Professional Documents
Culture Documents
Uts L6 T L10 Notes
Uts L6 T L10 Notes
SELF 1. It is intrusive
2. It is manipulative
Belk stated that “we regard our
possessions as part of our selves. We are 3. It cannot provide many of the things that
what we have and what we possess”. The are important to us
possessions that we dearly have tell 4. It restricts our choices and lives
something about who we are, our self-concept, 5. It affects our world view and characters
our past and even our future.
6. It is unsustainable
William James wrote in his book that
Avoid the Trap
understanding the self can be examined
1. Exercise intellectual independence
through its different components. These
2. Consume less, live more
components are;
1. Its constituents
Consumerism – the consumption of material
1.1. Material self – primarily is about our goods and services in excess of one’s basic
bodies, clothes, immediate family needs.
and home.
Consumer Culture – a social system in which
1.2. Social self
consumption is dominated by the consumptionof
1.3. Spiritual self commercial products.
1.4. The pure ego
Consumerist Society – one in which people
2. The feelings and emotions they arouse spend a great deal of time, money and energy
(self feelings) to consume commercial products, goods and
3. The actions to which they prompt (self- services.
seeking and self-preservation)
Materialism – refers to giving more importance
As James described self; “a man’s self to material possession than intangible values.
is the sum total of all what he can call his”.
Possessions then become a part or an extension PPTX NOTES
of the self.
The material self consists of things that belong
Main Features and Characters in Consumer to a person or entities that a person belongs to.
Culture Thus, things like the body, family, clothes,
1. Consumer culture is a culture of money, and such make up the material self.
consumption
2. Consumer culture is the culture of market According to William James, pertains to the
society objects, places, or even people which have the
3. Consumer culture is universal and label “mine”. Such possessions are viewed as
impersonal extensions of individuals' identities. For
4. Consumer culture identifies freedom with instance, your clothes reflect certain aspects of
private choice and life your personality and you designate them as
5. Consumer needs are insatiable and “my wardrobe”
unlimited
6. Consumer culture is a privileged medium Economic Self
for building personal identity and status Defined as the study of things that a person is
lacking, of how people make use of the things
that they have, and of making the right
decisions. It is the condition of the person,
group or region as regards to material
prosperity. EFFECTS OF MATERIAL PROFFESIONS
• Motivated to work Harder
WILLIAM JAMES • Burned
- Is an American Psychologist and Philosopher. • Self worth
Five factors that people use to measure and The result of socialization and
compare their own self-worth to the worth professionalization of the subject that acquires a
of others particular significance in human affairs.
1. Appearance—whether measured by the Economic Consciousness
number on the scale, the size of clothing worn,
or the kind of attention received by others; Economic consciousness includes, according
2. Net worth—this can mean income, material to Zhuravlev, social. perceptions, attitudes,
possessions, financial assets, or all of the relationships, opinions of person or social
above; groups about. different economic objects and
3. Who you know/your social circle—some phenomena
people judge their own value and the value of Economic Identity A psychological
others by their status and what important and phenomenon that results from social
influential people they know; categorization. Is the subjective " Economic
Self", which is the result of self-determination in difference of consumerism and materialism
the system of economic relations, especially in
the relations of the property (on the scale • Materialism refers to a characteristic in an
"poverty - wealth"). individual while consumerism describes a
society as a whole
Symbolic Motivation
Consumerism
1. Status- The extent to which people believe • Is the preoccupation with and the inclination
they can derive a sense of recognition or towards the buying of consumer goods
achievement from owning and using the • Based on the theory that increasing
right kind of status consumption of goods is economically desirable
• In most cases, how the consumers think
2. Materialism- The importance ascribed to influences their decisions causing them to
the ownership and acquisition of material behave in unpredictable.
goods in achieving major life goals. It
involves a lifestyle whereby happiness is " I have therefore I am"
achieved thorough the Comparing ourselves with others will
lead us to constantly feeling dissatisfied and
AFFECTIVE MOTIVES never happy with what we have this is also what
Affect (emotions) serves as a motivator of pro- "Consumerism" wants because it makes people
environmental behavior. In relation to the active consumers on a regular basis this
economic self, affective motive, can be a basis consumerism not only affects our behaviour it
of the buying behavior. also affects our thriving precess.
