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How To Sell DR Well
How To Sell DR Well
A Breakthrough Mission
14 March 2024
1
Co n t e n t s
01 DR (Digital Radiography) Market Info
04 Competition Analysis
05 Q&A
2
Co n t e n t s
01 DR (Digital Radiography) Market Info
3
General X-ray Market Divide and development
Medical Imaging
SPECT imaging
and PET imaging
Gastro Invasive Surgical C-
X-ray General Dental Mammo vet
(fluoroscopy) C-arm arm
Innovation forward
General X-ray
Analog CR Retrofit DR
Stage 1:Analog Stage 2: CR replace film Stage:3 Retrofit FPD replace CR Stage 4: Fully DR
The film needs to be developed Digitalized, immediate reading Immediate reading picture
Operation Use IP board to place film
first then read at back-lit picture after exposure after exposure
Exposure to
Read 20~30 min ~5 min ~10 sec ~10sec or less
Time
• The 3rd party installed FPD may
have compatibility issues
• Require time and skill to • One IP board only store one • Expensive
• Synchronizing between FPD,
comments develop a film picture, limited storage • So far the most advanced
tube and generators from all
• Film can be lost or damaged • Not in “real time” way
different manufacturers may
cause high dosage
Global Medical Imaging Market
Overview
Why
• Among the medical imaging equipment market, X-ray was the largest segment(36%)
DR?
• General Radiography accounted for the most in X-ray(25%)
• DR reached 75% proportion in General Radiography
Veterinary
3% Mammo
Ultrasound 9%
Fluoroscopy CR Analogue
25%
X-Ray 6% 3% 12%
36% Dental Retrofit
General Radiography
22% 10%
25%
C-arm
CT DR
11%
19% 75%
Molecular interventional
4% 24%
MRI
16% Source:Omdia2023
The medical imaging equipment market by X-ray equipment market by technology – General radiography revenue by product
technology – world, 2021 (revenue $28,009m) world, 2021 (revenue $10,082m) type,2021 (revenue $2,575m)
carestream GE
Others FIXED & MOBILE (Years)
3% 5 sales
5% 1% X-RAY Agfa
Al-RImal 12
They also have
DRGEM 4 engineers DRGEM
6
X-Ray Referrals:
8
Main Compmonents of DR
Tube
Collimator
Rack system
Table
HV Generator
Bucky stand
1. Generator
Generator: consists of HV generator, LV generator and oil tank,boost the 220/380V to 40~150KV,
accelerates the electron flow (generated by the cathode) , when it hits the target material, X-ray
generated.
The tube is a vacuum diode, and a filament is installed in cathode. The anode consists of a beveled
tungsten target and an radiator.
• The FPD is the device to detect the energy intensity of X-Ray, and transfer the energy into digital
signal for recording.
Core Parameters:
Cycle Time
Imaging Time
Preview Time
• In tender, mostly care about the Preview Time and Imaging Time, sometimes requires the Cycle Time
• The 3 Time imply the FPD imaging efficiency and Continuous exposure efficiency
4.1 SID
• source to image receptor distance, SID, the distance between focus to
middle of FPD
Grid
Ion Chamber
FPD
4.2 Grid
filter out scattered soft X-rays, change the irradiation field, and indicate the projection area.
