2024 Wholesale Cannabis Pricing Guide

2024 WHOLESALE CANNABIS
Pricing Guide
Pricing Guide
WCPG 2024
Introduction 3
Methodology 4
Pricing Overview 6
National Year-over-Year Trends 7
MARKET PROFILES
Alaska 10 Nevada 26
Arizona 12 Ohio 28
Arkansas 14 Oklahoma 30
California 16 Oregon 32
Colorado 18 Puerto Rico 34
Massachusetts 20 Washington 36
Michigan 22
Missouri 24 Conclusions 38
2
Introduction
WCPG 2024
LeafLink’s 2024 Wholesale Cannabis Pricing Guide provides
wholesale market data from 14 US cannabis markets and five
product categories. This year, we’ve added Puerto Rico to the
report. We leverage LeafLink’s proprietary data to reveal the
actual impact of product pricing. This data is pulled from
transactions that occurred on LeafLink, the industry-leading
wholesale cannabis marketplace. Data is utilized to best inform our
community partners on regional and national expansion
opportunities. ABOUT LEAFLINK
LeafLink is a pioneer in delivering tools to simplify buying,
INTRODUCTION
LeafLink’s comprehensive dataset provides valuable national and selling, and payments for the legal cannabis industry.
state-level pricing insights for community members. In this report, Trusted by thousands of businesses across North America,
you’ll access in-depth breakdowns of wholesale cannabis pricing LeafLink facilitates over $5 billion in orders yearly,
across various categories, including sales performance and year- representing more than 50% of the U.S. wholesale cannabis
over-year market differences. market.
3
Methodology
WCPG 2024
DATA DATA ANALYSIS
This guide used data from orders placed on the LeafLink Similar to past years, the LeafLink team has added commentary and market
marketplace between January 1 and October 31, 2023. Our team insights to provide further color to the data presented. The term “quintile” is used
frequently in this guide. Quintile is defined as one of five values that divide a
analyzed over 385K SKUs across 14 markets with the highest order
range of data into five equal parts, each being 1/5th (20 percent) of the range.
volume to determine the impact of pricing on sales. Like previous
This guide breaks down product categories into five sections and price ranges into
versions of the Pricing Guide, the study examines 2023’s wholesale five sections as well.
pricing for five categories:
Units of Measurement:
• Flower Cartridges: 1 g, Concentrates: 1 g, Edibles & Ingestibles: 1 mg, Flower: 1 lb, Pre-
• Cartridges Rolls: 1 g
• Concentrates *Ohio flower data was converted to grams based of market feedback
• Edibles & Ingestibles
• Pre-Rolls All SKUs analyzed were listed in the above units of measure or converted to ensure
comparability across products and markets. For example, flower priced at 0.5 of a
For each category we highlight pricing on both the national and
METHODOLOGY
pound was doubled to estimate its one-pound value. When comparing wholesale
state level, as well as year-over-year (YoY) changes. If you’re product pricing in your market, convert the product to the referenced units.
familiar with prior versions of this guide, you may notice some
slight differences to the data visualization, with standardization
of the X and Y axes and addition of YoY data in category
histograms. These changes make it easier to compare pricing
year-over-year and across markets.
4
Methodology
WCPG 2024
GEOGRAPHIES
In this guide, we included pricing data from the following US cannabis IN EACH STATE PROFILE:
markets. These markets were selected based on the availability of • Most Popular Category: The category with the largest percentage of 2023
pricing data for each of the five product categories analyzed, Gross Merchandise Value (GMV) in the state
ensuring only statistically significant data is presented. As markets
mature, we will continue to expand representation in this guide. • Most Competitive Category: The category with the highest number of unique
SKUs ordered on LeafLink
1. Alaska • Least Competitive Category: The category with the lowest number of unique
2. Arizona SKUs ordered on LeafLink
3. Arkansas
• Biggest Pricing Change Since Last Year: The category with the greatest
4. California
change in average pricing since last year
5. Colorado
6. Massachusetts • LeafLink Wholesale Start Date: The month and year orders began on LeafLink
7. Michigan
8. Missouri • Number of Active Retailers: Total number of retailers in the market using
LeafLink at the time of publication
METHODOLOGY
9. Nevada
10. Ohio
• Category Pricing Rank: How average product prices compare to the other
11. Oklahoma states analyzed
12. Oregon
13. Puerto Rico* • Pricing Score: The average of all Category Pricing Ranks for a given market.
14. Washington Lower numbers indicate higher average pricing across categories, and higher
scores denotes lower average pricing
*New this year 5
Wholesale Pricepoints: National Average
Pricing
WCPG 2024
EDIBLES &
CARTRIDGES CONCENTRATES FLOWER PRE-ROLLS
INGESTIBLES
Overview $18.02
per g
$11.08
per g
$0.07
per mg
$995.46
per lb
$5.27
per g
Average prices vary significantly

