For each initiative, populate the Ease, Impact, and your suggestion on if it's

€ 1,300,000.00

Introduce chatbot functionality to make the app more interactive

Launch a chatbot that is gathering all necessary information from the patients to increase the speed. The team does not
believe this will create a better, faster and smoother experience for the patients, and not a very complex implementation.
Cost: €150,000

Automated scheduling
Implement a full-scale planning and optimization engine to automate planning and scheduling of appointments, without any
human intervention. The team estimates this to increase efficiency by 70% and cut costs corresponding to 6 FTE's, but
implementation will be complex.
Cost: €350,000

Introduce AI to make the app give suggestions regarding appointments

Incorporate AI to provide suggestions on whether an online doctor's appointment or physical appointment is needed based
on input from the patient. The team believes this is a very complex functionality to introduce but could save the patients an
unnecessary virtual appointment.
Cost: €400,000

Introduce two-factor identification in the log-in process

Implement two-factor identification to increase security in the app and on the Digital Health website. The team believes an
existing solution can be purchased, with a straightforward implementation.
Cost: €125,000

Introduce NLP that can read in multiple languages and include in chatbot
Introduce NLP in the chatbot so it can interpret the answers from patients and can adjust the next question depending on
the answer. The team believes this will be a value adding functionality and not very complex to implement when the chatbot
is launched.
Cost: €170,000

Marketing campaign to spread awareness of the improved mobile app

"Launch a digital marketing campaign across the Nordics through paid social media and YouTube/online video. The team
believes this can drive traffic and build back lost loyalty, through simple execution.
Cost: €150,000

Launch physical health centers for patients in need of a physical appointment

Introduce physical health centers to create a seamless experience for the patients. The team believe this is a good strategic
next step for Digital Health, but a very complex one.
Cost: €900,000

Automated analytics dashboard to improve scheduling

Create an automated analytics dashboard for the back office, which is estimated to optimize efficiency in planning and
scheduling of appointments by 20%. The team believes this will be a straightforward implementation.
Cost: €175,000
Fetch data from partner hospitals
Partner with hospitals and set up integrations to fetch data about patient's records, to enable the doctors to get the full
picture of a patient's medical history. The team believes this to be a medium complex implementation but would probably
require some investments in additional security as well.
Cost: €250,000

Introduce new services such as psychiatrist and nutritionist

Broaden Digital Health's offering by introducing other services such as psychiatrists and nutritionists. The team believe this
is a good strategic next step for Digital Health and it will create great value for their patients. Although, it is complex since it
would require technical changes as well as adding more employees to Digital Health's payroll.
Cost: €450,000

"Knowledge portal" in the app about illnesses

Increase traffic and amount of time spent in the app by launching a knowledge portal for different illnesses. This could also
help patients to understand if they need an appointment or not. The team believes this will be a straightforward
implementation.
Cost: €70,000

Use blockchain to increase security

Introduce blockchain for storing (and potentially sharing) personal information and patient's medical records. The team
believes this will be a complex implementation but will also have significant impact on security.
Cost: €550,000

Introduce home testing service for vaccines, lab tests etc.

Launch a service for doctors and nurses to go to the patient's homes to take tests, give vaccines etc. The team thinks this
could be an alternative to launching physical healthcare centers, and not equally complex.
Cost: €350,000

UI changes to the app that were identified but not prioritized

Make the app UX design more appealing with colors, pictures and logos, implement functionality that will increase the
speed and further analyze how to improve performance. The team believes this will be a quite straightforward
implementation since there is already documentation and data gathered for this.
Cost: €200,000

Enable auto-population of personal information

Healthcare profiles will automatically be created and populated with official data such as address, postal code etc., based
on the patient's social security number, to decrease the time patients need to spend on adding this information manually.
The team believes this to be a semi-complex implementation since a new integration is required, but a prerequisite for this
is to introduce two factor identification to increase security.
Cost: €350,000
on on if it's a quick win or strategic initiative.

Quick-win or
Ease Impact
Strategic?
1 = Hardest 1 = Least impact Quick-win OR
2 = Medium 2 = Medium impact Strategic
3 = Easiest 3 = Highest impact

3 1 quick-win

3 2 quick-win
2 2 strategic

3 1 quick-win

2 3

strategic