4.5 Software
4. Stitching
4.6 Film Printer
Dry Laser
printer
Dry Thermal
printer
The development of Mindray DR
DigiEye 680
MobiEye 700
DigiEye 760 Plus DigiEye 760 Smart
2 FPD
3
DigiEye 350
4
DigiEye 330
2
DigiEye 680
Series 5
RetroPad
MobiEye 700
Series
6
Single Phase
Generator
Light language
Patient table
separate design Stainless steel footrest
Highly compatible
Latest computer Motorized mechanic Smart & simplified
Mindray made key iStitch M.Share M.DAP MiCo+
technology movement workflow
part
Better KV rise time 334μs than normal rise time 3000μs (100KV/100mA)
◆ High Resolution
• 16 bit
• 3.6lp/mm
CsI material
◆ Fast Imaging time, Quick connection
• Preview in 2s (wired), 4.5s (wireless)
27 2024-3-15 Product presentation|confidential
Highintroduction
Brief Quality Platform
of image
Powerful DigiEye 280and measurement application
processing
• High quality imaging chain
LEVELS advanced image processing: detail enhancement, noise suppression, Optimization curve
regulation, tissue equalization
Product presentation|confidential
29
High Quality Platform
• High quality assurance
Mindray Made
Collimator
Mindray Made Own technology
FPD since 2011
Since 2015
Special Patent
technology
Mindray Made
Rack system
Since 2008
1. Preschool child
2. Child
3. Baby
Child
4. Neonatal
Accurately define pediatric dose and image
parameters
350mm
For children's knee radiography in the standing
position
350mm
• More economic
• More accurate
• Less radiation
Mindray M·Share
◆ NFC based technology
◆ Sharing one FPD
between different
Mindray DR systems
◆ One sec connected to
modality
◆ Ultra-High Speed Data ,
Quick image
Transmission
Through the combination of cloud medical services and imaging equipment, the wisdom of experts can
be amplified, and solve the challenges faced by medical institutions to improve service level.
Software
Type:PC、Laptop、Pad、Smart phone
By:Webpage,PC software 、Mobile APP
Network
Wifi/ Internet
Imaging devices
The authority
Device:Stationary DR、Mobile DR,Ultrasound
Monitoring & evaluation
Clinical support:Multi-scenario application, primary Healthcare
Radiology Dept
Report/ Consultation / QC
39 2024-3-15 product presentation|confidential
DigiEye 330/350
40
System configuration
options
1st Detector option Collimator
◆ 30kW Generator &Tube Set Ion Chamber
◆ MPX/EPX
Wall stand
◆ 35*43, 43*43 DAP
◆ 50kW Generator &Tube Set ◆ Wired/Wireless X-ray tube assembly UPS(for workstation)
42
Market Engagement & Case Sharing
43
Market Engagement & Case Sharing
4. Early Engagement
44
Tools for project
Software
Type:PC、Laptop、Pad、Smart phone
By:Webpage,PC software 、Mobile APP
Network
Radiology Dept
Report/ Consultation / QC
DigiEye 330/350
Case Sharing - Alshaab Hospital
46
Case Sharing - Alshaab Hospital
47
Mindray DR References at
Ibn Al-Atheer Teaching Hospital
©2022 深圳迈瑞生物医疗电子股份有限公司版权所有 48
Achievments
49
Co n t e n t s
04 Competition Analysis
50
Main Competitive Analysis
General Information
Mindray Tier 1 Tier 2
items WDM
DigiEye GE PHILIPS FUJIFILM Siemens Carestream DRGEM Angel
New Oriental
330/350 Definium 6000 DuraDiagnost Smart f Multix Impact Ascend GXR -SD MTP 50/65
1000
Product
appearance
2 FPD
1 or 2 FPD, 2 FPD 2 fixed FPD, or 1 1 or 2 FPD, 1 or 2 FPD, 1 or 2 FPD, 1 or 2 FPD,
1 FPD, wireless Wireless
FPD wireless or Wireless fixed and 1 wireless or wireless or wired wireless or wired wireless or wired
or wired AeroDR
wired AeroDR detector wireless FPD wired
detector
Tier 1
➢ Core demand
Radiography purpose.
High reliability,
Price - Sensitive
➢ Market strategy:
Fully digital solution,
Reasonable & Competitive Price
professional sales channel
full market coverage
.
Main Competitive Model Analysis
How to defend?
XR/f Highlighted Points DigiEye 330/350 How to defend
•FPD Resolution is 5 lp/mm(Pixel 100 μm) • the FPD Pixel ≤140μm is enough to view for minimum
•Single FPD solution structure in DR imaging
• too expensive.
35x43 inch can cover it’s clinical usage,
• 10x12 inch detector
Definium 6000
Main Competitive Model Analysis
How to defeat?
