Big Data Univ Bengkulu

BIG DATA & DATA SCIENCE
Era Revolusi Industry 4.0
KOMANG BUDI ARYASA

Big Data Use Cases
Telefonica Smart Steps: Using Customer Insight to Drive Footfall
FUNCTIONING
A top down
birds eye view
of an area
identified by a
client –
visualized using
Smart Steps
IBM and Orange Mobile Data: Urban Transportation
USER CONGESTION / MOVEMENT BASED

ON CELL TOWER THIS IS MAPPED AGAINST BUS ROUTES –
TRAFFIC TO CREATE A MORE EFFICIENT
SYSTEM OF DELIVERY
Mapping Orange mobile subscriber movements

against established public transport routes
SingTel Using Amobee To Create Location Based Advertising
FU NCTIONING:
• SingTel uses Amobee’s technology
combined with its own internal data
to create targeted ad campaigns to
for its advertisers.
• Location is the single largest data
point used to create these targeted
offers – for its external clients.
q Internally however the
organization combines Amobee
with its customer information
to create a 360 degree view of
its user in order to create even
greater personalization
Big Data Telkom Group Implementation
Big data is a pretty popular term. And even though its definition is simple enough, it hides numerous potential
advantages for our company.
For Industry 4.0 For BUMN For Government For Internal

Sierad Produce: Smart Poultry Environment, Fan Pertamina: Kemendagri: IndiHome - Churn
MelOn - Growth Hacking
Speed Automation, Weight Scale, Monitoring SPBU Digitalization IoT for Power Monitoring System (Disdukcapil) Prevention
Paragon: MelOn - Social Media
Angkasa Pura II: IndiHome - RPA for 147
IoT for Overall Equipment Effectiveness System Kemen PANRB: Analytics
IoT for Aviobridge Usage Counting System Big Data Solution for Aparatur Sipil Negara
Mr. Montir: IndiHome - Smart
IoT for Aircraft Block On/Off System LinkAja Digitization
IoT for Monitoring Behavior of Motorcycles IoT for Passengers Arrival Counting System Profiling
Lippo Karawaci: Monitoring Water Level, PJU, IoT for Taxi Queue Management IndiHome - Smart
Metering Water Residential & Distribution, FMS
BPBD Provinsi Bali: Enterprise - BIMA
Kimia Farma: IoT for Disaster Early Warning System Collection
Mitsubishi Group: Big Data Kimia Farma IoT for Volcano Eruption Monitoring System
Big Data Full Stack IoT for Ambulance Tracking System IndiHome - SIIS Enterprise Digitization
IoT for Power Consumption Monitoring System
UGM: IoT for Purified Water & Total Organic Monitoring
Big Data Full Stack, Social Media Analytics IoT for Gas Detection Monitoring System IndiHome - Smart CAPEX Enterprise A2P Analytics
IoT for Environmental Monitoring System BPJS Kesehatan:
Bank Panin: IndiHome - Growth Blanja Engine
Big Data Full Stack
Data Audit Pegadaian:
Big Data Hacking Recommendation
Credit Scoring for FI’s Customer Acquisition: Pemerintah Provinsi DKI Jakarta:
KAI: Water Ground Monitoring System HCM Digitization Agro Digitization
Big Data
Pemerintah Kota Tangerang Selatan: TIOC DSO Assurance
Jasa Marga: Smart City DIgitization
Digitalization Analytics
Video Analytics Rest Area
PINS - Plate Number
Subscriber Profiling via API: Event Analysis Tourism Digitization
Recognition
Audience Profiling for Marketing Activation: TLT - Visitor Face
Recognition System
Footfall & Movement Analysis
Digital Marketing Intelligence:
Automation Chicken Farming SIERAD Cimaung Bogor
Automation Pabrik Obat KIMIA FARMA Cikarang
Data Ketahanan Pangan Nasional
Mapping Ketahanan Pangan 2018

Analisa Indikator Kemiskinan
Tren Persentase Penduduk Miskin – Indonesia VS Jawa Barat

Year 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 *2019 Sejak tahun 2015, presentase
penduduk miskin di Indonesia dan
Jawa Barat selalu menurun, hingga
Indonesia 14.15 13.33 12.49 11.66 11.47 10.96 11.13 10.70 10.12 9.66 *9.22 di tahun 2019 ditutup dengan angka
persentase 9,22% dan 6,82%
Jawa Barat 11.96 11.27 10.65 9.89 9.61 9.18 9.57 8.77 7.83 7.25 *6.82 penduduk miskin
Persentase Penduduk Miskin Menurut Provinsi (Persen)

Lima provinsi dengan jumlah penduduk miskin
paling banyak didominasi oleh provinsi di wilayah
26,6
Indonesia Timur. Sedangkan jumlah persentase
penduduk miskin paling sedikit adalah provinsi
21,5
20,6 Kalimantan Selatan, Bali dan DKI Jakarta
17,7
15,3 15,0 14,9
13,9
13,2 12,6 12,3
11,4 11,0 11,0 10,6 10,2
9,2 8,6 8,6
7,5 7,5 7,3 6,9 6,9 6,8 6,5 6,3 5,9 5,8
4,9 4,8 4,5 4,5
3,6 3,4
LO
AT
A
R
AN
KU
AH
LU
AT
BI
UR
N
AH
EN
NG
TA
N
AT
AU
A
A
T
A
T
T
A
A
LI
UR
NG
EH
AR
AR
AR
RA
PU
T
RA
RA
AR
AR
TA
TA
SI
GA
IA
BA
M
AR
AR
AR
AR
KU
R
M
TA
AT
NG
AC
U
NG
NT
RI
M
TU
M
PU
NE
R
JA
BA
BA
BA
PA
BA
LA
UT
LA
UT
UT
UT
AL
GG
EN
TI
TI
TI
AK
EL
IB
ON
AK
P.
BA
NG
TE
TE
LI
M
O
SE
SE
M
N
A
IT
A
A
KU
KE
A
A
N
EN
BE
A
SI
LA
IS
IJ
ES
Y
AR
W
OR
TA
BE
AR
ER
W
PU
ER
TA
TA
A
N
IN
E
G
ES
N
A
IT
JA
DK
W
U
ES
TA
W
JA
W
A
YO
AN
ER
G
TA
G
AN
G
PA
AN
AT
AT
AL
W
GK
JA
LA
LA
ES
NG
AN
NG
AN
LA
AT
M
M
M
M
M
DI
LA
SU
W
SU
N
LI
SU
TE
SU
M
LI
TE
LI
BA
SU
M
LA
KA
SU
KA
KA
LI
SU
LI
SA
SA
KA
SU
P.
KA
KE
NU
NU
Source Data : BPS, Dukcapil, Telkom Analysis. 2018.