More expensive Pricing Score by Market Less expensive
depending on the state and AK MO OH AR MA PR NV AZ CO CA WA MI OR OK
product category. Using the Pricing 1.6 2.6 4.7 5.3 5.4 6.8 8.2 8.6 10 10.4 10.6 11.6 11.8 12.4
Score metric, this guide helps you
determine where a specific state More expensive Category Pricing Rank: Most to Least Expensive by State Less expensive
stacks up to the others.
1 2 3 4 5 6 7 8 9 10 11 12 13 14
CARTRIDGES
Note: Ohio is not included in the
AK MO MA AR PR OH AZ NV CO CA OR WA MI OK
Flower category pricing rank.
This is because Ohio flower pricing CONCENTRATES
is represented in grams instead of AK OH MO MA AR PR NV AZ CA CO MI OR WA OK
lbs and shouldn’t be compared
EDIBLES & INGESTIBLES
across markets.
OVERVIEW
AK MO MA OH AR CO PR NV WA AZ CA OK OR MI
FLOWER
AK MO AR WA PR MA OR OK NV MI CA CO AZ
PRE-ROLLS
AZ MO AK NV MI CA MA CO OK WA OR 6
National Pricing Trends Impact on Sales
WCPG 2024
This guide covers average pricing and sales distribution by LeafLink’s team analyzed all of the available product price
wholesale price. In other words, our data gives insights into what points, dividing the range into quantities. Next, we analyzed each
type of products retailers are buying, at what price, and the category’s percent of sales for products within that pricing
variances that exist across product categories and states. quintile during 2023 compared to 2022*. Below are sales
distributions by category for 2023.
* white columns = 2022 data
CARTRIDGES CONCENTRATES EDIBLES & INGESTIBLES
OVERVIEW
7
FLOWER PRE-ROLLS
WCPG 2024
* white columns = 2022 data
Units of Measure
Cartridges: 1 g, Concentrates: 1 g,
Edibles & Ingestibles: 1 mg, Flower: 1 lb, Pre-Rolls: 1 g
Measuring sales distribution for the fourth consecutive year allows The cartridge category saw a 9.9% uptick in sales for the $0 - 9.99
us to track changes in purchasing behavior from over time. quintile but the majority of sales, 40.84%, occurred in the $10 - 19.99
range. Concentrates shifted left on the x-axis seeing a boost of 11.8%
Comparing 2022 vs. 2023, prices across product categories decreased, in the $0 - 9.99 quintile. A similar trend occurred with edibles &
shifting sales distribution on the x-axis to the left. At a national level, ingestibles with a boost of 9.6% in sales for the $0.00 - 0.04 quintile,
OVERVIEW
flower in the $500 - 999.99 quintile saw the biggest increase in accounting for 41.9% of sales for the category.
percentage of sales at over 11.2% compared to 2022. Pre-Rolls were the
only category that remained relatively on par with 2022 with some For a more in-depth understanding of which markets favored
fluctuation on the percentage of sales for the different pricing quintiles. premium-priced or more affordable products within each category,
please see the Market Profiles in the next section.
8
For additional inquiries and insights please reach out to us at marketing@leaflink.com
WCPG 2024 MARKET PROFILES
9
Market Profiles
Alaska Pricing Analysis
Alaska
WCPG 2024
Pricing Overview Average Pricing
Lower Quintile
Median
Upper Quintile Category Pricing Rank
(20%) (80%) (1 = most expensive)
CARTRIDGES
Most Popular Category: Flower
$39.96 $36.00 $40.00 $44.00 1 OF 14
Most Competitive Category: Cartridges
CONCENTRATES
Least Competitive Category: Edibles & Ingestibles $28.89 $25.00 $30.00 $35.00 1 OF 14
Biggest Pricing
Cartridges
Change Since Last Year:
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: July 2018 $0.15 $0.10 $0.16 $0.19 1 OF 14
MARKET PROFILE ALASKA

