WUS 101: CORE

ENTREPENEURSHIP
SEMESTER 1
2023/2024

BUSINESS PLAN: PERFUME SHOP

PREPARED BY: GROUP 221

GROUP MEMBERS:
NAME IDENTIFICATION CARD NO. MATRIC NO.
Kho Jia Sin 030302-13-0984 22301477
Hasna Naziha Binti Amanullah 22300554
Nik Fikri Daniel Bin Nik Mat 030821-03-0897 22302572
Nur Maizatul Hanim Binti 22302909
Mohd Fauzi
Sharifah Siti Aisyah Binti 22304212
Syed Mohd Yusop
Nivashini A/P Palaniveloo 22306246

PREPARED FOR:
PROF MADYA DR. MOHD SAYUTI HASSAN WUS 101 LECTURER
SUBMISSION DATE:
LETTER OF SUBMISSION

Kho Jia Sin

No. 155 Jalan Samarindah Baru
Lorong 12 D,
94300 , Samarahan Sarawak.

PROF MADYA DR. MOHD SAYUTI HASSAN

Lecturer, WUS 101- Core Entrepreneurship
Centre of Co-curricular,
Universiti Sains Malaysia,
11800 USM, Pulau Pinang. 24 NOVEMBER 2023.

Sir,
SUBMISSION OF WUS 101: BUSINESS PLAN FOR GROUP 221
Regarding the matter mentioned above, I, Kho Jia Sin with identity card
number 030302-13-0984 and matric number 22301477, group leader of
Group 221, have included this business plan for your evaluation.
2. If you have any questions regarding the business report provided, please contact me via
email khojiasin@student.usm.my or via phone number 010-3686822.

Thank you for your time.

Sincerely,

Student of Universiti Sains Malaysia.

Table of Contents
1.0 INTRODUCTION..................................................................................................................

1.1 Vision.................................................................................................................................
1.2 Mission..............................................................................................................................
2.0 PURPOSE..............................................................................................................................

3.0 BACKGROUND OF BUSINESS..........................................................................................

4.0 BACKGROUND OF THE OWNERS...................................................................................

4.1 Partner 1...........................................................................................................................

4.2 Partner 2...........................................................................................................................
4.3 Partner 3...........................................................................................................................
4.4 Partner 4...........................................................................................................................
4.5 Partner 5...........................................................................................................................
4.6 Partner 6...........................................................................................................................
5.0 BACKGROUND OF THE PROPOSED PROJECT.............................................................

5.1 Site/Location.....................................................................................................................
5.2 Building Floor Plan..........................................................................................................
5.3 Basic Facilities..................................................................................................................
6.0 MARKETING PLANNING..................................................................................................

6.1 Market Analysis...............................................................................................................

6.2 Market Forms...................................................................................................................
6.2.1 Business Activities and Services...................................................................................
6.3 List of Products................................................................................................................
6.4 Customer...........................................................................................................................
6.5 Market Size.......................................................................................................................
6.6 Competition......................................................................................................................
6.7 Preparation of Sales Forecast.........................................................................................
6.9 Marketing Strategy..........................................................................................................
7.0 HUMAN ORGANIZATION.................................................................................................

7.1 Organisational Objectives and Strategies......................................................................

7.2 Short Term Strategy........................................................................................................
7.3 Long Term Strategy.........................................................................................................
7.4 Organization Structure / Organizational Chart............................................................
7.5 Functions and Responsibilities........................................................................................
7.6 List of Management Personnel.......................................................................................
 7.7 Full List of Position Details Needed by the Company..................................................
8.0 OPERATION PLAN..............................................................................................................

8.1 List of Manufactured Products and Services................................................................

8.2 Production Process Flow Chart......................................................................................
8.3 Production Capacity per day/week/year........................................................................
8.4 List of Raw Materials per month / year.........................................................................
8.5 List of Machinery, Furniture and Equipment...............................................................
8.6 List of Direct Employees and Labour............................................................................
9.0 Financial Plan.........................................................................................................................

9.1 Project Cost.......................................................................................................................

9.2 Source of Funds................................................................................................................
9.3 Loan...................................................................................................................................
9.4 Schedule of Loan Repayment..........................................................................................
9.5 Asset Depreciation Schedule...........................................................................................
9.6 Cash Flow for One Year (12 Months) Operation..........................................................
9.7 Profit and Loss Performa................................................................................................
9.8 Performa Balance Sheet..................................................................................................
9.9 Financial Analysis and Breakeven Point........................................................................
11.0 SUMMARY.........................................................................................................................

12.0 EXHIBITS............................................................................................................................
1.0 INTRODUCTION
Our
2.0 PURPOSE
3.0 BACKGROUND OF BUSINESS
4.0 BACKGROUND OF THE
OWNERS
4.1: Partner 1
Full name :

Identification Card number :

Date of Birth :

Age :

Gender :

Permanent Address :

Phone :

Marital Status :

Entrepreneurship Related :

Course Attended

Skills/Competency :

Working Experience :

Current work :
4.2: Partner 2
Full name :

Identification Card number :

Date of Birth :

Age :

Gender :

Permanent Address :

Phone :

Marital Status :

Entrepreneurship Related :

Course Attended

Skills/Competency :

Working Experience :

Current work :
4.3: Partner 3
Full name :

Identification Card number :

Date of Birth :

Age :

Gender :

Permanent Address :

Phone :

Marital Status :

Entrepreneurship Related :

Course Attended

Skills/Competency :

Working Experience :

Current work :
4.4: Partner 4
Full name :

Identification Card number :

Date of Birth :

Age :

Gender :

Permanent Address :

Phone :

Marital Status :

Entrepreneurship Related :

Course Attended

Skills/Competency :

Working Experience :

Current work :
4.5: Partner 5
Full name :

Identification Card number :

Date of Birth :

Age :

Gender :

Permanent Address :

Phone :

Marital Status :

Entrepreneurship Related :

Course Attended

Skills/Competency :

Working Experience :

Current work :
4.6: Partner 6
Full name :

Identification Card number :

Date of Birth :

Age :

Gender :

Permanent Address :

Phone :

Marital Status :

Entrepreneurship Related :

Course Attended

Skills/Competency :

Working Experience :

Current work :
5.0 BACKGROUND OF THE PROPOSED PROJECT