A MARKET SURVEY PROJECT REPORT

ON

“To Study the Effectiveness of Distribution Channel In

Rasna Bevrage”

Submitted in partial fulfillment of the requirements for the award of the

degree of

BACHELOR OF BUSINESS ADMINISTRATION

to

Chhatrapati Shahu Ji Maharaj University, Kanpur

Under the Guidance of: Submitted by:

Ms. Ojashwini Srivastava Saumya Purwar
(Assistant Professor) BBA 4th SEMESTER
Roll No. 22014000726

Session 2023-24

Axis Institute Of Higher Education, Kanpur

 DECLARATION
I hereby declare that the Market Survey Project Report entitled “To Study the
Effectiveness of Distribution Channel In Rasna Bevrage” submitted to Axis
Institute of Higher Education, Kanpur in partial fulfillment of Degree of
Bachelor of Business Administration is the original work conducted by me. The
information and data given in the report is authentic to the best of my knowledge.
This Market Survey Project Report is not being submitted to any other University
for award of any other Degree, Diploma and Fellowship.

Place: Kanpur Name: Saumya Purwar

Date: Roll No.: 22014000726
Paper Code: F010404T
 CERTIFICATE
This is to certify that the research project report entitled “To Study the
Effectiveness of Distribution Channel In Rasna Bevrage” is bonfide work of
“SAUMYA PURWAR” student of BBA 4th semester. It has been done under my
supervision for the partial fulfillment of the requirement for the award of BBA
Degree from CSJM University, Kanpur.
The study presented here has not been submitted earlier elsewhere. I am pleased
to say that the performance of the student during the period of report work was
satisfactory.

Ms. Ojaswani Srivastava Dr. Neetu Singh

(Assistant Professor) (Principal AIHE)
 PREFACE
A professional course in (Bachelor of Business Administration) is incomplete
unless the theoretical knowledge acquired in the class room is backed up by
practical exposure, as theories alone do not give perfection to any discipline.
Thegapbetweentheoryandpracticalisbridgedbythepracticalexperience, which has
been an integral part of the syllabus.

This present Project report is an image of what I have done and observed during
my survey in “To Study the Effectiveness of Distribution Channel In Rasna
Bevrage”
I was assigned project “To Study the Effectiveness of Distribution Channel In
Rasna Bevrage ”.

I have tried my level best to be as systematic as possible and to avoid any sort of
biases.
 ACKNOWLEDGEMENT

This work bears the imprints of many persons whose valuable assistance and
insightful suggestions have made this project worthy. With sincere thoughts and
deep sense of gratitude, I would like to take this opportunity to express my
sincere to thanks to our “Ms. Ojaswani Srivastava” whose able guidance
helped to me to give the present shape of the project.

I feel immense pleasure in extending my gratitude to all for motivating me for

completing my project. I shall ever remain grateful to all for motivating me for
completing my project. I shall ever remain to all of them for there wishes, which
inspire me to come out with flying colors in the path of honesty and humanity.

I am also thankful to my parents who has helped me. Present work would not
have been possible without their kind support.

With regards
Saumya Purwar
 TABLE OF CONTENT

S. No. TITLE PAGE

NO.

1. Introduction 1

2. Product Portfolio 9

3. Research Methodology 23

4. Analysis and Interpretation 37

5. Suggestions and 42
Recommendations
6. Annexures 44