3(A)

There are different types of segments like Geographic

segmentation is a marketing tactic that targets goods or
services at locals or business owners in a certain area. and
Demographic segmentation is a method of market
segmentation based on the age, gender, income, race, and
other characteristics of the target audience. and Psychographic
segmentation putting clients into categories based on
psychological traits like personalities, lifestyles, and views. and
Behavioral segmentation is a method based on consumers'
purchasing patterns, needs, and wants, divides the market into
smaller segments. these are the fore types of segmentation we
chose Geographic segmentation and Demographic
segmentation.
3(B)
We chose Geographic segmentation because it is an effective
method assists medium-sized businesses and organizations to
comprehend user dispersion depending on geographic factors
including climate, location, and the population that lives there.
And it’s simple to carry out, and using a powerful online data
gathering tool like Formplus, the procedure is completely
seamless.
Without demographic segmentation, it is nearly impossible to
understand what your customers want so we chose
Demographic segmentation so we can know the customer
needs. You may better understand your target market's needs
by dividing it up into demographic divisions, and you can then
adapt your product or service to better meet those needs

Reference

https://www.formpl.us/resources/market-segmentation/
demographic/

https://snov.io/glossary/behavioral-segmentation/

https://www.formpl.us/resources/market-segmentation/
geographic/