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How to Sell DR well

A Breakthrough Mission

Fahad Sedeeq / MIS


MEA-Iraq

14 March 2024

1
Co n t e n t s
01 DR (Digital Radiography) Market Info

02 DR Fundamentals and Products Features

03 Market Engagement & Case Sharing

04 Competition Analysis

05 Q&A

2
Co n t e n t s
01 DR (Digital Radiography) Market Info

3
General X-ray Market Divide and development
Medical Imaging

Imaging X-ray Ultrasound CT MRI Molecular

SPECT imaging
and PET imaging
Gastro Invasive Surgical C-
X-ray General Dental Mammo vet
(fluoroscopy) C-arm arm

Innovation forward
General X-ray

Analog CR Retrofit DR

Stage 1:Analog Stage 2: CR replace film Stage:3 Retrofit FPD replace CR Stage 4: Fully DR

The film needs to be developed Digitalized, immediate reading Immediate reading picture
Operation Use IP board to place film
first then read at back-lit picture after exposure after exposure
Exposure to
Read 20~30 min ~5 min ~10 sec ~10sec or less
Time
• The 3rd party installed FPD may
have compatibility issues
• Require time and skill to • One IP board only store one • Expensive
• Synchronizing between FPD,
comments develop a film picture, limited storage • So far the most advanced
tube and generators from all
• Film can be lost or damaged • Not in “real time” way
different manufacturers may
cause high dosage
Global Medical Imaging Market
Overview
Why
• Among the medical imaging equipment market, X-ray was the largest segment(36%)
DR?
• General Radiography accounted for the most in X-ray(25%)
• DR reached 75% proportion in General Radiography
Veterinary
3% Mammo
Ultrasound 9%
Fluoroscopy CR Analogue
25%
X-Ray 6% 3% 12%
36% Dental Retrofit
General Radiography
22% 10%
25%

C-arm
CT DR
11%
19% 75%

Molecular interventional
4% 24%
MRI
16% Source:Omdia2023

The medical imaging equipment market by X-ray equipment market by technology – General radiography revenue by product
technology – world, 2021 (revenue $28,009m) world, 2021 (revenue $10,082m) type,2021 (revenue $2,575m)

5 2024-3-15 product presentation|confidential


Iraq Market
Cooperation Periods
Brand Distributor Team Competitive Advantage

carestream GE
Others FIXED & MOBILE (Years)

3% 5 sales
5% 1% X-RAY Agfa
Al-RImal 12
They also have
DRGEM 4 engineers DRGEM

6 sales Brand Reputation


Carestream Dhoha Baghdad 12 They also have
Agfa
3 engineers Quantum
29%
Ecoray
Others Agfa 10 sales rep
19%
3% 5% Shimadzu Elite 30 Market leader
Siemens 15 Engineers
38%
15 sales rep

Shimadzu Philips Al Bahja 25 Packages


Siemens 8 Engineers
5% 54%
15 sales
GE LMG 12 Packages
10 engineers

Shimadzu Brand advantage,


Siemens Al-Itkan 30 12 sales rep Public connections.
Total Market: 18M USD 38%
Capital systems
oriented
Influence in
Ecoray Baslan 10 6 sales
Agfa Shimadzu Siemens Ecoray carestream GE Others Kurdistan

6
X-Ray Referrals:

• Orthopedics: Fractures, Dislocations, Spinal ..etc

• Rheumatology: Joints disease (e.g. Osteoarthritis)

• Respiratory and Medicine: Chest X-Ray

• Surgery and Trauma: Bowel obstruction, foreign bodies

• ER: First line in almost all cases

• ENT: paranasal sinuses

• GIT: Barium sudies

• Urology: with contrast (uncommon)


Co n t e n t s
02 DR Fundamentals and Products
Features

8
Main Compmonents of DR

Flat Panel Detector

Tube

Collimator

Rack system

Table

HV Generator

Bucky stand
1. Generator

Generator: consists of HV generator, LV generator and oil tank,boost the 220/380V to 40~150KV,
accelerates the electron flow (generated by the cathode) , when it hits the target material, X-ray
generated.

