Financial Competition

2023-24
 Table of Contents

I. Company Overview p. 1

II. Financial Highlights p. 2

III. Break-Even Analysis p. 3

IV. Balance Sheet p. x

V. Summary Profit & Loss p. x

VI. Sales Projections p. x

VII. Company’s Bank Balance p. x

 Company Overview

Through a customer-driven focus, The Geneva Collection offers luxury vehicle leasing
for wherever your journey leads.

The Geneva Collection is a luxury car leasing

We are The Geneva Collection.
company specializing in providing high-end
automobiles for our customers. Our primary focus
is to offer an exclusive selection of luxury vehicles
for lease, ensuring our clients experience the thrill
of driving top-tier cars without the long-term
commitment of ownership. This provides a unique
experience with the option to drive different cars
during your leasing period depending on one’s
plan. Our headquarters and operational hub are
located in Geneva, Illinois, strategically positioned
to serve both local and regional clients. Geneva's
proximity to major urban centers and affluent
communities makes it an ideal base for offering
luxury car leasing services to a wide clientele.

About: Organizational Chart:

Founded in September 2023, The CEO

Minzie Choi

Geneva Collection is a young and

dynamic force in the luxury car leasing
sector. Our journey began with a vision
CFO CMO
to redefine the way people experience COO
Zack Pohlman
Jacob Laksh
VanRossum Patel
luxury automobiles. Since our creation,
we have focused on cultivating an
exquisite fleet of vehicles, building Director of
Projects VP of HR, Legal,
VP of Finance Sales &
Accounting
Website
Developer &
VP of Marketing
Marcella
Aashika Jain

strong client relationships, and

Vicki Karalis Risks Evyn Abby Arnold Design Anderson
Schokora Alex Fitzgerald

continuously improving our services to Accounting &

Marketing
set new standards of excellence in the
Finance
Admin & Public Logan Bova Ryan Fioresi
Sales Specialist Website &
Relations Nathan Beck Design
luxury car leasing industry.
Lorcan Duffy
Liam Kelleghan

Marketing
Evan Leden

1
 Financial Highlights

Financial Highlights
With an average lease price of $2,523.68 and a 50% markup, The Geneva Collection’s
projected sales strategy aims for breakeven at 559 sales, expected by mid to late March
with a 15% monthly growth. Our current revenue from trade shows, non-VE contracts, and
online sales is $1,361,907, with a gross profit of $961,517 (71% margin). Total expenses,
including salaries, rent, advertising, and others, amount to $809,109, resulting in a positive
net income of $152,408. In November, exceeding projections, we leased 198 cars, with 75%
from trade shows and 25% online. December saw 115 leases, with a focus on online sales.

Break Even Analysis/ Balance Sheet

Anticipating a spike in February, we plan to sustain growth and introduce more limited-
edition vehicles for increased sales. With an average lease price of $2,523.68 and a 50%
markup, our carefully projected sales strategy aims for breakeven at 559 sales, expected
by mid to late March with a 15% monthly growth.

Sales Projections/Profit and Loss Statement

Our financial health is robust, as demonstrated by our ability to cover expenses and
generate a positive net profit. The company's Profit and Loss statement reflects effective
management of revenues and expenses. November's goal of 50 leases was surpassed with
198, largely from trade shows. December saw 115 leases, 62 from a school trade show and
53 online. The emphasis on online sales continues, contributing to our growth. Anticipating
another sales spike in February, we are poised for sustained growth.

Future Plans
The success of a limited edition car in December has inspired plans to promote more
exclusive vehicles, enhancing our sales strategy for the future. Our financial health is
robust, as demonstrated by our ability to cover expenses and generate a positive net
profit.