Analisa Indikator Proporsi Pengeluaran untuk Pangan

*Rata-Rata Pengeluaran per
Kapita untuk Makanan 2015 2016 2017 2018
ACEH 415.354 415.354 415.354 415.354

SUMATERA UTARA 414.566 414.566 414.566 414.566
SUMATERA BARAT 472.428 472.428 472.428 472.428
RIAU 495.322 495.322 495.322 495.322
JAMBI 428.457 428.457 428.457 428.457
SUMATERA SELATAN 379.945 379.945 379.945 379.945
BENGKUL U 413.263 413.263 413.263 413.263
LAMPU NG 382.368 382.368 382.368 382.368
KEP. BAN GKA BELITUNG 578.812 578.812 578.812 578.812
KEP. R IAU 602.071 602.071 602.071 602.071
DKI JAKARTA 615.486 615.486 615.486 615.486
JAWA BAR AT 425.883 425.883 425.883 425.883
JAWA TENGAH 330.646 330.646 330.646 330.646
DI YOGYAKARTA 365.012 365.012 365.012 365.012
JAWA TIMUR 380.993 380.993 380.993 380.993
BANTEN 483.956 483.956 483.956 483.956
BALI 421.577 421.577 421.577 421.577
NU SA TENGGARA BARAT 355.034 355.034 355.034 355.034
NU SA TENGGARA TIMUR 298.180 298.180 298.180 298.180
KALIMANTAN BARAT 426.381 426.381 426.381 426.381
KALIMANTAN TENGAH 494.858 494.858 494.858 494.858
KALIMANTAN SELATAN 470.450 470.450 470.450 470.450
KALIMANTAN TIMU R 549.351 549.351 549.351 549.351
KALIMANTAN UTARA 511.272 511.272 511.272 511.272
SUL AWESI UTARA 426.278 426.278 426.278 426.278
SUL AWESI TEN GAH 383.546 383.546 383.546 383.546
SUL AWESI SELATAN 359.187 359.187 359.187 359.187
SUL AWESI TEN GGARA 329.208 329.208 329.208 329.208
GOR ON TAL O 326.512 326.512 326.512 326.512
SUL AWESI BARAT 330.890 330.890 330.890 330.890
MALU KU 420.732 420.732 420.732 420.732
MALU KU UTARA 421.216 421.216 421.216 421.216
PAPUA BARAT 512.796 512.796 512.796 512.796
PAPUA 473.382 473.382 473.382 473.382

Data Ketahanan Energi Nasional
Analisa Indikator Akses Listrik
Persentase Rumah Tangga Yang Tidak Menggunakan Penerangan

Dengan Sumber Listrik (40% Ke Bawah),
Menurut Provinsi (Persen)
80
10 ACEH
Year 2016 2017 2018
70 SUL AWESI UTARA
9 SUMATERA UTARA SUL AWESI TEN GAH
8
SUMATERA BARAT
Indonesia 4,03 3,12 2,55 60
SUL AWESI SELATAN
7 50 SUL AWESI TEN GGARA
RIAU
6 GOR ON TAL O
JAMBI 40
5 SUL AWESI BARAT
SUMATERA SELATAN 30 MALU KU
4
MALU KU UTARA
3 BENGKUL U 20
PAPUA BARAT
2 LAMPU NG
10 PAPUA
1 KEP. BAN GKA BELITUNG
0
0 KEP. R IAU 2015 2016 2017 2018
2015 2016 2017 2018
50
0,7 BALI
45
0,6 DKI JAKARTA NU SA TENGGARA BARAT
40
0,5 35 NU SA TENGGARA TIMUR
JAWA BAR AT
Sedangkan jika menurut daerah tempat
30
0,4 JAWA TENGAH tinggal, berikut persentasenya: 25
KALIMANTAN BARAT
KALIMANTAN TENGAH
0,3 DI YOGYAKARTA 20
0,2 Year 2016 2017 2018 15 KALIMANTAN SELATAN
JAWA TIMUR
10 KALIMANTAN TIMU R
0,1
5
BANTEN
Perkotaan 0,31 3,44 0,24 KALIMANTAN UTARA
0 0
2015 2016 2017 2018 2015 2016 2017 2018
Pedesaan 7,09 2,08 4,62
Data Ketahanan Pendidikan Nasional
Analisa Indikator Lama Sekolah Perempuan
Rata-rata Lama Sekolah Penduduk Perempuan