• FPD battery 4h, and wireless FPD needs recharge outside FPD charges inside the chest bucky or inside the patient
the main unit individually table box consistently
Benefit: ensure the FPD is powered and avoid the extra
recharge for the FPD
Definium XR/f
Main Competitive Model Analysis
• Latest IT standards.
Brand reputation
120 years of experience
Main Competitive Model Analysis
Key Specification
Dual-Column structure
Frame Tube follow FPD auto-tracking(optional)
No table/fixed table/elevating table for option
DuraDiagnost 50 kW/65 kW/80 kW X-ray generator
kV range 40–150 kV
Generator mAs range 0.4–850 mAs
Max. mA 650 mA(50kW)/928mA(65kW)/1000mA(80kW)
Tube range 40–150 kV
Anode heat capacity 300 kHU
Tube Focal spots = 0.6 and 1.2 mm
Focal rating: 17kW/50kW(for 50kW) or 33kW/100kW(for 65 or 80kW)
Target angle = 13 °
Detector Type GOS/Amorphous Silicon(fixed) or CsI(wireless skyplate)
Image Area 34.5 x 42.1 cm (wireless skyplate)
Detector Weight 2.8 kg (wireless skyplate)
Flat panel detector Pixel Size 148 μm
DQE@0 lp 39%(GOS)/66%(CsI)
A/D Conversion 16 bits
How to defeat?
DuraDiagnost
Main Competitive Model Analysis
How to defend?
• Dual FPDs:
• Strategy: 2 wireless detector offer
affordable price with 2 wireless FPDs, more flexible in clinical
application, more convenient for operation
DuraDiagnost
Main Competitive Model Analysis
Key Specification
Dual-Column structure
Frame
Multix Impact fixed table/elevating table for option
How to defend?
DRX Ascend Highlighted Points DigiEye 330/350 How to defend
•Elevating patient bed for optional • external generator cabin, more space needed.
Patient bed elevating only use for orthopedics patients.
Multix Impact
Main Competitive Model Analysis
Main selling point
Simple is Smart,
Fujifilm is proud to announce our latest high-quality,
cost-effective x-ray system.
Easily installed in limited spaces and easy to use, this user
friendly system will bring upon a smart workflow for you
DuraDiagnost
FDR smart f
Main Competitive Model Analysis
Key Specification
Dual-Column structure
Frame fixed table/elevating table for option
FDR smart f
40 kW/52kW/68kW/82kW X-ray generator
kV range 40–150 kV
Generator mAs range 0.1–500.0 mAs
mA range 10–500.0 mA/640.0 mA/800 mA/1000 mA
Tube range 40–150 kV
Anode heat capacity 200kHU(40kW)/300 kHU(52kW/68kW/82kW)
Tube Focal spots = 0.6 and 1.2 mm
Target angle = 14 °
Detector Type GOS/Amorphous Silicon or CsI
Image Area 14”x17”, 17x17”
Detector Weight 2.6Kg, 3.3kg
Flat panel detector Pixel Size 150 μm
DQE@0 lp 54%(GOS)/65%(CsI)
A/D Conversion 16 bits
How to defeat?
FDR smart f Weakness Points DigiEye 330/350 How to defeat
• External generator, increasing the installed space • Only need 4.1m×3.0m×2.3m(L×W×H) to install the
whole system
Benefit: more adaptive to fulfill end-user site for installation
• FPD battery 4h, and wireless FPD needs recharge outside FPD charges inside the chest bucky or inside the patient
the main unit individually table box consistently
Benefit: ensure the FPD is powered and avoid the extra
recharge for the FPD
FDR smart f
Main Competitive Model Analysis
Scalable,
fully featured X-ray room at remarkably economical price
smart imaging solution
scalable and upgradable to help eliminate technology obsolescence.
Configurable,
Flexible configuration(analog, CR based, detector based)
ceiling suspension and floor mounted
wide selection of components let configure the system for you needs.