Number of Active Retailers: 181
FLOWER
Highest Priced in all categories $2,374.74 $2,000.34 $2,499.29 $2,698.87 1 OF 13
Category Pricing Rank:
except Pre-Rolls
Pricing Score: 1.6 out of 14 PRE-ROLLS
$7.54 $5.50 $6.50 $8.33 3 OF 11

Units of Measure
Cartridges: 1 g, Concentrates: 1 g, Edibles & ingestibles: 1 mg, Flower: 1 lb, Pre-Rolls: 1 g
10
Alaska
WCPG 2024
CARTRIDGES CONCENTRATES
Despite seeing average pricing decreases in almost
all categories, Alaska still holds some of the highest
average pricing across the markets analyzed in this
report. Like last year, Alaska again had the highest
average flower price at nearly $2.4K in 2023, a 6.9%
increase from last year. Flower held the sales top spot
with $26 million followed by cartridges at $21 million.
Flower in the pricing quintile over $2,000 per lb
represents 85.1% of the category sales. Alaska
remained the most expensive flower by average,
selling at more than $300 per lb than the next closest
state, Missouri.
EDIBLES & INGESTIBLES FLOWER PRE-ROLLS
MARKET PROFILE ALASKA

11
Arizona Pricing Analysis
Arizona
WCPG 2024
Lower Quintile
Median
CARTRIDGES
Most Popular Category: Cartridges
$27.21 $20.00 $25.02 $34.38 7 OF 14
Most Competitive Category: Flower
CONCENTRATES
Least Competitive Category: Pre-Rolls $13.98 $9.00 $12.50 $17.50 8 OF 14
Biggest Pricing
Concentrates
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: October 2017 $0.07 $0.05 $0.07 $0.09 10 OF 14
MARKET PROFILE ARIZONA

FLOWER
Highest priced Pre-Rolls, $816.55 $498.95 $798.32 $1,102.23 13 OF 13
lowest priced Flower
$8.76 $7.00 $9.60 $10.50 1 OF 11

Units of Measure
12
Arizona
WCPG 2024
Arizona saw a decrease in average wholesale
pricing across all categories. Cultivation is
uncapped in the state, driving oversupply
dynamics and lowering prices. The state’s total
GMV was just shy of $355 million with cartridges
accounting for 36% of that, or around $129 million.
The average price for concentrates dropped by
24.8% compared to 2022, from $18.59 to $13.98.
Flower in the $0 - $499.99 range saw a significant
jump in the percentage of sales for 2023, from
37.5% to 56.9%.
MARKET PROFILE ARIZONA

13
Arkansas
WCPG 2024
Arkansas Pricing Analysis
Pricing Overview
Lower Quintile Upper Quintile Category Pricing Rank
Average Pricing Median
CARTRIDGES
$32.64 $26.67 $31.25 $40.00 4 of 14
CONCENTRATES
Least Competitive Category: Edibles & ingestibles
$18.93 $15.00 $20.00 $22.00 5 OF 14

Biggest Pricing
Cartridges
INGESTIBLES
LeafLink Wholesale Start Date: June 2019
EDIBLES &
MARKET PROFILE ARKANSAS

$0.09 $0.07 $0.07 $0.10 5 OF 13
Most categories are priced mid

to higher end
FLOWER
$1,457.18 $997.90 $1,501.39 $1,823.44 3 OF 11
Pricing Score: 5.25 out of 14
Units of Measure
Cartridges: 1 g, Concentrates: 1 g, Edibles & Ingestibles: 1 mg, Flower: 1 lb, Pre-Rolls: 1 g
14
Arkansas
WCPG 2024
Arkansas is a relatively small market
compared to the others outlined in this guide.
The Arkansas market consists of 8 cultivators

with processing capabilities, 6 independent
processors, and 38 dispensaries.
Flower accounted for majority of total GMV

with 59% of GMV. Cartridges followed with
20% of GMV, then edibles & ingestibles with
15%, then concentrates at 7%. Average price
per lb for flower decreased by 22.3% in 2023 EDIBLES & INGESTIBLES FLOWER
MARKET PROFILE ARKANSAS

compared to 2022 where it had ranked 2nd in
highest price range.
The state now sits in 4th for average price

per lb for flower. 2023 also recorded edibles
& ingestibles in the $0.05 - $0.09 price range
accounting for 66.2% of the category sales,
up from 40.2% in 2022.
15
California Pricing Analysis
California
WCPG 2024
Lower Quintile
Median
CARTRIDGES
Most Popular Category: Pre-Rolls
$17.55 $11.00 $16.00 $23.64 10 of 14
CONCENTRATES
Least Competitive Category: Edibles & ingestibles $12.52 $7.00 $10.00 $17.50 9 OF 14
Biggest Pricing
Flower
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: May 2017 $0.07 $0.03 $0.05 $0.08 11 OF 14
MARKET PROFILE CALIFORNIA