• Maximum Power (kW)


• Inverting Frequency (X-Ray quality)
• KV (X-Ray penetration)
• mA (X-Ray amount/t)
• Exposure time (Durability)
• mAs (Exposure Dose)
Inverting frequency

Inverting: process of changing direct current to


alternating current

Higher inverting frequency, the lower current


ripple factor and better X-ray quality.
Reduce generation of soft X-ray, get high image
resolution and less harmful to patient.

460KHz, which has strong competitive advantage.


2. X-Ray Tube

The tube is a vacuum diode, and a filament is installed in cathode. The anode consists of a beveled
tungsten target and an radiator.

• Focus Spot (Resolution)


• Anode/ Housing Heat Capacity (Strength and Durability)
• Anode cooling Rate (Throughput)
• Target Material (X-ray power)
3. FPD

• The FPD is the device to detect the energy intensity of X-Ray, and transfer the energy into digital
signal for recording.

Core Parameters:

• DQE (Detective Quantum Efficiency): Cesium Iodide(CsI) and


Gadolinium Oxysulfate(GOS)
• Pixel Size (140~160μm)
• Spatial Resolution (LP/mm)
• Matrix Size
FPD • Preview/Imaging/Cycle Time
Preview/Imaging/Cycle Time

The expression of three Time

Cycle Time

Imaging Time

Preview Time

Ready for the start of


Start exposure Display the preview image Display the final image next exposure

• In tender, mostly care about the Preview Time and Imaging Time, sometimes requires the Cycle Time

• The 3 Time imply the FPD imaging efficiency and Continuous exposure efficiency
4.1 SID
• source to image receptor distance, SID, the distance between focus to
middle of FPD

Grid
Ion Chamber
FPD
4.2 Grid

• Grid:Filter of X-ray, to reduce the scattered X-ray beam,


and improve the contrast and clarity

• High density grid: Line density 80L/cm

• Normal density grid: Line density 40L/cm

Scattered radiation reduces image contrast


4.3 Ion-Chamber
• Ion-Chamber is controller for AEC(Auto-Exposure Control)
4.4 Collimator
installed on the tube window , it can adjust the size of the rectangular irradiation field. Usually a multi-leaf
type, and each leaf can be opened and closed flexibly. The protection capacity of each blade is not less than
2mm aluminum equivalent.

filter out scattered soft X-rays, change the irradiation field, and indicate the projection area.
4.5 Software

1. Operating software (workflow)

2. Image processing (filtering, enhancement, noise reduction ..etc.)

3. AI driven tools for decision support and workflow optimization

4. Stitching
4.6 Film Printer

Dry Laser
printer

Dry Thermal
printer
The development of Mindray DR

DigiEye 760 Dual

DigiEye 680

MobiEye 700
DigiEye 760 Plus DigiEye 760 Smart
2 FPD

DigiEye 760 Pro

DigiEye 560T DigiEye 330/350


DigiEye 560
MobiEye 700
Found
DigiEye 280
of R/D
Team
2006 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Product family

3
DigiEye 350
4
DigiEye 330

2
DigiEye 680
Series 5
RetroPad

MobiEye 700
Series
6
Single Phase
Generator

One Brand One Solution

Reliable Interconnection Synergy


DigiEye 350
• High quality materials and manufacturing process & design considerations

Light language

Half-ring Bucky handle 360° touch unlockable


handle

Streamlined CNC aluminium alloy


edge knob

Long and short track


design Flat and
smooth

Patient table
separate design Stainless steel footrest

23 2024-3-15 Product presentation|confidential


High Quality Appearance and Design
• High quality materials and manufacturing process & design considerations

➢ Build in HV generator ➢ Intelligent on-line charge

• Simple layout • 3 metal pin + 9 dot pin

• Easy to operate • Charging while in position

• Easy maintenance • Smart power control, stop when fully-charged

24 2024-3-15 Product presentation|confidential


New Generation Platform

Advanced Automatic Mechanical Multifarious Clinical


Digital X-Vision Platform Assistance application

Highly compatible
Latest computer Motorized mechanic Smart & simplified
Mindray made key iStitch M.Share M.DAP MiCo+
technology movement workflow
part