Main features and characters in consumer Religion – a set of cultural beliefs and practices.
culture
Spiritual – is defined as relating to or affecting
• Consumer culture is a culture of consumption the human spirit or soul as opposed to material
• Consumer culture is the culture of market or physical things.
society
• Consumer culture is universal and impersonal Religious Person – is someone who believes in
• Consumer culture identifies freedom with a god or group of gods and consciously adheres
private choice and culture in the life to the beliefs of his religion.
• Consumer needs are insatiable and unlimited
• Consumer culture is a privileged medium for Spiritual Person – places little importance on
building personal identity and status beliefs and traditions and is more concerned
with growing and experiencing the Divine.
Consumerist Society
One in which people spend a great deal of time, Contemplative Practice – a method to develop
money and energy to consume commercial concentration, deepen understanding and
products good and services insight and cultivate awareness and
compassion.
Consume
• Is defined as " use up to spend wastefully" Examples of Contemplative Practices
• Behind every consumption there is a 1. Meditation
production consumes keeps companies alive 2. Prayer
these companies pay people whose earning put 3. Yoga
food on the table such as the pattern of 4. Journaling
consumption thus it cannot be denied that
consumption is The Four Dimensions of Religion
1. Beliefs – are generalized system of
Conscious Consumption ideas and values that shape how
Consumers are often portrayed as victims members of a religious group come to
exploited by greedy companies. However, you understand the world around them.
should take note that every person has "free will"
therefore choices are important and so as the 2. Rituals – are the repeated physical
consumers responsibility and obligations to the gestures or activities used to reinforce
word "free will" according to their choices religious teachings, elicit spiritual
whether to buy or not conscious consumption is feelings and connect worshippers with a
about practicing responsible buying habits higher power.
1.Judaism 5.Buddhism
It is characterized by belief in one Refers to the teaching of Sidharta
transcendent God. The oldest of the Abrahamic Gautama Buddha. Buddhism believes that life is
religion and the predecessor of Christianity and not a bed of roses. Buddhism does not believe
Islam. Torah is their sacred scripture or the Law. in Divine realm or God as a supernatural being,
but instead follows the wisdom of their founder.
Five Major Festivals
1.Rosh Hashanah – new year Meditation Practices
2.Yom kippur – day of atonement 1. Samatha – is practiced as
3.Pesach – Passover mindfulness of breathing and development of
4.Shavout – pentecost loving- kindness.
5.Sukkot – tabernacles
2. Vipassana – aim at developing
2.Christianity insight into reality.
Is an Abrahamic monotheistic
religion based on the life and teachings of Jesus PPTX – DISCUSSION: LESSON 7
Christ. Considered as the world’s largest
religion. The word of God is written in the Bible. SPIRITUAL SELF
❖ Is the most beautiful and powerful version
3.Islam of yourself. It’s your true self, your
The religious faith of Muslims who worship Allah unconditioned self, you free of habits.
as the sole deity and believe in Muhammad as There’s no need to get wrapped up in the
his prophet. Islam means willing submission to words because this is a personal matter for
God. The root word of Islam is Salam which everyone of us.
means peace. The holy scripture of Islam is the
Koran. BELIEF: SPIRITUAL SELF
❖ Encompass a connection to a higher being
as well as an existential outlook on life,
Five Pillars of Islam death, and the nature of reality. Prayer or
1. Shahadah – statement of faith meditation are examples of religious
2. Salat – The prayer that is practiced 5 times a beliefs, as are participation with religious
day community members.
A belief or notion, not based on -The political is also personal. One’s personal
reason or knowledge, in or of the ominous choices reflect his/her personal politics; both are
significance of a particular thing, circumstance, indistinguishable
occurrence, proceeding, or the like.
Some of Filipino superstitions are One’s sense of accountability should be
passed down from generation to generation. manifested in promoting certain advocacies
Some of these maybe influenced by beliefs from through healthy political engagement. This is
other cultures but Filipinos have retold these aligned with the concept of active citizenship.
superstitions according to their own
experiences. Active Citizenship
-Refers to the structured forms of engagement
Examples: with political processes and everyday forms of
- Serve pancit (noodles) at birthdays participation in society
- believed to represent long life.