Number of Active Retailers: 1,469
FLOWER
Consistently low pricing across $844.10 $598.74 $798.32 $1,043.26 11 OF 13
most categories
$5.95 $4.00 $6.40 $7.50 6 OF 11

Units of Measure
16
California
WCPG 2024
Across the board, pricing in California moved left
on the x-axis for 2023, bringing average
wholesale prices down. California is a pre-roll
heavy state with category sales totaling over $117
million, or 28% of the state’s total GMV of $415+
million. Flower held the #2 spot with $109 million in
sales (26% of GMV) and cartridges at #3 with $99
million in sales (24% of GMV). The most noteworthy
change from 2022 was the significant shift
towards lower cost flower per lb. In 2023, flower in
the $500 - $999.99 quintile made up 70.1% of
sales, up 39.8% compared to 2022.
MARKET PROFILE CALIFORNIA

17
Colorado Pricing Analysis
Colorado
WCPG 2024
Lower Quintile
Median
CARTRIDGES
$20.51 $11.00 $19.00 $28.00 9 OF 14
Most Competitive Category: Concentrates
CONCENTRATES
$11.70 $5.00 $9.00 $18.00 10 OF 14
Biggest Pricing
Cartridges
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: Februrary 2016 $0.08 $0.04 $0.08 $0.13 6 OF 14
MARKET PROFILE COLORADO

FFLLOOWWEERR
Consistently low pricing across $835.37 $598.74 $793.79 $997.90 12 OF 13
most categories
Pricing Score: 10 out of 14 PPRREE--RROOLLLLSS
$5.31 $2.50 $5.00 $7.00 8 OF 11

Units of Measure
18
Colorado
WCPG 2024
Colorado had a total GMV of nearly $338 million.
32% of that, or $107 million, was held by cartridges
followed by edibles & ingestibles with 26%, or $87
million. Both concentrates and flowers held a 17%
share of GMV ($58 million per category) and pre-
rolls was 8% of GMV ($27 million). Similar to other
markets, all of the categories are trending to the
left with pricing leveling out in lower quintiles.
Concentrates are a highly competitive category
for Colorado and in 2023 the $0 - 9.99 quintile
took the lead making up for 51.1% of sales.
MARKET PROFILE COLORADO

19
Massachusetts Pricing Analysis
Massachusetts
WCPG 2024
Lower Quintile
Median
CARTRIDGES
Most Popular Category: Edibles & ingestibles
$33.58 $25.00 $35.00 $40.00 3 OF 14
CONCENTRATES
Biggest Pricing
Concentrates
INGESTIBLES
MARKET PROFILE MASSACHUSETTS

EDIBLES &
LeafLink Wholesale Start Date: September 2018 $0.10 $0.05 $0.09 $0.13 3 OF 14
FLOWER
Pricing varied across $1,129.27 $898.11 $1,102.23 $1,297.27 6 OF 13
categories
$5.64 $5.00 $5.71 $6.00 7 OF 11

Units of Measure
20
Massachusetts
WCPG 2024
Massachusetts’ average price per lb continued on
a downward trend in 2023 to $1,129.27 from
$1,538.24 in 2022 and shifted completely away
from the $2,000+ per lb range. Instead, the $500 -
$999.99 range saw a 23.3% increase and the
$1,000 - $1,499.99 quintile recorded a 44.3%
increase. This is due to cultivation facilities
established in 2020/21 which are now converting
into supply. The top category sales were edibles &
ingestibles (41%) and flower (25%). Flower was the
most competitive with 631 SKUs.
MARKET PROFILE MASSACHUSETTS

21
Michigan Pricing Analysis
Michigan
WCPG 2024
Lower Quintile
Median
CARTRIDGES
$10.48 $6.00 $8.50 $16.00 13 OF 14
CONCENTRATES
Biggest Pricing
Concentrates
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: July 2018 $0.04 $0.02 $0.03 $0.06 14 OF 14
MARKET PROFILE MICHIGAN

FLOWER
Lowest priced in Edibles & $901.88 $698.53 $875.43 $1,102.23 10 OF 13
ingestiables and Cartridges
$6.20 $2.50 $6.00 $10.00 5 OF 11

