Consulting Proposal

Complete PowerPoint template and toolkit for creating high-

quality, best-practice consulting-style project proposals
Objectives of this template

The Consulting Proposal template includes an extensive library of ready-to-use best-practice slides, a useful guide, and a real-life
case example developed by ex-McKinsey, BCG, and Bain consultants to help you:

Create a complete, best-practice, well-structured Get a tried-and-tested best-practice guide on structuring

consulting proposal
Find ready-to-use slide layouts and designs for all the
relevant components of a proposal from situation slides to
project timelines and fee structures, as used by top
management consultants
consulting proposals with hands-on examples and
practical how-tos
Access tips and tricks on creating business cases for
proposals, as well as a checklist and helpful frameworks to
take your proposal to the next level

Find inspiration for how to set up a proposal based on a

winning, full-length real-life consulting proposal

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This proposal storyline follows the proven structure for consulting
proposals used by McKinsey, BCG, and Bain
1 Executive summary

2 Background & context Situation

Core of your proposal
Keep it short and compelling 3 What is the problem? Complication
following a situation-
complication-resolution storyline
4 Objectives & proposed solution Resolution

Approach

Deliverables

Project approach Scope

5
Proposal details & details Project plan & timeline
Include all the details that are
Project team/organization
important and relevant for your
potential client to decide on the Risks & mitigations
proposed project
6 Costing/pricing

7 Why [your firm]?

8 Next steps & appendix

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This template includes everything you need to create your own
high-quality, well-structured consulting proposal

Included with this toolkit:

Fully editable slides with best-practice

layouts

Complete storyline based on a proven

and tested proposals

Best-practice hands-on guide and

helpful checklist

Full real-life example for inspiration and

guidance

Free support from our senior ex-

242 PowerPoint slides McKinsey, BCG and Bain consultants

1 Excel sheet Free access to future updates

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The Consulting Proposal template is structured in five main parts

Part 1 Part 2 Part 3 Part 4 Part 5

Best-practice hands-on Structured consulting A full-length, Guide to business Consulting frameworks
guide to proposals proposal template real-life proposal cases for proposals and tips and tricks

See more details of each section in following pages

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Part 1: Get a tried-and-tested best-practice guide on structuring
consulting proposals with hands-on examples and practical tips

A best-practice guide with hands-on tips and examples on how to creating

proposals following the structure used by McKinsey, Bain, and BCG :

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Part 2: The full consulting proposal template with structured
sections and multiple versions of slides for you to choose from

110 fully editable template slides in a complete and structured storyline with action titles, ready-to-use graphs,
suggested formatting and more:

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Part 3: A full-length, real client proposal for you to draw
inspiration from and see a proposal presentation ‘in action’

61-page real-life (sanitized) case example of a proposal for an innovation project in the Construction and
Building Materials industry:

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Part 4: A useful guide on creating business cases for proposals
including where to find numbers, how to estimate impact etc.

A hands-on guide to creating business cases for …as well as a small Excel file with ready-to-use
proposals… calculations for different types of impact

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Part 5: A selection of common consulting frameworks and tips and
tricks to take your presentation to the next level

Common management consulting frameworks and Frameworks included:

best-practice, tried-and-tested tips and tricks:
• Profitability framework
• McKinsey’s 7S Model

• BCG Growth-Share Matrix

• GE/McKinsey Matrix

• McKinsey’s Three Horizons of Growth

• McKinsey’s Seven Degrees of Freedom for Growth

• BCG’s Growth/Transformation framework

• Business Model Canvas

• Issue tree

• Objective, scope, and advantage

• Michael Porter’s five criteria for a good strategy

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