VISVESVARAYA TECHNOLOGICAL

UNIVERSITY
Jnana Sangama, Belagavi, Karnataka -590014

A PROJECT REPORT
ON
Product life cycle on TTK Prestige
Submitted in partial fulfillment of the requirements for the award of the degree
of

BACHELOR OF ENGINEERING
IN
COMPUTER SCIENCE AND ENGINEERING
Submitted by

BHASKARUNI VASUMATI 1NH20CS048

Under the Guidance of

Dr. BOPANNA K.D
Assistant Professor

NEW HORIZON COLLEGE OF ENGINEERING

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING
BANGALORE - 560103
2023-24
 ASSIGNMENT-1

CASE STUDY ON TTK

PRESTIGE

AGENDA

Project Life Cycle Phases

Need Analysis Report

Feasibility Study
Characteristics
Technology Involved

Bhaskaruni Vasumati
1NH20CS048
 Introduction
Prestige is a well-known brand in India that specializes in household
appliances, kitchenware, cookware, and home cleaning solutions. TTK
Prestige was incorporated as a private limited company on October
22, 1955, by T.T. Krishnamachari in Chennai under the name TT
Private Limited. The company became a deemed public limited
company on and from June 15th 1988.In 1984 the Company launched
"Prestige Pressure Pan". In 1992, the company successfully launched
its product under the brand name "Manttra" in the US market. The
name of the company was changed from TT Limited to TTK Prestige
Limited on 23rd June 1994.

Project Life Cycle

Stage 1-Development Phase

The development stage marks the entry of Prestige into the market. It
developed a strategic marketing plan to launch. The company aimed to
create awareness and attract consumers through effective by
distributing pamphlets from helicopter and introducing exchange
scheme which successfully piqued the curiosity of consumers. During
this phase, the company laid its foundation by introducing pressure
cookers with durability and affordability into the market.
Stage 2-Introduction Phase
This phase saw the introduction of TTK Prestige's pressure cookers
gaining popularity and becoming a household name. They established
a strong brand presence and expanded its distribution channels,
making the product widely available to consumers. They began to gain
recognition for their quality and innovation in the kitchen appliances
sector. This phase involved heavy marketing and establishing a
customer base.

Stage 3-Growth Phase

TK Prestige experienced significant growth in sales, penetrated new
markets within India, and started gaining international presence.
Additionally, the company diversified its product portfolio to include a
wide range of kitchen solutions, such as non-stick cookware, mixer
grinders, gas stoves, microwave pressure cooker and other innovative
appliances.
Stage 4-Maturity Phase
The maturity stage is characterized by the peak sales and has become
well-established in the market. They focused on brand loyalty
programs, worked together with businesses to expand into global
markets, and leveraged digital platforms like e- commerce websites to
engage with consumers. Prestige incorporated technological
advancements in its products. For example, they introduced models
of pressure cookers with advanced safety valves and improvisations.
Stage 5-Decline Phase
Despite its popularity and market dominance, every product
eventually enters the decline stage. Factors such as changingconsumer
preferences, increased competition, or the emergence of new
substitutes can contribute to a decline in sales.