Units of Measure
22
Michigan
WCPG 2024
Michigan is the 2nd largest market in the US with
a GMV of $1.28 billion and is also an uncapped
cultivation state. An abundance of product drove
prices down as it worked its way through the
market. Every category saw a price decrease
compared to 2022. The most impacted was
cartridges which dropped by 23.9%, concentrates
by 26.7%, edibles & ingestibles by 26.2%. In
comparison, the average price per lb for flower
remained relatively stable with some distribution
(2.9% increase) towards the $0 - 499.99 quintile
and a total decrease of 6.4%. Similarly, pre-rolls
decreased by 5.4%.
MARKET PROFILE MICHIGAN

23
Missouri Pricing Analysis
Missouri
WCPG 2024
Lower Quintile
Median
CARTRIDGES
$38.33 $30.00 $38.00 $50.00 2 OF 14
CONCENTRATES
Biggest Pricing
Flower
INGESTIBLES
EDIBLES &
Leaflink Wholesale Start Date: August 2020 $0.12 $0.07 $0.10 $0.16 2 OF 14
MARKET PROFILE MISSOURI

FLOWER
$2,065.88 $1,601.18 $2,199.92 $2,558.26 2 OF 13
Category Pricing Rank: High pricing across all categories
$7.74 $6.27 $7.50 $9.00 2 OF 11

Units of Measure
24
Missouri
WCPG 2024
2023 was a monumental year for Missouri’s legal
cannabis market with a run-rate of over $120 million
per month since adult-use sales started in February
2023. Missouri had a total GMV of $651 million with
flower dominating 47% of it, or $304 million in sales.
Alaska, Oregon, and Missouri were the only markets
analyzed in this report that showed an average
increase in the price of flower per lb. The $2,000+
quntile of flower surged 21.3% compared to 2022,
accounting for 61.6% of the category sales. The
average price for flower came in at $2,065.88 for 2023,
up 19.9% compared to 2022's $1,723.44 and only behind
Alaska.
MARKET PROFILE MISSOURI

25
Nevada Pricing Analysis
Nevada
WCPG 2024
Category
Lower Quintile
Median
Upper Quintile
Pricing Rank
(20%) (80%)
(1 = most expensive)
CARTRIDGES
$26.06 $17.00 $27.00 $34.00 8 OF 14
CONCENTRATES
$15.15 $10.00 $13.75 $20.00 7 OF 14
Biggest Pricing
Flower
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: April 2017 $0.07 $0.04 $0.07 $0.10 8 OF 14
MARKET PROFILE NEVADA

FLOWER
Most categories are priced in $981.44 $798.32 $1,047.80 $1,047.80 9 OF 13
the mid-low range.
Units of Measure $6.41 $4.00 $7.00 $9.00 4 OF 11

26
Nevada
WCPG 2024
Geographically, sales in Nevada are divided
approximately 50/50 between the Las Vegas area and
the rest of the state. Flower was the most competitive
category with nearly 9,000 SKUs and also accounted
for 35% of the state’s total GMV. The cartridge category
was a close second with 33% of GMV.
The largest shift in pricing from 2022 to 2023 was in the

flower category. Last year, price per lb for flower
shifted left on the axis with the quintile price range of
$1000 - 1499.99 recording a 24.9% increase. Pricing per
lb over $1500 dropped to just 1.3% from 30.1% in 2022.
The average price per lb for flower fell by $260.39.
MARKET PROFILE NEVADA

27
Ohio
WCPG 2024
Ohio Pricing Analysis
Pricing Overview
CARTRIDGES
$27.49 $21.76 $27.14 $32.35 6 OF 14
CONCENTRATES
Least Competitive Category: Concentrates
$25.12 $19.64 $25.00 $32.35 2 OF 14

Biggest Pricing
Cartridges
LeafLink Wholesale Start Date: March 2019
INGESTIBLES
EDIBLES &
$0.10 $0.07 $0.10 $0.12 4 OF 14
MARKET PROFILE OHIO

Mid to high pricing

across ost categories
FLOWER
$5.03 $3.53 $4.95 $6.71 N/A
Units of Measure
Cartridges: 1 g, Concentrates: 1 g, Edibles & ingestibles: 1 mg, Flower: 1 g, Pre-Rolls: 1 g
*Based on feedback from operators in Ohio, we have displayed Flower pricing for the Ohio market as price per
gram, instead of price per lb. If you would like to see the analysis with Ohio flower represented as Price per lb, 28
please reach out to marketing@leaflink.com