Berumur 15 Tahun ke Atas Kalimantan, Bali, Nusra,
Pulau Sumatera dan Sulawesi, Maluku
Pulau Jawa dan Papua
Year 2018
KEP. RIAU 9,88 KALIMANTAN TIMUR 9,32
SUMATERA UTARA 9,45 Indonesia 8,26 KALIMANTAN UTARA 8,9
ACEH 9,22 KALIMANTAN TENGAH 8,37
SUMATERA BARAT 9,14 BALI 8,33
RIAU 8,97 KALIMANTAN SELATAN 8,11
BENGKULU 8,76 NUSA TENGGARA TIMUR 7,52
JAMBI 8,41 KALIMANTAN BARAT 7,31
SUMATERA SELATAN 8,3 NUSA TENGGARA BARAT 7,17
KEP. BANGKA BELITUNG 8,1
LAMPUNG 8,09 MALUKU 9,71
SULAWESI UTARA 9,58
PAPUA BARAT 9,37
DKI JAKARTA 10,75 MALUKU UTARA 8,82
DI YOGYAKARTA 9,36 SULAWESI TENGGARA 8,74
SULAWESI TENGAH 8,6
BANTEN 8,53 Top 3 Province SULAWESI SELATAN 8,27
JAWA BARAT 8,29 INDONESIA 8,26
Sumatera : Kep.Riau, Sumut, Aceh GORONTALO 8,17
JAWA TIMUR 7,49 Jawa : DKI, DIY, Banten
SULAWESI BARAT 7,83
JAWA TENGAH 7,45
Kalbanusra : Kaltim, Kaltara, Kalteng
PAPUA 5,97
Sulmapua : Maluku, Sulut, Papua Barat

Data Ketahanan Kesehatan Nasional
Analisa Indikator Akses Air Bersih

Proporsi Populasi Penduduk Yang Memiliki Akses Terhadap Proporsi Populasi Yang Memiliki Akses Terhadap Layanan Sumber
Layanan Sanitasi Layak Dan Berkelanjutan (Persen) Air Minum Layak Dan Berkelanjutan Menurut Provinsi (Persen)
BALI 91 BALI 91
DKI J AKARTA 91 DKI J AKARTA 90
DI YOGYAKARTA 89
Bali, DKI Jakarta dan DIY KALIMANTAN UTARA 88
KEP. BANGKA BELITUNG 86 adalah provinsi dengan KEP. RIAU 84
KEP. RIAU 85 jumlah penduduk yang KALIMANTAN TIMUR 81
SULAWES I SELA TAN 80 SULAWES I TENGGARA 81
KALIMANTAN TIMUR 79 paling banyak dalam DI YOGYAKARTA 81
SULAWES I UTARA 75 memiliki layanan sanitasi RIAU 80
SUMATERA UTARA 75 layak GORONTALO 79
JAW A TENGAH 74 JAW A TENGAH 78
PAPUA BARAT 74 SULAWES I SELA TAN 78
NUSA TENGGARA BARAT 74 PAPUA BARAT 77
KALIMANTAN UTARA 72 Akses sanitasi layak masih MALUKU 76
RIAU 71 SULAWES I UTARA 76
BANTEN 71
dirasa susah oleh pendu- JAW A TIMUR 75
SULAWES I TENGGARA 70 duk di Papua, Lampung INDONESIA 74
INDONESIA 69 dan Bengkulu. Persepsi NUSA TENGGARA BARAT 74
MALUKU 69 KALIMANTAN BARAT 73
JAW A TIMUR 69 masyarakat untuk menja- BANTEN 73
SUMATERA SELATAN 69 ga kesehatan lingkungan NUSA TENGGARA TIMUR 72
ACEH 67 masih belum menjadi ke- SUMATERA UTARA 72
MALUKU UTARA 67 SULAWES I TENGAH 71
JAW A BARAT 65 butuhan. JAW A BARAT 71
GORONTALO 64 SUMATERA BARAT 70
SULAWES I TENGAH 64 MALUKU UTARA 69
JAMBI 64 KEP. BANGKA BELITUNG 67
SULAWES I BARAT 63 Bali, DKI Jakarta dan JAMBI 67
KALIMANTAN SELATAN 63 ACEH 66
Kaltara adalah provinsi KALIMANTAN TENGAH 65
SUMATERA BARAT 57
KALIMANTAN BARAT 54 dengan jumlah penduduk SUMATERA SELATAN 65
KALIMANTAN TENGAH 53 yang paling banyak dalam SULAWES I BARAT 63
LAMPUNG 52 KALIMANTAN SELATAN 63
NUSA TENGGARA TIMUR 51
memiliki akses layanan PAPUA 58
BENGKULU 44 sumber air minum layak LAMPUNG 57
PAPUA 34 BENGKULU 49

Analisa Indikator Tenaga Kesehatan

Rasio Dokter terhadap 100.000 Penduduk Rasio Perawat terhadap 100.000 Penduduk Rasio Bidan terhadap 100.000 Penduduk
di Indonesia 2016 di Indonesia 2016 di Indonesia 2016
DKI JAKARTA 38,3 DKI JAKARTA 223,6 ACEH 172,4

