Phone: +91- 9871100942 Email: tushararora25@gmail.

com

Tushar Arora
Accounts & Marketing Manager
Performance-driven Accounts & Marketing Manager with a strong focus on marketing, media planning, branding, and campaign management.
Proven track record of achieving monthly targets and implementing strategies for market penetration. Targeting leadership roles in a dynamic
organization to utilize my expertise in financial management, marketing strategy, and team leadership.
Profile Summary

Action-driven Accounts & Marketing Manager with a proven track CORE COMPETENCIES
record of driving revenue growth and enhancing market presence
 Digital Marketing
Currently acting as an Accounts & Marketing Manager – South Asia  Campaign Management
at Ind App IT Pvt. Ltd., managing all types of promotions, defining and  Brand Management
implementing market penetration strategies, and reviewing market  Marketing Strategy
information to fine-tune marketing strategies
 Revenue Increase
Successfully achieved monthly targets and ensured durability,  Vendor Management
affordability, and awareness of products to existing brokers through  Market Analysis
effective channel development  Sales Growth & Sales Operations
Proficient in media planning and buying, ATL and BTL marketing,  Channel Development
and influencer marketing  Budget Management
 ROI Optimization
Proven track record of monitoring sales-related promotional  Competitive Analysis
activities, branding, advertising, and providing exceptional after-sales  Market Expansion
services to ensure customer satisfaction  After-Sales Services
Known for optimizing marketing ROI, and closely monitoring  Regulatory Compliance
competitor activities to maintain a competitive edge
SOFT SKILLS
Possess strong leadership skills, with the capability to lead and
motivate sales teams to achieve business objectives
 Strategic Leadership
Experienced in financial management, including budgeting,  Effective Communication & Negotiation
forecasting, and cost control  Pragmatic Planning
Strong expertise in strategic thinking, relationship building, and  Team Management
vendor and supply management  Creative & Intuitive
 Performance-driven
Knowledgeable in regulatory compliance and customer  Results-oriented
relationship management  Quick Decision-making

Education

B.Sc. in Hotel and Hospitality Management from Chandigarh University, Chandigarh

Notable Accomplishments Across The Tenure

Achieved increase in annual revenue through the implementation of targeted marketing campaigns and improved customer
acquisition strategies
Reduced marketing expenses by optimizing advertising spend and negotiating favorable contracts with suppliers while
maintaining or improving campaign effectiveness
Successfully entered new international markets, resulting in increase in sales and increase in market share within the first year
Achieved higher return on investment (ROI) on a specific digital marketing campaign, generating revenue from ad spend
Managed marketing budget, optimizing budget through efficient allocation of resources and tracking expenses
Enhanced product pricing strategies, leading to increase in profit margins without negatively impacting sales volume
Boosted social media engagement metrics, including increase in followers and higher click-through rate on posts
Maintained a client satisfaction rating on a higher side through regular feedback and service improvements, leading to repeat
business and referrals
Led the successful launch of a new products, resulting increase in sales and exceeding initial sales projections
 Career Timeline

Apr’14 – Oct’15 Dec’19 till date

Oct’16 – Aug’18

PCS Infraprop Pvt. Sachdeva Property RS Jenni India CG WEB Services:

Linkers Pvt. Ltd: Ind App IT Pvt Ltd:
Ltd: Senior Pvt. Ltd: Marketing Accounts &
Manager Sales Assistant General Marketing Manager
Manager Sales Marketing Manager
Manager – South Asia
Oct’15 – Sep’16 Sep’18 - Dec’19

Key Result Areas Across The Tenure

Sales and Revenue Growth:
Achieve a monthly sales target of [specific revenue amount] through the effective implementation of BTL, ATL, and influencer
marketing campaigns
Increase the market share of existing projects by [specific percentage] through well-defined market penetration strategies
Market Analysis and Strategy:
Regularly review and interpret market data to fine-tune marketing strategies and ensure alignment with changing market
conditions
Channel Development:
Establish and maintain strong relationships with channel partners by conducting [specific number] appointments per month
Ensure product durability, affordability, and awareness among brokers through targeted campaigns and initiatives
Sales Promotion and Branding:
Monitor and evaluate the effectiveness of sales-related promotional activities, branding efforts, and advertising campaigns
Improve customer satisfaction by providing after-sales services that exceed expectations
Customer Interaction and Query Resolution:
Regularly interact with customers to address their queries and concerns, aiming for a [specific percentage] reduction in unresolved
issues
Provide details of the latest products and after-sales services to customers, resulting in increased cross-selling and upselling
opportunities
Market Expansion:
Identify and execute opportunities for expanding the market reach by [specific metric, e.g., opening X new locations] within the
designated time frame
Marketing ROI:
KRA 11: Achieve a minimum [specific ROI percentage] on marketing spend by optimizing campaigns and marketing strategies
Competitive Analysis:
Continuously monitor and analyze competitor activities and market trends to proactively adapt strategies and maintain a
competitive edge
Customer Feedback and Improvement:
Gather and analyze customer feedback to drive improvements in product offerings and service quality
Team Management:
Lead and motivate the marketing and sales team, ensuring their performance meets or exceeds set targets

Personal Details

Date of Birth: 6th September 1992

Languages: English, Hindi & Panjabi
Address: Gurugram, Haryana