ADELIA +62 813 1489 4667

asharfinar@gmail.com

SHARFINA https://id.linkedin.com/in/adeliasharfina

Jakarta, Indonesia

ABOUT WORKING EXPERIENCES

A human-personality-enthusiast with 7+ Education Manager

years extensive experience of working in ERHA Skincare - PT. Arya Noble
retail training & development for June 2022 - Present
skincare, premium mass, and luxury
fashion who always up to challenge with ERHA Skincare brands: AcneAct, Age Corrector, ERHAIR, HisErha, Perfect Shield,
constant growth mindset. Skinsitive, Truwhite
Build the entire education department from scratch (department objective,
ambitions, work flow, rules and procedures etc.)
Develop learning curriculum for BA, Team Leader, Field Coach or any brand
training representative
EDUCATION Develop, manage, monitor BA training program, BA learning framework and flow
implementation across all channel (Modern Trade, General Trade, Offline Store,
Clinic, and Online)
LaSalle College International Jakarta Training customization and delivery to external parties (Distributor, Account, BA
Fashion Business Agency, etc.)
Evaluate effectiveness and efficiency of training program developed, and
2013 - 2016
create future action plan based on training analysis
Ensure the BA standardization and expectations are meeting and in
accordance to brand standard
Building relationships with internal and external stakeholders, cross-functional,
cross-department as well as staying connected to industry trends and networks
LANGUAGE (Marketing, Sales Team, Clinic & Pharmacy, Vendor & Agency etc.)
Provide and analyze training report to create strategic plan for further
development (L1-L4)
Bahasa Indonesia Develop Learning Management System and any learning tools needed
Native (Checklist, Video, Poster, etc.)
Manage education department budget
English Initiate ERHA Field Coach program to improve knowledge and information flow
Full Professional Proficiency to front liner

Senior Executive Trainer

COACH, Kate Spade, Stuart Weitzman - KANMO Group
March 2021 - June 2022

Analyzing training and program needs for the designated brand (Training Need
Analysis)
Creating and delivering training development plan complete with materials,
tutorials, instructions, and learning resources such as online modules and
guides
Collaborates with functional management teams to assess training needs as
well as to gauge the effectiveness of established programs
Evaluate training effectiveness of all training delivered across the nation
Provide training result analysis up to L4 for management business evaluation
Manage the usage of LMS (Learning Management System)
Manage and develop up to 10 Kate Spade InStore Trainer to improve training
productivity
Retail Operation & Fashion Trainer
PEDRO & Emporio Armani 7 - PT. Kurnia Ciptamoda Gemilang
January 2019 - March 2021

Analyze training and program needs based on the company situation and
requests
Planning whole program and develop each of modules and materials inside
the program
Execute from pre to post training retainer program
Analyzing staff sales performance to create action plans from internal
consideration
Collaborates with functional management teams to assess training needs as
well as to gauge the effectiveness of established programs
Regular store visit, both online and offline for service and knowledge
maintenance
Maintain grooming appearance of the store staff to represent the brand
image
Conduct training in-class as well as coaching in-store with self made
module based on the need-to-improve aspects
Conduct online learning to reach out bigger audience
Develop variety of leaning tools such as Flash Card, Newsletter, and Videos

Visual Merchandiser
Dorothy Perkins - PT. Mitra Adiperkasa, Tbk
September 2015 - September 2016

Creating a visually pleasing store appearance

Creating an effective store appearance to boost the store sales
Adapting principal guidelines into the situation and condition of the stores
(customer profile, environment, sales)
Working side by side with Operation Manager and Brand Manager to ensure
the store at the ideal capacity
Planning weekly display action plan based on the sales of previous week
Planning and execute the brand seasonal events
Sourcing materials needed for the window display and brand seasonal
events

THANK YOU
ADELIA SHARFINA