SULAWESI UTARA 37,6 KALIMANTAN TIMUR 207,2 BENGKULU 162,3
ACEH 31,4 ACEH 205,4 MALUKU UTARA 144,0
KEP. BANGKA BELITU NG 28,8 MALUKU 202,6 SULAWESI TENGGARA 117,1
KALIMANTAN TIMUR 28,1 KEP. BANGKA BELITU NG 200,6 SUMAT ERA UTARA 108,8
BALI 27,2 SULAWESI UTARA 197,1 SUMAT ERA BARAT 107,3
KALIMANTAN UTARA 24,8 BENGKULU 189,0 SUMAT ERA SELATAN 107,0
GORONT ALO 23,1 JAMBI 180,7 JAMBI 103,8
PAPUA 23,0 PAPUA 178,7 SULAWESI BAR AT 102,2
DI YOGYAKART A 22,8 KALIMANTAN UTARA 177,1 RIAU 96,1
BENGKULU 22,2 MALUKU UTARA 172,8 GORONT ALO 90,2
MALUKU UTARA 21,8 DI YOGYAKART A 170,7 SULAWESI TENGAH 90,0
PAPUA BARAT 20,8 KALIMANTAN TENGAH 167,8 BALI 85,5
RIAU 20,6 PAPUA BARAT 165,4 KALIMANTAN TIMUR 82,2
SUMAT ERA UTARA 20,4 BALI 160,0 KEP. BANGKA BELITU NG 81,1
KEP. RIAU 20,1 SULAWESI TENGGARA 155,1 NUSA T ENGGARA TIMUR 76,7
KALIMANTAN TENGAH 19,7 SULAWESI TENGAH 155,1 KALIMANTAN TENGAH 73,1
SUMAT ERA BARAT 19,7 GORONT ALO 147,1 MALUKU 68,0
JAMBI 19,1 SULAWESI BAR AT 144,8 SULAWESI SELATAN 67,1
KALIMANTAN SELATAN 17,7 SUMAT ERA BARAT 144,8 INDONESIA 63,2
SULAWESI SELATAN 17,6 SULAWESI SELATAN 144,6 PAPUA BARAT 61,8
SULAWESI TENGAH 16,3 SUMAT ERA SELATAN 140,1 NUSA T ENGGARA BARAT 60,6
INDONESIA 16,2 KEP. RIAU 137,4 KEP. RIAU 57,6
SULAWESI TENGGARA 15,5 NUSA T ENGGARA TIMUR 126,5 PAPUA 55,9
SUMAT ERA SELATAN 14,8 INDONESIA 114,8 KALIMANTAN BARAT 55,6
NUSA T ENGGARA BARAT 13,9 RIAU 114,7 KALIMANTAN UTARA 54,0
KALIMANTAN BARAT 13,7 KALIMANTAN SELATAN 112,3 JAWA T ENGAH 51,9
JAWA T ENGAH 13,1 KALIMANTAN BARAT 111,8 KALIMANTAN SELATAN 51,4
SULAWESI BAR AT 12,6 NUSA T ENGGARA BARAT 110,1 SULAWESI UTARA 48,6
NUSA T ENGGARA TIMUR 12,4 JAWA T ENGAH 105,2 JAWA T IMUR 46,4
BANT EN 12,2 SUMAT ERA UTARA 105,1 BANT EN 44,3
MALUKU 12,0 JAWA T IMUR 85,4 DKI JAKARTA 43,4
JAWA T IMUR 11,6 BANT EN 73,5 LAMPUNG 42,0
JAWA BARAT 10,9 JAWA BARAT 70,8 DI YOGYAKART A 40,5
LAMPUNG LAMPUNG JAWA BARAT
10,4 Source : BPS, 2016 49,4 Source : BPS, 2016 37,2 Source : BPS, 2016
Rasio dokter terhadap 100.000 penduduk baik secara nasional Secara nasional, rasio perawat adalah 114,75 per 100.000 Rasio bidan di Indonesia adalah sebesar 63,22 per 100.000
maupun provinsi masih jauh dari target rasio dokter pada tahun penduduk. Hal ini masih jauh dari target tahun 2019 sebesar penduduk. Angka ini masih jauh dari target 2019 sebesar 120
2019 yaitu 45 per 100.000 penduduk. Secara nasional, rasio 180 per 100.000 penduduk. Namun ada delapan provinsi per 100.000 penduduk. Ada empat provinsi yang telah
dokter di Indonesia sebesar 16,02 per 100.000 penduduk. dengan rasio perawat yang sudah memenuhi target tahun memenuhi target tahun 2019 yaitu Aceh, Bengkulu, Maluku
2019. Utara, dan Jambi.

Analisa Indikator Tinggi Badan Balita
Stunting merupakan masalah kurang gizi kronis akibat asupan gizi yang kurang sehingga tinggi badan bayi di bawah standar menurut
usianya/pendek. Menurut World Health Organization/WHO batas maksimal stunting bayi adalah 20%. Artinya stunting Balita di Indonesia saat
ini masih di atas batas toleransi yang ditetapkan oleh Badan Kesehatan Dunia.
Source Data : BPS, 2017

40 39 40
36 37 36 36 36
34 33 35
32 31 32 33 33
31 30 29 30 31 31
29 29 29
25 27
25 25
23 23
20 19
N
I
R
H
R
U
T
T
IA
A
A
N
I
A
O
A
EN
A
G
AH
U
AT
AT
EH
LU
R
TA
B
AL
A
A
R
R
U
A
U
R
T
TA
A
IA
TA
TA
U
K
N
AL
M
ES
U
R
R
AR
AR
G
C
AR
TA
IM
A
M
G
TA
TA
AP
G
TA
LU
B
U
R
JA
LA
A
G
A
AN
T
BA
BA
BA
A
KA
N
A
N
EN
TI
TI
P
U
K
N
U
U
U
EL
B
B
G
EL
P
M
G
TE
TE
O
SE
O
YA
M
A
N
A
A
EN
N
A
A
T
N
A
SI
U
A
SI
LA
D
S
S
IJ
R
R
W
TA
R
U
W
ER
TA
ER
TA
N
TE
A
K
SI
IN
E
E
G
N
B
A
A
SI
O
JA
AP
K
LU
JA
TA
W
W
N
E
O
G
ER
TA
N
G
N
G
AT
D
AT
SI
JA
LA
A
LA
IY
A
G
P
A
A
N
W
G
E
M
M
AT
LA
M
M
M
M
EN
A
EN
LA
U
U
D
W
I
U
U
M
I
I
AL
S
M
AL
U
AL
M
LA
T
S
S
U
T
S
U
AL
K
A
S
AL
K
A
U
S
K
S
S
K
U
U
N
N
Berdasarkan hasil Pantauan Status Gizi (PSG) 2017 prevalensi stunting bayi berusia di bawah lima tahun (Balita) Nusa Tenggara Timur (NTT)
mencapai 40,3%. Angka tersebut merupakan yang tertinggi dibanding provinsi lainnya dan juga di atas prevalensi stunting nasional sebesar
29,6%. Prevalensi stunting di NTT tersebut terdiri dari bayi dengan kategori sangat pendek 18% dan pendek 22,3%. Sementara provinsi
dengan prevalensi Balita stunting terendah adalah Bali, yakni hanya mencapai 19,1%. Angka tersebut terdiri dari Balita dengan kategori sangat
pendek 4,9% dan pendek 14,2%.
Analisa Indikator Angka Harapan Hidup
Angka Harapan Hidup (AHH) Tren Angka Harapan Hidup Indonesia VS Jawa Barat
adalah perkiraan rata-rata
tambahan umur seseorang Year 2010 2011 2012 2013 2014 2015 2016 2017 2018
yang diharapkan dapat terus
Indonesia 69,8 70,0 70,2 70,4 70,6 70,8 70,9 71,1 71,2
hidup
Jawa Barat 71,3 71,6 71,8 72,1 72,2 72,4 72,4 72,5 72,7
AHH Perempuan 73,19 AHH Laki-laki

