DR. YANGA’S COLLEGES, INC.

COLLEGE OF BUSINESS ADMINISTRATION

Group Work HW4: Concept Statement Paper

In fulfilment of the subject requirements in
CGEEnt113: Entrepreneurial Mind
1st Semester A.Y. 2023-2024

Submitted to
MS. GENA D.G. CRISOLOGO

Submitted by:
CASTRO, ARIELLE ROSE M.
COLCOL, DONNA MAE D.C.
DELA CRUZ, JULIAN PAUL YEOJ M.
GAMAZON, KATHLEEN S.
NICOLAS, FINE FAITH R.
RAYMUNDO, JHIEL J.
TANDIAMA, ROCELLE S.
BSBA 1A – P.A.C.E.D.

Bachelor of Science in Business Administration

 RESCUEWRITE: Your Lifesaver in Every Line

Figure 1. RescueWrite Pen

Product Overview: Addressing Market Demand

RescueWrite is a multifunctional personal safety device that addresses the growing demand for

practical and portable self-defense tools. In an increasingly uncertain world, people seek a convenient

solution that can provide personal security when needed. RescueWrite is designed to empower

individuals in various situations, whether they are students, professionals, travelers, outdoor

enthusiasts, seniors, parents, city dwellers, or anyone who values personal safety and preparedness.

Concept Statement

RescueWrite is your versatile personal safety companion. A pen, pepper spray, and emergency

whistle in one, it ensures that you're prepared to handle unexpected situations, wherever life takes

you. In an unpredictable world, we believe in empowerment through simplicity. Whether you're a

student concerned about campus safety, a professional working late hour, a traveler exploring new

horizons, or a parent protecting your loved ones, RescueWrite offers peace of mind. Join the growing

number of individuals who've found confidence and security with RescueWrite. Don't just hope for

safety, carry it with you.

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Target Market

RescueWrite's target market is diverse and inclusive, catering to a wide range of individuals with

a common need for accessible and reliable personal safety solutions. This multifunctional device is

designed for college students and young adults, providing enhanced security during campus life and

daily commutes. It also serves professionals working late hours, commuting in urban areas, or

frequently traveling for business, offering a practical tool to boost their personal security. Travel

enthusiasts and adventurers find value in RescueWrite during their explorations of new and

unfamiliar locations, while outdoor enthusiasts benefit from its self-defense capabilities during nature

excursions. For seniors seeking an easy-to-use safety device, concerned parents safeguarding their

children, city dwellers navigating urban safety concerns, and safety-conscious individuals who

prioritize preparedness, RescueWrite offers a versatile and empowering solution.

Business Model Canvas

Figure 2. RescueWrite’s Business Canvas Model

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 SLEEPSPACE CABINET BED: Transform Your Space, Unfold Your Comfort

Figure 3. SleepSpace Cabinet Bed

Product Overview: Addressing Market Demand

In today's fast-paced urban landscape, living spaces are becoming increasingly limited. The

demand for versatile furniture solutions that save space without compromising comfort is on the rise.

SleepSpace Cabinet Bed is a revolutionary piece of furniture designed to address this issue. It

seamlessly combines the functionality of a stylish cabinet with the comfort of a bed, providing a

solution for those seeking to maximize space in their homes without sacrificing a good night's sleep.

Concept Statement

SleepSpace Cabinet Bed redefines the concept of space-saving furniture. Our innovative product

caters to the market demand for efficient, multifunctional furnishings by offering a stylish and

practical solution. With its sleek design, this cabinet transforms into a comfortable bed in seconds,

making it perfect for small apartments, guest rooms, home offices, or any space-conscious living area.

SleepSpace ensures that you can enjoy a well-rested night without taking up valuable room space

during the day.

Target Market

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 The target market for SleepSpace Cabinet Bed encompasses a diverse range of individuals and

professionals. It primarily caters to urban dwellers residing in compact apartments or condos, offering

them an ideal space-saving solution. Additionally, home office users seeking to transform their

workspaces into comfortable guest rooms without sacrificing functionality are a key demographic.

Airbnb hosts can benefit from SleepSpace as they aim to provide comfortable sleeping arrangements

for guests within limited spaces. It's also an appealing option for tiny house owners, enabling them to

maximize their limited living area. Furthermore, interior designers seeking versatile furniture options

for their clients find SleepSpace Cabinet Bed to be an innovative and practical choice for their design

projects.

Business Model Canvas

Figure 1. SleepSpace Cabinet Bed’s Business Canvas Model

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