64 Bit Imaging Process System( Win 10 + Levels + DROC 2.0)


High standard Hardware Architecture

25 2024-3-15 product presentation|confidential


High Quality Platform
• High quality imaging chain

Better KV rise time 334μs than normal rise time 3000μs (100KV/100mA)

Less ripple to reduce Soft X-ray


Better SNR
Safer for operators and patients

Super High inverting frequency


of DR HV : 460kHz
26 2024-3-15 Product presentation|confidential
High Quality Platform
• High quality imaging chain

Best in Class FPD, Mindray MPX & EPX series


◆ 8 Difference choices
• MPX & EPX series
• 35x43cm (14x17 inches), 43x43cm(17x17 inches)
• Wired & Wireless

◆ Best material CsI + TFT


• Reliable, high sensitivity
• Less dosage, higher SNR

◆ High DQE: Up to 70%


• Excellent image quality at low dose
• High S/N Ratio

◆ High Resolution
• 16 bit
• 3.6lp/mm
CsI material
◆ Fast Imaging time, Quick connection
• Preview in 2s (wired), 4.5s (wireless)
27 2024-3-15 Product presentation|confidential
Highintroduction
Brief Quality Platform
of image
Powerful DigiEye 280and measurement application
processing
• High quality imaging chain
LEVELS advanced image processing: detail enhancement, noise suppression, Optimization curve
regulation, tissue equalization

original Noisy image Final image


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28 152024-3-15 Product presentation|confidential
2024-3-15

High Quality Platform


• Full digital: DICOM information, Smart workflow, powerful image processing and measurement application

Product presentation|confidential
29
High Quality Platform
• High quality assurance

Mindray Made
Collimator
Mindray Made Own technology
FPD since 2011
Since 2015
Special Patent
technology
Mindray Made
Rack system
Since 2008

Mindray Made Own software &


HV Generator Algorithm
Since 2012 Since 2015
Special patent
technology
Product presentation|confidential
30 2024-3-15
31 2024-3-15 product presentation|confidential
High Quality Operation Experience
• Highly automated

➢ Automated operation, efficient work

• Bidirectional synchronisation of • Wireless RF remote control


the tube and bucky

32 2024-3-15 Product presentation|confidential


High Quality Value
• Comprehensive clinical functions

Dedicated child application: 0-6 years


old 4 different body types:

1. Preschool child
2. Child
3. Baby
Child
4. Neonatal
Accurately define pediatric dose and image
parameters

33 2024-3-15 Product presentation|confidential


High Quality Value
• Comprehensive clinical functions

➢ Minimum distance from the centre of the


tube to the ground: 350mm

350mm
For children's knee radiography in the standing
position
350mm

34 2024-3-15 Product presentation|confidential


High Quality Value
• Comprehensive clinical functions

Smart Dose Control System M·DAP

• More economic
• More accurate
• Less radiation

Dose is monitored, safety is guaranteed

35 2024-3-15 Product presentation|confidential


High Quality Value
• Comprehensive clinical functions
iStitch - Panoramic Imaging Technology
• iStitch function to achieve full spine and legs radiography
• Auto exposures and stitching
• 7 images stitching maximumly
• Up to 1900mm length stitched image.

36 2024-3-15 Product presentation|confidential


High Quality Value
• More added value

Mindray M·Share
◆ NFC based technology
◆ Sharing one FPD
between different
Mindray DR systems
◆ One sec connected to
modality
◆ Ultra-High Speed Data ,
Quick image
Transmission

37 2024-3-15 Product presentation|confidential


High Quality Value

Through the combination of cloud medical services and imaging equipment, the wisdom of experts can
be amplified, and solve the challenges faced by medical institutions to improve service level.