tahun 69,3 tahun
Setiap Penduduk Setiap Penduduk
perempuan yang lahir perempuan yang lahir
tahun 2018 diharapkan tahun 2018 diharapkan
dapat hidup selama 73 dapat hidup selama 69
hingga 74 tahun hingga 70 tahun
Angka Harapan Hidup (AHH) merupakan alat untuk mengevaluasi kinerja pemerintah dalam meningkatkan kesejahteraan penduduk pada
umumnya, dan meningkatkan derajat kesehatan pada khususnya.
Angka Harapan Hidup (AHH) yang rendah di suatu daerah harus diikuti dengan program pembangunan kesehatan, dan program sosial
lainnya termasuk kesehatan lingkungan, kecukupan gizi dan kalori termasuk program pemberantasan kemiskinan.

Tourism Insight Use Case
TRAVELLERS POTENTIAL USERS

INBOUND ROAMERS Network Coverage Kemenpar, Kemenhan.
§ Data LBA Pre-

processing
§ Spatial POTENTIAL REVENUE
mapping Rp. 7 Milyar / Year and Yearly
§ Cross border
algorithm
recurring.
ü Wisatawan implementati
mancanegara on
ü Menggunakan No LIST OF CLIENS
ponsel asal
Kementrian Pariwisata ( 2017, 2018,
negaranya
2019 , 2020 )
ü Memasuki area PLB
yang dilakukan
observasi dengan SUPPORTING PARTIES
Jaringan Telkomsel
Distribution of visitor’s origin Cross border dashboard monitor

Case of Social Media Analytics
BACKGROUND AND OPPORTUNITIES IMPACT
• Easy to use if we are looking to hot issues & Impact
Background. Gather information from media online and social media to • Already use by Melon, Blanja, KF
analysis hot issues or new request from Business User. And we provide analytics /
platform of Digital Media Analytics that we named it as Sonar Platfor.
Opportunities. These platform will make easy to use by Business user to

find out the Hot issues or posting from outside of company on media online or social
Dashboard for Social Media Analytics
media. We provide analytic for adhoc cases as a request more easyest for Data
Scientist of Requester.
SOURCE DATA
• Social Media
• Media Online
• Others
ALGORITHM AND PROCESS
Media Social
Online Media
Crawling Crawling
Sonar Platform
Adhoc Dashboard
Analytics
Data Scientist Business user
Kemen BUMN memanfaatkan untuk monitoring semua BUMN 19

Custom Mobility Insight – Segment Heat Map
Derived from Clients’s internal Populations’ Home, Office and Hangout place
Greater Jakarta &
definition of NGID*, Telkomsel category count
Palembang as cities filter
helps sizing up and visualized
the area populated of
Telkomsel’s subscribers whom
categorized as NGID segment
*NGID Segment Definition:

Gender: Male
Age: 18-30
Application Accessed:
• Social Media
• Video Streaming
• Ecommerce
Why now? Computational Power
Data availability and cost Computing power Connectivity

Data storage costs have been Cost of IoT nodes have come
reduced by ... down and are expected to fall
by another
95%
… of the world's data today
53x
Increase from 1999 to 2016,
50%
has been created to 318,000 million instructions
in the last 3 years! per second
SOURCE: Wikipedia; V&C; Digital Agenda EU; Internet live stats, McKinsey McKinsey & Company 5
Why now? Advanced Analytics
Costs of data storage Data
and processing availability Maths
IoT data (e.g., homes, ~90% of all Artificial Intelligence

cars, devices) data available The science of making
Human activity today are intelligent machines
& health data estimated to
App user
Comments on data have been
Machine Learning
webpages generated in A major approach to
Website navi- the past 2
gation data Social media realize AI
sentiment years
Video analysis Deep
Wholesalers of customer By 2020, 50 Learning
Inputs footage billion
Regular
from CRM A branch
Transac survey/
systems
devices will of ML
tions satisfaction
Demo- data data Utilities be connected
Gov.
graphic agencies (e.g., online
data payment
record)
Telcos
Call
center
1980 2020 1950’s 1980’s 2010’s
SOURCE: Dave Evans (April 2011) "The Internet of Things: How the Next Evolution of the Internet Is Changing Everything” McKinsey & Company 6
Big Data Strategy
Understanding How Big Data and
Data Science Drive Data Monetization
Big Data Operating Model
Data Source Sponsorship & Governance Outcomes
IT & Data
Management The process to obtain executive sponsorship and senior Measurement
leader commitment to the analytics vision
Structure Innovation KPI
Organization Structure & Talent Mgt from Data
Organization structure, people, skill set to support

analytics transfromation Process to measure
Manage, the value of analytic
gather, Business insights and track the V
integrate, Insights to action
extract
Data to Insights Use Cases benefits over time A
Deliver insights, analysis,
Unstructure data from internal & Process to analyze
data to be insights
recommendation for consumption by
business units
L
external source
Unit Bisnis
U
E
Capability Development
Big Data Academy for Data Driven Organization