-Referred to as either “us” or “bati”, this -Different people manifest different levels of
superstition says that when a person with strong active citizenship
energy greets a child, the child may soon after
suffering from unexplainable discomfort. Active citizenship is a practice of democracy.
Democracy should not only be thought of as a
3. MYTHS AND LEGENDS form of government. It is a communal system
These stories are aimed to explain that allows freedom of citizens to make informed
the origin of things, at the same time, teach a choices that allow them to be heard.
valuable lesson. Participation is the fundamental right of
Alamat ng Pinya is one example of citizenship and democracy.
myth.
The participation of the youth in nation-building
4. HEROES AND ICONS activities enhances their value orientation and
Heroes serve as a reminder of true patriotism fosters integrity, compassion, and the sense of
and nationalism as they have sacrificed their justice, which are crucial to the holistic
lives for the sake of their country’s freedom and development of a citizen of a nation. The
participation of the youth in political discourse
and social activities can result in cultural and The emergence of the internet adds a fourth
political paradigm shifts that may be felt even by domain- the online life- to the social world.
future generations.
Digital Self – the self that is constructed online.
How to be a Good Filipino?
1. Support local products. Help strengthen
the local economy. A strong economy Characteristics:
means there is stable work for more 1. Oriented inward toward the world of
Filipinos, and more investments within and thoughts and feelings
from outside the country. 2. Narrative in nature
2. Speak the Filipino language. To love of 3. Retractable
our own language is to show pride at being
4. Multiplicable
a Filipino, it is a way of displaying love for
one’s own country.
3. Study the Philippine history. By learning Self-presentation – people are able to
the Philippine history, you will hopefully present themselves online in the manner that
develop a sense of nationalism and theywant to.
patriotism. This will help you recognize
abuse of political power, and how to Self-presentation Behavior – is any behavior
contribute into making a better country. intended to create, modify or maintain and
4. Do not spread fake news and be impression of ourselves in the mind of others.
democratic in engaging with dissent.
Verify your resources, be responsible in Impression Management – is the attempt to
your postings and arguments. control or influence any other people’s
5. Be an active and responsible Filipino perceptions.
citizen. Keep abreast of current events
and participate in government programs Strategies:
aimed at the country’s progress and 1. Self-promotion – is a process in which
development. Exercise your right to vote; a person actively says things of takes
choose a representative that would serve action to show his competence to an
the interests of the people and the Filipino audience.
nation.
2. Ingratiation – is the process by which
Lesson 9. THE DIGITAL SELF someone tries to win the approval or
acceptance of another.
Lionel Trilling’s analysis of literature
about the self and its relationship with others 3. Exemplification – involves strategic self-
distinguished sincerity and authenticity. sacrifice so that observer may recognize
thededication.
Sincerity refers to the exposure in
public of what one feels privately. An authentic 4. Intimidation – is a strategy that involves
personis one who takes action based on some showing off authority, power or the
internal standard and takes responsibility for potentialto punish in order to be seen by
this freely chosen action. observer as someone who could be or is
dangerous.
The social world of a western-
influenced society, like the Philippines, 5. Supplication – is an approach where
consists of three domains; family, school and the individual exploits his weaknesses
neighborhood. or shortcomings to receive help or
benefits.
Online Identity – is actually the sum of all our WHAT DEFINES THE DIGITAL SELF?
characteristics and our interactions. • The media and content you post on social
media platforms.
Partial Identity – is a subset of characteristics • The information in your account profile.
that make up our identity. • The purpose of your account (e.g.:
personal, work/school, anonymous, or
Persona – is the partial identity we create that trolling account).
represents ourselves in a specific situation. • The manner you respond to online content
(e.g.: conversing to a stranger or
Personal (individual) Identity – is the acquaintances, commenting on a
interpersonal level of self which differentiates Facebook status YouTube video, or a blog
the individual as unique from others. The post).
concept you develop about yourself that • The type of content you consume
evolves over the course of your life. (algorithm).