Cloud AI Cloud Share Consultati Training Disciplinary Equipment


on & QC Union management

38 2024-3-15 product presentation|confidential


High Quality Value

Software
Type:PC、Laptop、Pad、Smart phone
By:Webpage,PC software 、Mobile APP
Network

Wifi/ Internet
Imaging devices
The authority
Device:Stationary DR、Mobile DR,Ultrasound
Monitoring & evaluation
Clinical support:Multi-scenario application, primary Healthcare

Radiology Dept
Report/ Consultation / QC
39 2024-3-15 product presentation|confidential
DigiEye 330/350
40
System configuration

Generator & Tube Detector options Common Part Common Part

options
1st Detector option Collimator
◆ 30kW Generator &Tube Set Ion Chamber
◆ MPX/EPX
Wall stand
◆ 35*43, 43*43 DAP
◆ 50kW Generator &Tube Set ◆ Wired/Wireless X-ray tube assembly UPS(for workstation)

◆ 65kW Generator &Tube Set Patient table


Advanced Grid
2nd Detector option Standard Grid
Dicom MPPS
Workstation
Dicom Q/R function
Networking
Barcode scanner
Software

41 2024-3-15 product presentation|confidential


Co n t e n t s

03 Market Engagement & Case


Sharing

42
Market Engagement & Case Sharing

1. Market Visibility and Coverage

2. Focus on Vulnerable opportunities (Mid to High-end needs

with challenged budget)

43
Market Engagement & Case Sharing

3. Procurement Process (Connect with the Influencers)

4. Early Engagement

5. Technical specifications and requirements alignment

6. Pushing for Demo

44
Tools for project

Software

Type:PC、Laptop、Pad、Smart phone
By:Webpage,PC software 、Mobile APP
Network

Wifi/ Internet Imaging devices

Device:Fixed DR、Mobile DR,Ultrasound


Clinical support:Multi-scenario application, primary Healthcare

Radiology Dept
Report/ Consultation / QC
DigiEye 330/350
Case Sharing - Alshaab Hospital

1. Telling the Mindray story

2. HQ visit (A true game changer)

3. Key Regional and International exhibitions and


conferences (Arab Health, RSNA, ECR ..etc)

4. Pushing for Demo

46
Case Sharing - Alshaab Hospital

First Mindray RIS launching ceremony

47
Mindray DR References at
Ibn Al-Atheer Teaching Hospital

©2022 深圳迈瑞生物医疗电子股份有限公司版权所有 48
Achievments

1- RIS package (2x Digieye 350, 4x Mobieye 700)

2- First Digieye 330 installation at Al-Zahrawi Private Hospital

49
Co n t e n t s

04 Competition Analysis

50
Main Competitive Analysis

General Information
Mindray Tier 1 Tier 2
items WDM
DigiEye GE PHILIPS FUJIFILM Siemens Carestream DRGEM Angel
New Oriental
330/350 Definium 6000 DuraDiagnost Smart f Multix Impact Ascend GXR -SD MTP 50/65
1000

Product
appearance

Own technology Own technology Own technology


OWN Own Detector Tube from own/varex/canno Tube from canon
Own technology Frame from own technology
Imaging Technology, own technology, technology, Cannon or varex, n detector or made in china.
Tube from DRGEM, Tube Tube from
platform tube from Trixell detector tube from detector from tube from Detector from
Canon from Cannon Canon
Canon Canon Varian Cannon cannon

2 FPD
1 or 2 FPD, 2 FPD 2 fixed FPD, or 1 1 or 2 FPD, 1 or 2 FPD, 1 or 2 FPD, 1 or 2 FPD,
1 FPD, wireless Wireless
FPD wireless or Wireless fixed and 1 wireless or wireless or wired wireless or wired wireless or wired
or wired AeroDR
wired AeroDR detector wireless FPD wired
detector

Operation/ auto-tracking/ auto-tracking/ manual/auto- auto-tracking/


Manual / Auto manual Manual Manual/Auto Manual/auto
Control manual manual tracking manual
Main Competitive Model Analysis

Tier 1

Definium 6000 Dura Diagnost Multix Impact Smart f Ascend


➢ Target market
Hospital: Level B,C,D hospitals and below, Imaging Centers, clinics
Department: Radiology, Emergency Dept

➢ Core demand
Radiography purpose.
High reliability,

Price - Sensitive

➢ Market strategy:
Fully digital solution,
Reasonable & Competitive Price
professional sales channel
full market coverage
.
Main Competitive Model Analysis

Main selling pint • High quality, dose-efficient images,


10x12, 14x17, 17x17 detectors for option
6s image process time.