Need analysis report

• Outsourcing-It involves subcontracting certain manufacturing
processes or parts of their supply chain to third-party vendors.
Recently, the Bialetti Industries from Italy outsourced their
manufacturing facilities to TTK Prestige. Their idea was to acquire
the European Brand for global market. Later, they collaborated
with Ultrafresh for manufacturing of chimneys to optimize the
cost and gain expertise.
• Completeness of a product- The completeness of a product
comes with various features designed to enhance their usability
and performance. For instance, a pressure cooker might come
with different types of lids. The warranty, after-sales support and
user manual offered by TTK Prestige can enhance the
completeness. The overall build quality, efficiency, and
performance of the product determine its completeness.
• Competitive Pressure- TTK Prestige faces competition from both
domestic and international players. The competition may be
based on product innovation, pricing, distribution channels, and
brand reputation. To combat this, they did a lot of research and
 innovated many products such as Flip-on 5L Pressure Cooker
which has an innovative lock-lid with spillage control.
• Need for servicing- Providing efficient after-sales service is
crucial in the consumer appliance industry to ensure customer
satisfaction, loyalty, and retention. In TTK Prestige, there are 2
levels of service - Home Service and Carry-in service where you
must carry the product to the nearest authorized Prestige Service
Center. They find the root cause of the problem and fix it
instantly.
• Environmental Norms- TTK Prestige promotes induction-cooking
to reduce energy consumption. They also create products that
are environmentally friendly, durable, and designed for
recyclability or ease of disposal at the end of their lifecycle. For
example, the plant-based non-stick part of the eco-cookware is
made from recycled items and can be fully recycled that is from
the final product to the packaging.
• Government Norms- TTK Prestige focuses on providing equal
opportunities to both men and women, prevent child labor and
promotes customer value to meet their need gaps. They comply
with rules and regulations related to imports and exports,
including tariffs, customs duties, and trade restrictions.
• Customization-Offering customized products or services tailored
to specific customer preferences can be a strategy for TTK
Prestige to enhance its market position. For example, India’s first
IOT-enabled electric kettle made it easy for people to control the
kettle remotely.
 • Globalization-Global expansion offers growth prospects,
diversification, and access to a larger customer base. It acquired
Horwood Homewares which is the leading cookware in the UK, to
expand its global operations. On 10 April 2012, TTK Prestige Ltd
signed a Business Collaboration arrangement with Vestergaard
Frandsen, Switzerland. This agreement envisages introduction of
household water purification devices in India with the support of
LifeStraw technology provided by Vestergaard Frandsen.

Feasibility Study
Executive summary and recommendations
TTK Prestige has maintained a strong market position in the kitchen
appliances segment in India. The company's innovative product range,
robust distribution network, and brand recognition have contributed
significantly to its growth. TTK Prestige should focus on expanding its
product portfolio by creating eco-friendly and technologically
advanced products would not only meet consumer demands but also
align with global sustainability trends.
Introduction
Prestige is a well-known brand in India that specializes in household
appliances, kitchenware, cookware, and home cleaning solutions. It
has gained popularity over the years for its quality products and
innovative designs. Prestige incorporated technological advancements
in its products, enhancing safety features, energy efficiency, and ease
of use. For example, they introduced models of pressure cookers with
advanced safe valves and improved designs.
They also ventured into digital platforms, engaging with customers
through online sales, social media, and e-commerce platforms.
Background
Established in 1955, TTK Prestige has grown to become one of the
country's leading kitchen appliance manufacturers, catering to the
diverse needs of households across India. Its flagship product, the
pressure cooker, became widely popular among households for its
safety features and efficiency in cooking. The company's commitment
to innovation and customer satisfaction has been a significant driving
force behind its success. TTK Prestige has consistently invested in
research and development to introduce new technologies, enhance
product designs, and meet evolving consumer needs.
PLM activity - ours and theirs
Design Phase:
The design phase is where the creative process begins. It involves
brainstorming ideas, sketching designs, and selecting materials. They
draw inspiration by blending the culture with technology emphasizing
on safety, maintenance, and contemporary lifestyle. During this phase,
the designers use computer-aided design (CAD) software to create
detailed digital models of the kitchenware.
Development Phase:
Once the design is finalized, the development phase begins. This
involves transforming the digital model into a physical product. During
this phase, the product goes through multiple rounds of testing to
ensure that they meet high standards. This includes press capacity and
quality control checks. The result is a product that not only looks great
but also performs well and lasts a long time.
Testing Phase:
The testing phase is a crucial part of the project life cycle. It involves
subjecting the products to various types of tests to ensure that they
meet the company's high standards. Through testing, they can identify
any weaknesses in the design or manufacturing process and make
improvements to create a better product.
Launch Phase:
The launch phase is where the products are introduced to the public.
TTK Prestige uses various marketing strategies to promote their
products, including advertising campaigns, product placement, and
collaborations with athletes and celebrities. The impact of the launch
on the success of the product cannot be overstated. A successful
launch can generate buzz and excitement around the product, leading
to increased sales and brand recognition. They have a strong track
record of successful launches, thanks in part to their innovative
designs and effective marketing strategies.