Ohio
WCPG 2024
Ohio legalized recreational cannabis at the
end of 2023, and sales are expected to begin
in the second half of 2024. The state is
expected to launch hundreds of retail and
cultivation licenses.
The two leading GMV categories were flower,

with 42% of GMV, followed by cartridges with
27%. Flower pricing for Ohio is represented in
grams, aligning with how the unique market
operates. Converting this pricing to per lb
puts Ohio Flower at $2,282.70, ranking second EDIBLES & INGESTIBLES FLOWER
highest only after Alaska.
MARKET PROFILE OHIO

Cartridges, concentrates, along with edibles
& ingestibles all noted a drop in average
pricing for 2023. Cartridges fell by 22.3% to
$27.49 per 1 gram from $35.39 in 2022. With
recreational sales on the horizon, Ohio is a
significant market to watch.
29
Oklahoma Pricing Analysis
Oklahoma
WCPG 2024
Lower Quintile
Median
CARTRIDGES
$9.38 $6.00 $10.00 $12.00 14 OF 14
Most Competitive Category: Concentrates
CONCENTRATES
Biggest Pricing
Cartridges
INGESTIBLES
EDIBLES &
Leaflink Wholesale Start Date: December 2018 $0.04 $0.01 $0.03 $0.05 12 OF 14
MARKET PROFILE OKLAHOMA

Number of Active Retailers: 2,157
FLOWER
Category Pricing Rank: Lowest priced Edibles & ingestibles $1,030.76 $648.64 $997.90 $1,310.81 8 OF 13

30
Oklahoma
WCPG 2024
Oklahoma is an oversupplied market and represents
some of the lowest pricing across every category. The
state also has an extensive retail footprint with 2,157
shops. Cartridges held the top sales spot with 28% of total
GMV. Concentrates were the most competitive category
with over 9,300 SKUs. With the exception of pre-rolls and
flower, Oklahoma had the lowest average prices of all the
14 markets analyzed. Even then, the state recorded prices
falling for every category, most notably cartridges which
went down by 24.1%. Concentrates in the $0 - 9.99 quintile
accounted for 85.4% of sales while edibles & ingestibes in
the $0.00 - 0.04 quintile accounted for 70.2% of sales.
MARKET PROFILE OKLAHOMA

31
Oregon Pricing Analysis
Oregon
WCPG 2024
Pricing Overview Average Pricing Median
CARTRIDGES
$12.79 $9.00 $13.00 $15.00 11 OF 14
CONCENTRATES
$7.76 $5.00 $6.25 $10.00 12 OF 14
Biggest Pricing
Edibles & ingestibles
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: March 2017 $0.04 $0.02 $0.03 $0.06 13 OF 14
MARKET PROFILE OREGON

FLOWER
Consistently low pricing across
Category Pricing Rank: $1,046.94 $598.74 $997.90 $1,401.60 7 OF 13
most categories

Units of Measure
32
Oregon
WCPG 2024
Cartridges accounted for 29% of the state’s total
GMV followed by flower with 26%. Oregon was one
of only three states analyzed in this report that
recorded an increase in average price per lb of
flower, increasing 6.2% from $985.62 in 2022 to
$1,046.91 in 2023. In 2022 the state had a lower than
expected harvest and 2023 saw a slight rebound
from that. All other categories recorded average
price reductions with the largest shift occurring in
the edibles & ingestibles category. Pricing in the
lower quintile of $0.00 - 0.04 accounted for 65.2%
of sales, an increase over the year prior by 15.4%.
MARKET PROFILE OREGON

33
Puerto Rico
WCPG 2024
Puerto Rico Pricing Analysis
Pricing Overview
CARTRIDGES
$29.69 $20.40 $35.00 $35.00 5 of 14
CONCENTRATES
Least Competitive Category: Concentrates
Biggest Pricing
$15.68 $12.50 $14.40 $18.00 6 OF 14
N/A
LeafLink Wholesale Start Date: February 2019
INGESTIBLES
MARKET PROFILE PUERTO RICO

EDIBLES &
$0.08 $0.06 $0.08 $0.10 7 OF 14
Consistently low pricing across

most categories
FLOWER
$1,159.41 $684.92 $1,202.02 $1,496.85 5 of 13
Units of Measure
Units of Measure
34
Puerto Rico
WCPG 2024
New to the report, Puerto Rico sits
somewhere in the middle for average
pricing in every category.
Flower captured 74% of the state’s total