• flexible table accommodates patients


350 weighted patient bed
six ways floating patient bed

• Ergonomic design and easy patient positioning.


Light weighted detector 2.6Kg
workstation with pacs connection ability

• Outfit your facility easily and affordably.


Good fit for small rooms
compact footprint for system
Definium 6000 50KW single phase power + 65 and 80KW 3 phased power generator
Main Competitive Model Analysis

How to defend?
XR/f Highlighted Points DigiEye 330/350 How to defend
•FPD Resolution is 5 lp/mm(Pixel 100 μm) • the FPD Pixel ≤140μm is enough to view for minimum
•Single FPD solution structure in DR imaging

• too expensive.
35x43 inch can cover it’s clinical usage,
• 10x12 inch detector

Definium 6000
Main Competitive Model Analysis

Table: Max. weight 350kg. Adjustable height from 49 to 90 cm.


Structure The tube stand travel distance: 201 cm longitudinal, 150 cm vertical, and 30 cm lateral from
mid-table.
Generator single-phase (50 kW) or three-phase (65 kW and 80 kW) generators.
Up to 80kW
SID from horizontal axis of X-Ray Tube facing the Wall Stand:1000~3010mm
SID from horizontal axis of X-Ray Tube facing the Elevating Table: Max.1605mm
Tube Anode heat storage: 400 kHU / 150 kVp(Canon E7254FX),
300 kHU / 150 kVp(Canon or Canon E7884X)

Model: Definium XR120


Model : AeroDR
cesium iodide + CsI wireless
cesium iodide + CsI wireless
Pixel :127μm
Pixel:100μm
Size& Weight: 25 x 30 cm/1.68 kg , 35 x 43 cm/3 kg ,
Size&Weight:25 x 30 cm, 35 x 43
Flat panel detector 43 x 43 cm/3.5 kg . (including batteries).
cm/2.6kg, 43 x 43 cm.
Battery: 4 hrs. (480 images @30sec cycle), Sleep
Battery: up to 8.2 hours or 300
mode 5.2 hrs.
images
Water proof:IPX6
DQE:72%
DQE:70%

Key-points • 80kW generator, 100 μm pixel FPD


Main Competitive Model Analysis

How to defeat?

XR/f Weakness Points DigiEye 330/350 How to defeat


• External generator, increasing the installed space • Only need 4.1m×3.0m×2.3m(L×W×H) to install the
• single-phase (50 kW) whole system
• Three-phase (50 kw)
Benefit: more adaptive to fulfill end-user site for installation
and X-ray quality guaranteed

• FPD battery 4h, and wireless FPD needs recharge outside FPD charges inside the chest bucky or inside the patient
the main unit individually table box consistently
Benefit: ensure the FPD is powered and avoid the extra
recharge for the FPD
Definium XR/f
Main Competitive Model Analysis

Main selling point • Easy to use,


Easy digital workflow
Easy clinical excellence (wireless & fixed detectors)
Easy learning (self-guided learning tool)

Dura Diagnost • Diagnostic confidence


imaging chain, high quality & low dose
Unique 2 image processing

• World class experience.


Light weighted detector 2.6Kg
workstation with pacs connection ability

• Latest IT standards.
Brand reputation
120 years of experience
Main Competitive Model Analysis
Key Specification
Dual-Column structure
Frame Tube follow FPD auto-tracking(optional)
No table/fixed table/elevating table for option
DuraDiagnost 50 kW/65 kW/80 kW X-ray generator
kV range 40–150 kV
Generator mAs range 0.4–850 mAs
Max. mA 650 mA(50kW)/928mA(65kW)/1000mA(80kW)
Tube range 40–150 kV
Anode heat capacity 300 kHU
Tube Focal spots = 0.6 and 1.2 mm
Focal rating: 17kW/50kW(for 50kW) or 33kW/100kW(for 65 or 80kW)
Target angle = 13 °
Detector Type GOS/Amorphous Silicon(fixed) or CsI(wireless skyplate)
Image Area 34.5 x 42.1 cm (wireless skyplate)
Detector Weight 2.8 kg (wireless skyplate)
Flat panel detector Pixel Size 148 μm
DQE@0 lp 39%(GOS)/66%(CsI)
A/D Conversion 16 bits

Key-points Integrated touch-control console


Main Competitive Model Analysis

How to defeat?