• The way you present yourself will influence
Social Identity – is the level of self whereby the kind of social interaction you can
the individual is identified by his group experience online.
memberships. It is a person’s sense of who he • Out of our everyday sufferings and
is based on group membership. hardships, only the pleasant, highlights
and cherry-picked information are posted
Private – refers to mental events in a person that online, creating the illusion of an ideal
are inherently unobservable by others. and perfect life.
Public – are behaviors that are open to the Characteristics of Digital Self
observations of other people. According to the experiences of online users,
the digital self is:
PPTX NOTES: L9 A. Oriented inward
toward the world of thoughts and
INTERNET: THE FOURTH SOCIAL DOMAIN feelings because others cannot see
The social world of Western-influenced society, the online user’s overt and outer
typically consists of three domains: attributes.
1. Family,
2. School, and B. Narrative in nature
3. Neighborhood Because others will only come to
4. Internet know the person primarily through
what this person tells them
The emergence of another or multiple personas
online. C. Retractable
Because others are unable to link the
Internet is an integral contributor to the identity online self-claims to the offline
and self- image of today’s generation. identities.
Digital Self D. Multipliable
- the self that is constructed online. Because people can interact with
-One’s online identity is not restricted by one another in different domains of
biological or sociological roles unless one the world relatively at the same time.
chooses to present their truest self.
-The Internet explores the plethora of
personas a single individual can form within
oneself.
SINCERITY VS. AUTHENTICITY • Truthfulness and spontaneity develop
confidence.
According to Lionel Trilling (University • Their authentic self-presentation in social
Professor and Author): media renders them free, making a stage
to showcase their character traits and
Sincerity - refers to the exposure in public of online persona.
what one feels privately. • They know the consequences of
disclosing their true selves publicly.
Sincerity (Examples) – expressing true
feelings and genuine act that consider TRUE SELF
others. • When you interact online with sincerity and
• Commenting on a particular post with authenticity, you’re expressing your TRUE
genuine concern and feelings. SELF.
• Posting a status about how you are “The true self refers to a sense of self based
currently feeling. on authentic experience and the feeling of
• Stating a sincere apology; publicly or being truly present and alive.”
in private.
FALSE SELF
Insincerity (-)(+) (Examples) • When one conforms to the normative
ideals and preferences of others, he
exhibits his FALSE SELF.
• The creation of FALSE SELF arises from
the desire to avoid developmental trauma,
shock, and stress in social relationships.
“The false self is a defensive facade, behind
which the person can feel empty, its behaviors
are learned and controlled rather
Authenticity - an authentic person takes
than spontaneous and genuine.”
actions based on some internal standard and
takes responsibility for this freely chosen
Cyberspace
action.
- You are confident to showcase your
Authenticity (Examples) – expressing
abilities, life events, and yourself to an
`oneself truthfully regardless of moral
audience.
codes and audience’s feedback.
Offline realm
- You prefer less publicity, either online or offline.
- You only disclose information periodically, or
sometimes not at all. You conceal your identity
and prefer privacy.
How do we Interact?
When we interact with people, we
immediately form judgements about them without
even realizing it. We can't help but wonder what
they're thinking, what their facial expressions mean,
and what their intentions are.
Overall Performance = Impression Management This suggests that interaction with human
Role = Impression we want to portray and recognized partners requires more emotional involvement, and
by our audience thus more cognitive effort, than interacting through a
Action = Self – Presentation computer.
Gender roles
Are an idea of how people just like you are expected
to behave as boys and girls.
Culture stress is the stress that occurs when you Self-care Therapy
change to a different way of living in a new culture. It 1. Stop, breathe and tell yourself, this is hard and
is what you experience as you move beyond I will get through this one step at a time.
understanding the culture to making it your own so that 2. Acknowledge to yourself what you are feeling.
you accept the customs, becoming comfortable and at 3. Find someone who listens and is accepting.
home with them. If you are trying to become a real part 4. Maintain your normal routine as much as
of the culture, to become bicultural, you are likely to
possible.
experience culture stress as you assimilate some of
the conventions to the point that they feel natural to 5. Allow plenty of time for a task.
you. 6. Take good care of yourself.
1. Involvement
2. Values
3. Communication
4. Temperament
5. Children
6. Multinational teams