2
 Break-Even Analysis

The Geneva Collection leases cars at an

average of $2,523.68 per car. The average
cost of goods sold per lease is half of that at
$1,261.84 meaning there is a 50% markup on
our cars. After adding up all of our fixed
costs the final amount for the year is
$704,644.79. We are expected to break even
at 559 sales which equates to $1,409,289.58.
Our sales department is projected to reach
that target by mid to late March assuming
15% growth per month.
U N I T S S O L D

Revenue Variable Costs

Fixed Costs Total Costs
$3,000,000
Illustrated on the left, our
company expects to break even
D O L L A R S

$2,500,000

$2,000,000 at 1.4 million dollars in sales. This

equates to 559 units sold.
$1,500,000
Currently, we are ahead of
$1,000,000 projections and hope to break
$500,000 even in the next few months.
$0

These projections have been carefully calcuated by combining our sales and
marketing strategies. This ambitious growth approach illistrates our company’s
confidence in the demand for leased cars. With limited competitors, we are able
to target a wide market VE students in need of a vehicle. With our current sale
trends, we are on track to break even months earlier than expected. Our company
is confident that with our current plan of action, we will break even in the coming
months.
5
 Balance Sheet

The balance sheet shows the financial

snapshot of the company. In current assets,
we have $186,722 in cash and $400 in
supplies, totaling $187,122. Fixed assets,
including computers, furniture, and office
equipment, sum up to $8,260. Overall, our
total assets stand at $195,382.
Moving to liabilities, current liabilities consist
of $63,278 in salaries payable, $31,404 in
payroll tax payable, making a total of $94,682.
Long-term liabilities include a $200,000 loan,
resulting in total liabilities of $294,682.

The stockholders' equity section currently shows zeros in common stock, additional paid-
in-capital, in excess of par value, and retained earnings. Consequently, the total
stockholders' equity is also $0.

In summary, the company's total liabilities and stockholders' equity match the total assets
at $294,682, providing an overview of the financial standing.
The balance sheet indicates that our current assets mainly consist of $186,722 in cash,
with minor amounts in supplies. Fixed assets, which include computers, furniture, and
office equipment, total $8,260 after accounting for accumulated depreciation.
On the liabilities side, current liabilities amount to $94,682, primarily driven by salaries and
payroll taxes payable. Long-term liabilities show a $200,000 loan. As of now, the
stockholders' equity section registers zeros in various categories, resulting in a total
stockholders' equity of $0.

The balance sheet's bottom line reveals that the total liabilities and stockholders' equity
match the total assets, closing the financial picture at $294,682. This analysis provides
insights into the company's financial structure and obligations. 4
 Profit and Loss

Through trade show sales, non-VE contractual fair, and online sales our current
sales revenue total to $1,361,907. The Geneva Collection’s total costs of goods
leased is $400,391. Our gross profit adds up to $961,517 with a gross margain 71%.
Our expenses are made up of salaries, rent, advertising, health insurance, loan,
supplies, and utilities. The total costs of our expenses is $809,109. Considering our
sales revenues and expenses, we currently have a net income of $152,408.

This positive net profit demonstrates our companies abilities to cover our expenses
while generating profit. This Profit and Loss statement illistrates the company’s
financial health and ability to effectivley manage and balance it’s revenues and
expenses.

CONTRACTUAL SALES TO
NON-VE ENTITIES

Highlighted on the right shows

The Geneva Collection’s
contractual sales to non-VE
entities. Through building a
relationship with a local
business owner, The Hamilton
Collection, we have curated a
partnership. The owner, Steve
Hamilton, currently pays 75% of
The Geneva Collection’s salary.
In return, we promote his
business through our website.

3
 Sales Projection

The Geneva Collection was projected to lease 50 cars in the month of

November which would result in $126,184 in sales. Each month the business is
projected to increase in sales by 15%. So far The Geneva Collection has
surpassed sales due to the trade show. In November we leased 198 cars. 148
of those cars came from the trade show While the other 50 were sold online.
This is 75% trade show sales and 25% online sales. In December we leased 115
cars. 62 of those cars were leased due to a school trade show and the other
53 came from online sales. We are continuing to increase our online sales.
54% sales in December came from the trade show and 46% came from online
sales.

FUTURE SALE EXPECTATIONS

$600,000
Since the bulk of our sales come
from tradeshows we expect to see $500,000
another spike in sales during
February and then will continue our $400,000
growth from there. The Geneva
Collection will be expanding our $300,000
catalog in the near future. In
December we offered a limited $200,000
edition car and experienced a boost
in sales due to this car. In the future, $100,000
we will promote more limited edition
vehicles to improve sales. $0
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6
Bank Balance

How well does the company understand and execute the Cash Budget?
● Cash Budget should provide line-by-line detail of all receipts and
payments.
● Each month should include beginning and ending balances along with net
cash
flow for the month 7
Appendix