PLM activity - ours and theirs (Inflame Appliances)

Research & Design Phase:

This is where the concept for the inflame appliances is conceptualized

and refined. It involves market research, identifying user needs,
creating product specifications, and designing the product's
appearance, functionality, and features. The designers use computer-
aided design (CAD) software to create detailed digital models.
Development Phase:

Once the design is finalized, the actual creation of the product takes
place. This stage involves engineering the appliance, creating
prototypes, and refining the product based on initial testing and
feedback. The present facilities at Inflame include a metal pressing
unit comprising of mechanical & hydraulic presses, tool room, Glass
tempering & processing machines, CNC laser cutting machines
(Germany), CNC bending machines (Germany), CNC turret punch
machines, assembly lines, a powder coating & vitreous enameling
plant.

Testing Phase:

Testing is a critical phase to ensure the product meets quality

standards and safety regulations. This includes various tests such as
functionality, performance, durability, and safety testing. Any issues
or deficiencies discovered during testing are addressed and rectified.

Manufacturing Phase:

After successful testing, the product moves to the manufacturing

stage. Here, the appliance is produced on a larger scale using the
finalized design and manufacturing processes. Quality control
measures are implemented to maintain consistency and ensure each
unit meets the set standards.

Delivery Phase:

The final stage involves getting the manufactured appliances to the

customers or retailers. This includes packaging, logistics, and
distribution to ensure timely delivery and customer satisfaction.

The Options:

Option A: Enterprise-wide initiative targeting new market

Recently, they ventured into chimney manufacturing but they were

unsuccessful even though they had the capital and the resources
required. So, they collaborated with UltraFresh and using their
technology and expertise their profits increased by 80% in the year
2022.

Option B: Implementing new life cycle processes

In a company like TTK Prestige, combining the design phase with the
production phase could be highly beneficial. By integrating the design
and production functions, the company can ensure that the products
are not only aesthetically pleasing but also feasible to manufacture
without complications. This alignment could lead to smoother
workflows, reduced errors, faster production times, and ultimately,
improved product quality.

Option C: Targeting some very precisely defined improvement areas

Recently, there was drop of 27% in their revenue due to tepid

consumer demand. Because of discounts by many online channels,
they lost many customers and their sales drastically decreased. Their
sales would have remained stable if they would have given vouchers,
discounts, and other privileges like giving complimentary products.
They could have reduced the prices for better sales.

SWOT ANALYSIS (Strengths)

1. The product is treated as a matter of prestige which gave good

brand image

2. Prestige has the largest range of pressure cookers in the country

4. With years of trust, reliability, and safety as our hallmarks

5. Price of these cookers ranges in all income group people.

Weaknesses

1.Unable to reach huge sales volume.

2.Lacking in high diversified segmentation.

3.Hawkins provide neck to neck competition in terms of market share

Opportunities

1. They can target the audiences such as families

2. They are declining the direct promotion to attain good market.

3. Capture the range of market namely low-medium users.

4. Safety techniques like Gasket Release System” and the “Gasket

Offset Device” add points in safe use for beginners

Threats

1. Competitors future cookers are being planned to manufacture with

Anodized Aluminum.

2. Wide range of availability of competitors products.

3. Launching of anodized cookers in front challenge before all
pressure cookware.

4. Unbranded cookers in market are swallowing 50 percent of market

share.

CONCLUSION

Our findings indicate that TTK Prestige are a viable option for
consumers. They offer high-quality products. Consumers appreciate
the brand's reputation and trust its products. However, there are
some weaknesses that they should address, such as higher prices
compared to competitors. Opportunities for TTK Prestige includes
expanding its product lines and increasing its presence in the Global
market. Threats include intense competition from other brands and
changing consumer preferences. Overall, it has a strong foundation
and is well-positioned for future growth.