GMV and also had the highest SKU count
with nearly 1,500 items. Distribution of
pricing across quintiles in each category is
limited as well. One pricing range usually
accounted for the majority of the sales per
category. For cartridges, pricing in the $30
- 39.99 quintile accounted for 57% of sales,
MARKET PROFILE PUERTO RICO

EDIBLES & INGESTIBLES FLOWER
concentrates in the $10 - 19.99 quintile
made up 71.4% of sales, edibles &
ingestibles in the $0.05 - 0.09 range held
60.1% of sales, and flower in the $1,000 -
1,499.99 range were 57.2% of all sales.
35
Washington Pricing Analysis
Washington
WCPG 2024
Lower Quintile
Median
CARTRIDGES
Most Popular Category: Edibles & ingestibles
$11.22 $9.00 $10.00 $13.33 12 OF 14
Most Competitive Category: Pre-Rolls
CONCENTRATES
$7.23 $5.00 $7.33 $9.00 13 OF 14
Biggest Pricing
Pre-Rolls
INGESTIBLES
EDIBLES &
LeafLink Wholesale Start Date: October 2016
MARKET PROFILE WASHINGTON

$0.07 $0.04 $0.07 $0.08 9 OF 14
FLOWER
Lowest priced Concentrates,
Category Pricing Rank: $1,178.19 $648.64 $843.68 $1,918.69 4 OF 13
and Cartridges
$3.66 $2.37 $3.75 $5.00 10 OF 11

Units of Measure
36
Washington
WCPG 2024
Washington was one of the few states that showed
average pricing increases across several
categories. Concentrates increased by 3.7% to $7.23
per gram, edibles & ingestibles by 2.3% to $0.07 per
milligram, and pre-rolls by 13.9% to $3.66 per gram.
Edibles & ingestibles accounted for 45% of total
GMV. Pre-rolls was the most competitive category
with nearly 2,000 SKUs followed by flower with just
over 1,800. While average pricing for flower only fell
by 1.7%, the most noteworthy shift is the increase in
percentage of sales for the $500 - 999.99 quintile
which rose by 34.2%.
MARKET PROFILE WASHINGTON

37
Conclusions
WCPG 2024
The market continues to see price declines across the board, however, most were
not as severe as declines seen in 2022. At the same time, cannabis also continues to
face various unique national and state headwinds such as federal prohibition, a CARTRIDGES CONCENTRATES
strong illicit market, and more. Despite these challenges, there is hope on the
horizon with talks of rescheduling, favorable growth in new markets, and increased -11.78% YoY -11.47% YoY
popularity of cannabis as a whole. Multi-state Average Multi-state Average
A nationwide glut of cannabis product, particularly flower, is driving prices down.

Arizona experienced the steepest declines after missing the 2022 harvest but EDIBLES &
INGESTIBLES
exceeded expectations in 2023, leading to a product surplus. Similarly,
Massachusetts, which previously benefited from out-of-state sales (reaching nearly
-4.81% YoY
25%), saw a significant drop in demand as neighboring states legalized or expanded
Multi-state Average
adult-use cannabis programs. This surge in cultivation capacity has outpaced
demand, causing a price correction for flower in both states.
FLOWER PRE-ROLLS
The legal market continues to face challenges competing with the illicit market. The
CONCLUSIONS
high level of competition between the two has contributed to falling prices and less
tax revenue generated across the states to fund key programs. To combat this, more -8.08% YoY -0.12% YoY
Multi-state Average Multi-state Average
jurisdictions are launching initiatives to counteract the illicit market. For example,
Washington D.C. launched a program that allowed illicit shops to file for a legal
license, while New York City is beginning to levy fines for landlords who rented to
illicit shops.
38
Conclusions
WCPG 2024
FLOWER CONCENTRATES
Flower followed the pricing decrease trend at a national level with a Average concentrates prices saw the second largest average pricing
-8.1% drop, far less than 2022 which was nearly 42%. This was largely drop at -11.5% from $12.52 in 2022 to $11.08 in 2023. A few key states
driven by abundance of flower and an increase in market share for drove this national average down including Arkansas (-27%),
other forms of consumption methods. Unlike in 2022 though, three Massachusetts (-35%), Michigan (-27%), and Arizona (-25%).
states recorded average increases per lb for flower, Alaska (+7%),
Missouri, (+20%) and Oregon (+6%). EDIBLES & INGESTIBLES
Edibles & ingestibles sit in the middle with a 4.8% decrease in the
CARTRIDGES
national average. Washington was the only state to record an
Average price per gram fell by -11.8% in 2023, from $20.42 to
increase of 2.3% while other states like Massachusetts (-33%),
$18.02, the largest national average change of all the categories.
Michigan (-26%), and Oregon (-21%) pushed the national
Several states like Nevada, Oregon, and California saw mild
average lower.
decreases YoY (6-8%) however 6 of the 14 states analyzed in this
report registered more than a 20% decrease in pricing, driving the
PRE-ROLLS
CONCLUSIONS
national average lower.
Pre-rolls were the only category that held steady with a very slight
-0.12% decrease, drastically different than the 12% drop in 2022.
Three states saw increases, helping level out the national average
including Alaska (+6%), Missouri (+4%), and Washington (+14%).
39
Pricing Guide
LeafLink is a pioneer in delivering tools to simplify buying, selling, and
payments for the legal cannabis industry. Trusted by thousands of
businesses across North America, LeafLink facilitates over $5 billion in orders
yearly, representing more than 50% of the U.S. wholesale cannabis market.
Want more data-driven insight into the wholesale cannabis industry?