DRX Ascend Affordable
Economically priced
exceptional image quality support accurate diagnoses
Main Competitive Model Analysis
Key Specification
Dual-Column structure
Frame fixed table/elevating table for option
DRX Ascend
50kW / 65kW / 80kW X-ray generator
120KHz frequency
Generator 1ms ~ 6.3s
mAs range 0.25–800 mAs
mA range 25–650 mA/800 mA
Tube range 40–150 kV
Anode heat capacity 400kHU, 600KHU
Tube Focal spots = 0.6 and 1.2 mm
Target angle = 12° /13.5 °
Detector Type GOS/Amorphous Silicon or CsI
Image Area 14”x17”, 17x17”
Detector Weight 3.85Kg, ? kg
Flat panel detector Pixel Size 139 μm
DQE@0 lp 32%(GOS)/65%(CsI)
A/D Conversion 14 bits
How to defend?
DRX Ascend Highlighted Points DigiEye 330/350 How to defend
•Elevating patient bed for optional • external generator cabin, more space needed.
Patient bed elevating only use for orthopedics patients.
DRX Ascend
Main Competitive Model Analysis
2. Automatic Stitching
3. Spatial Resolutions
4. MiCo+
5. Two detectors
6. DAP
Main Competitive Model Analysis
Tier 2
GXR-SD
fixed table and elevating table for option
32 kW/40 kW/52 kW/68 KW/82KW X-ray generator
kV range 40–125 kV or 40-150KV
Generator mAs range 10–500 mAs standard, other for optional
Max. mA 400 mA,500mA, 640mA, 800mA, 1000mA
Tube range 40–125KV/150 kV
Anode heat capacity140,200, 300 kHU
Tube Focal spots = 1.0/2.0, 0.6/1.5, 0.6/1.2 mm
Focal rating: 22kW/75kW(for 52kW) or 22kW/47kW(for 32kW)
Tube from Toshiba or Varian
Detector Type GOS/Amorphous Silicon(fixed) or CsI(wireless skyplate)
Image Area 36 x 43 cm or 43x43cm
Flat panel detector Detector from Varian
Pixel Size 139 μm
A/D Conversion 14 bits
• 32KW & 40KW machine only with 40~125KV generator • Full 40~150KV generator config
performance • 30KW generator can reach 500mA,
• 32KW for 400mA, 40KW for 500mA • 500mAs, 630mAS, 800mAs available for 30KW, 50KW,
• 500mAs as standard for all type of generators 65KW
• CsI or Gos detector material • CsI material for all Mindray detectors
GXR-SD
Main Competitive Model Analysis
How to defend?
• floor-ceiling mounted tube stand design • Floor –ceiling with high requirement of room conditions,
• Automatic tracking and automatic collimator easy too brocken down.
• DigiEye 350 can with automatic tracking and collimator
GXR-SD
Main Competitive Model Analysis
Scalable,
fully featured X-ray room at remarkably economical price
smart imaging solution
scalable and upgradable to help eliminate technology obsolescence.
Configurable,
Flexible configuration(analog, CR based, detector based)
ceiling suspension and floor mounted
wide selection of components let configure the system for you needs.
Affordable
New Oriental 1000 Economically priced
exceptional image quality support accurate diagnoses
Main Competitive Model Analysis
Key Specification
Dual-Column structure
Frame Tube follow FPD auto-tracking(optional)
No table/fixed table/elevating table for option
50 kW/65 kW/80 kW X-ray generator
kV range 40–150 kV
Generator mAs range 0.1–1000 mAs
Max. mA 630 mA(50kW)/800mA(63kW)/1000mA (80KW)
Tube range 40–150 kV
Anode heat capacity 150/230/400 kHU
Tube Focal spots = 0.6 and 1.2 mm
Target angle = 12 °
Detector Type GOS/Amorphous Silicon(fixed) or CsI(wireless skyplate)
Image Area 43 x 43 cm (wireless skyplate)
New Oriental 1000 Flat panel detector Detector Weight 2.8 kg (wireless skyplate)
Pixel Size 139 or 143 μm
A/D Conversion 16 bits
How to defeat?
New Oriental
1000
Main Competitive Model Analysis
How to defend?