%^&*()_+-=[]{}\|;:’”,.<>/?
A custom version of this font is used for the JL AUDIO logo.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro
01234567890!@#$%^&*()_+-=[]{}\|;:’”,.<>/?
The OpenType version of Myriad Pro provides a full family of font styles and glyphs.

Secondary Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Minion Pro
01234567890!@#$%^&*()_+-=[]{}\|;:’”,.<>/?
The OpenType version of Myriad Pro provides a full family of font styles and glyphs.
© 2023 Garmin Ltd. or its subsidiaries • Garmin®, the Garmin logo, JL Audio®, and the JL Audio logo are trademarks of Garmin Ltd. or its subsidiaries, registered in the USA and other countries.
These trademarks may not be used without the express permission of Garmin.