Komal Agarwal

Brand Strategist | Digital Marketer | 6+ years Experience

Authored strategies for travel & hospitality, luxury goods, lifestyle,

fashion, F&B, fintech and more.
Currently learning with MICA (Mudra Institute of Communications, Ahmedabad),
the pioneer Marketing Institute of India.
Contact
Phone Experiences
+91 99502-01964
+91 90575-92906
Moustache Escapes
Email
Komalaggarwal54@gmail.com Marketing Manager
May 2021- Present
LinkedIn
https://www.linkedin.com/in/ko Aligned marketing initiatives with overall business goals and strategies
malagarwal07/
Fostered functioning with cross-functional teams such as sales, revenue,
and operations.
Facilitated planning and execution of integrated marketing campaigns
across multiple channels and evaluated KPIs
Refined various lead generation strategies to generate high-quality leads
Tools via various channels.
In collaboration with the Madhya Pradesh Tourism Board, formulated
Google Analytics adventure events such as bike rides, trail runs, and cultural events
Social Blade Orchestrated print, video, web, and social media branding campaigns and
event marketing initiatives.
Google Trends
Identified new market segments and opportunities to increase market
Mailchimp
share.
Keywords Everywhere Oversaw development of traditional and social media marketing campaigns
Answer The Public to drive sales and customer engagement.
Creating re-marketing strategies to increase revenue through direct
Google Keyword Planner
channels and storytelling.
Canva

VN Editor Social Media Manager

Oct 2020- May2021
Google Workspace
Administered a comprehensive social media strategy that aligned
Web Analytics
with the company's overall marketing goals
LinkedIn Analytics
Maximized positive customer relationships and monitored all social
Instagram Analytics
media accounts, responding to comments, messages, and reviews
Chat GPT promptly.
Grammarly Manage social media campaigns, analyze metrics, and provide data-
Ezee PMS driven improvement recommendations.
Facilitated relationships with influencers, bloggers, and travel-
related partners.
 Experiences

Key Account Manager (The Brand Cocktail)

Mar 2020-Sep 2020

Oversaw, reviewed, and ensured the timely delivery of client advertising projects.
Consulted key accounts of Jindal Steels, Arttd'inox, Doner & Gyros, Gromo, UClean and Yufta
Fashions
Managed regular content audits to identify gaps and monotonies in content.
Collaborated with designers and developers to deliver brand content that was consistent with
the brand's vision and target audience
Scrutinized user engagement and website traffic metrics using a content management system.

Creative Strategist (The Brand Cocktail)

July 2019 - Feb 2020

Designed and implemented social media strategies to support the client's business objectives.
Enriching user engagement and advocacy through Social Media Channels
Developing and maintaining positive, long-term relationships with clients to foster trust
Writing creative, goal-oriented copy for all social media platforms

Senior Executive, Marketing (Jaipur Rugs Pvt. Ltd)

Mar 2018 - Jun 2019
Initiated branding and promotion via customer interaction and compelling storytelling.
Illustrated brand story to customers at various trade shows and events
Maintain relationships with media vendors and publishers to ensure promotional collaboration
Writing Brand Stories for customer engagement and planning Customer visits to the sites.

Business Development Specialist (Alibaba.com)

June 2017 - Feb 2018

Onboarding new clients to the e-commerce platform

Conduct field meetings with local businesses and vendors

Certifications
Advanced Certificate in Digital Marketing & Communications
MICA
Oct 2023 - Pursuing

Fundamentals of Digital Marketing

Google
May 2023
Certifications
Google Ads Display Certification
Google
May 2023

Everything Content
Scoop Whoop
July 2022

The Complete Digital Marketing

Udemy
February 2020

Education
MBA (Finance, HR)
Biyani Institue of Science & Management
2015-2017

B.com (Hons.)
Rajasthan Technical University
2012-2015

Class 12th (Commerce)

St. Anselm's Sr. Sec School
2012

Soft Skills

Team Management | Communication | Leadership | Critical Analysis

Creativity | Negotiation | Multitasking | Market Research | Pilable