CHARACTRISTICS
 Innovative Technology: They have been at the forefront of
integrating innovative technology into their products. TTK
Prestige introduced air fryers that utilize Rapid Air Technology,
allowing users to fry, bake, grill, and roast food with minimal oil.
Prestige induction cooktops feature cutting-edge technology for
precise and efficient cooking. These cooktops use
electromagnetic fields to directly heat pots and pans, offering
faster cooking times and better energy efficiency compared to
traditional gas stoves.
 • Diverse Product Portfolio: TTK Prestige offers a diverse
portfolio of products catering to various kitchen needs. From
pressure cookers and non-stick cookware to appliances like
gas stoves, mixers, and grinders, they have a wide range of
offerings.
• Commitment to Sustainability: In recent years, TTK Prestige
has shown a commitment to sustainability by introducing eco-
friendly products and adopting greener practices in their
manufacturing processes.
• Brand Reputation: Prestige has built a strong brand
reputation over the years, known for its reliability,
performance, and innovation in the kitchenware industry. By
also collaborating with celebrities, they have increased their
brand value

TECHNOLOGY INVOLVED

 SolidWorks: Using SolidWorks, designers found it easier to

extract the core cavity of their products. They were able to
maintain greater control of plastic parts design and added
photorealistic rendering of images.

 Fill Surface: The Fill Surface capability proved to be a powerful

tool for the Design Group, which also uses Photo Works
photorealistic rendering software to create realistic
representations of its designs.
 CNC (Computer Numerical Control) Machining: CNC machines
are used for precise cutting, drilling, and shaping of metal parts
based on computer-aided designs (CAD).

 IOT: The Internet of Things (IoT) technology has been integrated

into various home appliances, including electric kettles, to
enhance functionality, convenience, and efficiency and control
the device remotely.

 Induction Technology: Induction cooktops use electromagnetic

fields to directly heat pots and pans, offering precise control over
cooking temperature. TTK Prestige incorporates this technology
into their induction cooktops and compatible cookware.
 ASSIGNMENT-2

CASE STUDY ON TTK

PRESTIGE

AGENDA

PDM Functionalities

Versioning of product

Design for Environment

Virtual Testing and Validation
Strategies of Experience Curve

Bhaskaruni Vasumati
1NH20CS048
 Introduction
• PDM systems manage and control product data throughout its
lifecycle. They organize, centralize, and secure product
information, enabling efficient retrieval, modification, and
sharing among stakeholders.
• Version control within PLM ensures that different iterations or
versions of a product are systematically managed and tracked.
• The design of physical and digital environments in PLM
significantly influences collaboration, innovation, and
productivity.
• Virtual testing and validation simulate real-world scenarios,
allowing for analysis and assessment of product performance
without physical prototypes.
• Adopting virtual learning strategies within PLM enables
continuous skill development, knowledge sharing, and training in
a digital environment.

PDM Functionalities
User Functions
1)Data vault and document management
• PDM systems utilize central repositories, known as data vaults, to
manage various forms of product information. These vaults can be
physical file system locations (such as folders or directories) or
databases, ensuring data access control, security, and integrity.

• Learning and communicating a data vault PDM can be done by

 looking at real-world examples. For instance, TTK Prestige used
data vault to integrate data from multiple sources and capture the
customer journey.

• For example, a data vault PDM uses hash keys as primary keys,
prefixes tables with H_, L_, or S_ depending on their role, and
applies load dates and record sources to track data lineage and
history

• Product data generated by various applications, such as

specifications, CAD models, computer-aided engineering (CAE)
data and software executables. This information is stored in the
file system or in a database.

• Check-in and check-out functions provide secure storage and

access control to data stored in the data vaults.

• When a PDM system is deployed in an organization or in a project,

the system administrator must define how the data vaults are to
When the user checks out a document, it will be under PDM
control in a work location.

• The document may be changed several times before it will be

checked in again into another data vault, the work in process
(WIP) vault.

• All the members of the project team are provided with access to
the WIP vault for viewing or altering the information it contains.

• When the document has passed the approval process, it will be

 submitted and stored in the release vault, a file location where
users have only read access.

• The approval process automatically stores information in the

release vault to which only the PDM system (a very specific user
with system authorities) has write access.

2)Workflow and process management

• It includes defining the steps in the process, the rules and activities
associated with the steps, the rules for approval of each step, and the
assignment of users to provide approval support.
• PDM workflow management provides the mechanisms for modeling
and managing defined processes automatically. Data can be submitted
to the appropriate workflow for processing.
• All documents in which work is in progress are stored in the WIP vault.
A work order is sent to the designer when review is necessary. The
designer sends the document to designated users for reviewing. The
change review board will take care of the comments.
• When the document is approved, it will be stored in the release vault.
Upon approval, the new and modified documents and all data are sent
from the WIP to a release vault and the item now revised becomes
 generally available.