DuraDiagnost Weakness Points DigiEye 330/350 How to defeat

• Pixel Size 148 μm • Pixel Size 140 μm


• DQE@0 lp 39%(GOS)/66%(CsI) • DQE@0 lp 70%(CsI)
Benefit: higher pixel, better detail resolution; higher DQE,
less radiation volume at same imaging quality

DuraDiagnost
Main Competitive Model Analysis

How to defend?

DuraDiagnost Highlighted Points DigiEye 330/350 How to defeat

• Dual FPDs:
• Strategy: 2 wireless detector offer
affordable price with 2 wireless FPDs, more flexible in clinical
application, more convenient for operation

DuraDiagnost
Main Competitive Model Analysis

Main selling point

Strengthen your image with patients,


treat your patients to comfortable imaging
keep in contact with your patients (optional camera and intercom)
stay with your patients for longer (touch screen)
provide safe and efficient pediatric examinations(positioning camera)
high quality images with dose efficient detectors

Strengthen your image with staff,


System with Motorization and tracking .
Multix Impact Clear positioning guide on the tube touchscreen and workstation
remote assist on technical and applicaton

Strengthen your image with referring physicians,


One click of OGPs, fast workflow; upto four preconfigured image
software safety, and network safety
Remote corrective maintenance and remote updates.
Main Competitive Model Analysis

Key Specification

Dual-Column structure
Frame
Multix Impact fixed table/elevating table for option

50kW / 65kW / 80kW X-ray generator


120KHz frequency
Generator 1ms ~ 6.3s
mAs range 0.25–800 mAs
mA range 25–650 mA/800 mA
Tube range 40–150 kV
Anode heat capacity 400kHU, 600KHU
Tube Focal spots = 0.6 and 1.2 mm
Target angle = 12° /13.5 °
Detector Type GOS/Amorphous Silicon or CsI
Image Area 14”x17”, 17x17”
Detector Weight 3.85Kg, ? kg
Flat panel detector Pixel Size 139 μm
DQE@0 lp 32%(GOS)/65%(CsI)
A/D Conversion 14 bits

Key-Points 4 ways, or 6 ways patient table


Main Competitive Model Analysis
How to defeat?
DRX Ascend Weakness Points DigiEye 330/350 How to defeat
• External generator, increasing the installed space • Only need 4.1m×3.0m×2.3m(L×W×H) to install the
whole system
Benefit: more adaptive to fulfill end-user site for installation

• 120KHz frequency generator Mindray: 460KHz generator, higher than 120KHz


Benefit: better SNR performance and low dose, better for
safety.
Multix Impact

• Mindray’s EPX and MPX detector has better DQE


• 65% and 32%DQE, 3.8Kg detector, 17x17 use GOS performance, and light weight. All the detector use CSI
material. material
Benefit: more detailed resolution, more clarity for diagnosis
light weight for take.
Main Competitive Model Analysis

How to defend?
DRX Ascend Highlighted Points DigiEye 330/350 How to defend
•Elevating patient bed for optional • external generator cabin, more space needed.
Patient bed elevating only use for orthopedics patients.

•600KHU tube • 600KHU it is out of clinical needs, 300KHU tube its


enough for daily using

Multix Impact
Main Competitive Model Analysis
Main selling point

Simple is Smart,
Fujifilm is proud to announce our latest high-quality,
cost-effective x-ray system.
Easily installed in limited spaces and easy to use, this user
friendly system will bring upon a smart workflow for you

DuraDiagnost
FDR smart f
Main Competitive Model Analysis

Key Specification

Dual-Column structure
Frame fixed table/elevating table for option
FDR smart f
40 kW/52kW/68kW/82kW X-ray generator
kV range 40–150 kV
Generator mAs range 0.1–500.0 mAs
mA range 10–500.0 mA/640.0 mA/800 mA/1000 mA
Tube range 40–150 kV
Anode heat capacity 200kHU(40kW)/300 kHU(52kW/68kW/82kW)
Tube Focal spots = 0.6 and 1.2 mm
Target angle = 14 °
Detector Type GOS/Amorphous Silicon or CsI
Image Area 14”x17”, 17x17”
Detector Weight 2.6Kg, 3.3kg
Flat panel detector Pixel Size 150 μm
DQE@0 lp 54%(GOS)/65%(CsI)
A/D Conversion 16 bits

