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Top 20 Consumer Behaviour MCQ With Answers

1. Consumers in __________ are brand conscious because of the prestige associated with these brands
A. Impulsive style
B. Pleasure oriented activity
C. Quality oriented style
D. Brand conscious style
Answer: Brand conscious style
2. ______ refers a small section of consumers who want to try and experiment with new products and new
variants of existing products.
A. Novelty oriented style
B. Pleasure oriented activity
C. Impulsive style
D. Quality oriented style
Answer: Novelty oriented style
3. This style attempts to focus on the best power gain not just the price but enhanced price performance
equation.
A. Loyalty style of shopping
B. Value for money style
C. Novelty oriented style
D. Quality oriented style
Answer: Value for money style
4. This type of consumer buys without much analysis or information.
A. Shopping as a fun
B. Pleasure oriented activity
C. Loyalty style of shopping
D. Impulsive style
Answer: Impulsive style
5. The confusion arises out of the fact that consumers don’t understand the technological terms and
information. This is an example of _______
A. Impulsive style of buying
B. Shopping style under information overload
C. Shopping as a fun or pleasure oriented activity
D. Novelty oriented style of buying
Answer: Shopping style under information overload
6. _____ refers to the consumer who even stick to the brand across product categories brought over a period
of time.

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A. Value for money style

B. Quality oriented style
C. Loyalty style of shopping
D. Brand conscious style
Answer: Loyalty style of shopping
7. The buying process starts when the buyer recognizes a _____
A. Product or Service
B. Shop or Market
C. Need or Problem
D. Money or Status
Answer: Need or Problem
8. If performance meets consumer expectations, the consumer is _________.
A. Satisfied
B. Dissatisfied
C. Delighted
D. Happy
Answer: Satisfied
9. CDM stands for ________
A. Consumer Development Model
B. Consumer Decision Mix
C. Consumer Decision Making
D. Consumer Development Matrix
Answer: Consumer Decision Making
10. First stage in the basic model of Consumer Decision Making is ______
A. Purchase
B. Information Search
C. Need
D. Evaluation of alternatives
Answer: Need
11. Second stage in the Consumer Decision Making model is ______
A. Need
B. Information Search
C. Evaluation of alternatives
D. Purchase
Answer: Information Search
12. The final stage in the Consumer Decision Making model is ______

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A. Pre-purchase
B. Post-purchase
C. Evaluation of alternatives
D. Purchase
Answer: Post-purchase
13. The customer or consumer is __________when actual performance exceeds the expected performance of
the product.
A. Happy
B. Satisfied
C. Disatisfied
D. Delighted
Answer: Delighted
14. Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.
A. Buyer
B. Decider
C. Maintainer
D. All of the above
Answer: All of the above
15. When goods and services are purchased for use in the production or assembling of products that are sold
and supplied to others is known as ______
A. Individual Buyer Behaviour
B. Business Buyer Behaviour
C. Consumer Buyer Behaviour
D. Secondary Buyer Behaviour
Answer: Business Buyer Behaviour
16. _____________is displayed by a person while buying milk.
A. Selective Buying Behaviour
B. Routinized buying behaviour
C. Extnsive buying behaviour
D. Credence buying behaviour
Answer: Routinized buying behaviour
17. ___________is the study of how individuals, groups, and organizations select, buy, use, and dispose of
goods, services, ideas, or experiences to satisfy their needs and wants.
A. Organizational Behaviour
B. Consumer Behaviour
C. Business Behaviour
D. Behavioural Segmentation

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Answer: Organizational Behaviour

18. Soft drinks, ice creams, chocolates and biscuits are products that fall under ________ buy category
A. impulsive
B. deliberate
C. convective
D. corrective
Answer: impulsive
19. _______ involves no decision making at all.
A. Limited CDM
B. Extended CDM
C. Habitual CDM
D. All of the above
Answer: Habitual CDM
20. _________ refers to limited search by consumer before taking decision.
A. Extended CDM
B. Nominal CDM
C. Habitual CDM
D. Limited CDM
Answer: Limited CDM
21. _________ reflects a high level of purchase involvement.
A. Extended CDM
B. Limited CDM
C. Habitual CDM
D. Nominal CDM
Answer: Extended CDM
22. Information search can be explained in terms of ______
A. degree
B. direction
C. sequence
D. all of the above
Answer: all of the above
23. _________ reflects a high level of purchase involvement.
A. Extended CDM
B. Limited CDM
C. Habitual CDM
D. Nominal CDM

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Answer: Extended CDM

24. _________ where consumers look for quality in brands when shopping.

A. Brand conscious style

B. Novelty oriented style
C. Quality oriented style
D. Pleasure oriented style
Answer: Quality oriented style

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