Get in touch at marketing@leaflink.com or head to leaflink.com to learn more.

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2024 WHOLESALE CANNABIS

LeafLink is a pioneer in delivering tools to simplify buying,

Average prices vary significantly

depending on the state and AK MO OH AR MA PR NV AZ CO CA WA MI OR OK

CARTRIDGES CONCENTRATES EDIBLES & INGESTIBLES

Most Competitive Category: Cartridges

MARKET PROFILE ALASKA

Pricing Score: 1.6 out of 14 PRE-ROLLS

$7.54 $5.50 $6.50 $8.33 3 OF 11

EDIBLES & INGESTIBLES FLOWER PRE-ROLLS

MARKET PROFILE ALASKA

Most Competitive Category: Flower

MARKET PROFILE ARIZONA

Pricing Score: 8.6 out of 14 PRE-ROLLS

$8.76 $7.00 $9.60 $10.50 1 OF 11

EDIBLES & INGESTIBLES FLOWER PRE-ROLLS

MARKET PROFILE ARIZONA

Most Popular Category: Cartridges

$18.93 $15.00 $20.00 $22.00 5 OF 14

MARKET PROFILE ARKANSAS

Most categories are priced mid

Pricing Score: 5.25 out of 14

The Arkansas market consists of 8 cultivators

Flower accounted for majority of total GMV

MARKET PROFILE ARKANSAS

The state now sits in 4th for average price

Most Competitive Category: Flower

MARKET PROFILE CALIFORNIA

Pricing Score: 10.4 out of 14 PRE-ROLLS

$5.95 $4.00 $6.40 $7.50 6 OF 11

MARKET PROFILE CALIFORNIA

Most Competitive Category: Concentrates

MARKET PROFILE COLORADO

Pricing Score: 10 out of 14 PPRREE--RROOLLLLSS

$5.31 $2.50 $5.00 $7.00 8 OF 11

MARKET PROFILE COLORADO

Most Competitive Category: Flower

MARKET PROFILE MASSACHUSETTS

Number of Active Retailers: 255

Pricing Score: 5.4 out of 14 PRE-ROLLS

$5.64 $5.00 $5.71 $6.00 7 OF 11

MARKET PROFILE MASSACHUSETTS

Most Competitive Category: Flower

MARKET PROFILE MICHIGAN

Pricing Score: 11.6 out of 14 PRE-ROLLS

$6.20 $2.50 $6.00 $10.00 5 OF 11

MARKET PROFILE MICHIGAN

Most Competitive Category: Flower

MARKET PROFILE MISSOURI

Pricing Score: 2.6 out of 14 PRE-ROLLS

$7.74 $6.27 $7.50 $9.00 2 OF 11

EDIBLES & INGESTIBLES FLOWER PRE-ROLLS

MARKET PROFILE MISSOURI

Most Competitive Category: Flower

MARKET PROFILE NEVADA

Pricing Score: 8.2 out of 14 PRE-ROLLS

Units of Measure $6.41 $4.00 $7.00 $9.00 4 OF 11

The largest shift in pricing from 2022 to 2023 was in the

EDIBLES & INGESTIBLES FLOWER PRE-ROLLS