"NAVIGATING

GROWTH:
MASTERING THE
ART OF BUSINESS
EXPANSION AND
ENTREPRENEURIAL
BEGINNINGS"
Khristine Elemel P. Cocson-Gamet
Co-Owner, Miki Loco
FUNDAMENTALS OF
STARTING AND
RUNNING A BUSINESS
01 VISION AND MISSION
Your vision and mission are the guiding lights of your
business. They set the direction, inspires your team, and
provides a framework for decision-making.

Mariano Marcos State University

Vision : A premier Phillippine university by 2028

Mission: Develop virtuous human capital and sustainable innovations in a

knowledge-driven global economy
02 MARKET RESEARCH
Understanding your market is fundamental to your
business success. In-depth research helps you identify
opportunities, challenges, and the unique needs of your
target audience.
03 BUSINESS PLAN
A business plan is your strategic roadmap. It's a
comprehensive document that outlines your business
concept, market strategy, financial projections, and
operational plan.
 LEGAL STRUCTURE AND
04 COMPLIANCE
Choosing the right legal structure ensures asset
protection, credibility, and compliance with local
regulations.
05 FINANCIAL MANAGEMENT
Effective financial management is the lifeblood of any
business. It involves budgeting, cash flow monitoring,
and maintaining sound accounting practices.
06MARKETING AND BRANDING
Building a strong brand and implementing effective
marketing strategies are key to attracting and retaining
customers.
FUNDAMENTALS
OF BUSINESS
EXPANSION
01 SCALABILITY
Before expanding, assess whether your
business model can scale without
compromising quality or efficiency.
02 MARKET DIVERSIFICATION
Diversifying your market presence reduces
risk and opens new revenue streams.
03 STRATEGIC PARTNERSHIPS
Collaborating with strategic partners can
accelerate growth by leveraging
complementary strengths.
04 TECHNOLOGY ADOPTION

Embracing technology is crucial for efficiency

and maintaining a competitive edge
 TALENT ACQUISITION AND
05 DEVELOPMENT
A skilled workforce is vital for innovation,
quality, and sustained growth.
06 FINANCIAL PLANNING

Robust financial planning ensures you have the

necessary resources for successful expansion
CONCLUSION
THE SEAMLESS INTEGRATION OF THESE FUNDAMENTALS IS THE KEY
TO BUILDING A RESILIENT AND SUCCESSFUL BUSINESS. BY ADHERING
TO A CLEAR VISION, STRATEGIC PLANNING, AND ADAPTABILITY TO
MARKET DYNAMICS, ENTREPRENEURS CAN POSITION THEIR
BUSINESSES NOT ONLY TO SURVIVE BUT TO THRIVE IN TODAY'S
COMPETITIVE LANDSCAPE.
THANK YOU!