Key-Points Light-weighted FPD


Main Competitive Model Analysis

How to defeat?
FDR smart f Weakness Points DigiEye 330/350 How to defeat
• External generator, increasing the installed space • Only need 4.1m×3.0m×2.3m(L×W×H) to install the
whole system
Benefit: more adaptive to fulfill end-user site for installation

• FPD battery 4h, and wireless FPD needs recharge outside FPD charges inside the chest bucky or inside the patient
the main unit individually table box consistently
Benefit: ensure the FPD is powered and avoid the extra
recharge for the FPD

FDR smart f • Less than 140um, bring high resolution imaging


• 150um pixel size of detector. 2336x2836 pixels
performance. 2560 x3072 pixels
Benefit: more detailed resolution, more clarity for diagnosis
Main Competitive Model Analysis
How to defend?
FDR smart f Highlighted Points DigiEye 330/350 How to defend
• •

FDR smart f
Main Competitive Model Analysis

Main selling point

Scalable,
fully featured X-ray room at remarkably economical price
smart imaging solution
scalable and upgradable to help eliminate technology obsolescence.

Configurable,
Flexible configuration(analog, CR based, detector based)
ceiling suspension and floor mounted
wide selection of components let configure the system for you needs.
DRX Ascend Affordable
Economically priced
exceptional image quality support accurate diagnoses
Main Competitive Model Analysis

Key Specification

Dual-Column structure
Frame fixed table/elevating table for option
DRX Ascend
50kW / 65kW / 80kW X-ray generator
120KHz frequency
Generator 1ms ~ 6.3s
mAs range 0.25–800 mAs
mA range 25–650 mA/800 mA
Tube range 40–150 kV
Anode heat capacity 400kHU, 600KHU
Tube Focal spots = 0.6 and 1.2 mm
Target angle = 12° /13.5 °
Detector Type GOS/Amorphous Silicon or CsI
Image Area 14”x17”, 17x17”
Detector Weight 3.85Kg, ? kg
Flat panel detector Pixel Size 139 μm
DQE@0 lp 32%(GOS)/65%(CsI)
A/D Conversion 14 bits

Key-Points 4 ways, or 6 ways patient table


Main Competitive Model Analysis
How to defeat?
DRX Ascend Weakness Points DigiEye 330/350 How to defeat
DRX Ascend • External generator, increasing the installed space • Only need 4.1m×3.0m×2.3m(L×W×H) to install the
whole system
Benefit: more adaptive to fulfill end-user site for installation

• 120KHz frequency generator Mindray: 460KHz generator, higher than 120KHz


Benefit: better SNR performance and low dose, better for
safety.

• Mindray’s EPX and MPX detector has better DQE


• 65% and 32%DQE, 3.8Kg detector, 17x17 use GOS performance, and light weight. All the detector use CSI
material. material
Benefit: more detailed resolution, more clarity for diagnosis
light weight for take.
Main Competitive Model Analysis

How to defend?
DRX Ascend Highlighted Points DigiEye 330/350 How to defend
•Elevating patient bed for optional • external generator cabin, more space needed.
Patient bed elevating only use for orthopedics patients.

•600KHU tube • 600KHU it is out of clinical needs, 300KHU tube its


enough for daily using

DRX Ascend
Main Competitive Model Analysis

General challenging points for tier 1:

1. Two Ionizing chambers

2. Automatic Stitching

3. Spatial Resolutions

4. MiCo+

5. Two detectors

6. DAP
Main Competitive Model Analysis
Tier 2

GXR-SD Oriental 1000


Main Competitive Model Analysis

Main selling point

Optimal System for Digital Solution,


comprehensive digital solutions to all radiography needs.
user-friendly designed various tube stand (floor mounted or ceiling-floor mounted)
scalable and upgradable to help eliminate technology obsolescence.