• After the work is completed, the newly revised items continue to refer
to the work instructions and work orders by which they were
generated.
• This provides a valuable history of the evolution of the design, which
allows users to learn from design approaches that have been
implemented in the past.
• In TTK Prestige, examining the implementation of streamlined
customer service processes, it also shows how the employees are
involved in the process management.
• The workflow can transfer the data to nominated users, groups, or
project roles to carry out a specific business process. Appropriate
information is routed automatically. At any location, the data can be
assessed as it progresses through its life cycle.
• Thus, workflow management is a critical part in the product definition
life cycle to ensure that the right information is available to the correct
users at the proper time.
3)Product Structure Management
• When designing a complex product, the management of its component
parts is as important as the management of the documents that
describe the product.
• A product structure most often forms a hierarchical structure. A
product structure is a division of parts into a hierarchy of assemblies
and components.
• It involves identification and control of product configurations,
management of the development and selection of product variants,
including platforms, options, alternates, and substitutes, linking of
product definition data to the structure, transfer of product structure
and other data in both directions
• In an enterprise, product structures are used in different procedures,
which can have different requirements for the breakdown and
information content of a product structure.
• For example, the pressure cooker contains the cooker body, seating
ring, vent pipe, cover which constitutes the components.
4)Classification Management
• Classification management is the classification of standard
components in a uniform way. To support reuse of standard
components, the components are classified and information about
them is stored in the PDM system as common attributes
• Effective classification management in PLM enables organizations like
manufacturing companies, such as TTK Prestige, to efficiently manage
and leverage product information, streamline processes, improve
decision-making.
• To ensure that a new product reaches the market in the shortest
possible time, the reuse of parts of products is essential. Reuse is
supported by the possibility of classifying components and attaching
attributes to them.
• Classification provides a structured and standardized taxonomy that
categorizes and organizes product data consistently throughout the
organization as per defined standards.
5)Program Management
• The support for project management provided by a PDM system
involves standard functions such as definition of work breakdown
structures (WBS), resource allocation, and project tracking.
• The purpose of this kind of functionality in a PDM system is that it
enables the relation of the project data to the product data.
• This makes it possible to see with which parts of a product a specific
project is working and the extent to which resources have been
expended on this part of the product.
• Program Planning provides a top-down approach to plan and
execute programs or projects in an integrated PLM environment.
• Most PDM systems are integrated with specialized project
management tools. Effective support for project management is then
provided with the possibility of relating product and project data with
each other.

Utility Functions
1)Communication and notifications
• As part of the implementation of workflow support, notifications can
be automatically sent to the users. A notification can be sent to make a
user aware of a specific operation or when a specific state has been
reached.
• The systems could include SMS alerts, push notifications via mobile
apps, or automated calls in case of emergencies or time-sensitive
information.
 • TTK Prestige likely uses email for official communication, including
announcements, updates, and internal memos.
• They may organize regular team meetings, departmental meetings, or
town hall sessions to communicate updates, strategies, and important
information to employees.
2)Data transport and translation
• PDM stores and manages data produced by many different
applications. This information is often retrieved for reading or
changing in the same application, but there may be a need to read the
data in another application.
• In a PDM system, predefined translators can be used for converting
data from one application for use in another and for displaying
information.
• The system administrator sets up the translators and the users
therefore do not need to know which data translators to apply.
• TTK Prestige utilizes ETL tools to streamline data transport and ensure
data compatibility between different systems.
3)Image Service
• Visualization tools support collaborative work by making it possible for
all users to view images. Images can be stored and accessed as any
other data in the PDM systems or in, for example, CAD systems.
• TTK Prestige might use DAM services within their PLM to efficiently
store, categorize, and retrieve product-related images and visuals.
4)Administration
• They use third-party PLM software, administrators may manage
 relationships with PLM software vendors, including contract
negotiations, support requests, and staying updated on new releases
or features.
• The system administration functions include installation and
maintenance, role management, workflow definition, operational
parameters, system performance monitoring, database and network
configuration, access and change permissions, user authorizations,
setting up new projects and authorization of project team members,
approval procedures, data backup and security, database migrations to
later versions, customization, and data archival.
• These systems can be customized in many ways: matching business
needs, tailoring the user interface to satisfy needs, integrating third-
party applications, adding new functionality, changing terminology,
tailoring system information messages, and extending the standard
data model to include company-specific data types.
• Role management includes such functions as setting up user accounts,
groups, access rights, and security levels and the maintenance of all
users and corresponding roles and groups.
5)Application Integration
• Integration with authoring, visualization, and other collaborative tools
is important to establish a single source of product data.
• Integration with text editors includes the addition of such functions as
check in and check out of documents to and from the text editor.
• In this company, ERP systems enables the synchronization of product
data, such as bills of materials (BOMs) and direct exchange of design
data, models, and drawings using CAD tools.