Semi-
structure
Big Data & AI Platform – Providing Big Data Platform, software & licensing
Cloud – Digital Infrastructure – Providing Hardware, Cloud, Data Center – Ensure availability & reliability infrastructure
Activity inside Big Data Unit Activity outside Big Data Unit
Structure Data
• Any data or information that is located in a fixed field within a defined
record or file, usually in database, spreadsheets. Usually it is
organized in rows and column.
• The most common examples include customer data, sales data,
transactional records, financial data, number of website visit, etc.
• Structure data just represent 20% of all the data available. The
remaining 80% is unstructured data.
UnStructure & Semi Structure
• Any data or information that is the term for any data that doesn’t fit
neatly into traditional structure formats or database.
• The most common examples include email conversation, website text,
social media posts, video content, photos, and audio recordings, etc.
• Everything that didn’t fit into database or spreadsheets.
• Semi-structure data is a cross between unstructured and structured
data.
• For example: a tweet can be categorized by author, date, time, length
event.
https://lawtomated.com/structured-data-vs-unstructured-data-what-are-they-and-why-care/
Defining Internal Data
• Refers to all the information your business currently has or has the
potential to collect (customer database, transactional record, etc).
• It can be structured in format or unstructured (customer call record,
employee interview).
• It is owned by your business and this mean only your company
controls access to the data.
• Usually cheap and free to access which often makes it good starting
point when you considering your data option.
Defining External Data
• Refers to all the data or information that exist outside of your
organization. This is owned by third party.
• It can be structured in format or unstructured. Social media data,
google trends, government census data, economic data, weather
data, etc.
• For small company, it can be very useful.
• It can be free to access, but sometimes we have to buy 3rd party data
to add from our internal data.
Data Management
Data Sources Data Ingestion Data Integration & Transformation
Data Internal Staging Area Holding Area Curated Data Holding Area
Bappenas
Data
Taxonomy Data Bridge Data Summary
Data External Holding Area sebagai dapur dari
Data Acquisition Cleansed, Aggregation to
(Kementrian, Penyimpanan Data Engineer and Data Scientist Tagging
standardised, daily, weekly,
raw data, dimana Sebelum data dipindah ke Data and
Lembaga Negara) Cataloging organised data monthly
data dari Mart atau data dikurasi. for data delivery Digunakan
Data
oleh Data
berbagai sumber Tempat untuk melakukan: Data
Engineer
Data External data disimpan Quality, Data Validity, Konversi
dan Data
(Pemerintah tanpa merubah Data (string, timestamp) Data Scientists
Daerah) apapun (as is). Join with other tables (e.g.. Translation
1. Standarisasi data
Lookup to Data Reference) Auto Quickwin Use
2. Standarisasi
Append Data Set (Union) Indexing, cases SDGs atau
Metadata
Program Nasional
Data External Pembuatan temporary table
Auto 3. Interoperabilitas
(Open Data) Translation 4. Referensi Data
Data Source
Organizations do not need a big data
strategy; they need a business
strategy that incorporates big
data.
Bill Schmarzo, CTO IoT and Analytics, Hitachi Vantara

University San Francisco, School Of Management Executive Fellow
Twitter: @Schmarzo
Analytics Value Chain
Learning to “Think Like a Data Scientist”
Descriptive Questions Predictive Analytics Prescriptive Actions
(What happened?) (What is likely to happen?) (What should we do?)
What were revenues and What will revenues and Plant X and Y crops across
profits last year? profits be next year? N acres
How much fertilizer did I How much fertilizer will I Pre-order X amount of
use last planting season? need next planting season? fertilizer at 5% discount
When will my equipment Service your harvester
How much downtime did I
need maintenance next and tractor #2 in January
have last month due to
month?
unplanned equipment
maintenance?
How many workers will I Hire X number of workers
How many workers did I need next month and when for Y days
use last month? will I need them?
Source: Bill Schmarzo “Big Data MBA” Course Curriculum

Data Science Engagement Process
Supports rapid exploration, rapid testing, continuous learning “Scientific Method”
Weather Google Physician Local
Step 1: Define Hypothesis (Decision) Historical Forecast CDC Trends Notes Events
to test or Prediction to make Kronos
Epic
Lawson
Step 2: Gather data…and more data
(Data Lake: SQL + Hadoop)
Step 3: Prepare data; Build schema

(schema-on-query)
REPEAT
Step 4: Visualize the data

(Tableau, Spotfire, ggplot2,…)
Step 5: Build analytic models

(SAS, R, MADlib, Mahout,…)
Step 6: Evaluate model “goodness of fit”

(coefficients, confidence levels)
Source: “Scientific Method: Embrace the Art of Failure”, University of San Francisco School of Management Big Data MBA
Tools
Technical Skills Data Analysis

