Kokku Jaswitha

+91-7036834100 / kokku2022@email.iimcal.ac.in
www.linkedin.com/in/jaswitha-kokku-2212a9106

PROFESSIONAL EXPERIENCE
IIFL - SME Finance, Bengaluru, KA Product Manager Jun ’22 –Nov ‘23
• Skilled in Agile Methodology with 18 months of experience as Product Manager in SME loans -Business, Personal & LOC.
• Successfully revamped Product development process using JIRA, leading to an impressive 80% boost in sprint efficiency.
• Integrated India’s largest UPI App, leveraging the POSTMAN APIs to expedite GTM strategies for POS data-based loans.
• Charted in-house loan journey, economising 40% of expenses by strategically eliminating reliance on 3rd-party vendors.
• Weaved web & mobile-based application using intricate BRDs for business, FSDs for Tech & wireframes for design teams.
• Collaborated with finance for budgeted Profit & loss and co-lending data to create presentations for the board review.
• Automated user funnel & sales funnel on POWER BI, leveraging Proficiency in SQL and advanced MS Excel to analyse data
• Mapped Proof of Concept for diverse fraud prevention methods, Including Multi-banking & UPI Autopay for NACH.
• Forecasted 20% cost savings by Launching a Quality Control Module to implement industry-wide standardised checks.
• Revamped the Journey to apply checks at the Top of the Funnel, which resulted in a 13% decrease in costs per disbursal.
• Employed comprehensive Funnel Analysis to assess 2000 cr AUM portfolio, leading to a remarkable 20% profit in Upturn.

Bajaj Automobiles, Hyderabad, T.S Intern Apr ’21 – Jun ‘21

• Experimented with 4 diverse high-industry low-exchange areas to collate the influence of 9 attributes on Exchange sales.
• Formulated 5 proof of concept case studies using sales reports of 23 diverse dealers resulting sales boost in no-sale areas
• Simplified onboarding by Structuring exchange platform for 10+, 2 wheeler, dealerships increasing 40% sales in 8 months

CORE COMPETENCIES
Conversion Tracking User Experience Feature Prioritisation Requirement Gathering
A/B Testing Customer Empathy Conversion Funnel Optimization Market Research
TECHNICAL SKILLS
| Atlassian JIRA | AGILE | POSTMAN | FIGMA | CONFLUENCE |
| BRD | FSD | PRD | MS PowerPoint | Advanced Excel | MS Office | SQL | PowerBI |
Certifications: SQL for data science course from UC Davis |HelloPM 2-day Live Masterclass on Product Management

EDUCATION
Degree Specialisation Board/Institute %/CGPA Year
MBA Marketing Indian Institute of Management, Calcutta 5.52/9 Aug ’20 - Apr ‘22
Electronics and Communication Jawaharlal Nehru Technological University
BTech 8.76/10 Aug ‘15 - Apr ‘19
Engineering Hyderabad
XIIth MPC & Science Sri Chaitanya Narayana Junior College 96% Aug ‘14 - Apr ‘15
PUBLICATIONS
• Demonstrated the “Sensor Based Quality Check & Automated Fuel Level Indication System” at the 3rd International
Conference on Recent Developments in Control Automation and Power Engineering (RDCAPE) at AMITY University,
Gurgaon, UP and the IEEE forum released the research work later.
• Presented “Efficient Obstacle Detection & Guidance System for the Blind (Haptic shoe)” at IEEE forum of Advances in
Decision Sciences, Image Processing, Security and Computer Vision at Osmania University, Hyderabad, Telangana and the
paper was later published in the IEEE forum.

ACCOMPLISHMENTS
• Awarded the prestigious Chancellor's Scholarship worth $15k by Pennsylvania State Great Valley to pursue an M.S. in
Data Science for scoring 93% in GRE with 98.23 % in QR, 88.2 % in VR & 4/6 in Advanced Writing.
• Achieved top 1.96% ile score in Logical Reasoning, 2.99% ile in Verbal Ability, & overall 1.93% ile score in CAT 2020.
• Served as President of the SPICMACAY club at IIM Calcutta, leading a pan-India alliance of 10+ business schools
achieving a 30% YoY budget increase to 1.1L and successfully executing 7+ events with prizes worth 30,000+.
• Launched virtual scoring in Ultimate Frisbee on Junior Sports Council at IIM C & made university team for throw ball.