Versioning of product
• Product versioning is a technique to track and manage the changes
that occur while managing product lifecycles. It is the creation and
management of multiple product sets, all of which have the same
general function but are modified, improved, upgraded, or customized.
• Product versions are minor updates made to an existing or released
product without changing the key components of a product.
Why is it important?
• Versioning allows for the systematic tracking of changes,
enhancements, and modifications made to a product over time.
• It facilitates transparent communication among teams, stakeholders,
and customers regarding updates and changes introduced in each
version.
• It also aids in providing targeted support and maintenance.
Benefits of Versioning
• Enhance product traceability: By tracking each change made in the
product with newly created versions, the engineering and
manufacturing teams know the changes made to the product.
• Identify the impact on processes: Product version management helps
you identify whether and how the changes will impact different
product lifecycle processes.
• Add improvements easily: In case of any damaged or faulty product
release, instead of recalling the product and releasing a new one
 altogether, manufacturers can easily update the product by creating a
‘new and improved version.’
• Minimize manual effort: It enhances your ability to manage the
development of product releases by providing a consolidated history of
product release changes, reducing the manual effort of product
releases.
Product Versioning in TTK Prestige
 Versioning in TTK Prestige products usually includes giving distinct
names or numbers to different versions or models of their products.
For instance, you might find products named with a series number
(e.g., "Prestige Deluxe," "Prestige Deluxe Alpha," etc.)
 For example, they might release an upgraded model with added
functionalities, enhanced durability, improved energy efficiency, or
aesthetic changes.
 Each product version might be accompanied by release notes or
documentation outlining the changes, improvements, bug fixes, and
new features introduced in that version.
 This could include a numerical versioning system (e.g., v1.0, v2.0) or an
alphanumeric code to distinguish between different product versions.
 Design for environment
• Design for Environment refers to a concept focused on creating
products and processes that minimize environmental impact
throughout their lifecycle.
• The first objective is to deal with disposal and recycling in the
design process. The second objective is to examine the
manufacturing process for producing the product and substitute
methods, power sources, chemicals, and solvents that are
environmentally unfriendly with ones that are less so.
• Choosing environmentally friendly materials, such as recyclable
or biodegradable materials, reduces the environmental footprint
of products. TTK Prestige prioritizes materials that have minimal
impact during extraction, production, use, and disposal phases.
• Choosing environmentally friendly materials, such as recyclable
or biodegradable materials, reduces the environmental footprint
of products. TTK Prestige might prioritize materials that have
minimal impact during extraction, production, use, and disposal
phases.
• Eco cookware is induction suitable, oven and dishwasher safe for
added convenience.
• With 5 layers of extra durable plant-based non-stick, reinforced
with minerals, there is no compromise on quality and
performance - or the health of our planet.
• Every piece in the Eco cookware range, along with its packaging,
is made from recycled materials and is fully recyclable.
• This induction frying pan is equipped with the world's friendliest
nonstick. It is scratch resistant, easy to clean and requires less oil
for healthier meals
• The nonstick frying pan has an innovative induction base and is
suitable for all hobs. perfect for energy efficient cooking and
even heat distribution
• All of this is PFOA-free and palm oil-free, so many plant-based
items turn out to use the cheap, environmentally harmful
ingredient.

