Comment on the following aspects of the case study:

a) Why did Global Green Books Publishing struggle?

They did not had a good organization in the time and they didn’t had a schedule of their works
b) What were the specific PM solutions that were introduced by Samantha that worked?
She introduced formal project management processes, created a PM manual and trained the
employees to get the work done well.
c) What kind of suggestions would you give to Brad and Jim if you were the PM?
Create a calendar of the goals they want to chase in the year, and thinking about next years to.
d) Are you aware of other similar start-up businesses that struggle in a similar manner? How did
they overcome the challenges?
One of the most known cases is Starbucks and the 2007 crisis they went through. They overcome
this situation through the training of the workers, logistics of the company and stock.
e) Global Green Books Publishing is a technology intensive business, but Samantha is not
technically knowledgeable, will she continue to be a successful project manager?
Yes, if she acquires knowledge about the topics of her business through classes and experiences
she lives during the time.