What Makes a data analytics team?
Data Engineer Data Scientist Data Analyst
Low High Low High Low High
Programming
Database
Statistical
Mathematical
Visualization
Business/Comm
• Computer science, Software engineer, • Machine learning, predictive analytics, • Business, economy, excel, tableu
database administrator prescriptive analytics • Building business report, insight,for
• Building data infrastructure & pipeline • Building modelling, recommendation engine business team.
Analytics Overview
Prescriptive
How do you make it happen?
Optimization
Predictive
Value What will happen?
Creation Machine Learning
Descriptive
What happened?
Reports, Mapping
Difficulty to Implement
Organizational Structure: Centralized Approach
Chief Data
Scientist
Data Scientists Business Unit Leaders
Pros Cons
Flexible resources require less Prioritization of project requests
initial investment can be difficult
Simple for data scientists to share Difficult for data scientists to
ideas and best practices acquire specific domain
knowledge for each business unit
Organizational Structure: Decentralized
Approach Business Unit Leaders
Data Scientists
Pros Cons
Data scientists gain a better Difficult for data scientists to share
understanding of their assigned best practices, data sources,
business unit and can proactively software, etc.
bring new data-driven solutions to
the business
Business units are more likely to Data scientists optimize locally
be involved rather than globally
Organizational Structure: Deployed Approach
Chief Data
Scientist
Data Scientists Business Unit Leaders

Pros Cons
Ability to share ideas and best Data scientists report to two
practices bosses
Ability to acquire specific domain Access to data scientists and
knowledge and proactively bring resources is competitive
new ideas to management
Optimize globally rather than locally
Create Data Monetization Model
Data Use
Marginal Monetization Context Monetization Trust Monetization

Improve terms and conditions with Negotiate deals or better terms and Monetize his/her reputation (risk
his/her suppliers of goods and services conditions, as well as create an ability profile and other credentials) across
Self-
as well as payment service providers by to get remunerated by sharing ecosystems – such as by validating new
monetization/
using pre- and –post- transaction data. contextual information. relationships with other (or among
Negotiation other) economic agents.
Spending Control Finance Control Finance Maximization

Alert, advise and nudge customers on the Recommend and take actions to change
Alert, advise and nudge customers to
status of their financial situation (as well the customer’s financial services
Goal Oriented assist them in monitoring and
as risk status) as well as how to relationships and product/service mix in
controlling their expenses, as well as
impact/influence the outcome - based on order to accommodate the customer’s
deliver/validate related
specific objectives financial objectives
rewards/offers/deals.
Payment Account Payment Maximization

Synchronization Synchronization
Impact payment behavior by maximizing
Deliver spot data/information (eg. Validate an action based on customer
Transactional the output pre- and post-transaction to
confirmation or updates). Support preferences (or a document) during
impact ongoing and/or future transactions
the payment process (eg. or following the transaction process
based on the customer’s perceived values
authorization) (eg. favor local investments).
Raw Composite Transformed Data

Type
Building the Roadmap to New Revenue Models
Data Use
Negotiation /
Self-
monetization
Goal Oriented
Transactional
Raw Composite Transformed

Data Type
Example: Fintech Current Pilot / under Potential Next
offering development Steps
Data Use Special deals Merchant dashboards

9 10 combined with cash
to compensate
for logistic flow & contextual 11 Discover consumption
issues advisory services opportunities retail
Negotiation / customers, and supply
Self- chain opportunities for
monetization
commercial clients
Receipts
Logistics 6
Data
Service:
delivery 4 Provide alternative
Goal Oriented Logistics financing for
tracking, Service:
7 managing spending via other
customer payment systems
return 8 service
Open Banking
5 Payment Card 3 PSD2 Play using
Tink platform
Transactional
Check-out to 2 “Pay Later” digital

1
invoicing Data commerce payment facility Data Type

Example : Retail
Current Pilot / under Potential Next
offering development Steps
Data Use
Reverse auctions
on behalf of 13 Discover reputation
customers
12
and data
Negotiation /
Self- monetization
monetization opportunities
6
Overdraft slides
10
The Pulse
2 (spending Join accounting
Digital wallets’ In-app 11
Goal Oriented notifications) 9
Integration marketplace Automated product
3 switching
Spending Goal
8 visualization
5 insights
7
Transactional Settle-up
4
notifications
Real-time Selective
1 notifications card lock Data Type

Closing
Critical Importance of
“Thinking Differently” in Big Data Era
1. Don’t Think Big Data Technology,
Think Business Transformation
Technology
SCIENCE
INITIATIVES EXPERIMENT
Source: “Driving Business Strategies with Data Science Big Data MBA”, Schmarzo, 2016
2. Don’t Think Business Intelligence,
Think Data Science
Business Intelligence Data Science
Predicting (Predictive analytics)

Outputs Reporting (Descriptive analytics)
Reccomending (Prescriptive analytics)
Data Sources Most Internal Internal - External
Technologies OLAP, ETL, Data Warehousing Cloud Platforms, Python, R Machine Learning
Arif Rachman
Cust. Service, Sales, Marketing, Operation,

Types of Data Transactional, Social Machine, Audio, Video, Emails, PDFs
Employee Performance
Expertise IT, Business Technology Math, Stats, Coding, Business

Arif Rachman
3. Don’t Think Data Warehouse,
Think Data Lake
“Hadoop and HDFS is a game changer”

Data Lake enables to gather, manage,
enrich, and analyze many new sources
od data, wether structured or
§ Massively parallel processing unstructured
§ Cheap scale-out data architecture
4. Don’t Think “What Happened”,
Think ”What Will Happen”
“What Should I do”
Order [5.000] units of Component Z to
support widget sales for next month
“What Will Happen”
Hire [Y] new sales reps by these zip codes to
How many widgets will I sell next handle projected Christmas sales
month?
“What Happened” Set aside [$125k] in financial reserve to
What will be sales by zip code cover Product X returns
How many widgets did I sell last over this Chirstmas season?
month? Sell the following product mix to achieve
How many of product X will be quarterly revenue and margin goals
What were sales by zip code for returned next month?
Christmas last year? Increase hiring pipeline by 35% to
What were projected company achieve hiring goals
How many of product X were revenues for next quarter?
returned last month?
How many employees will I need
What were company revenues for to hire next year?
the past quarter?
How many employees did I hire
last year?
5. Don’t Think HIPPO,
Think Collaboration
The key to big data success