Virtual testing and validation

• Virtual testing and validation refer to the process of evaluating,
assessing, and confirming the performance, functionality, and
safety of products or systems using digital simulations, models,
or computer-based techniques, rather than physical prototypes
or real-world testing.
• FEA is a computational technique used to simulate how a
product or component will react to real-world forces, vibrations,
and thermal effects. TTK Prestige uses FEA to analyze the
structural integrity of their kitchen appliances, ensuring they
meet safety and performance standards.
• CFD simulations can be employed to analyze fluid flow, heat
transfer, and airflow patterns within appliances like gas stoves,
pressure cookers, or ovens. This helps optimize designs for
efficient heat distribution, combustion, or cooling.
• Simulating thermal behavior and heat distribution within
appliances to ensure that temperature regulation and heat
transfer are optimal for safe and efficient operation.

Strategies of Experience Curve

• The Experience Curve is a concept that refers to the observed

phenomenon in which the costs associated with producing a
product decrease as cumulative production or experience
increases.

Strategies of Experience curve is-

• Continuous Improvement Initiatives: Encouraging feedback,
analyzing data, and initiating improvement projects based on
lessons learned from previous experiences. After analyzing data
from previous product launches and conducting internal reviews,
they identify areas where design iterations took longer than
anticipated.

• Standardization and Process Optimization: TTK Prestige aims to

standardize component specifications across different product
lines to improve efficiency in manufacturing and reduce costs.

• Training and Skill Development Programs: They invest in training

programs to enhance the proficiency of their workforce in
utilizing advanced PLM tools for design optimization. By
equipping engineers with advanced simulation skills, they
enhance the accuracy of virtual testing, reduce the number of
physical prototypes needed, and minimize design flaws early in
the development process. This results in a 20% reduction in
design iteration costs.

• Cross-Functional Collaboration: It emphasizes cross-functional

collaboration between design, manufacturing, and marketing
teams to streamline the launch of new product variants.

• Optimizing Supply Chain Efficiency: Collaborating with suppliers

to improve supply chain processes and enhance efficiency.
 It Prestige partners with key suppliers to implement a just-in-time
(JIT) inventory system.

• Iterative Process Improvements: Encouraging iterative process

enhancements across various stages of the product lifecycle. It
systematically reviews their production processes and identifies
opportunities for incremental improvements.
 PROJECT MANAGEMENT
1)Creating Project Management

Here, the project is created for TTK Prestige with the necessary
details like name and description for clear picture of the project.

2)Creating phases
After creating the project for TTK Prestige, the 5 phases like the
design, Testing and Refinement, Manufacturing, Launch Phase and
Post- launch phase for the product is created.

3)Creating tasks for each phase

After creating phases, 3 tasks for each phase are created for easily
understanding the processes that take place in each phase.
4)Creating sub tasks for tasks of each phase
Here for each task of the phases, sub tasks are created for the better
understanding of the divisions of the tasks.
5)Creating dependencies for phases, tasks, and subtasks
Dependencies are created for all for the correct execution of the
processes and to review the progress.

6)Project Status

To check the progress, members, budget, risks involved and other

information of the product.
7)Gantt Chart

This is the graphical representation of the product progress.

8)Burn Down

It shows the planned dates of executing the tasks and the actual time
of when they started the project.
9) Business Status

It shows the risks and the opportunities in the form of grids to check
the right time for starting any process. Also, the issues which are
involved in the project.
 COLLABORATION AND APPROVALS
1)Creating Bookmark Workspace

The bookmark Workspace is created with the necessary fields like

the name and description of the product.

2)Activating Bookmark

The bookmark is made active so that other members in the

workspace can access it.
3) Creating Bookmark Folders

After creating the bookmark workspace, the bookmark folders like

guide and design are created of the product.
4) Creating Documents

The documents which contain the information about the specific

tasks are uploaded.
5) Creating Meetings, Agenda items and Decisions

Here the meetings are scheduled to understand the product in detail

for implementing according to the customer requirements.
6) Creating Discussions

Discussion forums are made public to talk about ideas,

implementations, designs, and others for the product.
7) Creating Bookmark Templates

Here the bookmark template is created which displays the overall

information of the products.