Full featured Imaging software & excellent Digital Image


Processing,
Convenient user interface and easy operation
anatomical view based digital image processing
GXR-SD Automatic collimator control
DICOM compatible.
Main Competitive Model Analysis
Key Specification
Floor mounted or floor ceiling mounted disign
Frame Tube follow FPD auto-tracking(optional)

GXR-SD
fixed table and elevating table for option
32 kW/40 kW/52 kW/68 KW/82KW X-ray generator
kV range 40–125 kV or 40-150KV
Generator mAs range 10–500 mAs standard, other for optional
Max. mA 400 mA,500mA, 640mA, 800mA, 1000mA
Tube range 40–125KV/150 kV
Anode heat capacity140,200, 300 kHU
Tube Focal spots = 1.0/2.0, 0.6/1.5, 0.6/1.2 mm
Focal rating: 22kW/75kW(for 52kW) or 22kW/47kW(for 32kW)
Tube from Toshiba or Varian
Detector Type GOS/Amorphous Silicon(fixed) or CsI(wireless skyplate)
Image Area 36 x 43 cm or 43x43cm
Flat panel detector Detector from Varian
Pixel Size 139 μm
A/D Conversion 14 bits

Key-points Integrated touch-control console


Main Competitive Model Analysis
How to defeat?

GXR-SD Weakness Points DigiEye 330/350 How to defeat

• 32KW & 40KW machine only with 40~125KV generator • Full 40~150KV generator config
performance • 30KW generator can reach 500mA,
• 32KW for 400mA, 40KW for 500mA • 500mAs, 630mAS, 800mAs available for 30KW, 50KW,
• 500mAs as standard for all type of generators 65KW
• CsI or Gos detector material • CsI material for all Mindray detectors
GXR-SD
Main Competitive Model Analysis

How to defend?

DuraDiagnost Highlighted Points DigiEye 330/350/330/350 How to defeat

• floor-ceiling mounted tube stand design • Floor –ceiling with high requirement of room conditions,
• Automatic tracking and automatic collimator easy too brocken down.
• DigiEye 350 can with automatic tracking and collimator

GXR-SD
Main Competitive Model Analysis

Main selling point

Scalable,
fully featured X-ray room at remarkably economical price
smart imaging solution
scalable and upgradable to help eliminate technology obsolescence.

Configurable,
Flexible configuration(analog, CR based, detector based)
ceiling suspension and floor mounted
wide selection of components let configure the system for you needs.

Affordable
New Oriental 1000 Economically priced
exceptional image quality support accurate diagnoses
Main Competitive Model Analysis
Key Specification
Dual-Column structure
Frame Tube follow FPD auto-tracking(optional)
No table/fixed table/elevating table for option
50 kW/65 kW/80 kW X-ray generator
kV range 40–150 kV
Generator mAs range 0.1–1000 mAs
Max. mA 630 mA(50kW)/800mA(63kW)/1000mA (80KW)
Tube range 40–150 kV
Anode heat capacity 150/230/400 kHU
Tube Focal spots = 0.6 and 1.2 mm
Target angle = 12 °
Detector Type GOS/Amorphous Silicon(fixed) or CsI(wireless skyplate)
Image Area 43 x 43 cm (wireless skyplate)
New Oriental 1000 Flat panel detector Detector Weight 2.8 kg (wireless skyplate)
Pixel Size 139 or 143 μm
A/D Conversion 16 bits

Key-points Integrated touch-control console


Main Competitive Model Analysis

How to defeat?

Weakness Points DigiEye 330/350 How to defeat

• Pixel Size 143 μm • Pixel Size 140 μm


• DQE@0 lp 70%(CsI)
Benefit: higher pixel, better detail resolution; higher DQE,
less radiation volume at same imaging quality

New Oriental
1000
Main Competitive Model Analysis

How to defend?

Highlighted Points DigiEye 330/350 How to defeat

• Elevated patient bed


• 80KW / 1000mA generator • Build in generator inside, make design more compact and
space saving.
• 65KW / 800mA it already enough for clinical need. 80KW
just for some specialized tender.
New Oriental
1000
Thank You

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