Empowering cross-functional
collaboration
Exploratory thinking to challenge

long-held organizational rules
Inclusive of all the key stakeholders
Collaboration
THANK YOU
Case-1 :
Football in the age of analytics
Football in the Age of Analytics
• Moneyball vs Analytics (TSG Hoffenheim; Borussia Dortmund)
• To this end, in 2014, Hopp had built a “footbonaut” on-site at the club’s training facilities.
• One of only three in the world, the footbonaut provided an automated indoor ball-skills and
strengthening environment, and collected data on various aspects of a player’s skills and strengths.
• These data could augment the video and in-person assessments TSG Hoffenheim’s scouts and analysts
relied on to make decisions about player acquisitions.
• The footbonaut data also gave team coaches, doctors, and trainers better insight into player health and
fitness, helping coaches track each player’s development and helping trainers monitor injured players’
rehabilitation.
player_id year score
A01 2012 7,77
A01 2013 7,837
A01 2014 7,845
A01 2015 7,97
A02 2012 7,06
A02 2013 7,127
A02 2014 7,145
A02 2015 7,25
A03 2012 7,1
A03 2013 7,157
A03 2014 7,145
A03 2015 7,28
T01 2012 7,65
T01 2013 7,75
T01 2014 7,77
T01 2015 8,28
T02 2012 8,05
T02 2013 8,12
T02 2014 8,18
T02 2015 8,25
T03 2012 6,67
T03 2013 6,74
T03 2014 6,78
T03 2015 7,31
T04 2012 7,79
T04 2013 7,83
T04 2014 7,89
T04 2015 8,4
T05 2012 7,6
Case-2 :
Analytics in Fashion Industry
Approach
Goal: Maximize expected revenue of new styles
Demand Forecasting Price Optimization
Main Challenge: Main Challenge:

§ Predicting demand for § Demand of each style
styles that have never depends on price of similar
been sold before styles
Solution Techniques: Solution Technique:

§ Predictive analytics § Prescriptive analytics
(machine learning – (optimization)
regression & clustering)
Features Included in Regression
Products Combination Events

• Department • Price
• Year
• Class • % Discount = (1 – Price / MSRP)
• Month
• Color Popularity • # Concurrent Events in Department
• Week Day / Time
• Size Popularity • # Similar Styles in Event
• Event Type
• Brand Type A/B • Relative Price of Similar Styles
• Event Length
• Brand Popularity • # Branded Events in Previous 12 Months
• Tested several machine learning techniques

– Regression trees performed best
Case-3 :
Churn Analysis in Telco
Case- :
Text Analytics

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BIG DATA & DATA SCIENCE

Era Revolusi Industry 4.0

KOMANG BUDI ARYASA

USER CONGESTION / MOVEMENT BASED

Mapping Orange mobile subscriber movements

For Industry 4.0 For BUMN For Government For Internal

Mapping Ketahanan Pangan 2018

Analisa Indikator Kemiskinan

Tren Persentase Penduduk Miskin – Indonesia VS Jawa Barat

Persentase Penduduk Miskin Menurut Provinsi (Persen)

Source Data : BPS, Dukcapil, Telkom Analysis. 2018.

Analisa Indikator Proporsi Pengeluaran untuk Pangan

ACEH 415.354 415.354 415.354 415.354

Source Data : BPS, Dukcapil, Telkom Analysis. 2018.

Analisa Indikator Akses Listrik

Persentase Rumah Tangga Yang Tidak Menggunakan Penerangan

Analisa Indikator Lama Sekolah Perempuan

Rata-rata Lama Sekolah Penduduk Perempuan

Source Data : BPS, Dukcapil, Telkom Analysis. 2018.

Analisa Indikator Akses Air Bersih

Source Data : BPS, Dukcapil, Telkom Analysis. 2018.

Analisa Indikator Tenaga Kesehatan

DKI JAKARTA 38,3 DKI JAKARTA 223,6 ACEH 172,4

Source Data : BPS, Dukcapil, Telkom Analysis. 2018.

Analisa Indikator Tinggi Badan Balita

Source Data : BPS, 2017

Analisa Indikator Angka Harapan Hidup

AHH Perempuan 73,19 AHH Laki-laki

Source Data : BPS, Dukcapil, Telkom Analysis. 2018.

TRAVELLERS POTENTIAL USERS

§ Data LBA Pre-

Distribution of visitor’s origin Cross border dashboard monitor

Opportunities. These platform will make easy to use by Business user to

ALGORITHM AND PROCESS

Kemen BUMN memanfaatkan untuk monitoring semua BUMN 19

*NGID Segment Definition:

Data availability and cost Computing power Connectivity

IoT data (e.g., homes, ~90% of all Artificial Intelligence

1980 2020 1950’s 1980’s 2010’s

Organization structure, people, skill set to support

Big Data Academy for Data Driven Organization

Data Sources Data Ingestion Data Integration & Transformation

Bill Schmarzo, CTO IoT and Analytics, Hitachi Vantara

Source: Bill Schmarzo “Big Data MBA” Course Curriculum

Step 3: Prepare data; Build schema

Step 4: Visualize the data

Step 5: Build analytic models

Step 6: Evaluate model “goodness of fit”

Technical Skills Data Analysis

Data Engineer Data Scientist Data Analyst

Low High Low High Low High

Data Scientists Business Unit Leaders

Data Scientists Business Unit Leaders

Marginal Monetization Context Monetization Trust Monetization

Spending Control Finance Control Finance Maximization

Payment Account Payment Maximization

Raw Composite Transformed Data

Raw Composite Transformed

Data Use Special deals Merchant dashboards

Check-out to 2 “Pay Later” digital

Raw Composite Transformed

Raw Composite Transformed

Business Intelligence Data Science